BGREEN UAE EXCLUSIVE 21

21 exclusive sustainable companies in the uae

Sustainability as a core business value separates the

visionaries from the herd. Going beyond buzzwords

and catchphrases, BGreen UAE Exclusive 21 is the

quintessential annual resource for key stakeholders in

the private and public sector. This first edition examines

sustainability as a nucleus in products, services and

operations in the top 21 organisations across the GCC.

Setting the benchmark for innovation, leadership, and

followthrough in economic and environmental initiatives

across industries, BGreen UAE Exclusive 21 is the go-

to guide for top decision makers and thought leaders.

Following BGreen Magazine, the region’s first and leading

green business publication, we believe that pioneers

and champions of sustainability—from suppliers of

greens solutions to sustainability consultants— should

be identified, honoured and supported. As a platform for

dialogue between sectors, BGreen UAE Exclusive 21 is

the ultimate corporate companion, setting the tone for

best practices and sustainable solutions in the region. The

inaugural issue is the ideal platform for future marketing

and branding, a celebration of achievement and a solid

contribution to corporate social responsibility.

Forewordby Praseeda Nair

Editor, BGreen

2013 Edition

UAE EXCLUSIVE 216

CONTENTS

FOREWORD

MASDAR

SCHNEIDER ELECTRIC

FARNEK

AKZONOBEL

DOLPHIN ENERGY LIMITED

DUBAL ALUMINIUM

MICCGREEN TEC SOLARSYSTEMS

BELIMO AUTOMATION FZE

RW ARMSTRONG

JOTUN

SAP MIDDLE EAST AND NORTH AFRICA

SIEMENS

BASF FZE

FAGERHULT

OKI

BEE’AH

DEPARTMENT OF TOURISM AND COMMERCE MARKETING

CEMEX

DUBAI CHAMBER OF COMMERCE AND INDUSTRY

DHOFAR GLOBAL TRADING

ECO GREEN FACILITY MANAGEMENT

CONTACTS

INDEX

ACKNOWLEDGEMENTS

06

12 - 17

18 - 23

24 - 29

30 - 35

36 - 41

42 - 47

48 - 53

54 - 59

60 - 65

66 - 73

74 - 79

80 - 85

86 - 91

92 - 97

98 - 103

104 - 109

110 - 115

116 - 121

122 - 127

128 - 133

134 - 139

140 - 141

142 - 143

146

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21 exclusive sustainable companies in the uae

Abu Dhabi has effectively become the capital of the world when it comes to sustainable development and renewable energy.”

Dr Sultan Al Jaber, Chief Executive Officer, Masdar

12

UAE EXCLUSIVE 21UAE EXCLUSIVE 21

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Established in 2006, Masdar is a commercially

driven enterprise that operates to reach the

broad boundaries of the renewable energy and

sustainable technologies industry. Operating

through five integrated units, Masdar seeks to

become a leader in making renewable energy a

real, viable business, evolving Abu Dhabi into

a global centre of excellence in these fields.

This holistic approach keeps Masdar at the

forefront of the global industry, while ensuring

it remains grounded in the pursuit of pioneering

technologies and systems that are feasible. As a

result, it delivers innovation to the market while

deriving profits for its shareholders.

Masdar is a subsidiary of the Abu Dhabi

Government-owned Mubadala Development

Company, a catalyst for the economic

diversification of the emirate.

UAE EXCLUSIVE 21

Masdar InstituteAs a leader of innovation, Masdar institute

supports the core objectives of developing Abu

Dhabi’s knowledge economy and to find solutions

to humanity’s toughest environmental challenges.

With the collaboration of Massachusetts Institute

of Technology (MIT), Masdar Institute of Science

and Technology (Masdar Institute) incorporates

theory and practice to develop a culture of

innovation and entrepreneurship, working to

put together and educate critical thinkers and

leaders of tomorrow. Masdar Institute began as

a non-for-profit, private graduate university by

the government of Abu Dhabi for research and

development capacity, addressing important

issues in the region such as climate change and

renewable energy.

This multi-interdisciplinary and integrated

approach is supported by the structure of its

academic programmes and by the emphasis

placed on engaging external partners from

industry, government, and other academic

institutions in collaborative activities.

InvestmentIn support of the new technologies and the

developments of projects to generate positive

returns for Abu Dhabi, Masdar Capital is investing

in the technologies that will be used to generate

the future of a greener economy. The investments

will go through two clean tech funds of US$540

million under management. Both funds follow an

active management investment strategy and seek

to realise strong risk-adjusted returns.

With the funding provided, Masdar Capital also

wishes to display, commercialise and promote

renewable technologies in the UAE and to identify

synergies between its investments and other

Masdar activities alongside long term energy and

development programmes of the UAE.

Masdar Capital has continuously provided

investments for a clean tech marketplace

for five years and will continue to launch

and raise new funds to take advantage of

profitable sectors while growing its assets

under management.

Energy Masdar Clean Energy invests in

developing comprehensive developments

from utility-scale wind and solar projects,

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Masdar City• Total Site Area: 700 hectares 3.7 million sqm GFA• Residential: 52% • Commercial: 38%• Retail: 2%• Community: 8%• Projected resident population: 40,000• Projected commuters: 50,000• Residential density: 140 people/hectare

MasdarKhalifa City A,

Abu Dhabi, UAE

P.O. Box 54115

T: +97126533333

F: +97126536002

to energy efficient and carbon capture and storage

(CCS). Masdar Clean Energy is involved with

projects around the world to diversify Abu Dhabi’s

energy mix and expand the emirate’s range of

commercial energy expertise.

In the UAE Masdar Clean Energy projects

include: Shams 1, a 100 MW concentrated solar

power project with Abengoa Solar and Total in the

western region of Abu Dhabi; Masdar City’s 10

MW solar PV array in Abu Dhabi. Masdar Clean

Energy strategically invests in the development

of carbon capture and sequestration projects in

the UAE that seek to simultaneously add value to

the national economy while reducing industrial

carbon emissions.

Masdar has also taken the role of spreading its

clean energy vision to projects in the Seychelles,

Tonga and Afghanistan, that are being developed

in response to the United Nation’s Sustainable

Energy for All initiative; a 15MW Solar PV farm

in Mauritania as well as several other regional

projects currently in the development pipeline.

Masdar Clean Energy has invested in

international developments of some of the high

profile utility scale renewable energy projects

which include Torresol, a joint venture with SENER

that operates 120 MW worth of CSP plants in

Spain; and the 630 MW London Array offshore

wind farm in the Thames Estuary, a joint venture

with DONG Energy and E.ON.

Masdar CityMasdar City is a high density, pedestrian friendly,

sustainable development that not only represents

Abu Dhabi’s dedication to an eco-friendly

future, but also is producing modern practices in

sustainable urban planning, design, development

and operation.

Masdar Institute became the first official

residents of Masdar city. Masdar Institute is

still a growing campus that is going through

several developments. Once the city has been

completed, an expected 40,000 residents and

50,000 commuters are anticipated.

The talk about Sustainable Development now corresponds to con-crete, provable data. Walking the talk will make the difference.”

Gilles Vermot Desroches, Senior Vice President, Sustainable Development, Schneider Electric

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21

From steel in the 19th century, to electrical distribution and automation in the 20th

and energy management in the 21st, Schneider Electric has always been driven by

an international, innovative and responsible mindset to shape the transformation of

the industry it was evolving in.

At Schneider Electric, sustainable development is a mix of green business,

responsible practices, innovative programmes and measured commitments. The

initiatives behind its global efforts in sustainable development are to waste less

energy and practise environmentally friendly production and consumption; and

help the poorest nations access energy and assist their development.

In order to position itself as a responsible company, Schneider Electric identified

actions and main areas of progress, with regard to protecting the planet, to the

way it makes profit, and to the company’s interactions with people. As an energy

management specialist, Schneider Electric focuses on sustainable development as a

major priority and a tremendous opportunity.

UAE EXCLUSIVE 21

*BipBop programme: an acronym for Business, Investment and People at the Bottom of the Pyramid.

Sustainability strategySchneider Electric measures its sustainability commitment

with a unique tool: the Planet & Society Barometer. The

company set accurate goals for itself, and each quarter

measures results using the Planet & Society Barometer.

Then it takes course-corrective actions where deemed

necessary on an international scale, lead by global

and local initiatives. The Planet and Society Barometer

receives a grade out of 10 representing the status of

Schneider Electric’s 13 sustainable development progress

plans:

z 30,000 tonne annual reduction of its CO2 emissions

z 2/3 of its products’ revenues gained with Green

Premium products

z 2/3 of its employees work in ISO 14001 certified sites

z 7 points above the company’s annual growth gained

by its Energy Efficiency business

z 10 countries implement a recovery process for

SF6 gas

z 1,000,000 households from the Bop* have access to

energy with SE solutions

z 60% of its total purchases from suppliers who support

Global Compact

z 4 SRI indexes select Schneider Electric

z 10% annual decrease in the frequency rate of

accidents

z More employees recommend the company as a great

place to work

z 2,000 employees trained on energy management

solutions

z 10,000 young people from the Bop* trained in

electricity

z 500 new entrepreneurs from the Bop* start their own

business in the electricity market

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Schneider Electric SA35 rue Joseph Monier

92500 Rueil Malmaison

France

T: +33141297000

www.schneider-electric.com

Core businesses• Energy and infrastructure• Electric Utilities• Marine• Oil & Gas• Transportation• Industry• Food & Beverage• Water• Mining, Minerals, Metals• Buildings• Life Sciences• Hotels• OfficeBuildings• Education / Government• Healthcare• Data centres and networks • Residential

Supply-side managementAs a Global Compact signatory, Schneider Electric

has been involved in an ambitious approach to

include sustainable development challenges in the

supplier selection and working processes.

Since 2004, the Group has been supporting its

suppliers so that they can publically commit and

directly adhere to the Global Compact.

A key performance indicator was defined in

the Planet & Society Barometer between 2009

and 2011: at the end of 2011, more than 50% of

Schneider Electric purchases were from suppliers

who had signed the 10 Principles of the Global

Compact or the EICC.

For the 2012-2014 period, Schneider Electric

wants to go even further by motivating its suppliers

to be in-line with the ISO 26000 standard. The

action will be supported by placing the sustainable

development dimension at the heart of the

activity and on an external evaluation process for

suppliers’ performance.

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As utility costs rise and the environmental lobby becomes ever more vocal, water and energy-saving will be critical to reducing not only the operating costs of buildings, but improving the image of its owners and management.”

Markus Oberlin, Chief Executive Officer, FARNEK

UAE EXCLUSIVE 21

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FARNEK was established in the UAE in

1980 and is a part of the Zurich-based,

Priora Group, an international full service

property management company.

FARNEK has offices in Dubai, Abu Dhabi

and Ras Al Khaimah, employing over 1,700

staff and managing over 1,000 properties

with a surface area covering millions of

square metres.

FARNEK is also a leader in sustainability

and is a member of the US Green

Building Council, has associations with

international organisations such as Green

Globe Certification and myclimate and

has already been presented with the

prestigious Emirates Energy Award in 2007

for producing the Middle East’s first hotel

energy consumption benchmark survey,

and more recently FARNEK was honoured

with the Green FM Company of the year

award 2012.

Vision and missionFARNEK’s vision is to become the

undisputed market-leader for total

sustainable facilities management not

only in the UAE, but across the wider

Middle East.

FARNEK aims to develop a progressive and

responsible workforce to deliver cutting-

edge sustainable technology through a

comprehensive range of products, services

and solutions, offering exceptional value

to all of our business partners, whether

industrial, commercial or residential.

Total Facilities ManagementFARNEK is a total facilities management

company, providing a comprehensive

interdisciplinary approach to the

administration and maintenance of

buildings and real estate throughout

their entire life cycle. With over 30 years

of experience in the UAE, each year

FARNEK:

Cleans more than one million square

metres of commercial and residential space

Manages over 1,000 properties in the

UAE with maintenance, cleaning and

security services

Consults more than 120 hotels

in Middle East and Africa on their

sustainability and energy savings

strategies. These include:

z Colour-coded products

for different areas

z Simple and effective onsite training

z Easy-to-use management and

monitoring system

z Cross-contamination prevention

techniques

z Time and cost saving procedures

UAE EXCLUSIVE 21

Sustainability consultancyFARNEK’s sustainability strategy encompasses all areas of

energy and water saving, carbon reduction and carbon offset

programmes for building developers, owners and operators.

Being a Swiss-based company, FARNEK naturally cares about the

environment, as this is in its DNA.

FARNEK is in the process of revisiting its supply-chain

selection standards to match its ever evolving environmental

and ethical criteria. The company plans to engage its current

suppliers to join its engagement towards eco-friendly practices

and social responsibility.

The FARNEK ‘green team’ is dedicated to energy management

and sustainability consultancy. The team consists of

experienced sustainability consultants, energy consultants and

energy engineers.

FARNEK supports its customers in their journey towards

achieving sustainability by using in-house energy

management tools, developed over the last 10 years; FARNEK

also use the most efficient auditing techniques and latest

technologies available.

Energy Audit services include: • energy optimiser software set up and data collection for

existing buildings

• Full or partial facility energy audits to uncover any

inefficiency in energy and water consumption followed by 3

tier-recommendations

• ASHRAE standards are integrated in the process

• Use of the latest technologies in energy audits

• Recommendation of the most efficient and tailored solutions

• LEED Audits following US Green Building design guidelines

• ESTIDAMA audits following Abu Dhabi Urban Planning

Council guidelines

• Household energy checks

Sustainable products:FARNEK can recommend or provide a wide range of energy

saving products with attractive pay back periods aiming at

supporting our clients in running optimised operations in their

facilities:

Energy saving products include:

• Air-conditioning energy saving modules and comfort

conditioning

• Lighting solutions (LEDs, sensors)

• Water saving devices

• Waterless Urinals

• Water treatment plants

• Pool covering

• Thermal coating

• Window insulation

• Recyclable artificial grass

• Solar technology

Carbon ManagementFARNEK has signed a partnership agreement with myclimate,

an organisation which helps private sector companies reduce

their environmental impact by offsetting carbon emissions and

reducing or, where possible, replacing their use of fossil fuels.

Services:

• Carbon offsetting solutions

• ‘Carbon Neutral’ certification

• User-friendly CO2 calculators

• Carbon assessment (CO2 consumption calculation)

• Lifecycle assessment

• Project certification facilitation

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FARNEKP.O Box: 5423

Dubai, UAE

T: 800 FARNEK (327635)

[email protected]

Accreditation and awardsFARNEK is proud to have achieved ISO 14000

Accreditation, a framework to assist organisations in

developing their own environmental management

system for the environment.

