BHARATHIAR UNIVERSITY, COIMBATORE 641046 5...
Transcript of BHARATHIAR UNIVERSITY, COIMBATORE 641046 5...
M.Sc. Fashion Design(5 Year Integrated) – 2015-16 onwards – CPP/COP Annexure No.35G
Page 1 of 40 SCAA Dt.10.06.2016
BHARATHIAR UNIVERSITY, COIMBATORE – 641046
5-Year Integrated M.Sc. in Fashion Design
(For the CPP/COP students admitted from the academic year 2015-16onwards)
SCHEME OF EXAMINATION-CBCS PATTERN
Part COURSE TITLE
Ins.
hrs
/wk
CIA
Mark
s
Tota
l
Mark
s
Cre
dit
s
SEMESTER -I
I Language - I 6 25 75 100 4
II English - I 6 25 75 100 4
III Paper I - Fashion Sketching 4 25 75 100 4
III Paper II - Textiles and Fibers 4 25 75 100 4
III Practical I - Sewing and Sketching 3 40 60 100 4
III Paper III - Principles and Practices of
Management
5 25 75 100 4
IV Environmental Studies # 2 - 50 50 2
SEMESTER -II
I Language - II 6 25 75 100 4
II English - II 6 25 75 100 4
III Paper IV - Design Enhancement 4 25 75 100 4
III Paper V- Textile Weaving 4 25 75 100 4
III Practical II - Pattern Making – I and Design
Enhancement
3 40 60 100 4
III Paper VI - Introduction to Information
Technology
5 25 75 100 4
IV Value Education- Human rights # 2 - 50 50 2
SEMESTER -III
III Paper VII - Fashion Forecasting and Design
Conceptualization
6 25 75 100 4
III Paper VIII - Textile Enhancement 5 25 75 100 4
III Practical III - Pattern Making and Garment
Construction - II
5 40 60 100 4
III Paper IX - Business Communication 6 25 75 100 4
III Research Methods and Reporting - Project
Work and Viva Voce*
6 - - 100 4
IV Tamil@/Advanced Tamil# (OR) Non major
Elective: I (Yoga for Human Excellence)
#/Women Rights # / Constitution of India #
2 - 50 50 2
SEMESTER -IV
III Paper X - Indian Crafts – Evolution, Cluster,
Products and Tools
6 25 75 100 4
III Paper XI - Introduction to Apparel
Manufacturing Process and Costing
6 25 75 100 4
III Practical IV - Pattern Making and Garment
Construction - III
5 40 60 100 4
III Paper XII - Managing Human Capital 6 25 75 100 4
III Paper XIII - Financial Reporting and Analysis 5 25 75 100 4
IV Tamil@/Advanced Tamil# (OR) Non major
Elective: II - General Awareness #
2 - 50 50 2
M.Sc. Fashion Design(5 Year Integrated) – 2015-16 onwards – CPP/COP Annexure No.35G
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SEMESTER – V
III Paper XIV - Fashion Accessories 6 25 75 100 4
III Practical V - Fabric Quality Evaluation 6 40 60 100 4
III Practical VI - Pattern Making and Garment
Construction - IV
5 40 60 100 4
III Paper XV - Financial Management 6 25 75 100 4
III Paper XVI - Marketing Practices 5 25 75 100 4
IV Extension Activities – Community Work @ 2 50 - 50 2
SEMESTER -VI
III Paper XVII - Sustainable Fashion 5 25 75 100 4
III Paper XVIII - Home Textiles 5 25 75 100 4
III Practical VII - Fashion in Practice 5 40 60 100 4
III Paper XIX - Fashion Supply Chain and Logistics
Management
5 25 75 100 4
III Paper XX - Legal and Regulatory Aspects of
Entrepreneurship
5 25 75 100 4
III Project Work and Viva Voce* - Legal Approvals
for a New Business
5 - - 100 4
SEMESTER -VII
III Paper XXI - Fashion Retail Management 5 25 75 100 4
III Paper XXII - Advancement in Textiles 5 25 75 100 4
III Practical VIII –Advanced Costume Designing 5 40 60 100 4
III Practical IX – Virtual Garmenting 5 40 60 100 4
III Paper XXIII - Organizational Success Through
Innovation
5 25 75 100 4
III Project Work and Viva Voce* - Fashion Portfolio 5 - - 100 4
SEMESTER -VIII
III PRACTICAL TRAINING* - Project Work and
Viva Voce
20 - - 500 20
SEMESTER –IX
III Practical X – Bridal Garments and Accessories 6 40 60 100 4
III Paper XXIV - Business Plan 6 25 75 100 4
III Paper XXV - Organizational Behavior 6 25 75 100 4
III Paper XXVI - Entrepreneurial Leadership 6 25 75 100 4
III Project Work and Viva Voce* - Business Plan 6 - - 100 4
SEMESTER -X
III Practical XI - Fashion Show 6 40 60 100 4
III Paper XXVII - Venture Finance 6 25 75 100 4
III Project Work and Viva Voce* - Fashion Project –
Movie/Styling/Ad Film*
12 - - 300 12
III Project Work and Viva Voce* - Financing your
Business
6 - - 100 4
TOTAL 5750 230
@ No University Examinations - Only Continuous Internal Assessment (CIA)
# No Continuous Internal Assessment (CIA) = Only University Examinations
*For Project Report : 80% Marks and Viva-Voce : 20% Marks
M.Sc. Fashion Design(5 Year Integrated) – 2015-16 onwards – CPP/COP Annexure No.35G
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PAPER I - FASHION SKETCHING
UNIT I
Basic elements of fashion, design process of trend and fabrics, story board compiling, design
innovation, 2D to 3D development of creative ideas - history of fashion from ancient Egypt to
the present, with particular emphasis on recent history from mid-19th
to the early 21st century -
analyzing historical period and influence on contemporary fashion
UNIT II
Introduction to various designs and elements - placement of lines, balance, harmony and
rhythm on structural garments - emphasis on decorative surface, spacing and shapes of
garments
UNIT III
Steps for basic drawing and fashion sketching techniques in order to communicate the ideas,
concept and details of garments by visually interpreting fashion apparel - the body proportions
and garment fit used in basic fashion sketching
UNIT IV
Application and experiment with wet and dry color and other drawing media such as crayons,
water-colors, colored pencils, pastel pencils and colored markers - research and creative
thinking, value analysis, and the practice of color - mastering in technical skills and color
building
UNIT V
Structure and anatomy of the human figure - foundation renders proportion, balance, form and
mass of the figure - appreciation of the figure as a vehicle for expressions in drawing and
designs
REFERENCE BOOKS:
1. Fashion by Design – Janice Greenberg Ellinwood, Fairchild Publications, 2010
2. Color Harmony – Bride Whelan, Rockport Publishers, 1994
3. Advanced Fashion Sketchbook – BinaAbling, Fairchild OM Publishing, 1991
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PAPER II - TEXTILES AND FIBERS
UNIT I Various natural sources of fibers with historic references - study of periodic change in textiles
and fabrics - research on the origin of prints and natural dyes
UNIT II Various types and properties of fibers - difference between natural and man-made fibers - the
transformation process of fiber to yarn through spinning - basics of textile design development,
weaving, printing, and dyeing - botanical and commercial fibers
UNIT III Fiber research, process, culture, tradition, innovation and sustainability - facilities, equipment
and opportunities within the department - a broad over view of surface structure and color
techniques and application
UNIT IV
Various detailed conversion techniques of fiber to yarn - classifications of yarn - yarn drawing
and composition skills - cotton fiber stapling
UNIT IV Use of various natural dyestuffs, mordants and materials through the immersion and direct
application processes - research of the traditional, historic uses of natural dyes and
contemporary practice within a design, fine art and studio production context
REFERENCE BOOKS:
1. Textile Design – Simon Clarke, Laurence King, 2011
2. A Textbook of Fiber Science and Technology - S.P.Mishra, 2000
3. Watson‟s Textile Design and colour – Z.J. Grosicki, Woodhead Publishing, 2004
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PRACTICAL I - SEWING AND SKETCHING
1. FASHION SKETCHING
a. Head Theory – 10, 12
b. Life Drawing
2. BASIC MACHINE SEWING
a. Parts of Sewing Machine
b. Threading
c. Pedal Control
d. Straight stitch
e. Parallel stitch
f. Fold Stitch
3. HAND SEWING
a. Tacking
b. Hemming
c. Back Stitch
d. Overlocks
4. EMBROIDERY
a. Chain Stitch
b. Stem Stitch
c. Lazy daisy
d. Button Hole
e. Satin Stitch
5. OBJECT DRAWING
a. Drawing of still objects
b. Develop 2D and 3D objects and designs
REFERENCE BOOKS:
1. Fashion Sewing – Introductory Techniques – Connie Amaden Crawford,
Bloomsberry, 2014
2. Fashion Design Illustration – Men – Patrick John Ireland, OM Publishing, 1996
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PAPER III - PRINCIPLES AND PRACTICES OF MANAGEMENT UNIT I Management: Science, Theory and Practice - The Evolution of Management thought process
and the Patterns of Management Analysis - Management and Society: The External
Environment, Social Responsibility and Ethics-Global and Comparative Management-The
Basis of Global Management.
