Bharath Matrimony

8/13/2019 Bharath Matrimony

1/39

TEAM


2/39

LandinThis is where it


3/39

BharatMatrimony.com is celebrated as the Most Trusted Matrimony Brandcombining tradition and technology.

A network of 15 regional portals and over 2 Crore members, BharatMatrimonyhas found a place in the Limca Book of Records for facilitating a recordnumber of marriages .

BharatMatrimony has been recognised as the Best Matrimony Website 20PC WORLD for technology and performance and is also listed inthe NASSCOM's Top 100 IT Innovators .

All the awards we have won have encouraged us and we stand as thepreferred site for matrimonial search according to a study by JuxtConsult

First matrimonial site to receive the coveted ISO 9000-2001 certificate

About Them


4/39


5/39

1998 The matrimony section originallyconsisted of two pages: one for the Brideand one for the Groom, and wasexpanded further to provide search

features. It soon became the mostpopular, received excellent response andis now gaining momentum.

Then.


6/39

1999 BharatMatrimony opens a smalloffice (300 square feet) in Chennai.

Then.


7/39

2000 BharatMatrimony.com initiatesten regional websites.

Then.
http://www.bharatmatrimony.com/http://www.bharatmatrimony.com/


8/39

2001 BharatMatrimony opens officesacross India in Mumbai, Bangalore andHyderabad, ties up with Rediff, Sify andMSN as a Matrimony channel.

Then.


9/39


10/39

2003 Launch of VeriProfile (PatentPending) a verification service to ensuregenuine and reliable profiles.

Then.


11/39

2005 Expansions across differentsegments : Clickjobs, IndiaProperty Etc

Then.


12/39

2006 Secures a place in Limca book ofRecords (for the highest number ofdocumented marriages online),launches IndiaAutomobile and IndiaList .

Then.
http://indiaautomobile.com/http://indialist.com/http://indialist.com/http://indiaautomobile.com/


13/39

2007 Kicks ass, received PC Worlds BestSites of 2007 , launches voice matrimony (in association with Airtel),Loanwala and matrimonydiary are

launched.

Aaaannndddd Then .
http://loanwala.com/http://matrimonydiary.com/http://matrimonydiary.com/http://loanwala.com/


14/39

BharatMatrimony goes

beyond matchmakingservices by providingother matrimonyrelated services.

Bharath MatrimonMatrimony Gifts

The Matrimony Blog Tambulya

Tambulya.com is India's FirstExclusive Matrimony ReturnGift Website launched byBharatMatrimony.

Counselling Helpl


15/39

AWARDS

Guinness World Record forLargest Wedding Album, April14th 2012

BharatMatrione of the "3in a special a

December edof "The Wee

NDTV-Hindu Lifestyle Awardto BharatMatrimony for bestcommunity/matrimonywebsite

Nominated and shortlisted forEntrepreneur of the YearAward by Economic Times

CII Connect acategory of "asucceeded maimpact on theIndia"

'Digital Entrepreneur Of TheYear' at the WAT Awards,2012


16/39

Search & Matching-Bharatmatrimony Regular Search-Most popular search based on a few important criteria one would

look for in a life partner.

Advanced Search -The most comprehensive search that searches across all profileinformation. The results of this search will be closer to your expectations.

Soulmate Search -Marriage is more than just matching of profile and religiousinformation. Soulmate SearchTM will help you discover your soulmate based onyour personality, hobbies and interests.


17/39

Bharatmatrimony.comV/S

Shaadi.com


18/39

Shaadi.com Launched in 1997 by the entrepreneur Anupam Mittal

One of India's five most popular sites

It has acquired 10 million members and claims to have match made a million marriages aroundthe world

300 million page views each month and 6,000 new profiles are added every day (60 per cent ofwhich are male)!!!!

A plethora of additional services: a directory listing of wedding-related services; a lifestylewebsite, shaaditimes.com, with features on travel, fashion and health

More than 150 Shaadi.com Centres in 87 Indian cities, where parents and children can sit downwith a relationship adviser and trawl the company's huge database.


19/39

Registration Process


20/39

Differentiation Targets:

Bharatmatrimony-15 communities

Shaadi.com-29 communities

Multiple Portals:

Bharatmatrimony- regional matrimony portals

Shaadi.com regional matrimony portals and portals like secondshaadi.com


21/39

Search Differentiation Bharatmatrimony-Once you see a profile on Bharatmatrimony.com, it is not shown to

you again.you get a better view with 50 profiles per page on BharatMatrimony.com

Shaadi.com-You get to see same profiles again and again.

shows only 10 profiles per page

E-matchmaker


22/39

PAYMENTOPTIONS


23/39

Confidentiality & Security Both sites are very particular about maintaining secrecy and also security of th

details of their members

Shaadi.com

TRUSTe certification, ISO9001:2000 certification, Shaadi Seal (verification of profile) and Secure Talk (allowing conversation without telling numbers).