Accreditation: SO 14001: 2004

CertificateNumber: CH10/2163.01

CertificationBody: SGS

Scope of Activities: Total Facilities

Management such as MEP Maintenance, Internal

and External Cleaning Services, Water Tank

Cleaning Services and Security Services.

FARNEK is also the winner of the Emirates

Energy Award in 2007 for producing the Middle

East’s first hotel energy consumption benchmark

survey; and the ‘Green FM Company of the

Year Award’ in June 2012.

GreenGlobeCertificationFARNEK has an exclusive five-year licensing

agreement with Green Globe Certification,

to utilise the Green Globe brand, the only

recognised certification label in the tourism

and hospitality industry, covering tourism

properties and companies throughout the

Middle East and Africa.

Operating in over 80 countries, Green Globe

is the premier worldwide certification and

performance improvement programme

developed specifically for the travel and

tourism industry. It provides organisations with

a framework of 339 compliance indicators

applied to 41 individual certification criteria.

The standards based on internationally

accepted guidelines developed over the past

15 years cover sustainable management, the

environment, social economics and cultural heritage.

FARNEK provides expert consultancy, auditing and certification for

Green Globe Certification covering tourism properties within 20

different countries throughout the Middle East.

Services:

• Sustainability Consultancy

• Certification and

re-certification audits

• Web solutions center

• Public relations campaigns

• www.greenglobe.travel

myclimateFARNEK, in partnership with the myclimate non-profit foundation of

Switzerland, provides consultancy, advisory and carbon management

services to help UAE companies reduce their environmental impact by

offsetting carbon emissions and reducing or, where possible, replacing

their use of fossil fuels.

For us, business is sustainability and sustainability is business.”

Andre Veneman, Corporate Director Sustainability HSE, AkzoNobel

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AkzoNobel is a leading global paints and coatings company and

a major producer of specialty chemicals. The company supplies

industries and consumers worldwide with innovative products

and are passionate about developing sustainable answers for

customers. AkzoNobel’s portfolio includes well known brands

such as Dulux, Sikkens, International and Eka. Headquartered in

Amsterdam, the Netherlands, the company is consistently ranked

as one of the leaders in the area of sustainability. With operations

in more than 80 countries, the company’s 55,000 people around

the world are committed to excellence and delivering Tomorrow’s

Answers Today™.

Areas of expertise

Decorative Paints

Performance Coatings Industrial Coatings

Powder Coatings

Marine and Protective Coatings

Automotive and Aerospace Coatings

Wood Finishes and Adhesive Specialty Chemicals Functional Chemicals

Pulp and Performance Chemicals

Industrial Chemicals

Surface Chemistry

UAE EXCLUSIVE 21

® ®

Sustainability strategyThe importance of sustainability is firmly integrated into

the AkzoNobel strategy. In 2010, AkzoNobel updated its

ambitions for 2015 for sustainable, accelerated growth in

order to support the company’s overall goals:

• Top quartile safety performance

• Top three position in sustainability

• Top quartile performance in diversity, employee

engagement and talent development

• Top quartile eco-efficiency improvement rate

The Executive Committee monitors the company’s financial

and sustainability performance using a strategy dashboard,

which specifies indicators – both leading and lagging –

against each objective. For most key performance indicators,

the company has announced 2015 ambitions; other short and

long-term ambitions are set at a business level.

In addition, the AkzoNobel sustainability framework maps out

a progression towards sustainability. It has three levels, which

include environmental, economic and social aspects.

• Invent: integrate sustainable value propositions

• Manage: include sustainability in all aspects of the

value chain

• Improve: continue to comply and ensure our

license to operate

The focus has shifted away from an emphasis purely on risks

– working on integrity, governance and compliance, which

are now integrated in the compliance framework – towards

creating opportunities for value creation through process

excellence, innovation and talent development.

AccreditationAkzoNobel has won the European Responsible Care award in

2012. Awarded by the European Chemical Industry Council

(CEFIC), the latest honor recognises the introduction of new

technology, which is helping to revolutionise the leather and

protein industries.

AkzoNobel was also ranked top of the Chemicals supersector

in the Dow Jones Sustainability Index.

Advocating sustainabilityThe company’s Sustainability Council advises the Executive

Committee on strategy developments, monitors the integration

of sustainability into management processes and oversees the

company’s sustainability targets and overall performance. The

Council, which meets quarterly, is chaired by the CEO and

includes representatives from the Executive Committee

(Supply Chain, HR and RD&I), Managing Directors from

businesses, a Country Manager, and the Corporate Directors of

Strategy, Sustainability & HSE, Sourcing and Communications.

The Corporate Director for Sustainability and HSE reports

directly to the CEO and has an expertise team for HSE and

Sustainability, including a group focusing on lifecycle and

sustainability assessments.

The Managing Director of each business defines their

respective non-financial targets and reports on progress

every quarter. All businesses also have a sustainability focal

point to support the embedding of sustainability throughout

its operations. AkzoNobel bring together an appropriate

team to develop and implement the sustainability agenda

for the business. Focal points from across the company have

regular meetings to exchange best practices and identify

opportunities for further development.

Meanwhile, each function in the value chain has identified

focus areas for sustainability, with targets where appropriate.

Functional management teams, such as HR, Supply Chain

and RD&I, which are made up of both corporate and business

representatives, are in place to support the implementation of

functional strategy, including the sustainability elements.

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Core products Decorative Paint, Performance Coatings and Specialty Chemicals

Supply-side managementAkzoNobel has a clear Vendor Policy that

states its interest in doing business with trading

partners who endorse ethical values and the

company’s social and environmental standards.

Suppliers are required to sign a Vendor Policy

Declaration, which is based on the AkzoNobel

Code of Conduct. In a gradual process of

enhancing assurance that its business partners

comply with the Vendor Policy, the socially

responsible performance of the partners are

verified to create a sustainable supplier base,

supporting its license to operate.

Currently, 95% of product-related spend is from

suppliers who adhere and nearly 77% for non-

product related (NPR) spend. AkzoNobel also

aims for 96% product-related supplier compliance

and 80% non-product related compliance in the

coming year.

AkzoNobelP.O. Box 290

Dubai , UAE

[email protected]

www.akzonobel.com

The Supplier support visits (SSV) programme was

established to verify that the business principles and

practices of critical suppliers in high growth markets

comply with the company’s Vendor Policy. It also

helps suppliers to improve their health, safety and

environmental standards.

To ensure in-depth cooperation with its key

suppliers on value creation, innovation and

sustainability, the company has further developed

its key supplier management programme. As a 2015

goal, the company plans to reduce its cradle-to-gate

carbon footprint by 10% by 2015 with selected

key suppliers.

Our goal is to ensure that wherever Dolphin Energy conducts its activities, we are the partner of choice, the employer of choice and the neighbor of choice.”

Ahmed Ali Al Sayegh, Chief Executive Officer, Dolphin Energy Limited

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TaweelahDolphin Energy receives gas from Qatar at the Taweelah Receiving Facilities. From here, gas is monitored, metered and distributed across the UAE and to Oman, meeting 30% of the UAE’s energy requirements.

39

The Dolphin Gas Project of Dolphin Energy Limited is a major regional strategic energy initiative. Since

July 2007, the company has been producing, processing and supplying substantial quantities of natural gas

from offshore Qatar to the United Arab Emirates via its dedicated sub-sea export pipeline.

Production reached throughput of 2 billion standard cubic feet of gas per day (bscf/day) in February, 2008.

The overall investment in constructing the entire Dolphin Gas Project – wells, sea lines, processing

plant, export pipeline and receiving facilities – has made it one of the largest energy-related ventures ever

undertaken in the Middle East at a cost of US$5.8 billion.

Dolphin Energy is committed to strategically managing its economic, environmental and social performance.

The company puts its employees’ well being and safety first, supports the development of local communities,

tackles climate change and protects the environment, while creating long-term wealth for local economies. The

company will continue to prioritise sustainable development, advocate for transparency, and report regularly on

its sustainability performance.

Dolphin Energy’s vision is to be a leading and reliable supplier of clean energy in a socially responsible

manner. Dolphin Energy will support the development of substantial long-term new industries throughout

the region, creating sustainable wealth, economic growth and employment opportunities for the citizens of

the region far into the future.

The company’s mission is to produce, process and supply substantial quantities of natural gas from

offshore Qatar to the United Arab Emirates and Oman over 25 years. Dolphin Energy Limited is

owned 51% by Mubadala Development Company, on behalf of the Government of Abu Dhabi – and

24.5% each by Total of France and Occidental Petroleum of the USA.

UAE EXCLUSIVE 21

Areas of expertiseDolphin Energy supplies natural gas to the United Arab

Emirates and the Sultanate of Oman. Two billion standard

cubic feet of natural gas per day is exported to the UAE where

it is distributed. In addition, Dolphin Energy is receiving

significant quantities of Interruptible Third Party Supply from

Qatar Petroleum, which is helping to meet the increase of

customers’ demand.

The company manages the sale of its natural Gas under

Long-Term Contracts to its customers: Abu Dhabi Water &

Electricity Company, Dubai Supply Authority and Oman Oil

Company. Short term Interruptible Gas Sales Agreements are

also currently in place with the Federal Electricity & Water

Authority, Ras Al Khaimah Natural Gas Commission, Sharjah

Electricity and Water Authority as well as ADWEC and

DUSUP.

It also handles sales of condensate, LPG, Sulfur and Ethane,

which are the valuable by-products of the company’s Gas

Processing Plant in Qatar.

Low Sulfur Condensate (LSC) is an ultra-light form of oil. The

condensate is sold on international term or spot markets and

Dolphin Energy has raised market recognition globally, based

on its high quality condensate. The average daily production

of condensate is between 87,000 and 110,000 barrels.

Liquefied Petroleum Gases (LPG) – propane and butane

– are used as fuels by industrial, commercial, residential,

automotive and agriculture sectors worldwide. The average

daily production of LPG is: propane 2,100-2,800 tonnes,

butane 1,300-1,800 tonnes.

Sulfur has to be extracted from natural gas during processing

to comply with international health, safety and environmental

standards. Sulfur is sold on world markets, where it is widely used

as raw material in the production of fertiliser and chemicals. The

average daily production of sulfur is 500-1,100 tonnes.

Ethane is extracted at an early stage during gas processing.

Dolphin Energy’s entire production of ethane is sold and

utilised as feedstock for an ethane cracker within Qatar. The

average daily production of ethane is 3,500-4,400 tonnes.

Sustainability strategyDolphin Energy is committed to reducing its greenhouse

gas (GHG) emissions and numerous initiatives have been

launched in pursuit of this commitment. In 2011, the

company was successful in significantly reducing its flaring,

venting, and overall GHG.

The company also completed implementation of a Leak

Detection and Repair (LDAR) program in the same year.

LDAR consists of annual leak monitoring of process pumps,

compressors, valves and connectors and identified leaking

components are then repaired and re-monitored. The long-

Sustainability Report 2011Dolphin Energy has embedded the principles of sustainability across its business and its performance is measured using recognised international criteria and standards. The company is in the process of developing its 2012 report but details of the 2011 sustainability report can be found on www.dolphinenergy.com

41

term goal of the program is to reduce overall emissions by reducing the frequency

and magnitude of leaks in equipment.

As part of its efforts to monitor the company’s carbon footprint, Dolphin Energy

implemented a program to follow EU Guidelines for accounting and reporting

GHG emissions. Additionally, Dolphin Energy joined the Qatar Petroleum Global

Gas Flaring Reduction Initiative, formed to develop and implement methods to

reduce flaring and venting of hydrocarbons to the atmosphere.

Resource optimisation is key for Dolphin Energy. Optimisation goals include the

active reduction of consumption of energy, water, and other materials used in its

operations. Effective waste management, including reuse and recycling is also an

important factor in resource optimisation.

Since 2010, Dolphin Energy has developed a set of proactive measures to optimise

the energy consumption of its IT systems and provide solutions for wider energy

savings across the company. In 2011, the total energy consumption of Dolphin

Energy’s IT equipment would have totaled 1.36 GWh without any controls in place. A

total of 256 MWh was saved; an 18% reduction in energy usage to support IT needs.

More details about Dolphin Energy’s performance in these areas and its

overall sustainability performance to optimise positive social, environmental and

economic impacts can be seen in the company’s latest sustainability report on

www. dolphinenergy.com

AccreditationDolphin Energy will be moving its HQ into a LEED certified facility in 2013.

Advocating sustainabilityDolphin Energy has a full time sustainability engineer who oversees the company’s

sustainability commitments. In addition, the company uses sustainability

consultants who provide support in collating and driving Dolphin Energy’s annual

sustainability report.

Supply-side managementThe market is still nascent in this area. Dolphin Energy is delivering low

emissions energy to the UAE and Oman and helping contribute to a low

carbon economy.

As part of its continuous improvement efforts, the company is working hard to

ensure maximised efficiencies in other areas. Dolphin Energy recently developed

energy conservation guidelines for its offices as an initial step to developing

increased efficiencies.

Core products and servicesNatural Gas

By-products stripped from gas processing

(condensate, LPGs, ethane and sulfur)

Ali Al Rahbi

VP, QHSE&S

Dolphin Energy LimitedAbu Dhabi Trade Centre Building

East Tower, 2nd and 3rd Floor

P.O. Box 33777

Abu Dhabi, UAE

www.dolphinenergy.com

Coral MappingDolphin Energy has engaged with government ministries and environmental groups to conduct mapping and inventory studies of coral reefs in Abu Dhabi and Eastern Qatar.

Production PlatformOne of two production platforms used by Dolphin Energy, these are located offshore Ras Laffan off the northeast coast of Qatar.

Ras LaffanGas produced in the North Field is sent to the Ras Laffan gas processing plant before export to the UAE. The company has invested heavily to ensure quality, health, safety, environment and security excellence so that impacts to the natural and social environment are minimised.

42

By placing environmental, health and safety issues at the forefront at all times, DUBAL will play a prominent role in supporting Dubai’s quest to achieve sustainable development.”

