Bhavin Turakhia Keynote Presentation - ResellerClub Hosting Summit 2013
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So, what do we need to create great products?
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Transcript of Bhavin Turakhia Keynote Presentation - ResellerClub Hosting Summit 2013
So, what do we need to create great
products?
Building a successful Product
Ingredients
An Idea
Engineering
Design
An Idea
Great Engineering
Awesome Designers
+ +
A typical product development process...
Is this all it takes?
How many of you know Path?
Great ideaThe “Anti-social” Network
Great foundersfounded by ex-Facebook / ex-apple Dave Morin and
Napster co-founder Shawn Fanning.
Great design
Only 6 million users after 3 years
Pivoted thrice
How many of you
remember Wave?
Great ideaEmail + IM + Blogging + Comments + Social + Groups + Forums + Document Sharing + Voice + Video + Collaboration + Platform
Great founders
Lars and Jens Rasmussen. (same guys who also built Google maps)
Funded by Google
Great engineering
Announced Aug 2010Shut down April 2012
So, does an Idea + Engineering + Design => Successful Product
Maybe not
Learn and understand people and their goals.
Talk to them
early and often
Lesson 1
People don’t care about your great idea
People don’t care about your awesome design
People don’t care about your engineering prowess
Oh I use that app because it has
animated buttons- said no one, ever.
People don’t care about an app
People care about what an app solves
People have jobs to be done
People don’t want to visit amazon
People want to buy a book
People don’t want to use facebook
People want to keep in touch with friends
People don’t care about your
app or website.
if there was an easier way to get their job done
without an app. they’d prefer that.
Did Path ask people if they want an “anti-
social” network?
Did Google Ask people if they want an Email + IM + Blogging + Comments + Social + Groups + Forums + Document Sharing + Voice + Video + Collaboration + Platform
Talk to people
Solve their problems
Fail early. Fail often.
People will buy it
Because we are Microsoft
Microsoft Takes $900 Million Writeoff on
Surface RT inventory.
Not a great phone.Not a great gaming
device
Spend millions on research and design
Ship fast and fail early.
Don’t fall in love with your ideas.
“Release early, release often.
We think that's the best way to develop software that delights people.”
Maps vs Wave
Fail early. Fail often.
Access to great talent
Access to tons of capital
Failure is never final
"I have not failed 700 times. I have not failed once. I have succeeded in proving that those 700 ways will not
work. When I have eliminated the ways that will not work, I will find
the way that will work."- Thomas Edison
Don’t give up
Lesson 1: Talk to people
Lesson 2: Fail early. Fail often
Lesson 3: Don’t give up