UNIT II
The Nature and Purpose of Planning - Objectives -Strategies, Policies and Planning Premises -
Decision Making –Global Planning
UNIT III
The Nature of Organizing and Entrepreneuring –Organizational Structure: Departmentation -
Line/Staff Authority and Decentralization-Effective Organizing and Organizational Culture –
Global Organizing.
UNIT IV Co-ordination functions in organizations - Human Factors and Motivation-Leadership –
Committees and group Decision Making-Communication –Global Leading.
UNIT V
The System and Process of Controlling- Control Techniques and Information Technology- Productivity and Operations Management- Overall Control and progress towards
the future through Preventive Control- Global Controlling and Global Challenges.
REFERENCE BOOKS:
1. L. M. Prasad, Principles of management, 7th
edition, Sultan Chand andSons,2008
2. P.N. Reddy, Principles of Business Organization and Management, S. Chand and Co Ltd,
2010
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PAPER IV - DESIGN ENHANCEMENT
UNIT I
Drawing techniques – communication of the ideas moods and details of the garment - use of
body proportions in basic fashion drawing - techniques to integrate the use of croquis and the
concept of flat specification - creating various croquis bodies for individual portfolio
UNIT II
Development and understanding of color properties and relationships through formal exercises,
research and creative thinking - vocabulary for analyzing the color and color phenomena -
concepts of color theorists and color use - application of color theory
UNIT III
Introduction to the process of creating fully-fashioned knitwear - knitwear samples - various
techniques and processes needed to create finished apparel
UNIT IV
Advanced mode of application of lines, balance, harmony, rhythm and emphasis - creating
different patterns with geometrical element in the construction of designs
UNIT V
Various wet and dry color drawing media - crayons, watercolors, colored pencils, pastels, pastel
pencils and colored markers - formal aspects of value analysis - practice of building color
gradually
REFERENCE BOOKS:
1. Fashion by Design – Janice Greenberg – Ellinwood, Fairchild Books, 2011
2. Color Harmony – Bride Whelan, Rockfort Publishers, 1994
3. Advanced Fashion Sketchbook – BinaAbling, Fairchild OM Publishing, 1991
4. Basics of Fashion Design – Knitwear - Juliana Sissons
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PAPER V - TEXTILE WEAVING
UNIT I Weaving terminologies and fundamentals - warp, weft, selvage, bias, grain, weave,
interlacement, weave float, plain weave, twill weave and satin weave.
UNIT II Advanced fiber structure and process - working with processes sculptural forms to define
construct space
UNIT III Weaves that are used for variety of purposes - Cavalary Twill, Chino, Cheviot, Corduroy,
Denim, Flannel, and Khaki.
UNIT IV In depth learning on dyes and resists - expansion on color and surface design techniques and
applications - Traditional techniques and contemporary variations - develop meaningful surface
that incorporate image, pattern and surface texture
UNIT V Intermediate level study of the loom as a design tool - loom control weave structures, weave
drafting and manipulation of wrap, weft and woven fabric through dyeing and other weaving
control methods.
REFERENCE BOOKS:
1. Textile Design – Simon Clarke, Laurence King, 2011
2. Apparel Quality – A Guide to Evaluating Sewn Products – Janace E. Bubonia,
Bloomsbury, 2014
3. A Textbook of Fiber Science and Technology - S.P. Mishra, 2000
4. Fabrics in Fashion Design – StefanellaSposito, Promopress, 2014
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PRACTICAL II - PATTERN MAKING I AND DESIGN ENHANCEMENT
1. PATTERN MAKING – I
a. Body measurements
i. Men
ii. Women
iii. Kids
b. Pattern cutting using brown paper
i. Body
ii. Sleeve
iii. Skirt
iv. Collar
2. DESIGN ENHANCEMENT
a. Color theory application
i. Create color palette using medium of colors
ii. Mixing the colors to produce new colors
b. Sketching of croquis
i. Expressing moods
ii. Face expressions
c. Garment sketching by hand
d. Accessory Design sketching – Egypt and Greek
e. Designing Garment and Accessory using CAD – Photoshop
REFERENCE BOOKS:
1. Pattern Cutting: The Architecture of Fashion – Pat Parish, Bloomsbury 2013
2. Fashion Design Illustration – Men – Patrick John Ireland, B. T. Batsford, 1993
3. Fashion Design Illustration – Women – Patrick John Ireland, B. T. Batsford, 1993
4. Advanced Fashion Drawing – Lifestyle Illustration – Bill Donovan, Laurence King
2010
5. Anatomy and Drawing – Victor Perard, Dover, 2004
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PAPER VI - INTRODUCTION TO INFORMATION TECHNOLOGY
UNIT I
Computers and Internet; Hardware and peripherals;Operating Systems; SystemSoftware;
ApplicationSoftware; Software used in business– Accounting, Inventory, Purchase, Sales,
Human ResourceManagement, Production system
UNIT II
Networkingfundamentals; Introduction to LAN and WAN; Various Network Protocols and
topology; network planning and implementation; Introduction to Internet; Internet andIntranet;
World WideWeb; Web browsers; Search Engines; FTP; Internet connection and security
UNIT III
EnterpriseResource Planning (ERP); Importanceof ERPin business environment; How ERP
can improve efficiency in a businessenvironment; Popular ERPapplications; Infrastructure
and ImplementationPlanning; Migration planning for existing applications
UNIT IV
E-Commerce;Introduction to e-Commerce;Application of e-Commerce for various systems
and industry; Infrastructure and Implementation planning; security aspects
Security; Importance ofsecurity inInternet applications; Virus; Cyber attack and hacking;
security protectionand applications;Encryption
UNITV
Database Management System; Types of databases;normalization; tables and records; data types; typesofindexes;SQLs basics; querying records fromatable using SELECT Cloud computing;Pros andcons of hosting applications in cloud;cloud computing platforms
and architecture Virtualization; benefitsof virtualization; popular virtualization platforms
REFERENCE BOOKS:
1. Turban Rainer, Introduction to Information Systems: Enabling andTransforming
Business, Second Edition
2. Alexis Leon, ERPDemystified, Second Edition,Tata McGraw Hill (2011)
3. JamesO‟Brien,RameshBehl,ManagementInformationSystems, 9th
Edition(2009)
4. RaviKalkota, FrontiersofElectronic Commerce 1st
Edition,Pearson(2002)
5. CloudComputing:APracticalApproach 1st
Edition by RobertElsenpeter,TataMcGraw
Hill, 2009
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PAPER VII - FASHION FORECASTING AND DESIGN
CONCEPTUALIZATION
UNIT I - Trend Forecast
Methods of trend forecasting - collecting and authenticating sources of data - interpreting
influential factors like current events, prophetic styles, sales promotion efforts - analyzing data -
creating report using data - predicting key trend for the season in the form raw materials, trims
and accessories, shape, forms, colours, surface ornamentation
UNIT II - Market Study
Market segmentation - economic condition - consumer profiling and behavior - consumer
income spending capacity – population - mapping sociological environment - availability of
resources - accelerating factors - technological advances - collecting data, analyzing data,
creating reports using data, using report to take decisions
UNIT III - Concept Generation
Designing a design brief - Finding inspiration - illustrating fashion figures using different
medias - creating a cohesive collection - defining target consumer with supporting images -
creating mood boards, color boards and material board for future work reference - clarity and
communication - concept presentation.
UNIT IV - Components of Fashion
Exploring and identifying solution in aesthetic design - structural design - functional design -
identifying and examining the fashion for key silhouette - identifying right trims fabrics -
setting right colour dynamics - looks or styling to form collection and naming - final garment
detailing - surface embellishments and treatments like washes
UNIT V - Product Development
Developing technical drawing explaining the construction details and defining the usage of
materials - planning the line with the help of a merchandiser - creating the design concepts -
developing designs along with a skilled sample hand - will be documented digitally using
computer-aided design - manipulation of design to further commercialize if required
REFERENCE BOOKS:
a. The Dynamics of fashion – 4th
Edition – Elaine Stone
b. Fashion by design – Janice Greenberg Ellinwood
c. Fashion design drawing course – Caroline Tatham and Julian Seaman
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PAPER VIII - TEXTILE ENHANCEMENT
UNIT I - Textile wet processing
Understand the affinity of dyes with specific substrates - wet processing of cotton – scouring -
De-sizing - oxidative and reduction bleaching - dyeing using direct dyes - reactive dyes - Vat
dyes - Mercerization of cotton - machineries used for wet processing - scouring of wool -
degumming of silk.