Abdulla J M Kalban , President and Chief Executive Officer, Dubai Aluminium

45

An entirely government-owned corporation, Dubai Aluminium (“DUBAL”) operates the world’s largest

single-site primary aluminium smelter using pre-bake anode technology. Its 480-hectare site in Jebel Ali,

Dubai, is home to a 1.04 million tonnes per annum smelter, a 2,350 megawatt power station (at 30°C),

a large carbon plant, 1.2 million tonnes per annum casting operations, a 30 million imperial gallon per

day water desalination plant, laboratories, port and storage facilities. Every year, DUBAL produces in

excess of one million tonnes of molten metal, which is transformed into high quality, premium purity

cast aluminium products – foundry alloy for automotive applications; extrusion billet for construction,

industrial and transportation purposes; billets for forging purposes in automotive industries; and high purity

aluminium for the electronics and aerospace industries. Its entire annual production is manufactured to

order for over 300 customers in more than 50 countries worldwide, predominantly in the Far East, Europe,

the MENA region, and the Americas.

DUBAL also owns a 50% share in Emirates Aluminium (“EMAL”), Abu Dhabi. Fully commissioned at

the end of December 2010, EMAL Phase I has a molten metal production capacity of 800,000 tonnes per

annum. EMAL Phase II, currently under construction, will increase EMAL’s total production capacity to 1.3

million tonnes per annum by the end of 2014. With a view to securing part of its alumina requirements,

DUBAL has investments in green-field joint venture bauxite/alumina projects in Brazil, Republic of

Guinea, and Cameroon, which are in various stages of development.

The DUBAL vision formulated in 2005 was to become one of the world’s top five aluminium producers

by 2015. With EMAL Phase II firmly on track, giving DUBAL a capacity of almost 1.4 million metric tonnes

per annum, DUBAL is confident of achieving this vision. Accordingly, a new, qualitative vision for DUBAL

was formulated in 2012, namely “to be one of the best companies in the global aluminium industry in

production, markets, people and results by 2020”.

UAE EXCLUSIVE 21

Driven by a quest for continuous improvement

and ongoing innovation, DUBAL has invested

substantially in developing advanced reduction

cell technologies that not only improve

productivity but also reduce its operations’ impact

on the environment through improved energy

efficiency and minimised emission levels. This

has culminated in the proprietary DUBAL DX and

DX+ Technologies — UAE flagship technologies

that operate at high amperage and rank among the

best reduction technologies available. Developed

in 2006, DX Technology has been implemented in

a dedicated 40-cell potline at DUBAL’s Jebel Ali

smelter complex; and has been installed at industrial scale at EMAL

Phase I (756 cells). DX+ Technology, an enhanced version of DX

Technology, has been successfully piloted at the Jebel Ali site and is

being installed in EMAL Phase II (444 cells).

Since the corporation’s establishment by official decree in

1975, excellence-based, mutually successful partnerships with all

stakeholders have been the cornerstone and foundation of DUBAL’s

enduring success and sustainability. This is encapsulated in its

corporate slogan “Together we shine.” It is also embodied in the high

operating standards to which it adheres: DUBAL, as an industrial

enterprise, holds ISO 9001, ISO/TS 16949, ISO/IEC 27001, ISO/IEC

20000, ISO 14001 and OSHAS 18001 certification; and has twice

won the Dubai Quality Award in the Production and Manufacturing

sector (1996 and 2000).

Sustainability strategyA firm adherent to the three pillars of sustainability, DUBAL

endeavours to remain economically robust while protecting the

environment and contributing to society. These aspirations are

not only interwoven into its vision, strategic goals and day-to-day

operations, but also enable continual improvement in its performance

across all categories, despite any challenges it may face.

DUBAL’s core business is primary aluminium smelting, whereby an

electrolytic process reduces ore directly to metal. The major impacts

of its operations are thus environmental, specifically consumption

of raw materials, combustion of fossil fuels and water, gaseous

and particular emissions to the atmosphere, effluent discharge and

generation of waste (both hazardous and non-hazardous). To minimise

these impacts on the environment and the surrounding community,

DUBAL strives to comply with regional and/or international standards

– whichever is the more stringent. The safety and health of its

employees and neighbours takes precedence in all decision-making.

DUBAL’s sustainable development strategy comprises two distinct

dimensions, which together contribute to its Triple Bottom Line

(“TBL”) performance:

47

Dubai Aluminium (DubAL)P. O. Box 3627

Dubai, UAE

T: +97148846666

www.dubal.ae

whilst achieving business outcomes. DUBAL

acknowledges the need to be socially

responsible and contribute to sustainable

community development, including

respecting the rights of all its stakeholders,

complying with international laws and

responsible supply chain management;

and ensuring that the broader economic

contributions of its operations are effectively

injected into the local economy. DUBAL’s

corporate social investment focuses

on projects that support the social and

economic goals of the Dubai government;

and a well-established Emiratisation policy

designed to attract and develop Emirati

talent. At present, some 16% of DUBAL’s

3,800 employees are UAE Nationals (65% at

Senior Management level).

AccreditationImportantly, DUBAL has received third-party

endorsement of its sustainability practices, the most

recent being:

z 2nd Runner-up in the Arabia Corporate

Social Responsibility Awards 2011 (Large

Category), the forum being designed to

recognise companies for their policies and

actions towards the three dimensions of

sustainability;

z Achieving Dubal Chamber CSR Label in

2012 – a voluntary standard on corporate

social responsibility and sustainability

tailored to the Middle East, specifically

Dubai;

z Green Idea of the Year in the 2012 Ideas

America competition; and

z First place in the Environment category and

second place in the Health & Safety category

of the inaugural 2012 Gulf Aluminium

Council Awards.

z Business dimensions – DUBAL’s main

objectives are to deliver high quality

value-added products in a consistent

and sustainable manner to its customers;

and to generate acceptable returns to its

shareholder. DUBAL strives for financial

success as, without a profitable business

model, it is unable to contribute to the

broader goals of sustainability. Areas of focus

include business excellence and reliability;

customer focus; expansion and growth

projects, as well as partnership ventures;

and developing high quality, long-life assets.

Evidencing its success in this area, DUBAL

is consistently one of the most profitable

business in the government of Dubai’s

portfolio.

z Sustainability dimensions – TBL performance

also depends upon ensuring access to

resources while remaining a good corporate

citizen. Accordingly, DUBAL consciously

strives to perform well in value-adding non-

financial sustainability dimensions. It aspires

towards zero harm to the people, to the

environment, and the local community; and

its in-house developed technologies boast

benchmark emission standards. DUBAL has

effective governance and risk management

processes in place to ensure a precautionary

approach is taken to sustainability issues

48

MiccGreen Tec is changing the way the world generates Solar energy.”

Waseem Ashraf Qureshi, Director and Chief Technical Officer, MICCGreen Tec

51

MICCGreen Tec is a Dubai-based company offering a unique technology that boosts

the efficiency of solar photovoltaic systems to overcome the global issue of energy

shortage in an economical way. MICCGreen Tec hopes to design, develop and

manufacture the entire system which can recover their capital cost within the next

couple of years and can produce clean and green energy for at least 20 to 25 years.

MICCGreen Tec is changing the way the world generates solar energy to

making it more economical, reliable and efficient. The basic solar photovoltaic

technology uses solar panels, charge controllers, inverters, and batteries for storage.

MICCgreenTec’s system has integrated all these components into a single standalone

unit which streamlines the process.

In the duration of one year, MICCGreen Tec has installed a total of 45 kilowatt

(KW) capacity of solar power systems and generated over 6 megawatt hours

(MWh) of electricity.

MICCGreen Tec is currently the only solar power system manufacturer in the United

Arab Emirates.

UAE EXCLUSIVE 21

Areas of expertiseMICCGreen Tec’s solar power systems are modern generators that use photovoltaic panels to operate.

The systems are available in wide range varying from 5KW to 50MW. These systems are capable of

providing power stored in batteries during the sunny period of the day. The systems are automated by

microcontrollers installed in the unit, while the specifically designed software ensures instant feedback on

each of the processes.

53

Core products/services Core productsMICC inverter/converterPV modulesEco solar batteriesIntegration services

The output power delivered by these generators

are pure sine waves and are fully regulated to

protect against all types of electrical hazards.

The unit, MICC, contains four major functions

in one box with three main microcontrollers

running in a synchronised operation according to

their specific firmware. One independent Pentium

microprocessor with associated hardware monitors

all the operations, logging them on the remotely

accessible hard disk. The major functions of the

MICC are as follows:

1. Inverter

2. Converter

3. Charger

4. Monitoring

All four major functions of MICC are exclusive

in their technical performance, relative to other

products in the market. Extremely high efficiency

inverters, proton exchange charging technologies

MICCGreen Tec Solar Systems LLCWarehouse 30 Al Habtoor complex

Al-Qusais Industrial Area no 3,

P.O. Box 117169

Dubai, UAE

T: +97142510405

www.miccgreentec.com

and high profile monitoring software management

are what separates MICC.

Sustainability strategyAs a newly setup outlet, MICCGreen Tec is

currently in talks with the relevant authorities in

order to make their factory 100% solar powered

and sustainable. The eventual goal is to have an

off-grid solar source to power the manufacturing of

their sustainable MICC units.

“Being market leader is an obligation and is a source of motivation.”

H.P. Wehrli, Chairman, Belimo

54

UAE EXCLUSIVE 21

Belimo is the global market leader in the development, production and marketing of actuator solutions for

controlling heating, ventilation and air conditioning systems. Actuators and control valves make up the

company’s core business. Belimo’s aim is to be a trusted partner across the globe for its customers, offering

them the added value they expect.

The product range includes standard and spring-return actuators for air control dampers, safety actuators

for fire and smoke control, VAV systems for room air control, motorised control and shut-off valves and

innovative pressure independent control valves.

Sustainability strategyResearch and market-relevant innovation as well as rapid and customised execution are key factors.

Commitment, credibility and reliability characterise its behavior. Belimo delivers more than just

products; it supports customers with innovative, efficient and energy-optimising solutions and bring

success to both the customers and the company. Belimo is close to its customers throughout the

world. Specialised know-how and the legendary Swiss quality make it possible to provide a five-year

warranty on the entire product range.

Striving for mutual success, Belimo’s mission statement and Belimo values guide ensure that its

customers are involved early in the development phase with a view to finding innovative approaches

57

together and verifying promising ideas. Belimo aims to secure an edge for its customers

by providing them solutions that offer more comfort, greater energy efficiency and

safety and require simpler installation and maintenance.

Belimo Automation FZE, based in Dubai, serves customers throughout the Middle East and is an integral

part of the worldwide acting Belimo Holding AG, located at Hinwil, Switzerland with 1,500 employees,

founded in 1975.

UAE EXCLUSIVE 21

Sustainable innovations Each year owners invest in high efficiency HVAC

equipment all for the sake of being green. All too

often these investments fall short of expectations.

Product innovations like the ENERGY VALVETM

and FAN OPTIMISER allow customers to make the

most of those investments with technology that has

proven itself over and over again.

The BELIMO ENERGY VALVETM

Know where the Energy is going

Significant energy savings can be expected using

the new Belimo Energy ValveTM - it shows where

energy is being consumed unnecessarily. This new

two-way electronic pressure independent control

valve optimises, documents and proves water coil

performance. It will supply you with all necessary

information for optimising the entire system.

Control, shut-off and automatic balancing with

only one valve will reduce the efforts during

system design and operation. The results are

significant energy savings.

The Energy Valve not only informs on coil

performance, it helps operators analyse and fine

tune performance under any conditions. Direct

communication to the BMS allows continuous:

z Analysing the installed power efficiency

z Documentation and creating history reports

z Optimising performance using advanced

algorithms.

The Energy Valve provides the same reliable,

automatic, pressure independent flow control for

which Belimo is famous.

The Belimo Fan Optimiser Cut fan power consumption by up to 50%

Today’s fan regulation ensures that even the

most inaccessible VAV unit receives sufficient

supply pressure. Since the remaining units are

provided with too much air, the excess pressure is

removed by closing the dampers. This means noisy

operation, inferior control and a lot of unnecessary

energy consumption.

With the Belimo Fan Optimiser, control is now

based on the damper positions of the downstream

VAV units. The actual requirements of the system

are calculated and also the control values for the

fan. Supply Pressure Regulation can in future be

dispensed of, and fan energy consumption can

be cut by as much as 50%. It will increase the

convenience for users accordingly.

Without the costs for the pressure regulation

system and lower wiring expenses via MP-Bus,

this solution guarantees rapid payback in new,

retrofitted or renovated systems.

Sustainability strategyEconomy, Ecology, Efficiency

z Energy efficiency is dominating discussions

in the HVAC sector. Belimo’s customers are

keen to explore new ways and apply new

technologies to make their buildings more

efficient. With valves that offset pressure

variations, a building’s heating or ventilation

system make an important contribution

towards increasing efficiency. The Belimo

Energy Valve™ allows to measure the

energy flow and optimise the flow rate

simultaneously. Both of these are important

factors to pinpoint and reduce inefficiencies

in buildings. It therefore comes as no

surprise that this product has been attracting

a lot of interest in the market.

Environment and energy z The energy for heating Belimo offices

and production facilities in Switzerland

59

Belimo Automation FZEP.O. Box 293644

Dubai, UAE

T: +9714-299 8050

F: +9714-299 8051

[email protected]

www.belimo.ae

comes from the neighbouring waste

incineration plant. An official energy

consumption analysis showed that

its buildings and plants are extremely

energy-efficient. Belimo set itself

the highest standards in respect to

convenience and energy savings.

This is why the company considers

efficiency to be a comprehensive

attitude. It defines added value for

customers and the environment as

a triad made up of uncompromising

quality, ecologically long service life

and intelligent thriftiness.

Energy efficiency z Belimo uses cumulative energy

analyses of new products to

measure energy consumption

over the complete life cycle, from

production through operation

to disposal. This optimisation is

achieved by actuators that are

equipped with the necessary logic,

electronic data communication

and integrated sensors.

z Belimo focusses on sustainable and

eco-efficient product development

that looks at the entire product life

cycle. This means minimal use of

power and resources, low-impact

waste disposal, the use of materials

that generate low emissions in the

event of fire and longer product

life cycles through the use of

modern technology.

AccreditationThe Belimo Energy ValveTM has been

recognised at the 2012 HVR Awards,

winning ‘Air Conditioning Product of

The Year.’ The product was also highly

commended for the ‘Commercial/

Industrial Heating Product of the Year’

at the awards as well. In Milan, it was

honoured at the Mostra Convegno

exhibition in Milan

The Belimo Fan Optimiser received an

Achievement Award, presented at Aqua

Therm Prague 2006, Czech Republic;

the HVAC&R innovation award 2006,

Milan, Italy; and the Innovation prize

for energy efficiency and environmental

technology (Property trade fair for

owners and landlords, March 2007, St.

