BUSINESS HOUSE PRESENTATION

Contents Introduction

Group Overview Vision & Mission

Core Business Activities SWOT Analysis

Recent Ventures Awards& Achievements

Corporate Social Responsibilities

Introduction Founded by Mr. A M Murugappa Chettiar. Estd with Money Lending and Banking Services, in 1900. The business was first set up in Burma(now Mynmar) and then spread to Malaysia, Sri

Lanka, Indonesia and Vietnam. In 1930’s the business was moved back to India to start all over again from the scratch. Starting with a sandpaper plant, the Group forayed into making steel safes, and then into

manufacturing. Now, Murugappa Group is one of India's leading business conglomerates, the USD 4.4 billion

company. Into 28 businesses and spread across 13 states in India. Has a workforce of over 32,000 employees. Market leader in India across a spectrum of products (fertilisers, abrasives, automotive

chains, car door frames and steel tubes) Having Joint Ventures with Mitsui Sumitomo, Foskor, Cargill and Groupe Chimique Tunisien. The Management Development Institute (IMD) of Lausanne, Switzerland, conferred the

'IMD Distinguished Family Business Award' on the Group in 2001.

Family Tree

Journey• A. M. Murugappa lays the foundation of the Group by establishing a money-lending and

banking business, with Ramanathan Chettiar in Burma, under the name A. M. M. Rm. Firm. 1900 – 1915

• The company diversifies into textiles, rubber plantation, insurance and stock broking. Expands businesses to Malaya, Vietnam and Ceylon.1915 – 1934

• Just before the Japanese invasion of Burma in World War II, the company strategically moves its assets back to India. Invests in steel furniture and emery paper.1934 – 1949

• New companies TI of India and CUMI are established. Company enters the Financial Services sector with Cholamandalam Investment & Finance Co.1950 – 1980

• New acquisitions take place demonstrating the company’s capability to turn around businesses. Existing companies and new acquisitions are consolidated and the Muruguppa Group is formed.1981 – 1990

• e Group is restructured where core businesses are streamlined and portfolios, realigned. It takes on an aggressive growth path while driving into the domestic market. 1991 – 2000

• The Group continues to increase its global presence through joint-ventures with leading international firms. Its domestic capacity is on the rise through new product launches, newer acquisitions and Green-field projects.2001 Onwards

Group Overview

Murugappa Group

EID Parry(Sugar)

Chola IFC(FI)

Chola MS (Insurance)

Coromandal(Fertilizers)

Parry Agro (Chemical) TI India

(Eng Pro)Carborundum

Universal (Ceramics)

Poultech(Poultry)

Sterling Abrasives(Grinding wheels)

Vision

To be the leader in the phosphatic fertiliser industry, producing high quality fertilisers low cost giving satisfaction to all stake holders.

Mission To enhance the prosperity of farmer through

the supply of quality farm input and related services to ensure value for money.

The fundamental principle of economic activity is that No man you transact with will lose; then you shall not.

- Arthashastra