UNIT II - Printing
Difference between dyes and pigments - conventional printing – block printing, stencil printing,
engraved roller printing - commercial printing – screen printing, rotary printing, sublimation /
heat transfer printing, flock printing, foam printing - printing paste preparation – materials and
methods used
UNIT III - Textile Rendering, Commercial Textile Design and Production
Importance of textile rendering - finishing of textiles - chemical finishing like flame retardant -
wrinkle resistant - anti-bacterial - soil release finish - water repellent and starching - mechanical
finishing and machineries used for singeing – calendaring, raising and shearing
UNIT IV - Natural Dyes
Evolution of natural dyes - definition and classification of natural dyes - sources of natural dyes
- natural dye preparation - details on the methods of application of natural dyes onto the textile
substrates - advantages and limitations of natural dyes - storing and usage of natural dyes in
ancient period
UNIT V - Trims and Accessories
Introduction to trims and accessories - Classification of trims based on application and
materials used - property requirements of various trims (treads/buttons, snap fasteners / Velcro/
zippers/ labels) - specific application of the various closures - aesthetical aspects to be followed
in selecting the closures
REFERENCE BOOKS:
1. Gulrajani M L and Deepti Gupta, “Natural Dyes and their Application to Textiles, IIT
Delhi, 1992
2. Clarke W., A Introduction to Textile Printing, 4th edition, Woodhead Publishing
Limited, Cambridge England (2004)
3. Dyeing and Chemical Technology of Textile Fibres by E.R. Trotman
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PRACTICAL III - PATTERN MAKING AND GARMENT CONSTRUCTION - II
Introduction:
Pattern making is the base for manufacturing any type of garment. It is the bridge
function between design and production. A sketch can be converted into a garment using a
pattern which interprets the design in the form of the garment components. With one well
drafted pattern it becomes possible to create innumerable garments. At the end of the course
the student will be able to draft the basic patterns.
Contents:
1. Draft the Pattern, Cut and Construct the “Bib” for the given measurement.
2. Draft the Pattern, Cut and Construct the “Jabla” for the given measurement.
3. Draft the Pattern, Cut and Construct the “knickers” for the given measurement.
4. Draft the Pattern, Cut and Construct the “Romper” for the given measurement.
5. Draft the Pattern, Cut and Construct the “A-Line Frock” for the given measurement.
6. Draft the Pattern, Cut and Construct the “Top and Gathered /Pleated Skirt” for the given
measurement.
7. Draft the Pattern, Cut and Construct the “Yoke Frock” for the given measurement.
8. Draft the Pattern, Cut and Construct the “children‟s frock” for the given measurement.
9. Design and Draft the Pattern, Cut and Construct the “Desired Garment for Boys”
10. Design and Draft the Pattern, Cut and Construct the “Desired Garment for Girls”
Criteria:
1) Sequence of Construction and operations are identified according to product and
training instructions.
2) Purposes of Pattern making and garment construction is described and related to
products, fabrics, and equipment.
REFERENCE BOOKS:
1. Pattern making for fashion design - H.G. Armstrong
2. Metric pattern cutting - Winifred Aldrich
3. Pattern making made easy - Gollian Holman
4. Apparel manufacturer‟s handbook - Jacob Solinger
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PAPER IX - BUSINESS COMMUNICATION UNIT I
Communication as a process -components of the process – barrier to communication and ways
of overcoming the barriers – characteristics of effective and ineffective communication
UNIT II
Techniques and Aids for effective listening/reading; How to use language effectively:
dimensions of clarity; precision; brevity; tone - Basics of effective business writing
UNIT III
Effective letters: Responding to queries / complaints; unsolicited sales appeal; internal memos;
brochures and fliers; communication to formal authorities
UNIT IV
Effective reports; types of reports; components of a report: structure; presentation. Use of
tables, charts, graphs for effective presentation of information in reports
UNIT V
Speaking effectively: interpersonal situations; public speaking; Effective presentations.
Conducting meetings/conferences - Recording proceedings and minutes - Facing interviews and
participating in group discussions effectively ;
REFERENCE BOOKS:
1. Rajendra Pal Korahill, “Essentials of Business Communication”, Sultan Chand and Sons,
New Delhi, 2006.
2. Ramesh, MS, and C. C Pattanshetti, “Business Communication”, R. Chand and Co, New
Delhi, 2003.
3. Rodriquez M V, “Effective Business Communication Concept”, Vikas Publishing
Company,2003.
PROJECT WORK AND VIVA VOCE – RESEARCH METHODS AND
REPORTING
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PAPER X –INDIAN CRAFTS – EVOLUTION, CLUSTER, PRODUCTS AND
TOOLS
UNIT I- Dyeing and Printing
Jaipur block making – the traditional way of making hand printed textiles - bandhej –tie-resist –
dyeing – the practice of creating patterned textiles from Jaipur and Jodhpur Bandhani-tie-resist-
dyeing of cotton cloth practiced in Malwa region – Indore - leheriya - tie - resist – dyeing
unique art from Jaipur and Udaipur - Thigma - tie-resist-dyeing –ladhak - Bandha-yarn tie-
resist-dyeing from Sambalpur –Orrisa - Block printing of bagh- Madhya Pradesh and Varanasi -
Paagadubandhu-yarn tie-resist-dyeing and Kalamkari-dye painted textiles – Andhra Pradesh -
Thanjavurkalamkari - dye painted textiles
UNIT II- Weaving and Knitting
Challi- woolen textiles – ladhak - kullu knitted socks and kullu shawls – Himachal Panjadhurrei
weaving – Punjab pata weaving –Chhattisgarh Patkuweaving andSujuni weaving from Surat -
loin loom weaving - hill tribes of the northeast, also referred to as back strap or body tension
loom – Kohima in Nagaland/crochet and lace work – Daman and Diu - Eri silk spinning –
Assam Rayon dhurrie -Striped cotton bhavanidhurrie – Erode – Tamilnadu
UNIT III- Jewelry and Other Accessories
Kundanjadai– gem setting – Rajasthan - Meenakari – the fusion of coloured materials - katputli
– the craft of making puppets - Papier-mâché – Kashmir and Delhi - bamboo nesting baskets –
Assam - Mask making – surat - cane haversacks and coiled cane hats– Along in Arunachal
Pradesh - kolhapurichappal-leather footwear- Kolhapur in Maharashtra - Jute craft – Bhopal -
Channapatna wood and lac turnery craft – Karnataka - Kathakali and Theyyamheadgear –
Kerala - Sikki craft – Madhubani in Bihar
UNIT IV - Embroideries
Kamdani and fardikakaam-metal work embroidery – Lucknow - Gotta work - Rajasthan -
kachchhi embroidery – Kachchhi in Gujarat - phulkari and bagh – Patiala in Punjab/zardozi -
gold embroidery – Lucknow ,Varanasi and Delhi - kashidakari - kashmiri embroidery - ari
embroidery and crewel work ,sozni, tilla anddori work, rezkar - Banjara embroidery – Pune -
muthangi-pearl-studded attire –madurai - Chikankari-embroidery of Lucknow
UNIT V - Appliqué work
Tharu applique - Tharu women use applique technique used for ornamenting traditional
garments and inShravasti and Behraich districts and applique in Lucknow, Aligarh and Rampur
districts - Katab- the kachchhi name for both direct and reverse applique - Namda – felted rugs
- applique in Madurai - Drasd-drub-ma-applique thangka – Daramshala in Himachal Pradesh.
REFERENCE BOOKS:
1. Applique the Basics and Beyond – Janet Pittman
2. Craft maps of India – Jaya Jetlly – state wise crafts in India
3. Handmade in India http://www.cohands.in/handmadepages/
4. The Techniques of Indian Embroidery – Anne Morrell
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PAPER XI –INTRODUCTION TO APPAREL MANUFACTURING PROCESS
AND COSTING
UNIT I - Garment Manufacturing: Spreading, cutting, bundling and ticketing, fusing, sewing -
process flow chart of various garments (T-shirt, Formal shirt, trouser, A-line frock, ladies tops,
romper, kid‟s knickers, vest and boxers) - production systems – progressive bundle system,
modular production system, unit production system - setting up production line targeting output
efficiency and quality monitoring
UNITII–Knitting: Introduction to knitting - Comparison of fabric properties - wovens, knits
and bonded fabrics - types of knitting-warp knitting and circular knitting - difference between
warp and circular knitting - basic weft knitted structures and their production - plain, rib,
interlock and purl - fundamentals of formation of knit, tuck and float stitches
UNIT III - Garment Washing, Pressing and Packing
Introduction to garment washing - different techniques used for washing, washing agents -
importance of garment washing - wash care labels - garment washing machines - time setting
and precautions to be taken while washing a garment - effect of shrinkage while washing -
quality monitoring system in washing - problems related to dye striping during washing –
mechanism of crease formation - tools and machines used for pressing – methods of pressing –
materials and methods used for packing – software for optimizing space – export standards
UNIT IV - Warehouse Management
Warehousing – definition - procedures followed - possible problems which might arise during
warehousing - signs and labels for warehousing - methods of warehousing - new technologies
adapted for warehousing
UNIT V - Garment Costing
Fixed cost and variable cost - elements of cost - factors that determines the price of the garment
- costing of apparels in the garment industry
REFERENCE BOOKS:
1. Knitwear Design – Carol Brown
2. Knitting Technology – David J. Spencer
3. Ruth E.Glock and Grace I. Kunz “Apparel Manufaturing – Sewn Product Analysis
“Prentice Hall , New Jensey , 2000. ISBN: 0130846635
4. Solinger Jacob “Apparel Manufacturing Hand Book”, Problems Media Corporation,
USA, 1998.