Gallen, Switzerland). Overall, Belimo

was recognised with the Corporate

Excellence Award 2011.

Belimo Automation AG is a US Green

Building Council Corporate Member,

while Belimo Automation FZE is a

Corporate Member of the Emirates Green

Building Council.

60

Sustainability and its crucial role toward the well-being of future generations remain at the forefront of RW Armstrong’s creative process.”

Mona Salem, Vice President, RW Armstrong Abu Dhabi office

63

RW Armstrong is a full-service global consulting firm that delivers innovative engineering, architecture,

project management and construction management services to clients around the world.

Founded in 1961 in Indianapolis, USA, RW Armstrong is widely recognised for exceptional performance

and results as lead consultant for building design services covering master planning, architecture, interiors,

sustainability, permitting and information communication technology (ICT) management. With a core

foundation in aviation, infrastructure, water management and building engineering, the firm’s multi-

discipline approach has helped transform inspiration to reality for countless clients.

As one of the region’s few single-source licensed providers for design and engineering services, RW

Armstrong delivers high-quality solutions to complex design and construction challenges. This has

been recognized in 2012 when RW Armstrong received the Sheikh Khalifa Excellence Award as the only

international firm and the only architectural engineering firm in that year’s program.

In 2012, RW Armstrong merged with CHA, a highly diversified, full-service engineering and construction

management firm that delivers a wide range of planning and design services to public and private sector clients.

UAE EXCLUSIVE 21

With 1,250 skilled professionals in 45 offices around

the world, and MENA offices located in Abu Dhabi,

Dubai, Cairo, Tripoli and Baku, the combined firms deliver

unparalleled depth and breadth of expertise in market

sectors from residential to commercial developments,

government, oil and gas, hospitality, education, sports, retail,

aviation, transportation, and infrastructure.

RW Armstrong has established a world-class portfolio of

high-profile projects including:

Project manager for Presidential Palace, UAE

(under construction)

Lead design and sustainability consultant for Yas Island

Emirati housing community, UAE

(under construction)

Lead consultant for Abu Dhabi Accountability Authority

headquarters, UAE

(under construction, 2 Pearls Estidama design rating)

Lead consultant for Sun & Sky Towers, UAE (completed)

Construction supervision for Al Bateen Airport, UAE

( completed)

Lead consultant and construction supervision for Masdar

Institute of Science and Technology (completed). This project

won 2012 “Green Building Project of the Year” award.

Areas of ExpertiseDesigning energy efficient buildings will have positive

long-term operation cost implications. RW Armstrong

helps clients with implementing a sustainability strategy

and reap the benefits of greening their buildings

and operations by reducing waste, water and energy

consumption, use of local materials and use of recycled

materials in construction.

The firm provides sustainability, environmental and

permitting services as part of its in-house design services and

as a stand-alone service for clients.

RW Armstrong’s approach to sustainable design,

construction and management has delivered unmistakable

value to clients in the GCC; in the last 2 years the firm

has achieved Estidama ratings for 19 designs ranging from

mosques, commercial offices, medical facilities, villas,

schools, retail developments and residential centers.

RW Armstrong’s sustainability and permitting services are

highly praised by clients and industry peers and the firm has

worked with some of the foremost authorities and pioneers

in sustainability.

The team has a clear objective to design and deliver

buildings that are more efficient, cost-effective to operate

and perform better in terms of efficiency, innovation

and the environment. RW Armstrong always expands

on the traditional thinking behind energy consumption

and has developed an integrated design process that

delivers sustainable value where possible. By integrating

sustainability at the start of the project, challenges and

opportunities are identified and addressed early in the

design stage so appropriate green options can be assessed

and incorporated in the design and construction process.

Clients realise a much larger return on investment

when sustainability is built in from day one. Through a

sustainable design and the innovative use of materials

and equipment, long-term savings can be achieved and

annual costs for energy, water, maintenance and other

operating expenses are reduced significantly.

RW Armstrong has worked diligently to fully incorporate

Estidama and LEED practices and has achieved Pearl ratings

on a number of developments such as the new Emirati housing

community on Yas Island and the Masdar Institute of Science &

Technology which is designed to use around 51% less energy

than average buildings in the UAE, and 54% less water. Around

30% of the energy will be covered by solar panels on the roof,

with 75% of hot water being heated by the sun.

65

Core products/services Services • Planning & Urban Design• Civil Engineering• Architecture• Interior Design• Structural Engineering• Sustainability & Permitting• Airport Design• Project & Construction Management• ICT

Sectors • Aviation• Commercial / Offices• Education• Defense / Military• Government• Healthcare• Hospitality• Industrial• Power & Energy• Residential• Retail• Sports & Entertainment• Transportation• Utilities

RW ArmstrongMillennium Tower

14th floor

(Emirates College Building)

Hamdan Street

PO Box 45148

Abu Dhabi, UAE

T: +971 2 612 7777

F: +971 2 612 7700

www.rwarmstrong.com

[email protected]

Sustainability strategy RW Armstrong’s commitment to sustainability

is unmistakable: it is a registered member of

the United States Green Building Council

(USGBC) and is currently one of the top five

regional employers with Estidama Pearl Qualified

Professionals and LEED AP certified professionals.

The firm has built a culture that promotes

sustainable business practices and Harvard Green

Office policy through training and steps to improve

energy and water efficiency.

RW Armstrong conducts workshops to enhance

levels of sustainability. This is not only done for

the firm’s staff, but also for clients, consultants,

contractors and end-users to explain the concepts

of sustainability and educate about operating a

building sustainably.

Some of the achievements RW Armstrong

accomplished for clients in the last 2 years

include:

437,792.36 m² (GFA) of green building projects in

the UAE (1,2 and 3 Pearls Estidama ratings).

26,202,567.36 kilowatt hour (kWh) per year of

estimated building energy saving with utilisation of

passive and active design solutions.

815,239.00 kWh per year of annual renewable

energy generation with utilisation of solar water

heaters.

162,641.00 m³ per year of interior water saved

for utilisation of low-flow plumbing fixtures.

For future projects, RW Armstrong aims to make

use of solar panels where possible and deliver

projects that achieve 30% energy reduction and

40% interior water consumption reduction.

The team at RW Armstrong believes that

sustainability is no longer just a dream for

the future. When clients and project owners

partner with an experienced building services

consultant – one with proven success at the

forefront of sustainable design, engineering and

management – generating a measurable return

on investment in sustainability initiatives is an

inspirational vision that has become reality.

At Jotun, responsible conduct is a natural part of our day-to-day operations and all of our 8,600 employees play an important role in embodying and practicing our important business principles.”

Morten Fon, President & CEO , Jotun

66

69

Jotun was founded in 1926 by Odd Gleditsch, who had his humble beginnings as a paint distributor until

shifting to manufacturing the paint himself. Successfully evolving over the years, Jotun was able to open

its Libya production facility in 1962, which is the company’s first factory outside of Norway. A decade

later, Jotun merged between the four largest coating producers in Norway. In 1975, the company set out to

establish its presence in the Middle East region, via a manufacturing facility in Dubai, UAE. A year later,

the company launched its first multicolor tinting machines. Jotun’s mission strongly focuses on growth

and profitability by exceeding customer expectation. However, the company is now shifting towards

innovation by creating organic growth in existing and new markets, high quality products and to be among

the three largest players in selected markets. Jotun has been well positioned as the top paint company in

the Middle East and the ninth top paint company in the world.

The company has maintained a 40 year presence across the Middle East region. Jotun’s strong leadership

across the region is backed by strategic distributorship partnerships, a diverse portfolio of products to cater

to demands from various industry verticals and a valuable workforce of over 2,200 employees spread out

across the region. Aside from its Dubai facility, which opened in 1975, the company has since put up

other manufacturing facilities in the Middle East like; Saudi Arabia (Established 1984); Oman (Established

1985); Egypt (Established 1986)

Jotun’s continued success is guided by four core values that the company has imparted onto its employees

and partners.

UAE EXCLUSIVE 21

LoyaltyThe company’s concept of loyalty involves the

promotion of being trustworthy and reliable, which

has become the very foundation on which Jotun

has maintained its long term relationships with

partners, customers and colleagues. Jotun remains

steadfast in its commitment towards its own values,

strategies, policies and decisions. Examples of the

success of this value within the company are the

presence of employees and customers who have

remained with Jotun for a long time. Also, there

are currently more than 2,000 shops in the Middle

East that exclusively carries only Jotun products—

proving that ‘Jotun dealers stay, they never leave.’

Care and RespectJotun promotes the value of compassion,

particularly in providing help and assistance to

those who are in need. The company is enjoined

to display trust, empathy and to appraise and

judge individuals or situations fairly and with no

prejudice. The move towards being compassionate

for others also includes efforts to protect both

internal and external environments.

Meanwhile, respect is one value that further

resonates Jotun’s strength as a highly reputable

company. The practice of being honest and fair

is combined with understanding and respecting

individual differences—culture, beliefs, religion,

etc. This value promotes the ideals of being model

citizens of the world, where employees are urged to

follow laws and regulations of the host country and

to treat others the way they expect to be treated.

An example of the practice of these core values

can be seen in the company’s push towards

Corporate Social Responsibility (CSR) initiatives

like tree planting, holding fun filled activities

at schools for children with special needs and

donating time and money to worthwhile initiatives

and charities.

BoldnessLastly, Jotun observes the value of boldness; to

initiate and nurture change by creatively coming

up with initiatives, ideas and suggestions that can

create the future for both Jotun and the community.

This value asks Jotun employees to be proactive

and communicate openly, with pure honesty and

integrity. The company’s observance of boldness has

led it to transform itself from a small company in

Norway to what the company is today—the world’s

leading manufacturer of paints, coatings and

powder coatings.

Areas of expertiseJotun is seen as an industry leader for the following

solutions:

Marine CoatingTo date, over 15,000 vessels from around the world

are protected by Jotun Marine Coating products.

These coatings effectively prevent these ships,

vessels and hulls from corrosion and fouling.

Marine coating products are a result of painstaking

efforts made by the company’s Research and

Development Teams.

Powder CoatingJotun’s powder coatings range span out across

four industry segments; architectural, functional,

industrial and color & texture. These powder

coating products integrate Jotun’s commitment

to provide the customer with world class durable

products with the latest in coating technologies.

Protective CoatingJotun leads the market in the development and

supply of high performance coatings, which

offers key advantages and benefits like corrosion

protection, passive fire protection of steel, concrete

protection and decoration.

71

EnergyHPI (Hydrocarbon Processing Industry)

Infrastructure (Airports, Buildings, Bridges)

Offshore

Storage Tanks

Decorative Jotun offers a decorative range of products that are

present in 35 countries across the globe. These

world class fully efficient and highly durable paints

have been used across world renowned facilities

and structures like the Burj Khalifa, the Dubai

International Airport, the Burj Al Arab and the

Dubai Metro, to name a few.

Sustainability strategyAs part of its continuing commitment to play

a significant role in the move to save the

environment, Jotun has launched an initiative

called ‘Jotun GreenSteps,’ which is a key

component of its sustainability strategy to

consolidate the company’s commitment in

following the highest degree of ethical business

practices to protect the environment.

‘GreenSteps’ covers five focal goals that

ultimately work towards making a significant

difference to the world we all share.

These goals are:

z Reduction in energy consumption.

z Reduction of carbon footprint.

z Reduction of waste.

z Reduction of solvent or VOCs.

z Reduction of hazardous materials.

Jotun’s greatest contribution to the environment

and society is its premium coatings system’s

feature of protecting property against decay and

corrosion. The company has aided the campaign

to save the environment for decades by offering

high-quality products and solutions. Recognized as

industry leaders in the region, Jotun has remained

true to its commitment by enforcing manufacturing

UAE EXCLUSIVE 21

JotunEast Tower, 2nd and 3rd Floor

PO Box 33777

Abu Dhabi, UAE

procedures that focus on solid waste and energy

reduction, recycling and the implementation of the

ISO 14001 and OHSAS certification in all of its

factories globally. Lastly, Jotun’s global R&D team

is constantly developing and innovating advanced

coatings to help reduce harmful emissions.

Additional sustainabilityJotun is recognised as one of the founding

members of the Emirates Green Building Council,

a group formed to help advance green building

principles for protecting the environment and

ensuring sustainability in the United Arab Emirates.

Over the last few years, the company has made

significant strides in the move to comply with

standards and regulation by reducing chemicals

in paint such as Organic Pigment, Alkylphenol

Ethoxylates (APEO) and Formaldehyde.

Jotun’s global Research and Development (R&D)

teams have always been on the move--working to

develop solutions that can be highly beneficial and

advantageous to the user and the environment. These

efforts have resulted in the creation of highly eco-

friendly products like the Jotashield range of paints,

Fenomastic Stain Resistant and Fenomastic Hygiene.

The Jotashield range of paints is now presented

in a newly-designed can--offering end-users

protection against harsh environment conditions

in the region, concrete protection, longer lasting

colors and reduced maintenance. Jotashield

is certified by industry renowned third party

certification authorities as an anti-carbonation

coating and has been widely used across key

iconic structures within the Middle East and South

East Asia. The range also offers a solution towards

reducing temperature and energy consumption

with its innovative Jotashield Extreme.

Meanwhile, Fenomastic Stain Resistant is

a premium interior wall paint that is being

positioned to be the best in its class. The new

product allows users to remove difficult stains,

which includes fingerprints and shoe marks,

without affecting the paint and making it still look

like new. Meanwhile, Fenomastic Hygiene is a

superior quality paint that offers resistance against

bacteria and fungi growing on highly humid and

wet areas like kitchens, bathrooms, hospitals, etc.

These products reflect the company’s belief

that innovation is not only the core target of its

business model but also the primary track that

drives to meet the demands of Jotun customers.

Our vision is to help the world run better by improving people’s lives.”

Bill McDermott and Jim Hagemann Snabe, co-Chief Executive Officers, SAP AG

74

77

As market leader in enterprise application software, SAP helps companies of all sizes and industries work

efficiently. Founded in 1972, SAP has a rich history of innovation and growth as a true industry leader.

Today, SAP has sales and development locations in more than 50 countries worldwide. SAP applications

and services enable more than 197,000 customers worldwide to operate profitably, adapt continuously

and grow sustainably.

SAP Middle East and North Africa (MENA) is recognised as one of the fastest growing markets and a key

investment area for SAP globally.