Bharatmatrimony-There is a feature of Block and Ignore on Bharatmatrimony.comwhich is not there in Shaadi.com
http://www.differencebetween.com/category/technology/it/security/http://www.differencebetween.com/category/technology/it/security/


24/39

Confidentiality & SecurityBharatimatrimony Displays only verified phone numbers.

Verification of phone number through its free phone verification service.

Matrimony Stamp is a free seal of trust that members can add to their profile. TheStamp is added after the member has got a few basic details attested by a GazettedOfficer/Notary Public.

Matrimony Reference is a copyright feature which enables members to addreferences of relatives, friends and colleagues for the purpose of marriage. It helpsmembers gather more information about prospects from their near and dear ones.


25/39

Search & Matching-Bharatmatrimony Regular Search-Most popular search based on a few important criteria one would

look for in a life partner.

Advanced Search -The most comprehensive search that searches across all profileinformation. The results of this search will be closer to your expectations.

Soulmate Search -Marriage is more than just matching of profile and religiousinformation. Soulmate SearchTM will help you discover your soulmate based onyour personality, hobbies and interests.


26/39

JurisdictionBharatmatrimony

Fraudulent Profile- you should inform the site about it by reporting violation so wemay check on the profile and take necessary action against the member.

Violation if any can be reported to [email protected].

It is mandatory that you reveal your identity while reporting violation; however, youridentity will be kept confidential and will not be disclose to the miscreant.

Bharatmatrimony and Shaadi.com

Works with Mumbai Police in cases where members report wrongdoing by anothermember to the Mumbai Police (Cyber Crime Investigation Cell) to tackle fraudulent

people.


27/39

What did BharathMatrimony do bettercompared to the regular next door worriedaunty in fixing marriages?

With 100s of Annu Aunties around did BharathMatrimony make it BIG?

What do you think is the success manof BharatMatrimony?


28/39

SUCCESS FACTORS: HIT THE RUBBER ON THE ROAD

They saw the opportunity much before anybody else did.

Thanks to the earlier IT boom, lots of Indian IT professionals (from middleclass especially) moved to US, they probably wanted to have a say in theirmarriage (even though its arranged), and BharatMatrimony just served athe right platform for this and that also means the timing was perfect

Its not at all an exaggeration to say that they created a niche marketonline matrimony service.

I have always believed t hat social network/communities in India need tohave an offline presence . BharatMatrimony too invested in offlinechannels (they organized Matrimony Mumbai meet as well as meets forphysically challenged people) and created a community/network effect.

Focus they got their first product right, a nd moved to other ventures oafter 7 years of start. Compare this with a few startups that keep deliverihalf-baked WTF products every now and then.
http://www.nextbigwhat.com/barcamp-was-funand-297/http://www.nextbigwhat.com/barcamp-was-funand-297/http://www.nextbigwhat.com/barcamp-was-funand-297/http://www.nextbigwhat.com/secondshaadi-pinkvilla-kyazoonga-indian-297/http://www.nextbigwhat.com/secondshaadi-pinkvilla-kyazoonga-indian-297/http://www.nextbigwhat.com/secondshaadi-pinkvilla-kyazoonga-indian-297/http://www.nextbigwhat.com/barcamp-was-funand-297/http://www.nextbigwhat.com/barcamp-was-funand-297/


29/39

NUMBER OF USERS?


30/39

NUMBER OF USERS?


31/39

FUTURE?

NOW SEARCH FOR YOUR SOULMAON YOUR SMART PHONES


32/39

GOOD OR BAD?TAKE A QUICK CALL..!!


33/39

ARE YOULOOKING FOR

A PARTNER?


34/39

A point to add to the historyStarted in 1997 as a humble attempt to cater to the Indians living abroad

and helping them connect with friends, look for matrimonial matches,attend discussion forums, et al, the matrimonial section took off as aseparate business. It then evolved and grew into 10 regionalmatrimonial websites. Known as Consim Info Pvt Ltd at that time, thecompany went on to expand into other sectors like jobs(ClickJobs.com) and property (IndiaProperty.com).


35/39

Consim Info Pvt ltd is an online media company, based in Chennai,India. The company is primarily engaged in operating websites in therecruitment, classified, automobile, matrimonial, property and financesectors. It has more than 25 million registered subscribers for its 21 onlinesearch portals. The company has more than 70 offices in India and also hasoffices in the USA, UK, UAE and other associates across theglobe. Matrimony.com Pvt Ltd (formerly Consim Info Pvt Ltd), which owns a

string of matrimony-related consumer internet properties includingBharatMatrimony.com, EliteMatrimony.com and CommunityMatrimony.com

PARENT COMPANY


36/39


37/39


38/39


39/39

THANK YOU

For more information please log on towww. bharatmatrimony .com

Bharath Matrimony

Documents

Transcript of Bharath Matrimony