5. KatherinMcKelvy, “Fashion Source Book”, Om Book Service, 2001
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PRACTICAL IV - PATTERN MAKING and GARMENT CONSTRUCTION - III
Introduction:
Pattern making is the base for manufacturing any type of garment. It is the bridge
function between design and production. A sketch can be converted into a garment using a
pattern which interprets the design in the form of the garment components. By using Draping or
Drafting technique it is possible to create innumerable garments. At the end of the course the
student will be able to draft/drape the Different styles of patterns using different Body
measurements. Digitalization helps in storing patterns in system for usage in pattern correction
of design modification and sharing with factory for production.
Contents:
Draft the Pattern, Cut and Construct the “Brassiere” for Women using given
Measurement
Draft the fabric, Cut and Construct the “Saree Petticoat” for Women using given
Measurement
Draft the fabric, Cut and Construct the “Western Tops/Traditional Tops” for Women
using given Measurement
Draft the Pattern, Cut and Construct the “Skirt” for Women using given Measurement
Draft the fabric, Cut and Construct the “Palazzo” for Women using given Measurement
Draft the fabric, Cut and Construct the “Formal Shirt ” for Women using given
Measurement
Draft the Pattern, Cut and Construct the “SalwarKameez for Women using given
Measurement
Draft the Pattern, Cut and Construct the “Saree Blouse” for Women using given
Measurement
Design and Draft/Drape the Pattern, Cut and Construct the “Desired Garment for
Female”
Digital imaging of above patterns using textile software
Criteria:
1) Sequence of construction and operations are identified according to product and training
instructions.
2) Purposes of Pattern Drafting/Draping and garment construction is described and related to
products, fabrics, and equipment.
3) Use textile software to digitalize patterns.
REFERENCE BOOKS:
1. Apparel Manufacturer‟s Handbook - Jacob Solinger.
2. Thomas Anna Jacob, “The art of sewing", USB publishers New Delhi, 1994.
3. VermaG.,”Cuttingand Tailoring Theory", Asian Publishers Delhi, 1999.
4. Cooklin G, Garment Technology for Fashion Designers” Blackwell Publishing, 1977
5. The Art of Fashion Draping – Connie Amaden Crawford
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PAPER XII - MANAGING HUMAN CAPITAL UNIT I
Human Resource Management and its responsibilities; Strategic Human Resource
Management; How to leverage HR department for sustainable competitive advantage;
Organizational structures; Role of HR Managers; Latest trends in HR Function
UNIT II
Recruitment- Importance of hiring right resource for a role; various methods of identifying
potential resources; tools and technology used in sourcing and storing profiles; writing clear job
descriptions; Staffing-Requirement planning and forecasting; Interviewing and Selection;
various testing and selection methods; effective interviewing techniques; common interviewing
mistakes; leveraging technology for interviewing; importance of diverse work force and
benefits
UNIT III
Training and Developing people; New employee induction; identifying the right training;
Various training methods and techniques; Career planning and development; Effective methods
for training senior management; Growing Managers- Introduction; Styles of management;
coaching and mentoring; Globalization and its impact on business and HR strategies; key
factors for success
UNIT IV
Performance Appraisal and growth-performance appraisal methods; Appraisal discussions;
Management by Objectives (MBO) approach in appraisal and promotion - compensation and
incentives: Basics of compensation; various criteria used to calculate compensation; various
compensation models; Incentives for employees and senior management Benefits – Different
types of benefits–Statutory benefits–Benefits to build employee commitment
UNIT V
Employee Rights and security: Role of Unions in workplace (Pros and cons);Collective
bargaining; Grievance handling; managing layoffs and separation; labor legislations;
Importance of employee health; Methods of evaluation for HR function Employee information
management systems: Record keeping; software used; archiving and purging of records
REFERENCE BOOKS:
1. Gary Dessler, Fundamentals of Human Resource Management: Content, Competencies and
Applications, Pearson (2010)
2. Peter Dowling, Marion Festing, Allen D. Engle, International Human Resource
Management5th
edition, South Western(2012)
3. Dr. R.VenkatapathyandAssissiMenacheri, Industrial Relations andLaborWelfare,
AdithyaPublications, Coimbatore
4. Robert. L. Gibson and Marianne H. Mitchell, Introduction to Counseling and Guidance,7th
edition, PHI Learning(2009)
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PAPER XIII - FINANCIAL REPORTING AND ANALYSIS
UNIT I Financial statements: Objectives and uses - Basic accounting concepts: The Balance Sheet-
Basic accounting concepts: The Income Statement-Contents of Financial Statements- Formats
of presentation of financial statements: Statutory requirements and practices by companies-
Financial reporting practices of different forms of organizations.
UNIT II Understanding Financial Statements-Auditors‟ opinion, Notes to Financial Statements- Segment
Reporting- Full Disclosure – comparative statements –Management Discussion and Analysis -
Accounting Policies- Corporate annual reports of Indian companies: An over view-
Characteristics of Quality Financial reporting - Seven deadly sins of financial reporting– IFRS
and its implications for companies.
UNIT III The Cash Flow Statement – Purpose - sources and uses of cash-Preparation of cash flow
statement- Cash flow from Operations- Cash flow from Investment activities- Cash flow from
financing activities - Role of depreciation– Analysis and interpretation of cash flow statement-
Cash realization ratio-cash flow coverage ratio-free cash flows.
UNIT IV Financial Statement Analysis: Meaning and objectives, Tools and techniques of financial
statement analysis- Financial Ratio Analysis- Liquidity ratios, Profitability ratios, turnover
ratios, and market test ratios- relating the ratios: The Du Pont System- Bench marks for
comparison
UNIT V Financial statements forecasting- Effect of changes in accounting principles – sustainable
earnings – recurring vs. nonrecurring – operating vs. non- operating – continuing vs.
discontinued - Effect of discontinuing operations – comprehensive income – revenue
recognition – various forms of sales growth – internally-generated growth, growth from
acquisitions
REFERENCE BOOKS: 1. Anthony, Robert N., et.al,: Accounting–Text and Cases, Eleventh Edition (2003),Tata MC
Graw Hill Publishing Company Ltd. , New Delhi.
2. Fraser, Lyn M,: Understanding Financial Statements. Ninth Edition,(2010) PHI Learning
Private Ltd, New Delhi.
3. Gibson, Charles H, Analysis of Financial Statements, Cengage Learning, (2009), New Delhi
4. Black, Geoff, Applied Financial Accounting and Reporting, Oxford University
Press,(2004), New Delhi.
5. JawaharLal, Corporate Financial Reporting: Theory and Practice, Taxmann Allied
Services (P)Ltd. (2005), New Delhi.
6. Miller, Paul B.W and Paul R Bahnson: Quality Financial Reporting, Tata McGraw Hill
(2005), NewDelhi.
7. SN Maheshwari- Principles of Management Accounting, Sultan Chand and Sons (2006),
New Delhi.
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PAPER XIV - FASHION ACCESSORIES
UNIT I
Evolution of fashion accessories - reason for accessories - role of fashion accessories in fashion
industry - shift of craft men to designers - building on tradition - design and construction
process- concept to consumer - importance of accessory library for a fashion designer
UNIT II
Jewelry - precious jewelry and costume jewelry - a brief history of jewelry - catwalk jewelry -
fine jewelry - fashion jewelry - neck lace styles - earing styles - brooch styles - bracelet styles -
ring style - types of clasps and chains - mode of research - material sourcing – hallmarking -
pricing designs - key materials - beads and stones - care for jewelry - exploring construction
techniques.