SAP MENA has recently delivered its fourth quarter of consecutive growth in Q3 2011 and today signs

an average of two to three new customers per week. The company has over 470 employees, more than

2100 consultants and more than 75 partners, covering 16 countries across the MENA region.

The company’s dedication to promoting the interest of the region and up-skilling local talent is part of

SAP’s Education offerings and Academies which have been developed to fast-track enablement and deepen

SAP expertise for new graduates and professionals respectively.

SAP MENA today has over 20 universities from across the region that are part of its University Alliances

program, which provides university faculty members with the tools and resources needed to teach students

how technology can enable integrated business processes and strategic thinking – and gives students the

skills to add immediate value to the market place.

UAE EXCLUSIVE 21

Products overviewSAP is the world leader in enterprise applications in terms of software and

software-related service revenue.

From back office to boardroom, warehouse to storefront, desktop to mobile

device, SAP empowers people and organisations to work together more

efficiently and use business insight more effectively to stay ahead of the

competition. They do this by extending the availability of software across on-

premise installations, on-demand deployments and mobile devices.

Sustainability strategy In 2011, SAP continued to strengthen their position as a sustainability leader with

their own operations. They moved closer to the goal of reducing total greenhouse

gas emissions to the level it was at in the year 2000 by 2020. For the fifth

consecutive year, they increased their carbon efficiency (measured in emissions

caused per euro of revenue), from 36 grams per euro in 2010 to 34 grams per

euro in 2011. SAP also worked closely with the World Resource Institute to

develop a new standard for looking at emissions across the entire value chain;

from the hardware that supports their business to the use of their software. These

innovations better position them to help their customers integrate sustainability

into their own strategies and operations, thereby multiplying the total impact.

As stated by Sap’s Co-CEOs Bill McDermott and Jim Hagemann Snabe, “we

executed with excellence against SAP’s sustainability strategy in 2011. More

organisations than ever before turned to SAP to help them innovate for growth,

optimise the use of resources, and inspire people to be their best. This led to

double-digit growth for them in every quarter. We exceeded market expectations

with full-year non-IFRS software and software-related service revenue growth of

15% (17% at constant currencies). Full-year non-IFRS operating profit reached

€4.71 billion (€4.78 billion at constant currencies), resulting in a full-year non-

IFRS operating margin increase of 1.1 percentage points at constant currencies to

33.1%. These results are proof that SAP’s strategy of growth through innovation

is winning in the marketplace. SAP’s innovations are not only creating growth

in new product areas, but also driving strong demand for their core applications

and analytics software.”

SAP’s focus on sustainability and innovation allows them to seize new

opportunities. Ultimately, their vision translates to improving people’s lives. For

example, on top of managing and analysing information, their software enables

companies to save energy and resources. It helps keep toxic chemicals out of a

child’s toy, and reduces the risk of factory accidents.

Accordingly, SAP is driving sustainability by innovating in each of their five key

categories: applications, analytics, mobile, cloud, and database and technology.

One example is their Manufacturing Integration and Intelligence application,

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Core Products and Services: Business Analytics SolutionsMobility Solutions Cloud SolutionsDatabase and Technology SolutionsSolutions for Industries Solutions for Lines of Business Solutions for Small and Medium Enterprises

SAP Middle East and North Africa LLC

Dubai Office:

16th Floor, Arenco Tower

Sheikh Zayed Road

P.O. Box 118353

Dubai, United Arab Emirates

Abu Dhabi Office:


P.O. Box 33777

Abu Dhabi, UAE

T: +97144407395

F: +97144407333

[email protected]

which provides greater visibility into operations in such critical areas as safety,

energy usage, unit performance, and inventory, thereby improving companies’

performance and producing significant cost savings.

Accreditations z SAP in MENA is considered one of the key technology players in the

region and has last year received the ‘Software Vendor of the Year’ award

by CPI, one of the region’s leading publishing firms.

z IDC further recently recognised SAP as the number one Enterprise

Application Software market player in MENA.

z Carbon Disclosure Leadership Index

z Carbon Performance Leadership Index

z Dow Jones Sustainability Index (SAP leads the software industry for the

fifth consecutive year)

z FTSE4Good

z Global Challenges Index - Link

z Global 100 (Corporate Knights Inc. and Innovest Strategic Value Advisors

ranking)

For further information on these and other recommendations and

awards received by SAP please visit:

http://www.sapsustainabilityreport.com/recognition

Ethical Supply-side ManagementImproving their own sustainable performance gives them insight that will help

their customers do the same. SAP has identified key metrics that cover three

main areas of impact: environmental, social and economic. Each is critical as

they work to create a sustainable future for SAP, their customers and society.

SAP will continue to work toward a goal of reducing their own carbon

emissions to reach the level of the year 2000 level by 2020, even as their

business continues to grow. They have also set a target to increase the

percentage of women in management at SAP to 25% (from the current

18.7%) by 2017, a reflection of their belief that sustainability demands

a diverse workforce. SAP has also committed to

positively impacting 1 million lives in countries

around the world through their talent, technology and

capital. Their strategy is shaped by their commitment

to thinking not just about short-term profitability, but

long-term impacts.

‘Helping the world run better starts

with us’, to find out more on SAP’s

Sustainability please visit http://www.

sapsustainabilityreport.com/our-progress.

Siemens is one of the world’s largest providers of green technologies. Products and solutions from the company’s Environmental Portfolio already account for 42% of our total revenue.”

Siemens AG

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83

Siemens provides innovative products and solutions to improve both its own eco-balance, and those of

its customers and suppliers. In the area of business, the company focusses on long-term value creation.

In the area of society, Siemens is fostering its own employees to work within the communities in which

they are active.

Although decisions in these areas are not always free of conflicting interests, Siemens aims for

transparency, finding the best solutions possible. The company drives sustainable development for

a successful future through the responsible use of natural resources, targeting investments in future-

oriented technologies that support profitable growth while offering customers competitive advantages,

and by embracing a company ethic that goes beyond mere compliance with the law by placing integrity

at the centre of business operations.

Siemens is one of the world’s largest providers of green technologies. Products and solutions from its

Environmental Portfolio already account for 42% of the company’s total revenue.

Siemens aims to boost revenues from its Environmental Portfolio to €40 billion by the end of fiscal 2014

and is helping its customers reduce their carbon emissions. In fiscal 2012, its eco-friendly products and

solutions enabled customers worldwide to slash their CO2 emissions by 332 million tonnes – a quantity

equal to about 40% of the annual CO2 emissions of all of Germany in calendar year 2010.

The company’s compliance management underscores how it goes about minimising risks and taking

advantage of the resulting opportunities – on a broad scale that extends beyond the company itself.

UAE EXCLUSIVE 21

Sustainability strategyThe goals and activities of Siemens’ Sustainability Programme are

focussed on three fields: ”business opportunities”, “walk the talk”

and ”stakeholder dialogue”. To gain objective perspectives on its

sustainability challenges and performance, the company formed

the Siemens Sustainability Advisory Board, a body consisting of

nine independent individuals from science and industry who

represent a variety of disciplines and who hail from different

continents. The board meets at least twice a year to advance the

company’s sustainability programme.

The sustainability organisation interacts closely with

executives in charge of company units to collaborate on

establishing targets, developing programmes and initiatives,

and defining key performance indicators (KPI). These KPIs

are exceptionally important, figuring prominently in its

management performance targets. As of fiscal 2010, for

example, the development of the company’s Environmental

Portfolio is a factor in the bonuses paid to members of Siemens’

Managing Board. In addition, executive compensation has

been linked in part to meeting specific targets defined in its

Compliance Programme.

The actual implementation of programmes, targets and

initiatives, however, is not the task of the Sustainability Board

or the Sustainability Office; this is the responsibility of the

company’s operating units – the sectors, divisions, business

units, clusters and regions. All units are supported in this task

by specialist functions like Environmental Protection and

AccreditationIn 2012, Siemens was ranked a Supersector Leader in the Dow

Jones Sustainability Index (DJSI) for the first time, leading the

category “Industrial Goods and Services”. Siemens was also

ranked the Sector Leader for the fifth year in a row, currently in the

“Diversified Industrials” sector.

The DJSI is the internationally renowned sustainability

ranking of Dow Jones, one of the leading providers of

stock exchange, financial and economic data, and SAM

Group Holding AG, a Swiss investment group. The results

of this survey, which are published annually, are based on a

comprehensive analysis of three dimensions of sustainability:

economic, ecological and social. As far as economic criteria

are concerned, for example, the DJSI confirms Siemens’ model

corporate governance, and excellent supplier and customer

relationships. One of the social criteria stressed by the index

is the company’s social commitment. The fact that ecology

has been a part of Siemens’ core business for quite some time

certainly paid off for the company when it came to the third –

ecological – dimension.

Similarly, for the fifth consecutive year, Siemens was

numbered among the leading companies in the Global 500

Carbon Disclosure Leadership Index (CDLI) 2012 produced by

the Carbon Disclosure Project (CDP).

The CDP is a non-profit organisation that represents over

655 institutional investors. It invites companies all over the

world to disclose their greenhouse gas emissions and GHG

reduction strategies.

Siemens has also won the German Sustainability Award

2011 for its sustainable strategy. This prize is an initiative of

the German Sustainability Award Foundation in cooperation

with the Federal Government, the Council for Sustainable

Development, trade associations, civil society organisations

and research institutions. It is given to companies which

combine business success with social responsibility and

protection of the environment. The jury includes the former

Minister for the Environment, Prof. Klaus Töpfer, and the CEO

of Transparency International Germany, Prof. Edda Müller.

85

Core products• Automation• Building Technologies• Communication Networks• Consumer Products• Drive Technology• Energy• Financial Solutions• Healthcare• Lighting (OSRAM)• Mobility

Siemens AG

Wittelsbacherplatz 2

80333 Munich, Germany

[email protected]

In the Germany-wide “365 Landmarks in the

Land of Ideas” competition, Siemens has been

rewarded for its Environmental Portfolio and the

integration of sustainability in the corporate strategy.

The competition has been held since 2006 in the

context of the “Germany – Land of Ideas” initiative

by the German government and German business.

Criteria for the selection of the prize winners are

orientation towards the future, innovation, strength

of implementation, role-model function and

incentive. The expert jury – made up of academics,

business managers, journalists and politicians –

chose Siemens as one of the winners from over

2,000 applications.

More recently, the SAM group, which specialises

in sustainability investing, named Siemens the

most sustainable company in its sector at the SAM

Sustainability Awards 2012. It also gave Siemens its

highest sustainability rating, naming the company

“SAM Gold Class Sector Leader”. The award

is based on the results of the 2011 Dow Jones

Sustainability Indexes, in which Siemens received

its best result ever.

Advocating sustainabilityAs Siemens’ history shows, its understanding

of sustainability is closely linked to the

company’s values to be responsible, of

excellent calibre, and constantly innovative.

From the outset, founder Werner von

Siemens insisted that his company fulfill its

responsibilities to its employees, to society

and to nature. To achieve excellence, to

capture leading positions in the markets of

tomorrow, to develop innovative technologies

that help ensure the future viability of

modern civilisation – this has always been the

company’s vision and challenge.

Supply-side managementSiemens also expects its suppliers to

act in accordance with clear principles

of sustainability and integrity. Its basic

requirements – such as respect for the rights

of employees and environmental protection

– are defined in the Code of Conduct for

Siemens Suppliers. The company has also

integrated sustainability requirements in all

relevant Supplier Management processes, such

as Supplier Selection, Supplier Qualification

and Supplier Evaluation, as well as Supplier

Development, and established appropriate

internal control and monitoring mechanisms

throughout the company.

86

At BASF, we are committed to leading industry toward greater sustainability, transparency and responsible interaction with both the environment and society.”

Harald Kroll, Managing Director, BASF FZE

89

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from

chemicals, plastics, performance products and crop protection products to oil and gas. It combines

economic success, social responsibility and environmental protection through science and innovation.

BASF’s products and system solutions contribute to conserving resources, ensuring healthy food and

nutrition and helping to improve the quality of life. Creating chemistry for a sustainable future, BASF

posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the

year. BASF has had a presence in the UAE for more than three decades. In that time it has achieved

high level recognition from commercial enterprise and public entities for its expertise, advanced

product ranges backed by on-going R&D, its high-touch customer service philosophy, and ability

to address global challenges – in the development and production of its solutions, as well as their

application and use. BASF sells a range of products in the Middle East, with an emphasis on industrial

chemicals, petrochemicals, gas purification, oilfield chemicals, sea water desalination, packaging,

engineering plastics, plastics additives, paints, coatings & inks and construction sector products. BASF

has more than 750 employees in the Region.

UAE EXCLUSIVE 21

Sustainable Development at BASFFor BASF, sustainable development means the

combination of long-term oriented economic

success with environmental protection and

social responsibility. Facing the world’s growing

population and limited resources BASF sees

three major areas in which innovations based

on chemistry will play a key role: resources,

environment and climate; food and nutrition;

quality of life. To maximise the company’s

potential in these three areas BASF is firmly

integrating sustainability in day-to-day

activities because its position as the world’s

leading chemical company opens up unique

opportunities to contribute to a more sustainable

future of societies.

At BASF, sustainability management has three

strategic responsibilities: Minimizing risks,

establishing strong relationships with internal

and external stakeholders, and take advantage

of business opportunities. Thereby the company

focuses on topics with particular significance

for BASF, which are analysed and assessed in a

regularly conducted issue management process

with internal and external experts. The main areas

for sustainability management are product safety,

climate and energy, water, human and labour

rights, human capital development, biodiversity,

renewable resources and sustainable products

Minimising risksBASF is committed to respect and promote

internationally agreed standards regarding

compliance, environmental protection, health

and safety, and decent work. Adherence to

these standards at BASF’s sites is monitored by

different systems and checked by internal and

external audits. Beside economic criteria BASF

has systematically integrated the adherence

to the company’s sustainability standards for

91

the selection of suppliers. The reliability of

further business partners, especially agents,

distributors and contractors is checked based on

compliance checklists. A basic element of the

product stewardship processes consists of the

communication on product related risks within the

value chain.

Relationships with stakeholdersBASF supports the systematic dialogue based

on openness, respect and mutual trust with

stakeholders like customers, employees,

shareholders, neighbours, workers’ representatives,

politicians, media, civil society and business

partners. A reciprocal exchange supports

the company in identifying relevant issues

at an early stage and in deriving risks and

opportunities for the business. Therefore external

accountants audit BASF’s integrated corporate

report, which combines financial as well as

sustainability reporting.

