In store TrainingMFC – J2510

January 2013

Objectives

• Provide information to the Sales personel• Conduct Hands on to partners.• Provide information on the effects of using

non – genuine consumables.• Recommend a possible solution on how to

maximize the usage of brother consumables.

Manual Feed Slot, Print up to A3 -> Supports business need for occasional A3 printing

when required, while enjoying compactness of machine

Fast Print Speed(up to 20/18ppm*) -> Increases business efficiency

New Business Strategy – InkBenefit-> Low cost per page, with options of high-yield ink (600 page yield) & super high-yield ink (1200 page yield)

MFC J2510

Compact in Depth, Stylish in Design -> Introducing unique engine layout that allows for

compact & stylish design: A4 landscape paper feeding

*Based on ISO/IEC 24734

A4

A3

Energy Saving & Ecology -> Breakthrough “Low Energy Standby” technology: Only

0.04W when power is off but the machine remains plugged in.

Product Concept - Value-AddedAdvanced User Interface -> 3.7” wide touch screen with slide touch and animation

Cloud Connectivity & Mobile Printing -> Connection/Cooperation with storage services

-> Driverless printing via Cloud

Rich UI

Simple UI

For more information see: http://www.brotherearth.com/en/ecoproduct/tech.html

Google DocsDropbox

Product Concept – Value Added

Print SpeedThe new S13 range offers Brothers fastest ever print speeds, with up to 20mono/18 colour ppm* (ISO/IEC 24734)

Landscape PrintingThe new S13 range utilises new landscape printing technology, offering a more compact machine that is suitable for small office spaces.

New Features

New User InterfaceThe user interface has been redesigned to offer ease of use through an intuitive, onscreen menu system.

“Low Energy Standby” TechnologyOffers Brother’s lowest power consumption to date, with approximately 0.04watt power consumption when power is off but the machine remains plugged in.

InkBenefitWith the options of affordable high-yield and super high-yield InkBenefit cartridges, users can print more with less.

New Features

Business Features

2-Sided PrintingPrint on both sides of the page with 2-sided printing capability, saving paper and reducing your printing costs.

Wired / Wireless NetworkingSave resources and share printer across wired / wireless network

CloudPrint from / scan to a range of cloud based services such as Google Docs, Evernote, Dropbox, Facebook, Flickr or Picasa straight from cloud connected printer

A3 PrintCreate high impact documents with occasional A3 printing via manual paper feed

Automatic Document FeederCopy, scan and fax multiple documents with ease using ADF

Mobile PrintiPrint&Scan app, Apple Airprint, Google Clould Print enable printing and scanning straight from iPhone, iPad, Android devices or Windows Phone.

Make / Model MFC-J2510 InkBenefit HP OJ 6700 Canon MX 897 Epson ME960FWD

Print / Scan / Copy / Fax

Up to A3 Print, Up to A4 Scan/Copy/Fax

Up to A4 Print/Scan/Copy/Fax

Up to A4 Print/Scan/Copy/Fax

Up to A4 Print/Scan/Copy/Fax

Display3.7" Touchscreen Colour LCD with slide touch

2.65" Touchscreen Colour LCD

3” TFT Colour, LCD, Dual Function Panel

2.5” LCD Screen

Print Speed (ISO* / Draft)

20/18ppm (ISO) 35/27ppm (Draft)

16/9ppm (ISO) 12.5/9.3ppm (ISO)15/7.1ppm (ISO) 38/38ppm (Draft)

Copy Speed (ISO**/Draft)

12/9cpm (ISO)Information unavailable

7/7.4cpm (ISO) 38/38cpm (Draft)

Automatic Document Feed

Yes Yes Yes Yes

Automatic double-sided Print

Up to A4 Up to A4 Up to A4 Up to A4

Double-sided Scan, Copy, Fax

Copy (Up to A4) Scan, Copy (Up to A4)Scan, Copy, Fax (Up to A4)

ConnectivityUSB / Media Cards/Wired/ Wireless

USB/Wired/ WirelessUSB / Media Cards/Wired/ Wireless

USB/Media Cards/Wired/ Wireless

Direct Photo Print Yes Yes Yes Yes

Paper tray 150 250 150 250

Mobile PrintiPrint/Scan, Air Print, Google Cloud

ePrint, Air PrintCloud Link, Air Print, Google Cloud

Others InkBenefit, Low Standby Energy5 Individual Tanks, Self Opening Output Tray

Competitor Comparison

11* Approx. cartridge yield is declared in accordance with ISO/IEC 24711.

Cartridge Details

Supplies

High Yield Cartridges Super High Yield Cartridges

PAGE YIELD PRICE

HY Cartridge

LC 563 BK 600 pages 495.00

LC 563 CMY 600 pages 395.00

SHY Cartridge

LC 567BK 1200 pages 895.00

LC 565XL CMY 1200 pages 695.00

CPP: Php 2.79

CPP: Php 2.48

Use Genuine Brother Consumables

Protect your printer. Perfect your prints.

Why Choose Genuine Brother Consumables?

• Quality Professional Prints• Reliability• Optimal Performance• Peace of mind

Types of Non Genuine Consumables

• Counterfeit Toners / Ink Cartridge • Clone or Imitation Toners and Ink

Cartridges• Refilled Toners or Ink Cartridges

Problems Using Non Genuine Consumables

For Inkjet Printer• Printer Head Clogging and Damage• Poor Color reproduction• Ink leakage or Blockage

Problems Using Non Genuine Consumables

For Laser Printer• Drum damage• Poor Character Formation

Maximizing Brother Consumable

• When printing monochrome documents, change your computer’s printing preferences from Colour to Mono/Grayscale.

• To save even more ink, set the Quality settings to Normal or Fast resolution instead of Fine mode.

Maximizing Brother Consumable

• Turn on the Toner Save Mode under your printer settings to minimize running costs by reducing the amount of toner used.

• This increases the page yield per cartridge and translates to maximum toner efficiency and cost-effectiveness for all your draft printing purposes

How can I save colour ink to maximize my monochrome prints?

• When printing monochrome documents, change your computer’s printing preferences from Colour to Mono/Greyscale. This configures the printer to use only the black ink cartridge and avoids unnecessary colour ink consumption.

• To save even more ink, set the Quality settings to Normal or Fast resolution instead of Fine mode.

How can I maximize toner usage?

• Turn on the Toner Save Mode under your printer settings to minimise running costs by reducing the amount of toner used.

• This increases the page yield per cartridge and translates to maximum toner efficiency and cost-effectiveness for all your draft printing purposes

Maximizing Brother Consumables

The End

Thank you.