UNIT III
Footwear - origins of footwear - prehistoric sandal - from the middle ages to the renaissance -
shoe sizing - European Renaissance – a cultural shift - a brief history of shoe laces - French
Supremacy and technical developments - global influences - mechanization of industry -
components in footwear - classification of footwear – men‟s and women‟s - building brand
awareness
UNIT IV
Hats and caps –history of head wear – a symbol of status and personality - basic styles of
headgear - terminology for head wear - glossary of hat silhouettes - norms for designing
millinery - tools used for Millenery - foundation materials for millenery - construction tools
UNIT V
Handbags – historical development of bags - components of bags - framed bag - inset bag -
turned bag - foundation materials for bags - exploring construction techniques - evening wear,
work wear - types of handbags and usage - machine embellishments - contemporary finishing
techniques - glossary
REFERENCE BOOKS:
1. Jewelry solutions – DevidMcLoughlin
2. Shoes - Rebecca Shawcross
3. Basics Fashion Design -09 - Designing accessories – “John Lau”
4. Hats and Caps – Gianni Pucci
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PRACTICAL V - FABRIC QUALITY EVALUATION
Introduction:
For each garment it is necessary to meet out specific quality so that a person is able to
obtain durability and comfort. Since the properties of a fabric form the deciding factor for
the properties of the garment it becomes essential to examine the quality.
Contents:
1. Determination of fabric tear strength.
2. Determination of fabric tensile strength.
3. Determination of fabric burst strength.
4. Determination of fabric abrasion resistance.
5. Determination of fabric crease recovery.
6. Determination of fabric rubbing fastness.
7. Determination of fabric pilling resistance.
8. Determination of fabric drapability
9. Determination of fabric seam strength and seam slippage
10. Determination of fabric air permeability
Criteria:
Upon completion the students will be able to
Measure important characteristics of fabric and garment
Interpret the results obtained during evaluation of fabrics
REFERENCE BOOKS:
1. Booth J.E., “Principle of Textile Testing”, Butterworth Publications, London, 1989
2. Saville B.P., “Physical Testing of Textiles”, Textile Institute, Manchester, 1998
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PRACTICAL VI - PATTERN MAKING AND GARMENT CONSTRUCTION - IV
Introduction:
Pattern making is the base for manufacturing any type of garment. It is the bridge
function between design and production. A sketch can be converted into a garment using a
pattern which interprets the design in the form of the garment components. By using Draping
or Drafting technique it is possible to create innumerable garments. At the end of the course
the student will be able to draft/drape the Different styles of patterns using different Body
measurements.
Contents:
Draft the Pattern, Cut and Construct the “Lingerie” for men using given Measurement.
Draft the Pattern, Cut and Construct the “Shorts” for men using given Measurement.
Draft the fabric, Cut and Construct the “T-Shirt” for men using given Measurement.
Draft the fabric, Cut and Construct the “Kurta and Pyjama” for men using given
Measurement.
Draft the fabric, Cut and Construct the “Formal Shirt” for men using given
Measurement.
Draft the Pattern, Cut and Construct the “Formal Trousers” for men using given
Measurement.
Draft the Pattern, Cut and Construct the “Jeans” for men using given Measurement.
Draft the Pattern, Cut and Construct the “S.B.Coat” for men using given Measurement.
Design and Draft/Drape the Pattern, Cut and Construct the “Desired Garment for Male”
Criteria:
1) Sequence of Construction and operations are identified according to product and
training instructions.
2) Purposes of Pattern Drafting and garment construction is described and related to
products, fabrics, and equipment.
REFERENCE BOOKS:
1. Pattern Making for Fashion Design - H.G. Armstrong
2. Metric Pattern Cutting - Winifred Aldrich
3. Pattern Making Made Easy - Gollian Holman
4. Apparel Manufacturer‟s Handbook - Jacob Solinger
5. The Art of Fashion Draping – Connie Amaden Crawford
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PAPER XV - FINANCIAL MANAGEMENT
UNIT I
Small and Medium Enterprises– Introduction–Financing the SMEs – business lifecycle– Start –
up, early growth, takeoff, maturity– Finance Gap –Sources of financing: debt financing – equity
financing – convertible loans– Bank borrowings, Bill financing–factoring of receivables, loans
from finance companies –Stock Exchange Platform for SME stocks.
UNIT II
Working Capital concept– Current assets-current liabilities-Net working capital- Operating
cycle-cash cycle- forecasting the working capital requirements –Working capital policies-
adequacy of working capital– determinants of working capital– cash management models
UNIT III
Managing Inventory-types of inventory-inventory costs-Inventory control system- Managing
payables-cost of open account trade credit-trade credit involving discounts- Managing short
term borrowings: types of borrowing-collateral for borrowing-cost of borrowing- Banker– SME
relationship
UNIT IV
Cost of Capital– approach to measuring cost of capital – Capital budgeting –Payback period-
Accounting rate of return-Net present value.
UNITV
Venture Capital- venture investment process – seed funding – crowd funding– angel investors –
forms of venture capital investment- structure of the funds- corporate investors, bank equity
REFERENCE BOOKS:
1. Ciaran Mac an Bhaird –Resourcing Small and Medium Sized Enterprises
2. Verlag Berlin Heidelberg, A financial growth life cycle approach, Springer- 2010
3. Khan and Jain – Management Accounting 5th Edition, 2010
4. I M Pandey– ManagementAccounting: 2009
5. Smith, Keith V, Guide to Working Capital Management, McGraw Hill Book Company
(1979), NewYork
6. Stancill, James McNeill, Entrepreneurial Finance for New and Emerging Business,
Thomson South Western(2004)
7. Adelman, Philip J and Alan M Marks, Entrepreneurial Finance, 5th edition, Prentice
Hall- Pearson (2009) New Jersey.
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PAPER XVI - MARKETING PRACTICES
UNIT I
Marketing Concepts– approaches to marketing– core concepts of marketing–marketing process-
functions of marketing-Marketing Mix–Four P‟s of marketing–Its significance in the
competitive environment– product and product line– product mix– product lifecycle– managing
the product in product lifecycle
UNIT II
Market segmentation– bases for market segmentation of consumer goods, industrial goods and
services – market targeting and position strategies
UNIT III
Pricing –importance – methods – objectives– factors- Market evaluation and controls– types,
processes, obstacles to marketing control– Different types of Pricing–with objectives
UNIT IV
Physical Distribution–importance and role of distribution in marketing -introduction to various
channels of distribution– promotion tools – sales promotion, advertising, personal selling, direct
marketing and online marketing as promotion tools
UNIT V
New Product introduction– fundamentals of market intelligence– New Product decision
process–types of new products –test marketing of a new product, packaging – purpose, types –
marketing audit and marketing ethics
REFERENCE BOOKS:
1. Philip Kotler- Marketing Management,14th Edition 2011
2. V S Ramasamyand S. Namakumari –Marketing Management: Planning, Implementation
and Control: Global Perspective Indian Context, Macmillan India, 2007
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PAPER XVII –SUSTAINABLE FASHION
UNIT I
General definition of sustainable fashion - direct and indirect impact of fashion industry growth
on nature and environment - importance of sustainable fashion as a practice - thoughts on
sustainable fashion in modern history - role of NGO‟s and environmentalist/ innovation‟s and
technologies - the scope of sustainable fashion - Repurposed and recycled clothing and textile -
techniques of repurposing and recycling - materials in eighteenth, nineteenth and twentieth
century - a brief history on secondhand clothing - vintage clothing - term: make do and mend -
reason for up cycling considered as sustainable practice - recycled textiles – process and market
UNIT II
Role of quality of craftsmanship - the golden age of couture - 1960s – disposable fashion –
paper clothing - introduction of ready-to- wear garments - 1970s hippie culture as sustainable
fashion movement - zero waste - cutting and sewing method - emerging revolutionary term fast
fashion and impact on environment - mass production - fully fashioned knitwear manufacturing
UNIT III
Natural fibers – cotton, wool, hemp - Manmade fibers - Rayon, bamboo and Lyocell -
Synthetic fibers – nylon and polyester - Impact of synthetic dyes to environment and people -
few best practices followed by dyeing industries – discharge printing, heat transfer printing,
recovery and reuse of water - Indigo – the beautiful blue dye
UNIT IV
Transforming fashion system to think towards trans-functional garments/ multifunctional
garments - trans-seasonal garments modular - multiple approach to durability - metabolism of a
wardrobe - design for low launder, to stain, low iron, repair services - product leasing system -
emphasizing the use of local materials, skill and culture in products
UNIT V
Resurgence of sweat shops, subcontracting and the runaway shop – unionization - combating
poor labor practices - corporate social responsibility and code of conduct - three pillars of
decency - advocacy and awareness - fur trapping - fur farming - rise of anti –fur movement -
sustainable alternatives for fur - formation of PETA – people for the ethical treatment of
animals
REFERENCE BOOKS:
1. Fashionand Sustainability - Kate Fletcher and Lynda Grose
2. Sustainable fashion – Jenifer Farley Gordon and Colleen Hill
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PAPER XVIII – HOME TEXTILES
UNIT I
Introduction to Textile Furnishings: Definition, Different types of furnishings materials Woven
and non-woven, factors affecting selection of home furnishings. Floor Coverings: Hard floor
coverings, resilient floor coverings, soft floor coverings, carpets and rugs, cushion and pads -
Use and care. Wall Coverings: Types, factors for selection, use and care.