BASF enters new growth markets by enabling

its customers to satisfy the current and future

needs of societies with sustainable products and

solutions based on the company’s R&D know-how,

operational excellence and market knowledge.

Therefore BASF drives solutions for more

sustainability to differentiate on the market.

Ambitious goals BASF has established new ambitious

environmental, health and safety goals in 2012.

The company wants to increase its energy

efficiency – defined as the amount of sales

products in relation to the primary energy demand

– worldwide by 35% by 2020, compared to the

previous goal of 25%. In addition, BASF aims to

reduce greenhouse gas emissions per ton of sales

product by 40%, originally set at 25%. Within the

area of occupational health, BASF will measure its

performance with a new, expanded indicator, the

“Health Performance Index.” Safety will continue

to remain the top priority for BASF.

In 2011, BASF increased the energy efficiency

of its production processes by 26%, compared

to 2002. The use of power plants with power-

heat-technologies and other individual projects

helped the company exceed its goal of improving

its energy efficiency. In 2011, BASF reduced its

greenhouse gas emissions per metric ton of sales

product by around 35% compared with 2002. The

company thus achieved its previous goal, as was

already the case in 2002. The new goal is to lower

the emissions per ton of sales product by 40% by

2020 compared to 2002.

BASF also succeeded in further reducing

emissions to air and water compared to 2002. In

2011, around 61% less air pollutants were emitted

(excluding the oil and gas production). Emissions

of organic substances to water decreased by

approximately 74%, nitrogen by 87% and heavy

metals by around 61%.

Additional new environmental goals were set

by BASF for the responsible use of water as a

resource. By 2020, the company plans to cut in

half the current amount of drinking water it uses

for production compared to 2010. It also intends

to establish sustainable water management systems

at all production sites in areas of water stress.

BASF FZEJebel Ali Free Zone

P.O. Box 61309

Dubai, UAE

T: +97148072106

F: +97148838675

www.basf.ae

“We are positioned at the very forefront of sustainability, with those values lying at the core of our business. Our passion for efficiency stems from a heightened sense of responsibility and concern for the environment, which integrates this concept in everything we do.”

Gary Turner, General Manager, Fagerhult Lighting Group Middle and Far East

92

UAE EXCLUSIVE 21

95

Fagerhult develops, produces and markets professional lighting systems for public

environments such as offices, schools, industries and hospitals. The company’s greatest

contribution to the environment is smart and energy efficient lighting solutions. These

create beautifully lit buildings without compromising the environment and consider

daylight factors for sustainability.

Fagerhult is one of Europe’s leading lighting groups with approximately 2,000

employees and operations in 17 countries. The Group includes such strong brands

as Fagerhult, Ateljé Lyktan, Whitecroft Lighting, WACO, LTS Licht & Leuchten and

Designplan. AB Fagerhult is listed on the Nasdaq OMX Nordic Exchange in Stockholm.

The Middle East office in Dubai was opened 2007 in Dubai, which was followed

by the Saudi Arabian office in 2010. As of 2013, the Middle East business of Fagerhult

based in Dubai takes responsibility for the Far East region.

UAE EXCLUSIVE 21

People in mindFagerhult places light and the human beings as the

core of their activity. By creating lighting solutions,

suited to people’s requirements and with the least

possible impact on the environment, Fagerhult

contributes to and takes responsibility for a

sustainable development within society.

Sustainability strategyCrystal Clear is Fagerhult’s environmental initiative

emphasising the importance of working in a way

that leaves behind the least possible environmental

impact. Fagerhult uses its knowledge and experience

to develop products that trigger alertness, well-being

and performance. The company has conducted

in-depth research on how lighting affects us

biologically, visually and emotionally.

“In 2011, the group decided to document our

sustainability in a formal sense. It has always been

part of our story. The strapline we have at Fagerhult

is simple: the cleanest kilowatt-hour is the one that

never needs to be produced,” says Gary Turner,

General Manager at Fagerhult Lighting Group

Middle and Far East.

Fagerhult reports according to the Global

Reporting Initiative (GRI) - a voluntary

sustainability reporting system—for transparency

regarding its operations in terms of the

environment, gender equality and economics.

From cradle to recyclingFagerhult has investigated the entire life cycle

of the luminaire: from raw material to use and

recycling in detail. Even investigating how much

carbon dioxide (CO2) is emitted when Fagerhult

employees travel to work! The company can

report (with a high degree of precision) the

amount of CO2 emissions contributed by each of

the luminaires during their lifetime. The amount

of emission is dependent on what materials are

97

Core productsLighting

utilised in the luminaire, where it is manufactured

and where it will be used. “Lighting isn’t just about

saving power, but about liveability. If you are as

lean and clean as you can be, you have more

room to play with elements where you need more

energy,” says Turner.

Planning lightA sustainable lighting solution is the sum of many

parts. Hence, planning your lighting demands

specialised knowledge. Fagerhult has expertise

within this area and know what is required to

create a solution that is not only energy-efficient

but is also functional and ergonomic. This

knowledge also takes on another dimension –

lighting is an experience.

Sustainable approach begins long before the

luminaire is installed and operational.

“We consider the whole system instead of

individual luminaires. It’s a simple equation: the

less energy used, the lower the environmental

impact. We have clear regulations and standards

we adhere to.

“If we’re lighting a corridor, for example, the best

brains around the world over the past 50 years

have decided that the optimal standard is 100 lux.

But in the Middle East, some designers have opted

for lighting systems that produce three to five times

as much. We liase with clients and produce a

lighting scheme to the international standards. We

are always mindful of the environment and human

factors and more than aware that people have to

live and work in the areas we have designed.

Life Cycle Cost CalculatorFagerhult believes that an investment in a new

lighting installation is easy to recover, particularly

if clients choose to install a control system with

motion and daylight sensors. The new lighting

system will usually have a reasonably short

payback period, due to notably reduced energy

consumption. Life Cycle Cost Calculations give

it to you in black and white: how much you will

benefit from replacing an outdated installation.

Fagerhult’s own Life Cycle Cost Calculator

(LCCC) demonstrates the links between

investment cost, choice of lighting solution,

energy consumption and environmental impact.

In addition, clients can find out how much

CO2 emissions the installation will generate

throughout its entire life. It also calculates the

total installation cost and payback time, taking

into account interest rates and inflation.

“The reality is that whilst we are in what is

generally a conservative part of the world many

clients are very adventurous when it comes to

what the outside of the building looks like and a

quick drive down Sheikh Zayed Road demonstrates

that clearly. However, what genewrally happens

in many internal installations is almost a “cut-and-

paste” design scenario using what worked in 2007.

“Thankfully now many clients work with us to

create a really interesting and stimulating interior

environment in a sustainable way.

FagerhultGrosvenor Business Tower,

Office 307,

Sheikh Zayed Rd

P.O. Box 126287

Dubai, UAE

T: + 97143297120

F: + 97143297130

www.fagerhult.com

Gary Turner

We keep our customers’ trust and help people enjoy an improved qualityof life through our ongoing efforts and sincere business activities based on an enterprising spirit.”

Hideichi Kawasaki, President, Oki Electric Industry Co., Ltd

98

UAE EXCLUSIVE 21

ENVIRONMENTLED technology is the future of energy efficiency and image clarity in many electrical products. OKI Printing Solutions

has been using and continuously developing this technology for their printers, making them progressively smaller, more environmentally friendly and energy efficient. OKI’s digital

LED technology, saving energy now, for the future.

P I O N E E R I N G L E D T E C H N O L O G Y F O R O V E R 2 0 Y E A R S

the next generation of printers is already led

C300 Series C500 Series B400 Series C800 Series

Oki Middle East, India & Africa. Tel: +971 4 2045810E-mail: [email protected], www.okime.ae

101

OKI Electric Industry Co. Ltd. was established in 1881 by Kibataro Oki. As Japan’s

first telecommunications manufacturer, OKI is a global business-to-business brand

dedicated to providing top-quality products, technologies, and solutions to customers

through its info-telecom systems and printer operations.

OKI categorises its product ranges into five distinct segments: Serial Impact

Dot Matrix (SIDM), Colour Non-Impact Printers (NIP), Mono NIP and Fax, and

Multifunction Products (MFPs).

The company’s focus in the field of business printed communications has a true

understanding of corporate printing requirements, providing a range of products that

respond to the needs of organisations regardless of size.

LED revolutionBringing the concept of ‘green printing’ to the general public, OKI has been a key

contributor to the evolutionary development of LED (Light-Emitting Diode)-based

printer solutions over the past 20 years.

OKI Printing Solutions launched its first printers incorporating digital LED technology

in Europe, Middle East and Africa. Since then, these solutions have undergone an

essentially evolutionary development, with the result that the latest third-generation

LED products now reaching the market exhibit substantial improvements across all

aspects of performance, including energy and materials usage.

Put simply, print quality is fundamentally dependent on how accurately the toner or

ink, is applied over the paper with the right concentration.

With the electro-photographic method typically adopted in today’s printer or multi-

function (print/scan/fax/copy) solutions, this is determined by the level of electric

charge on the exposing drum containing each colour toner. How this charge is

adjusted therefore is the key issue in ensuring consistent, high-quality output.

Historically, lasers have typically provided the light source for generating the

UAE EXCLUSIVE 21

electric charge required. However, it has been

recognised for some time that the use of a single

laser light source to scan each rotating drum via

a polygonal-shaped rotating mirror and lens has

inherent limitations in ensuring a consistent, even

spread of ink across the whole page.

The adoption of LED produces a very different

result. By using multiple numbers of small digital LEDs

distributed equally across an array, it is possible to print

finely and correctly, even around the edges of the page.

At the same time, LED technology avoids the highly

complex optical systems and moving parts of a laser-based

solution, so ensuring a higher level of reli ability and

minimising the incidence of a malfunction – especially

important in a home or small business environment

where there is no back-up printer device and so

maximum uptime is critical.

Green benefits of LED z Space utilisation

By combining the benefits of high-quality output

associated with tandem technology with the

performance and size of a single-drum printer, LED

solutions enable high quality printing within a much

smaller chassis.

This is especially valuable for small and medium

businesses, where space is at a premium, and provides

comparable benefits for those businesses in costly town

or city centre locations where effective space utilisation

has significant financial and environmental implications.

z Energy usage

The development by OKI Printing Solutions of the

proprietary ‘Green ASIC’ technology with its third-

generation LED solution shows the central importance of

improving energy performance. In Deep Sleep mode,

this achieves an unrivalled consumption of less than

1.1 Watts – the equivalent of a small bulb – compared

to the stand-by consumption of 5.0 Watts from a

conventional printer.

Sustainability strategyOKI Group achieves a better global environment for

the next generation and inherits the environment.

The company promotes environmental management

and set targets for 2020 in four fields: realisation of a

low-carbon society; prevention of pollution; resource

circulation; biodiversity conservation.

z Realisation of a low-carbon society

Contribute to realising a low-carbon society by the

maximisation of energy efficiency, through the provision

of environmentally conscious products, services, and

business activities.

z Prevention of pollution

Commit to careful stewardship of environmental

resources. The majority of OKI products are compliant

with the EPA’s ENERGY STAR® Program. OKI printers

are designed to cut energy consumption up to 50%

when they are idle.OKI digital LED technology has been

proven to make the working environment healthier by

virtually eliminating ozone production.

z Resource circulation

Minimise new input resources through the expansion

of recycling processes of used products and production

wastes, and reduction of materials at the time of

production.

z Biodiversity conservation

Establish standards for biodiversity conservation and

continue to promote OKI’s commitment to biodiversity

conservation through existing environmental activities

such as forest improvement programs.

Logistics OKI, as a shipper, has enhanced its efforts to reduce

the environmental impact of physical distribution in

partnership with OKI Proserve (OPS). As a pioneer in

reducing CO2 emissions by adopting modal shift, OPS

has accumulated a wide spectrum of transit information

and organised it into a database to fully meet the

requirements of the Energy Saving Act.

103

Project name Country Type of emission credits Qty. (tons)

Bundled 15 MW Wind Power Project in India India VCU(*2) 2,019

Mungcharoen Green Power - 9.9 MWRice Husk Fired Power Plant Project

Thailand VCU 2,652

Nobrecel Biomass Energy Project Brazil VCU 806

Projects associated with FY2011 2nd half offsetting activities

Core productsOKI

Oki Middle East India & AfricaBuilding No 4 E, A 810

P.O. Box 54604

Dubai Airport Free Zone

(DAFZA)

Dubai, UAE

T: + 97142045810

F: + 97142045811

www.okime.ae

Energy savingThe OKI Group has been committed to energy-

saving activities because it believes the reduction

of green house gases such as carbon dioxide

emitted from its business activities is important

for realising a low-carbon society. OKI has

substantially exceeded a goal set in the Voluntary

Action Plan on Measures to Fight Global Warming

of the Japanese electric and electronics industry,

“improving the basic unit for CO2 emissions with

respect to real output in fiscal 2010 by 35% or

more compared to that of fiscal 1990,” by making

a 71.5% improvement. (A final assessment is to be

calculated as the average percentage during the

five years from fiscal 2008 to 2012.)

AccreditationIn order to provide customers with

environmentally conscious products, the OKI

Group has operated the OKI Eco Product

Certification Programme. The programme is

intended to internally certify products that meet

the OKI’s original environmental standards and

offer customers product information related to

environmental conservation.

Every product needs to meet two sets of

standards, the standards common to all products

and those set for each product family, to be

certified as an OKI Eco Product bearing the OKI

Eco Product logo.

In fiscal 2009, OKI added a new three-level

standard of energy-saving effect to the standards

common to all products in order to pursue as

much energy-saving effect as possible at the time

of development.

Reaching goalsIn October 2009, OKI participated in a

global carbon-offsetting initiative, the Carbon

Zero Emissions Facilities, in order to keep its

environmental impact to a minimum. The initiative

is intended to achieve zero CO2emissions at

major OKI Data manufacturing facilities between

October 2009 and March 2013. A year ahead of

schedule, the division surpassed its goals.

“We are delighted to have completed

cancellation for a total of 5,477 tonnes of

the emission credits under our Carbon Zero

Emissions Facilities initiatives,” says Takao

Hiramoto, President of OKI Data. “OKI Data

printers manufactured at these facilities have the

‘Manufactured at a Carbon Zero Facility’ sticker on

them as a way to help businesses better understand

the sustainablility of OKI’s product.

Bee’ah is definitely stepping closer to attaining our short and long-term targets and I am confident that we will achieve this by 2015.”

