bhaskar thakur-growth-hacking-2013-08-14

1copyright © buzzquotient.com14/08/13

punching above one's weight class

what’s your bq?

growth hacking:digital strategy for startups & SMEs

to take on marketing goliaths

copyright © buzzquotient.com 214/08/13

growth hacker

• entrepreneur, growth hacker, digital evangelist

• www.buzzquotient.com

• www.bhaskarthakur.com

• content based on my learnings in growing the user-base and topline of online startups/ small businesses in the last 3 years.

• < 140

http://www.buzzquotient.com/

http://www.bhaskarthakur.com/


agenda

wtf is growth hacking ?

top 10 learning from success and failures

24 commandments of growth hacking

questions


#growth hacking?


inbound flow


#growth hack lessons


#learning 1

product- the good , the bad, the ugly


#learning 2

growth is elusive, not exclusive


#learning 3

emotions/ assumptions- fuckups


#learning 4

get customers then build the product


#learning 5

don’t make them think!


#learning 6

data to challenge/ support assumptions


#learning 7

balls to challenge data!


#learning 8

growth is meaningless without retention!


#learning 9

talk the customers language


#learning 10

one size does not fit all


# 24 commandments

though shall..


hack comes in 3 flavors –

seed, scale and what the hack!


seed hacks!


#commandment 1 - organic search

# plan top down

# automate SEO (hack)

# leverage every piece of data


#commandment 2 - blog

# contextual

# actionable

# shareable

# trending


#commandment 3 – landing page

# who, what ?

# CTA, flow

# engagement

# test- visual optimizer (hack)


#commandment 4 – pricing page

# never too early to charge

# charge more than you think

# help decide (hack)

# incentivize pre-payment


#commandment 5 – share-ability

# make it easy to

# engage

# share

# embed


#commandment 6 – frictionless

# make sharing seamless:

# with APIs

# across platforms


#commandment 7 – get social

# content awesomeness!

# understand your fans

# use hooks (hack)

# contribute


#commandment 8 – early adopters

# early adopters are brutal

# learn

# engage

# retain (hack)


# commandment 10 – infographic

# numbers

# facts

# engage


scale


# commandment 11 – guest blogging

# write for your audience

# find a larger relevant platform

# get published (hack)

# engage


# commandment 12 – influencers

# reach out

# incentivize

# give them cool tools (hack)

# ego massage


# commandment 13 – incentive to use

# dropbox give you few mbs storage space when you show your love


# commandment 14 : user (sales) force

# dropbox give you 16 gbs to invite friends.


# commandment 15 – paid search

# kw research

# negative kw

# geo

# test


# commandment 16 – distribution

# channel tweaks

# awesomeness

# original

# researched


# commandment 17 – webinars

# share your

# experience

# learning

# hacks


# commandment 18 – remarketing

# recall

# display

# search

# dynamic (hack)


what the hack!


# commandment 19 – celebrity

# tweet

# blog

# review …

# $$$$$$


# commandment 20 – ‘aha’ moment

# fb: 7 friends in 10 days

# zynga: someone came back one day after sign-up

# twitter: one a user follows 30 people

# dropbox: at least 1 file in one folder


# commandment 21 – workflows

# home page - nudge

# sign-up – profile completion

# abandoned cart- reminder/ discount

# user: evangelist


# commandment 22- press helps

# news

# opinion

# category editor (hack)


# commandment 23 – blend

# yammer blended

# inbound

# traditional


# commandment 24 – innovate

# your hack ?


thank you!

[email protected]+1.646.374.1304/ +91.94056.11455

keep buzzing!

http://twitter.com/bhaskarthakur

http://www.bhaskarthakur.com/blog/

in.linkedin.com/in/bhaskarthakur/

http://in.linkedin.com/in/bhaskarthakur/

bhaskar thakur-growth-hacking-2013-08-14

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