UNIT II
Window Dressings: Different types of doors and windows – Their applications. Draperies
– Choice of fabrics, calculating the amount of material needed. Curtains – Types of
curtains. Method of finishing draperies – Tucks or pleats - Uses of drapery rods, hooks, tape,
rings and pins.
UNIT III
Living Room Furnishings: Sofa covers, Wall hangers, Cushion, Cushion covers,
Upholsteries, Bolster and bolster covers. Bed Linens: Definitions, types of bed linen - sheets,
blankets, blanket covers, comforters, comfort covers, bed spreads, bed skirts, duvets, mattress
and mattress covers, pads, pillows and pillow covers, throw pillows, shams - their uses and
care.
UNIT IV
Kitchen Linens: Definitions, types of kitchen linens - dish cloth, hand towels, kitchen
equipment covers - their use and care - cleaning materials wipes and mops
UNIT V
Table Linen: Definitions, types – table linens, table mats, table cloths and place mats, hand
towels – selection – use and care.
REFERENCES BOOKS:
1. Brian. D Colemen, "Luxurious Home Interiors”, Gibbs Smith Publication, Hong Kong,
2004.
2. Robett Harding, “Curtains, Blinds and Valances”, Eagtemoss, Ohio, 1998.
3. Katrin Cargill, “Simple Curtains”, Ryland Peters and Small, London, 2002.
4. Charles Randall and Sharon Templeaton, "Dream Windows", Randall International
Orange, California, 2003.
5. Wendy Baker, “Curtain and Fabric Selector”, Collins and Brown, London, 2000.
6. PremavathySeetharaman and ParveenPannu, “Interior Design and Decoration”, CBS
Publishers and Distributors, 2005.
7. Jay Diamond and Ellen Diamond, “Fashion Apparel, Accessories and Home
Furnishings”, Prentice Hall, First Edition, 2007.
8. Ashley A.L., “Decorating with Fabric”, Crown Trade Paper Packs, New York, 1995.
9. Foley T, “Linens and Laces”, Clarkson Potter Publications, New York, 1990.
10. Simon and Schusper, “Home Decorating Book”, The Simplicity Pattern Company, New
York, 1993.
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PRACTICAL VII – FASHION IN PRACTICE
INTRODUCTION:
Students are expected to design garments according to different events and themes with
advancement in technology and updated trend.
Contents:
Fashion Draping For Kids Garment
Fashion Draping For Women‟s Garment
Fashion Draping For Men‟s Garment
CONCEPT CLOTHING: Design garments for a variety of concepts like
Heritage/wedding/work wear/evening wear
FASHION and FILM STYLING: Create innovative designs and accessories for models
and magazine cover page shoots and movies
Criteria:
1) Identifying the variety of concepts according to the current fashion trends.
2) Purposes of Pattern Draping and garment construction is described and related to Theme,
products, fabrics, and equipment.
REFERENCE BOOKS:
1. The Art of Fashion Draping 3rd edition - Connie Amaden - Crawford
2. Draping Period Costumes: Classical Greek to Victorian - Sharon Sobel
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PAPER XIX – FASHION SUPPLY CHAIN AND LOGISTICS MANAGEMENT
UNIT I
Difference in retail and manufacturing supply chain and logistics - Elements of retail supply
chain - strategic tactical operational and execution view of retail supply chain - supply chain
maturity - Retail distribution - different replenishment models - direct store delivery - home
delivery - information technology for retail distribution and replenishment - measures for
distribution and replenishment.
UNIT II
Transportation planning - transportation execution processes - using IT for transportation
management - concept of transportation management maturity model - measures of transport
management - green transport - basic function of a retail warehouse - value added service of a
retail warehouse - retail warehouse best practices – cross docking - concept of warehouse
management maturity model - use of IT for warehouse management - measures of warehouse
management.
UNIT III
Reasons for having inventory and cost of inventory - concept of inventory management
framework and inventory management pyramid - Tools of inventory management -assumptions
of Economic order quantity (EQL) and periodic review model - Inventory control tools –
periodic and perpetual inventory system - inventory classification - factors to be considered by
retailers for deciding on inventory - best practices in retail inventory management - use of
information technology for inventory management - measures of inventory.
UNIT IV
Retail sourcing - merchandise procurement - global sourcing - green sourcing - sourcing
measures - information technology in retail supplier relationship management - retail sourcing
trend - customer service - order management.
UNIT V
Apparel and footwear retailing - apparel retailing supply chain - pre pack planning - apparel
retailing in India - emergence of value fashion retailing - apparel supply chain innovations -
footwear retailing - Indian footwear market - major drivers of Indian footwear retail supply
chain - Jewelry retailing – supply chain characteristics - IT for product life cycle management
REFERENCE BOOKS:
1. Supply Chain Management for Retailing – Rajesh Ray
2. Sunil Chopra, Peter Meindal, “Supply Chain Management: Strategy, planning and
operations”, Prentice Hall Inc., 2001.
3. Douglas M.Lambert, James R.Stock, Lisa. M.Ellram, “Fundamentals of Logistics
Management”, Columbia BoblinMedia Corp., 1998.
4. Martin Christopher, “Chap.7 of Logistics and Supply Chain Management –
Strategies for reducing cost and Improving service”, Second Edition, McGraw Hill. Inc.,
New York 1992.
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PAPER XX - LEGAL AND REGULATORY ASPECTS OF
ENTREPRENEURSHIP UNIT I
Introduction to regulatory requirements of starting a business– contracts–entering into
contracts–registeringacompany / partnership firmwith theRegistrar ofCompanies–
understanding the documents required to be submitted to theRoC– approvals required
fromother agencies to start a business– Field Study and Collectall information fromdifferent
agencies byself learning
UNIT II
Introduction to the legal dimensions of business– foundations of legalenvironment of business
introduction to law of fiduciaries–elements necessary for binding contract– intellectual
propertyrights– patentinginventions and processes to erectbarriersto entry, reducecosts and
generate revenues– protectingtacit knowledge– copyrighting works – creating brand equity
through useoftrademarks
UNIT III
Laws relevant to human resources–employmentand wrongful termination– employment–
discrimination and harassment- recent laws enforced– regulatory approvals and registration
with governmentbodiespertaining tohuman resources- PF,ESI andWorkmen Compensation Act
– Factory actandIndustrialdisputes Act.
UNIT IV
Legalaspects of raising venture capital– state laws and regulations governing securities
offerings– potentialliability for securities fraud, insider trading– how to get listedin
stockexchange – field study
UNITV
General principles oftaxation– Direct and Indirect Taxes– Tax evasion–avoidance,causes and
remedies;Computation ofIncome–Capital Gains – VAT – provisions and exemptions;
ExciseDuty– Objectives and exemptions– Customs duties –levy ofimport and export duties. REFERENCE BOOKS:
1. Don Mayer, Daniel Warner, George Siedel andJethro K. Lieberman- Business Law and theLegalEnvironment,2011
PROJECT WORK AND VIVA VOCE – LEGAL APPROVALS FOR A NEW BUSINESS
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PAPER XXI - FASHION RETAIL MANAGEMENT
UNIT I
Category management process - guide lines for defining category - Merchandising and its
benefits - merchandise hierarchy - merchandise forecasting - forecasting methods - merchandise
budgeting - sales plan - stock s support plan - planned retail reductions - planned purchase
levels - gross margins and markups - six months (seasonal) budgeting - OTB merchandise
control system - OTB calculations - roles and responsibilities in various types of merchandising
organizations .
UNIT II
The concept of assortment management - assortment management framework - assortment
objectives - concept of product line, breadth and depth of an assortment - range planning – SKU
planning - role of data and information technology in assortment - store clustering - types of
store clustering - space management and its benefits - different stages of space planning –
planograms - issues in space management - information technology in space management
UNIT III
Retail pricing challenges - tactical and strategic price changes - types of pricing strategies -
price elasticity - retail pricing life cycle - managing retail markdown - one to one pricing -
retail promotions - objectives of retail promotions - promotional measures and KPIs -
promotion tools - major decision points for retailers while planning promotions - information
used for planning promotions - promotion execution - promotion optimization process and tools
- IT for managing price, promotion and margin
UNIT IV
Methods used in direct marketing industry - strategic merchandising plans - growing Internet
business and its dramatic impact on the retail industry - after sales services - methods used for
sale conversion - merits and demerits of online business – both customer and promoter point of
view -entire process of online business and supply chain function.
UNIT V
Developing Strong communication themes to connect customers and merchandise - in store
installation - Merchandise presentation - technological advancement in exhibition design and
how they are utilized to produce a visual outcome for exhibition purposes - theory and practical
applications of visual merchandising techniques in the fashion industry - usage of light sources
to control the environment.