Khaled Al Huraimel, Chief Executive Officer of Bee’ah

104

107

Established in 2007 and headquartered in Sharjah, Bee’ah is the Middle East’s leading and award-winning

fully integrated environment and waste management company. Through the use of international best

practices and by operating in line with the guiding principles of the ISO9001 and the ISO14000, the

company has successfully invested and built its integrated infrastructure and implemented programmes

relating directly to waste management.

Since its establishment, Bee’ah has been committed to the well being of the environment and

improvement in the quality of life for each and every member of the community, aiming to achieve its

vision for 2015 to reach 100% diversion of waste from landfill for the Emirate of Sharjah. Thus, Bee’ah uses

a Cradle-to-Cradle initiative through implementing a holistic economic, industrial and social framework,

which promotes the 4 R’s - Reduce, Reuse, Recycle, and Recover.

Being at the forefront of positive environmental change, Bee’ah endeavours to turn material and physical

waste into recycled resources that can be re-used by the community. Thus, the company is working

towards helping people and economies prosper while using fewer inputs. Bee’ah has a responsibility to

UAE EXCLUSIVE 21

not only build the systems and infrastructure

required for such a transition, but also to foster

the leadership and social change required to

make it successful.

Through the use of infrastructure and

programmes, Bee’ah educates the community

by placing strong emphasis on the importance of

the environmental principle of the 3Rs – Reduce,

Re-use, Recycle. By promoting the 3Rs, Bee’ah

teaches people how to live sustainably, making

them aware of the conservation issues that affect

them and helps individuals develop the lifelong

habits and commitments that will protect the

Emirate and ultimately the planet.

Sustainability strategyThe latest initiative is the Residential Recycling

programme across the city of Sharjah with the

introduction of 2,000 pairs of blue and green

bins, to encourage waste segregation (blue for

recyclables and green for general waste). Along

with these, a starter kit consisting of an informative

flyer, blue and green bin liners to help make

separating waste easy was distributed to homes

with the help of volunteers and staff, explaining

the benefits of the new programme and how easy

it is to recycle.

Reverse Vending Machines (RVMs) are the latest

recycling point and the first recycling incentive

109

Bee’ah1st floor Lagoon Tower, Buhairah Corniche

P.O. Box 20248

Sharjah, UAE

T: +97165729000

F: +97165729333

[email protected]

www.beeah.ae

scheme of its kind in the region, introduced by

Bee’ah at the beginning of 2012. The machines

accept plastic bottles and aluminum cans and in

return for reward vouchers from participating malls

and shops. Bee’ah has launched an accompanying

loyalty programme to help promote advocacy

amongst the youth and the public at large which ties

up with the launch of RVMs.

As for the 4th R – Recover – Bee’ah has set up

its Waste Management Centre in Al Saj’ah, which

represents an entirely new approach to managing

waste in our region with a number of industrial,

commercial and residential waste diversion

operations and facilities. Here, collected waste

is sorted and sent to the different state-of-the-art

facilities managed and operated by Bee’ah along

high international standards. Construction waste

is taken to the Construction & Demolition Waste

Recycling Facility (CDW); while used tyres are sent

to the Tyre Recycling Facility and municipal solid

waste to the Material Recovery Facility (MRF) and

the Compost Plant.

Company valuesBee’ah is committed to leading the region’s

environmental change and understands that

change has to start from within. As part of Bee’ah’s

work culture and policies, all employees are

required to live the company values by reducing

energy consumption within offices and to

recycle at home. The results of an internal audit

conducted to measure the effectiveness of internal

recycling drive showed that the recycling rate is

approximately 91.7% at the head office; while the

Tandeef office scored a 95.8% recycling rate.

Taking a step further, Bee’ah is introducing a

5th R – Redeem – awarding loyal members of the

myBee’ah Loyalty Programme redeemable points

for every environmental action they take, whether

is it through recycling at the newly installed Reverse

Vending Machines, volunteering for a Bee’ah

event, or even attending one. The main purpose

of this programme is to empower residents of the

UAE to take sustainable actions for the good of the

environment.

As a result of all the collective efforts exhorted

by Bee’ah, the company is already on the path to

achieving its goal of diverting 100% of generated

waste in Sharjah from the landfill, for alternative uses,

and hopes to bring its experiences to the rest of the

UAE and the GCC region.

1 10

DTCM has devoted its efforts and experience over the years to apply the best practices and implement the vision and strategy of the Government of Dubai, aiming to develop the various tourism and economic sectors, and providing an ideal environment to continue Dubai’s success story and attract the whole world.”

Khalid Ahmed Bin Sulayem, Director General, Dubai Department of Tourism and Commerce Marketing (DTCM)

1 13

Established in January 1997, the Department of Tourism and Commerce Marketing (DTCM) is tasked with

promoting tourism and marketing Dubai’s commercial interests. It operates 18 overseas representative

offices and participates in over 50 travel exhibitions.

Dubai has burst on to the global scene as perhaps one of the most happening cities in the world with

its ambitious projects and unique events. And, much of the credit of promoting Dubai as a tourism and

commerce hub can be attributed to Dubai’s Department of Tourism and Commerce Marketing.

Today, DTCM is the principal authority for the planning, supervision and development of the tourism

sector in Dubai. In addition, it is charged with the responsibility of licensing and classification of hotels,

hotel apartments, tour operators, travel agents and all other tourism services. DTCM’s supervisory role

covers archaeological and heritage sites and to ensure sustainable and responsible tourism for Dubai.

The potential of the tourism sector to stimulate economic and social development thereby transforming

economies has been internationally acknowledged.

What is commonly thought of, as the ‘tourism industry’ is only the tip of the iceberg. While it directly

impacts accommodation, recreation, catering, entertainment and transportation, tourism also hugely

impacts other industries such as printing & publishing, manufacturing, resort development, services, food

& beverage just to quote a few. The significance of inbound tourism on the emirate of Dubai has been

1 15

seen and felt not just in the region, but also

globally. The World Tourism Organization

puts the inflow of visitors to Dubai ahead of

Hong Kong, France, Turkey, Belgian, China

and Germany.

Its vision is to position Dubai as the

leading tourism destination and commercial

hub in the world.

Its mission is to strengthen Dubai

economy through the development of

sustainable tourism, the development

of sustainable tourism, the provision of

a unique visitor experience combining

Quality service & value for money in a

safe environment for all our employees,

contractors and visitors, the innovative

promotion of Dubai’s Commerce and

Tourism opportunities and the further

development of partnership with

pioneering industry stakeholders.

DTCM is the licensing body for hotel

establishments in Dubai which boasts

of 573 hotels and manages the Middle

East’s biggest cruise tourism terminal.

It operates Dubai Convention Bureau

(DCB) and is a certified examination

centre for International Diploma in

Travel and Tourism offered by the

University of Cambridge.

Department of Tourism and Commerce Marketing

T: +971-4-2821111 [email protected] www.dubaitourism.ae

1 16

A sustainable business model is in the best interests of all our stakeholders. It is the way to produce economic value for the company’s shareholders, to contribute to a cleaner environment for its employees and their communities, and to reduce the carbon footprint of its production and logistics activities. It is good business and good for the planet.”

Lorenzo H. Zambrano, Chairman of the Board and Chief Executive Officer, CEMEX

1 19

CEMEX’s customers have made it the world’s largest concrete company, within the top

5 global cement companies. CEMEX UAE has over 20 years of local experience and

are part of the country’s story. CEMEX has supplied readymix concrete and cement

to iconic and innovative green building solutions throughout the nation, notably

in building the Burj Al Arab, Dubai Airports, RTA, Mirdif City Centre’s Gold Rated

LEED Project, Yas Island, Dubai Mall, Hodiryat Bridge, DEWA, ADWEA, and to many

individual mixed use towers, including the UAE’s tallest industrial tower and many

hundreds of individual villas.

In the UAE, CEMEX produces a full range of concretes from it locations in Dubai and

Abu Dhabi. CEMEX has a range of low carbon concretes sold under the ReadyGREEN®

product brand, specifically designed for use in this part of the world. Using Duracem®,

a recycled product, CEMEX has created a high performing, high durability concrete

that contains significantly less embodied carbon than traditional concretes. CEMEX’s

ReadyGREEN® can contribute to a range of LEED Points and Estidama credits,

including designing for durability, use of regional materials and recycled materials.

ReadyGREEN® is one of the company’s innovative concrete products that drive

sustainable and economic solutions.

CEMEX’s 1.6MT capacity cement factory produces traditional cements but also

Duracem® which can be used as a replacement for traditional cements. Duracem®

is ideally suited to the local market and helps our customers improve their products

whilst simultaneously saving up to 45% of carbon emissions in concrete.

UAE EXCLUSIVE 21

ProductsCEMEX ReadyGREEN®

ReadyGREEN® is a range of concretes that have

been developed to provide a concrete with

a lower carbon footprint than conventional

concretes. Incorporating DURACEM, a secondary

cementitious material produced only by CEMEX,

it can offer significant reductions in emissions

compared to normal concrete. The durability of

the concrete is enhanced, providing a material that

is more resistant to the harsh local environmental

conditions.

CEMEX Evolution®

Evolution® is a range of self compacting

concretes, designed taking into account the

special requirements of the local market. CEMEX

Evolution® can provide cost savings in time,

manpower and overall cost of a project. The self

consolidating properties allow for a reduction

in equipment required to compact the concrete.

ReadyGREEN technology can also be incorporated

into Evolution® concrete making a concrete that

gives real benefits in both the construction and use

phases of the structure.

CEMEX Promptis®

This is a new rapid hardening, controlled

set concrete solution that can help meet the

challenges of rapid construction cycles and

tight time constraints. Promptis® has similar

characteristics to conventional concrete but it

reaches accelerated strength as little as four hours

and still maintains initial flow properties and

workability for up to 120 minutes.

CEMEX Hidratium®

Hidratium® is a self curing, crack resistant

concrete technology. These revolutionary

properties are achieved through a combination of

distinctive mix design principles and proprietary

admixtures. This innovative concrete allows

customers to avoid extra investment of time and

money to maintain curing regimes and attain

maximum performance.

CEMEX Plaster

Specially developed for the UAE

Market, CEMEX were the first to

introduce the ready-to-use concept

of Plasters and Mortars to the UAE.

CEMEX plaster is delivered ready

to use in, with a working life of up

to 12 hours. The ‘Turath’ range of

plasters is specifically designed to

provide an appearance that matches

to local historical architecture

Sustainability strategyAs the largest concrete producer in

the world, CEMEX acknowledges

its obligation to play a creative

role in defining and supporting a

sustainable construction industry.

Meeting this obligation takes

different forms. For example,

through its partnership with the

Urban Infrastructure Initiative in

the World Business Council for

Sustainable Development, CEMEX

focuses on developing urban

transit infrastructure that minimises

greenhouse gas emissions on new

streets and highways. In the UAE,

CEMEX first developed low carbon

concretes for specific projects

and have now made this available

to all its customers and clients

through the ReadyOur participation

121

recognised in the UN Habitat Scroll of Honour

UN Habitat

2008

4th Place in the Construction Materials sector

- Ethical Ranking Index Covalence 5th Place

- Opportunities for the Majority Index (OMI)

Innovest and the Inter-American Development

Bank Corporate Social Responsibility Award

Organisation: Hispanic National Bar Association

(HNBA)

2007

The Corporate Citizen of the Americas Award

The Trust for the Americas and Organisation of

American States (OAS)

2006

World Business Award

International Chamber of Commerce (ICC), United

Nations Development Programme (UNDP), The

Prince of Wales International Business Leaders

Forum (IBLF)

2005

Woodrow Wilson Award for Corporate Citizenship

Woodrow Wilson Centre

2002

WEC Gold Medal (2002)

World Environment Centre (WEC)

Advocating sustainabilityCEMEX considers its entire staff to be sustainability

“champions” with a role to play in the efficient use

of energy and resources.

Supply-side managementAs part of its terms and conditions for suppliers,

CEMEX expects them to comply with the

company’s core values relating to Anti Bribery,

Human Rights, Labour, Environment and Health

and Safety.

CemexDubai – Ready Mixed ConcreteCEMEX TOPMIX LLCP.O. Box 37900Al Quoz Industrial Area 3Dubai, UAET:+97143470427/477 ( Al Quoz)F: +97143471713 T:+97148801212 (Jebel Ali)F:[email protected]

Dubai – Cement and Slag (GGBS)CEMEX FALCON LLCP.O. Box 66429Jebel Ali Industrial AreaDubai, UAET: +97148801212F:+97148801033

Abu Dhabi – Ready Mixed ConcreteCEMEX Supermix LLCP.O. Box 72071Musaffah Industrial AreaAbu Dhabi, UAET: +97125515501F: [email protected]

in the MIT Concrete Sustainability

Hub, increasing the understanding

of the performance characteristics of

concrete and its main applications

from a life cycle perspective. Working

with partners in a number of countries,

CEMEX has developed financing

schemes that allow for more families

who are in the bottom of the socio-

economic pyramid to gain access to

resilient and dignified housing.

AccreditationCEMEX has received the ISO14001

Environmental Management System

Certification, as well as ISO 9001

Quality and OHSAS 18001 Health

and Safety Certification and has

received numerous awards for their

ethical business practices.

2009

United Nations’s Habitat Business

Award in the category of Accessible

Housing Solutions for Patrimonio

Hoy and Centros Productivos de

Autoempleo; CEMEX was also

122

Achieving LEED EB certification proved that we had greened an older construction in the Middle East without major investments, which many thought was not possible. It also helped us take a good look at every aspect of our building’s operation, document proce-dures, and discover several areas for improvement as we renovate our offices going forward.”

Jagath Gunawardena, Head Engineer, Dubai Chamber of Commerce and Industry

UAE EXCLUSIVE 21

125

Dubai Chamber of Commerce & Industry was established in 1965 by a decree issued by the late Ruler

of Dubai, Sheikh Rashid bin Saeed Al Maktoum, who realised the important role that a chamber of

commerce could play in supporting the national economy of the country. Thereby, Dubai Chamber started

its activities with 450 members and a 12-member Board of Directors. Throughout the past four decades

and with the number of members gradually increasing, Dubai Chamber opened two branches and four

representative offices in different parts of Dubai, reaching out to members with its outstanding services no

matter where they are based. As well as its headquarters, the other branch is located in Jebel Ali Free Zone

Authority (JAFZA). The four representative offices are located in Dubai Airport Free Zone (DAFZA), the

Land Transport Customs Building in Al Aweer, Jebel Ali Free Zone and Al Twar Centre.