REFERENCE BOOKS:
1. Supply chain management for retailing – Rajesh Ray
2. Basics of Fashion Management - Fashion promotion – Gwyneth Moore
3. Basics of Fashion Management – Fashion Merchandising – Virginia Grose
4. Basics of Fashion Management – Fashion Buying – David Shaw andDimitriKoumbs
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PAPER XXII - ADVANCEMENTS IN TEXTILES
UNIT I
Technical Textiles – An Overview: Definition and scope of technical textiles, Milestones in the
development of technical textiles, Textile processes, applications, Globalization of technical
textiles, Future of the technical textiles industry - Technical Fibres: Introduction, High
performance inorganic fibres, Ultra-fine and novelty fibres, Fibres used in Civil and agricultural
engineering, Automotive and aeronautics, Medical and hygiene applications, Protection and
defence applications.
UNIT II
Textiles in Civil Engineering: Geosynthetics, Geotextiles, Essential properties of geotextiles,
Engineering properties of geotextiles, Geotextile structure, Frictional resistance of geotextiles.
Medical Textiles: Introduction, Fibres used, Non-implantable materials, Extra-corporeal
devices, Implantable materials, Healthcare / hygiene products.
UNIT III
Textiles in Defense: Introduction, Historical background, Criteria for modem military textile
materials, Textiles for environmental protection, Thermal insulation materials, Water vapour
permeable and waterproof materials, Military combat clothing systems, Camouflage
concealment and deception, Flameretardant, heat protective textiles, Ballistic protective
materials, Biological and chemical warfare protection.
UNIT IV
Textiles in Transportation: Introduction, Textiles in road vehicles, Rail applications, Textiles in
aircraft, Marine applications, Future prospects for transportation textiles.
UNIT V
Wearable Electronics - Introduction, model of a design. Business executive applications –
medicine safety – their applications – entertainment and recreational applications –musical
jackets – electronic table cloth.
REFERENCE BOOKS:
1. A.R. Horrocksand S.C. Anand (Edrs.), Handbook of Technical Textiles, The Textile
Institute, Manchester, U.K., 2000, Woodhead Publishing Ltd., Cambridge, England.
PRACTICAL VIII –ADVANCED COSTUME DESIGNING
Introduction:
Costume design is the envisioning of clothing and the overall appearance of
character/performer. Costume may refer to the style of dress particular to a nation, a class, or a
period. And costume designer is a person who designs costumes for a film, stage production.
Content:
1. Styles of draping-western wear
2. Styles of draping - Indian wear
3. Costume designing
a. Movies
b. Photography
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4. Styling - celebrity and event
a. Celebrity Styling
b. Wedding Styling
c. Event Styling
Criteria:
1) Costume must be presented on a model and ready for a runway show.
2) Purposes of Pattern Draping is described and related to garment, fabrics, and equipment.
3) Costume designers depend mostly on the entertainment Industry. So they should
understand the technique of Photography and should capable to analyse the new
trend/fashion in film industries.
REFERENCE BOOKS:
1. Lines, Marks and Drawing – Through the Lens of Roger Ballen
2. Basics of Fashion Design – Styling – Jacqueline McAsseyand Clarke Buckley.
PRACTICAL IX – VIRTUAL GARMENTING
Introduction:
A virtual garment fitting CAD fits a garment to 3D avatar. This CAD uses scanned
dimensional body data of front and back of the garment. This system needs only the front and
back part of garment without the master patterns.The garment components such as collar and
sleeve, are assembled together to following specific pattern-making rules which are totally
different from the conventional assembly methods, while the garment is constructed from 2D
patterns, the quality of fit is evaluated on 3D human models and shows good fitting results with
fabric efficiency.
Content:
Drafting (2D), grading, simulating the garment fit (3D), and marker planning the following
garments:
1. Kids wear
2. T-shirt.
3. Ladies top
4. Ladies skirt.
5. Formal shirt
6. Formal trouser.
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Criteria:
1. To know more about technology used in Pattern Drafting, Grading, marker planning, 3D
simulation in industries.
2. To gain experience in garmenting through computer aided software and visualize the 3D
view of the particular garment.
3. Output to digital devices such as laser, water-jet and 3D printing
REFERENCE BOOKS:
1. Modaris, Diamino, and Just Print for Apparel Design- By Catherine Black.
2. Pattern Cutting for Clothing Using CAD-By, M Stott.
3. http://assystbullmer.co.uk/
PAPER XXIII - ORGANIZATIONALSUCCESS THROUGH INNOVATION UNIT I
Innovation in business–the big picture– theIQ– InnovationQuotient–Stepping off the cliff -
Establishing environments for creativity– Cycling worlds –Creatingthe climate–Taking risks,
failingandbeingOK.
UNIT II
Innovation and organizational success– Innovation as a corebusinessprocess, Innovation asa
driver of organizational growth– Innovation in the context of Small and MediumEnterprises–
Innovation and Entrepreneurship–Make innovations work for the organization– Design
organizationfor innovation focus.
UNIT III
The creative problem– solving structure– Planning – Task Analysis– Springboards –
Speculative thinking exercise–Imaging, metaphor, analogyand excursion- Journeyinto
absurdity –Selection ofspringboards– Idea development– Developmentalthinking exercise–
Next steps –Learning fromactual experience
UNIT IV
Invention and Innovation – The breakthrough dilemmas– invention: seeing differently –
Innovation:the long road – fosteringinvention–mentoring and apprenticeship– fostering
innovation –innovative research groups – obstacles to radicalinnovation–cultures of innovation
–innovationatthecrossroads.
UNITV
Innovation and the market–Idea toMarket, Understanding the basic steps: Intellectual Property
Rights (IPR)–Protecting IPR– Patents, Trademarks, and Copyrights– Leveraging IPR.
Institutionalsupport for Innovation –funding, mentoring, networking, policy support
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REFERENCE BOOKS:
1. BellonWhittington - Competing through Innovation, Prentice 2006
2. Peter F. Drucker-Innovation and Entrepreneurship, 2012
3. Michael H. Morris, Donald F. Kuratko and Jeffery G Covin– Corporate
Entrepreneurship andInnovation: Concepts, Contexts and Commercialization, 2011
4. John Bessant and JoeTidd - Innovation and Entrepreneurship,2011
PROJECT WORK AND VIVA VOCE – FASHION PORTFOLIO
Students are required to document all relevant works that has been carried out along with their
research details, material swatch cards, product shoot, portfolio shoot etc. This will be further
used to present personal taste and style of work to fashion industries. All the subsequent work
that the students do during the rest of the program will become part of this fashion portfolio.
PROJECT WORK AND VIVA VOCE - PRACTICAL TRAINING
Students will go through industrial training program during the entire course of the semester.
Project brief will be made in consultation with the sponsoring industry. Students will be
focusing on:
i) Research work
ii) Consumer research
iii) Market research; and
iv) Design brief
All design process will be followed according to project requirement set forth in collaboration
with the sponsoring industry. Industrial training program will be inspected by regular faculty
visits. The students will do final presentation and a project report.
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PRACTICAL X- BRIDAL GARMENTS AND ACCESSORIES
Introduction:
Indian bridal wears have a vast majority of varieties. In fact every state in India has
it own kind of bridal wear. Each and every religion has its own way of dressing for the
wedding. The bridal wears are also classified according to the work on them.
Content:
1. Design and Construct the Bridal wear for Bengali men.
2. Design and Construct the Bridal wear for Bengali women.
3. Design and Construct the Bridal wear for Indian catholic men.
4. Design and Construct the Bridal wear for Indian catholic women.
5. Design and Construct the Bridal wear for Punjabi men.
6. Design and Construct the Bridal wear for Punjabi women.
7. Design and Construct the Bridal wear for Rajasthani men.
8. Design and Construct the Bridal wear for Rajasthani women.
9. Design and make terracotta Jewellery for women.
10. Design and make KundanJewellery for women.
Criteria:
1) Sequence of Construction and operations are identified according to the
religion/product/occasion.
2) To gain experience in Pattern drafting/Draping and garment construction and
accessories designing exclusively for wedding occasion.
REFERENCE BOOKS:
1. The wedding dress: How to make the perfect one for you - Becky Drinan
2. Sewing Techniques – Jennifer Prendergast
3. Jewellery Design – Elizabeth Galton
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PAPER XXIV - BUSINESS PLAN
UNIT I
Business Plan: The Meaning-The „why‟ of Business Plan – Basic Parameters - Basic
parameters: Timing of Decisions Undertaken-Project Parameters: The Common
Considerations – Factor of successful business–capital management– eligibility to attract
motivates - financial control– Anticipating change and adaptability.
UNIT II
Business Plan process–Sources of Information– Internet, government sources and statistics–
offline research resources - Library–SBDC‟s–Trade and industries association–sources of
market research– evaluating data - Benefits of Market Study - Coverage of Market Study -
Information Sources- Market Demand : A Five Dimensional Concept
UNIT III
Business Plan Components– The Executive Summary – Company Description– Industry
Analysis andTrends– Target Market– Competition – Strategic Position and Risk Assessment–
Marketing Plan and Sales Strategy– operations–Technology Plan– management and
Organization – Community Involvement and Social Responsibility– Development, Milestones
and Exit Plan– The Financials.
UNIT IV
Exploratory –cum-Desk Research(EDR) – Field Interviews: An Essential Skill– Field
Interviews: useful Tips-Product/ Service and EDR/DMR –Detailed Market Research (DMR) -
Other Methods– Analysis of Information- Need for Judgments– Soft Drink Illustration– Errors
and Precautions–Manufacturing Process –Sources of Technical Know-how- Reassurance on
Manufacturing Process– Plant and Machinery – Supplier Identification – Interaction with
Suppliers– Supplier Selection-Tips on Supplier– transaction.
UNIT V
The Layout– Built-up Area – Raw materials-Packing – Land Requirement– Utilities–
Manpower–Search for Location: Reasons– Selection Criteria-Information Sources – Location/
Site Selection- Purpose of Financial viability–Financial viability: Meaning– Project Cost–
Avoid Differences with Loaning Agency– Working Capital and Working Capital Margin-
Assessment of Working Capital Requirement– Working Capital Assistance. Capacity
Utilization and Income, Expenditure, Profit Estimate–Viability Test–profitability –Cash Flow
Estimate– Risk Analysis – Financial Viability: A Recapitulation – Implementation schedule.
REFERENCE BOOKS
1. Rhonda Abrams “The Successful business Plan Secrets and Strategies” Prentice 2. Rhonda Abrams “ The business Plan in a day ” Prentice
3. Business plan Preparation–Entrepreneurship Development Institute of India
4. Arthur R. De Thomas Ph.D. and Lin GrensingPophal, Writing a Convincing Business
Plan
5. Mike P. McKeever, How to Write a Business Plan
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PAPER XXV - ORGANIZATIONAL BEHAVIOUR
UNIT I
Organizational structure and design: strategy and goals of organizations; basic attributes of
organizations, organizing and co-coordinating work, - different types of organizational design
based on nature of business.
UNIT II
Group dynamics and teamwork - how groups work, groups in organizations, stages of group,
foundations of group performance, decision making in groups. Teams and teamwork, team
building, improving team processes, teams in the high performance workplace.
UNIT III
Leadership: Theories and practice - trait, behavioral, contingency theories. Transformational
leadership. Power and politics: power and influence, power - formal authority and obedience
empowerment, organizational politics – political behavior in organization
UNIT IV
Organizational culture, understanding organizational cultures, managing organizational culture,
and organizational development: nature scope objectives and intervention strategies
UNIT V
Organizational Behavior responses to Global and cultural diversity, challenges at international
level, difference between countries, challenges of workforce diversity and managing diversity
cases
REFERENCES BOOKS:
1. Stephen P. Robbins, Timothy A. Judge, NeharikaVohra - Organizational Behavior 14th
Edition, Pearson 2011
2. Kavita Singh - Organizational Behavior: Text and cases, Pearson, 2010
PAPER XXVI -ENTREPRENEURIALLEADERSHIP UNIT I
Leadership–Definition–waysofconceptualizingleadership–traits–processleadership–
leadershipandpower–leadershipandcoercion–leadershipandmanagement–global
leadershipattributes–identifyingcurrententrepreneurialleadersandtheircharacteristics–
benefitsand riskof assuming leadership role–identifying thebasic skills required of
entrepreneurial leaders
UNIT II
Stylesof leadership–authoritarian,democratic andlaissez-faire–Trait Approach– Leadership trait
- Questionnaire–SkillsApproach–ThreeSkillapproach–skillsmodel–Styleapproach–
BlakeandMouton‟sManagerial(Leadership)Grid–SituationalApproach–Leadershipstyles –
universal leadership skills
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UNIT III
CreatingaVision–characteristicsofavision–advantagesofhavingprojectteamsinthe workplace–
ContingencyTheory–situationalvariablesincontingencytheory–PathGoal Theory–
leaderbehaviors–subordinatecharacteristics–taskcharacteristics–leader- Member
ExchangeTheory– leadership making
\
UNIT IV
Out-group-whydoout-groupsform–impactofout-groups–TransformationalLeadership-
definition–transformationalleadershipandcharisma–AuthenticLeadership–Definition–
Approaches to authenticleadership–TeamLeadership– team leadershipmodel
UNITV
HandlingConflict-communicationstrategiesforconflictresolution-OvercomingObstacles-
EthicsinLeadership–PsychodynamicApproach–EricBerneandTransactionalAnalysis–
SigmundFreudandpersonalitytypes–Genderandleadershipstyles–genderandleadership
effectiveness
REFERENCE BOOKS:
1. Peter G. Northhouse- Introductionto Leadership: Concepts and Practice, second edition,
Sage Publications, 2012
2. PeterG.Northhouse – Leadership:TheoryandPractice,SixthEdition,SagePublications, 2013
PROJECT WORK AND VIVA-VOCE – BUSINESS PLAN
PRACTICAL XI – FASHION SHOW
Introduction:
Fashion shows are probably the most important and effective platform for a designer to
showcase his or her ideas/theme and concepts to the target audience. This is more a
professionally organized promotional activity where media, celebrities, industrialist and
other important personalities are invited. There are many others creative participators
involved to deliver a quality fashion show – especially models, stylists, make-up artists,
sound and lighting crew, event managers and many other coordinators.
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Contents:
1. Garment designing
2. Material sourcing
3. Pattern making / garment making / costing
4. Designing and sourcing the most suitable accessories and other props to match the
costumes and theme.
5. Coordinating with multiple discipline‟s
6. Applying logics on most effective ways of promotions.
7. Meeting event organizers and cost negotiations,
8. How to approach models and setting garments to their fits.
9. Approach to media and target audience.
Criteria:
1) Time management
2) Quality in conversion of theme to garment.
3) Event organization skill.
4) Quality of Presentation
REFERENCE BOOKS:
1. The Fashion Design Reference and Specification Book – By Jay Calderin.
2. Fashion Brands: Branding Style from Armani to Zara – By Mark Tungate.
3. Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry – By
Frederic Godart.
4. Fashion for Profit - By Frances Harder.
5. Costing for the Fashion Industry- By Michael Jeffrey and Nathalie Evans.
PAPER XXVII -VENTURE FINANCE UNIT I
Introduction to entrepreneurial Finance–VentureLife cycle: development stage, start up stage,
survival stage, rapid growth stage, maturity stage-financingthrough the venturelife cycle;seed
financing, startup financing, first round financing, second round, mezzanine, and
liquiditystage–Financial Planningthroughouttheventure‟slifecycle-short-termcashplanning-
forecasting sales-projected balance sheet-projected income statement-projected cash flow
statement
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UNIT II
Determining capital needs– debt andequity funding alternatives– types ofdebt– private
placements. Publicplacement– raising capital – funding capital equipment or new projects–
leasevs. buy - Debt Financing – Equity Financing
UNIT III
Getting Funded– Seed and Angel Investing - Venture Financing:types, Costs and securities
Laws Considerations. Legalstructure ofa venture capital financing- Creating andrecognizing
venture value– Professional Venture Capital
UNIT IV
New venturefinancing– Venture capital– current state of the industry–the business – VCvs. the
entrepreneur– Angel Financing – bootstrap financing –Intellectual propertyandstrategic
alliances
UNITV
Venture capitalvaluationmethods– key factorsinfluencing valuation –valuation ofrevenue
generating firms–multiples – asset valuations– valuing technology companies- mergers
andAcquisitions- Exit and Turn around- IPO
REFERENCE BOOKS:
1. Steven Rogers – EntrepreneurialFinance: Finance and business strategiesfor
the serious entrepreneur, second edition,The McGraw-Hillcompanies; 2008
2. CharlesWoelfel–Financialstatementanalysis:theinvestor‟self-
studytointerpretingand analyzingfinancialstatements, revised edition;McGraw-
Hill1993
3. Leach,J. Chris and RonaldWMelicher: Finance for Entrepreneurs,
CengageLearning(2006), NewDelhi
4. Madapati, Ravi S.Venture Capital:Concepts andCases,The ICFAI University
Press (2004) Hyderabad
PROJECT WORK AND VIVA-VOCE – FINANCING YOUR BUSINESS
PROJECT WORK AND VIVA VOCE - FASHION PROJECT – MOVIE/STYLING/AD
FILM
This project is focused on working with movie costumes or theme based styling for
advertisement films or theme-based concept dressing in movies. The theme and/or concept are
presented and selected at the beginning of the semester by the students. This project work will
also become part of fashion portfolio.