With about 140,000 members, Dubai Chamber is continually streamlining its processes to make it

easier and quicker for companies to set up their business in Dubai, and to further Dubai’s mission to be

an international business hub. By reacting and coping with the economical changes worldwide, Dubai

Chamber is always interested in developing its performance and activities to keep up its pioneering

UAE EXCLUSIVE 21

The Dubai Chamber headquarters is located directly on the Dubai Creek. It is a multi-use 18 storey 20,000

m2 building used by some 500 individuals including the majority of Dubai Chamber staff, the University

of Dubai, Dubai Economic Council and Dubai International Arbitration Centre. Officially opened in 1995,

this glass, steel and cement building consists of one main tower connected to a 700 seater auditorium.

Following more than a decade of energy and water saving initiatives initiated by the head engineer and his

team, Dubai Chamber earned LEED certified Existing Building 2.0 from the U.S. Green Building Council in

2009 to highlight what it had achieved. Although it is commonly believed that existing buildings cannot be

greened without significant investments, all water and energy saving initiatives were undertaken within the

building’s regular operations and maintenance budget. This demonstrates that an existing building in the

Middle East can be operated sustainably even without a major retrofit through good operational practices

and maintenance.

position not only in the UAE and in the region, but

globally, by acting as an information and research

centre, by providing business documentation,

offering legal services, facilitating business

networking opportunities and by providing effective

business solutions to the business community.

The Centre for Responsible Business (CRB) was

established by the Dubai Chamber of Commerce

and Industry in 2004 to support and promote

corporate social responsibility (CSR), sustainability,

and corporate governance good practices.

CRB services z Dubai Chamber CSR Label

z Dubai Chamber Sustainability Network

z ENGAGE Dubai

z Dubai Chamber Sustainability Directory

z CRB Training

Sustainability strategyDubai Chamber recognises that resource scarcity

and pollution issues such as climate change will

seriously challenge the success of businesses and

communities if they are not addressed. Further,

127

77%SavingS in water

47%SavingS in electricity

$0extra inveStmentS

neceSSary to green premiSeS

Dubai Chamber realises that there is a great

opportunity in better managing resources and

waste across all organisations as it reduces costs

and enhances competitiveness.

Since 1998 Dubai Chamber has undertaken a

number of steps, particularly in terms of energy

and water use, to improve its environmental

performance. This allowed Dubai Chamber to

reduce water and energy consumption by 77%

and 47% respectively saving AED 7.1 million

or US 1.93 million in a decade. In 2009 Dubai

Chamber became the 1st existing building in the

Arab world and 4th outside of North America to

achieve the coveted LEED certification for Existing

Buildings. Since then Dubai Chamber has refitted

its head office and applied the latest standards in

green building, such as separating printing areas,

using green products and recycling materials

including electronics. Dubai Chamber is also

pioneering new initiatives such as using grey water

for flushing its toilet systems.

Dubai Chamber is proud to offer one of the

safest, healthiest, environmentally friendly and

design winning workplaces in Dubai for its staff

and tenants. This has led to Dubai Chamber

winning numerous awards for green building and

design.

AccreditationDubai Chamber of Commerce & Industry

Headquarter LEED Existing Certification Awarded

17, November 2009 (4th outside of North

America, 1st in Arab World)

Advocating sustainabilityAs a responsible employer, Dubai Chamber

ensures that it meets all requirements of the

appropriate environmental legislations and

employees are encouraged to reduce the

consumption of materials in all operations, to

re-use rather than discard wherever possible,

and to promote recycling and the use of recycled

products. Employees are also continuously

educated and trained to act in a responsible

manner with regards to environmental issues

whether in the workplace or outside.

The Centre for Responsible Business’ objective

is to enable the Dubai business community to

assume greater responsibility in meeting social and

environmental needs. The CRB also promotes the

emirate of Dubai as the region’s gateway for global

commerce by offering its global business partners

an environment of transparency and rule of law.

CRB is a member of the Global Partners Network

convened by Business in the Community and

is an Organisational Stakeholder of the Global

Reporting Initiative.

Dubai ChamberP.O. Box 1457

Dubai, UAE

T: +97142280000

F: +97142028455

[email protected]

www.dubaichamber.com

Dhofar’s spectacular growth and commercial successes throughout the course of 2012 make it not only a valued partner of our bank but a business partner whose commitment to driving forward the sustainability agenda is effecting real change in the region.” Khalid K. Al Riyami, Head of Corporate Banking & Business Development, National Bank of Oman, Abu Dhabi

128

UAE EXCLUSIVE 21

131

Dhofar Global Trading L.L.C is one of the leading regional specialists in the delivery of quality products

that include Italian hygiene paper and washroom hygiene solutions, non-woven products and state-of-the-

art dispensers.

The organic tissue paper dispensers are modified to dispense a single sheet of pre-perforated tissue,

which is commonly used across the region from hotel kitchens and offices to mall restrooms and cleaning

companies. Earlier in 2012, the company introduced its ‘colour magnet’ initiative, using a range of colour-

coded tissue paper for specific areas of operation.

Aspiring to become a complete washroom solutions provider and disposable hygiene specialist, supplying

products such as tissues, dispensers, bins, hand dryers, jet dryers, sanitary bins, sanitisers, foam soaps, garbage

bags, sanitary bags, seat covers, air fresheners, vinyl and latex gloves, innovative non-woven hygienic wipes.

Building on their reputation for superior delivery, Dhofar aims to create a happier business environment,

securing 100% customer satisfaction and consistently providing sustainable cutting-edge technology.

”During times of rapid change, companies need to earn the trust and loyalty of their valued customers.

There are no shortcuts in business today. The successful development of Dhofar Global is inextricably

linked to our policy of continuous improvement and listening to the needs of our customers. We are also a

company that cares for the environment. Sustainability is in our DNA, driving our day-to-day operation now

and moving forward.

UAE EXCLUSIVE 21

Management teamMichael Joseph Anthony, Kaushal Mundhra, Hemant Kambli, Chandan Singh

Faleh Al Abri, Vice Chairman, Dhofar Global Trading

133

Sustainability strategiesDhofar Global Trading’s ‘Cut Back’ programme

encourages consumers to reduce their use of

disposable hygiene paper through product

innovation and customer education. The initiative

managed to literally cut back consumption by 22%,

saving money and reducing the need for extensive

manufacturing, and consequently cutting carbon

emissions produced in this process significantly.

Dhofar Global Trading’s state-of-the-art

dispensers are designed to dispense only single

pre-perforated sheets at a time.

The cost savings were achieved mostly in the

hospitality and corporate sectors, as both are

mandated to use hygienic paper tissue for any

cleaning purpose. Many premier hotel brands

such as the One & Only Royal Mirage, Fairmont,

Shangri-La, Hyatt Regency and Armani Hotel

among others use Dhofar’s products.

In 2010, Dhofar Global Trading set about

developing an innovative product which would

not compromise their HACCP (Hazard Analysis

Critical Control Point) quality approval. Once

developed, Dhofar arranged for a series of

customer presentations to educate their customers

about the benefits of the new dispensers.

AccreditationDhofar Global has won the Best Green Investment

Project two years in a row at the Arab Investment

Awards for its ‘Cut Back’ sustainability initiative.

Advocating sustainabilityEach employee is trained to consult existing and

potential clients on sustainable solutions. As an

entire team, the company holds itself accountable

for maintaining its reputation for the highest

standards of integrity.

Drawing from our expertise and market

knowledge combined with a strong financial

structure, we have grown significantly over the years

establishing and maintaining highly professional

and ethical business,” says Chandan Singh, Deputy

General Manager at Dhofar Global Trading.

The company caters to five and four-star hotels,

multinational corporations, banks, ministries and

private companies for over five years.

“Our vision to expand across the Middle East is

gradually becoming a reality, with newly-opened

offices in Doha, Qatar,” Singh adds.

Dhofar GlobalSharjah Head Office

T: +97165302525

F: +97165302626

E: [email protected]

P.O. Box 70580

Sharjah, UAE

Dubai Branch (DIP)

T: +97148856556

F: +97148856566


P.O.Box 90138

Dubai, UAE

www.dhofartr.com

You can sleep soundly at night knowing there are no toxic fumes or carcinogens to harm you or your family as none of our products contain harmful chemicals.”

Tolga Soytekin, Founder and Managing Director, Eco Green Facility Management

134

137

Eco Green Facility Management is a leading green FM company based in the

UAE. “Eco Clean” provides eco-laundry and housekeeping services, green

maid services and is also a manufacturer and supplier of green cleaning

products called “Eco Green”, which are sold in supermarkets across the UAE.

Eco Clean started as a humble maid service offering cleaning services

using environmentally friendly products by trained housekeepers who are

also certified in first aid. Since then, the company has launched Eco Green,

its own line of cleaning and personal care products, as well as Eco Laundry,

an energy efficient dry cleaning service. The use of recyclable detergent

bottles and even down to the cardboard hangers used by the laundry service

is testament to the efforts made to make this a uniquely green company. Eco

Clean strives to provide innovative services that help the environment around

us and make a difference to households and communities within the UAE.

UAE EXCLUSIVE 21

Eco Laundry has also installed eco laundry drop

boxes across residential buildings in Dubai with

more planned for 2013.

Sustainability strategyThe Eco Green line follows a simple sustainability

strategy that has been evolving as more and

more options to further its green credentials

have become available in both manufacturing

processes and distribution. Throughout Eco Clean’s

offices and staff accommodation, water flow

reducing faucet adjusters have been installed to

cut down on water consumption. Air-conditioning

units are also regularly serviced and checked to

reduce blocking and running efficiency. In 2013

Eco Clean aims to switch power supply for its

accommodations to solar, to further reduce its

sufficiency on the power grid and to reduce costs

and consumption. Eco Clean has been working

closely with vehicle suppliers in order to switch

over and run its fleet entirely with bio-fuel to

reduce emissions. This strategy is already in place

with one of its vehicles having been converted and

the company hopes to complete the transition by

Q4 of 2013.

Eco Clean supports many charities and offers

their customers the opportunity to do the same.

The company donates AED 1 for every paid

hour from its eco cleaning service to many

humanitarian causes. Eco Clean believes that it is

everyone’s responsibility to ensure we give people

a helping hand to those in their local community

and to ensure that children today have education

and basic necessities in order to see a brighter

tomorrow. It is for this reason Eco Clean supports

the Dubai-based Senses Residential Care Home

For Children With Special Needs. It also supports

the Plastic Not So Fantastic organisation in the

UAE and Oman, which raises awareness on the

necessity to eliminate plastic from consumer use

within the region.

139

Eco Green Facility ManagementT: +97143424113


www.ecocleanuae.com

Advocating sustainabilityThe company’s sustainability engineer is Eco

Clean CEO Tolga Soytekin, who takes an active

role in ensuring energy and resource efficiency

throughout the business. His in depth knowledge

of the green sector ensures huge annual savings

on energy and fuel consumption as well as for

logistics for delivery supply side.

Eco Green was a finalist for Green Business of The

Year 2012 Awards by SME Advisor. It also ensures

that that its entire packaging on all its products can

be recycled and is fully biodegradable.

CONTACTS

Masdar

Khalifa City A,

Abu Dhabi, UAE

P.O. Box 54115

T: +97126533333

F: +97126536002

www.masdar.ae

MICCGreen TeC solar

sysTeMs llC

Warehouse 30 Al Habtoor complex

Al-Qusais Industrial Area no 3,

P.O. Box 117169

Dubai, UAE

T: +97142510405

www.miccgreentec.com

BasF FZe

Jebel Ali Free Zone

P.O. Box 61309

Dubai, UAE

T: +97148072106

F: +97148838675

www.basf.com

sChneIder eleCTrIC sa

35 rue Joseph Monier

92500 Rueil Malmaison

France

T: +33141297000

www.schneider-electric.com

BelIMo auToMaTIon FZe

P.O. Box: 293644

Dubai, UAE

T: +97142998050

F: +97142998051

[email protected]

www.belimo.ae

FaGerhulT

Grosvenor Business Tower, Office 307

Sheikh Zayed Road

P.O. Box 126287

Dubai, UAE

T: + 97143297120

F: + 97143297130

www.fagerhult.com

FarneK

P.O Box: 5423

Dubai, UAE

T: 800 FARNEK (327635)

[email protected]

rW arMsTronG

Millennium Tower

14th floor, Hamdan Street

P.O. Box 45148

Abu Dhabi, UAE

T: +97126127777

F: +97126127700

www.rwarmstrong.com

oKI MIddle easT IndIa & aFrICa

Building No 4 E, A 810

P.O. Box 54604

Dubai Airport Free Zone (DAFZA)

Dubai, UAE

T: + 97142045810

F: + 97142045811

www.okime.ae

UAE EXCLUSIVE 21140

dolphIn enerGy lIMITed

Abu Dhabi Trade Centre Building


P.O. Box 33777

Abu Dhabi, UAE

www.dolphinenergy.com

duBaI ChaMBer

P.O. Box 1457

Dubai, UAE

T: +97142280000

F: +97142028455

responsiblebusiness@

dubaichamber.com

www.dubaichamber.com

sap MIddle easT and norTh

aFrICa llC

16th Floor, Arenco Tower

Sheikh Zayed Road

P.O. Box 118353

Dubai, United Arab Emirates

T: +97144407395

F: +97144407333

[email protected]

deparTMenT oF TourIsM and

CoMMerCe MarKeTInG

T: +971-4-2821111

[email protected]

www.dubaitourism.ae

duBaI aluMInIuM (duBal)

P.O. Box 3627

Dubai, UAE

T: +97148846666

www.dubal.ae

dhoFar GloBal

Sharjah Head Office

T: +97165302525

F: +97165302626

[email protected]

P.O. Box 70580

Sharjah, UAE

Dubai Branch (DIP)

T: +97148856556

F: +97148856566

[email protected]

P.O.Box 90138

Dubai, UAE

www.dhofartr.com

sIeMens aG

Wittelsbacherplatz 2

80333 Munich, Germany

[email protected]

eCo Green FaCIlITy

ManaGeMenT

T: +97143424113

[email protected]

www.ecocleanuae.com

JoTun


P.O. Box 33777,

Abu Dhabi, UAE

aKZonoBel

P.O. Box 290

Dubai, UAE

[email protected]

www.akzonobel.com

Bee’ah

1st floor Lagoon Tower,

Buhairah Corniche

P.O. Box 20248

Sharjah, UAE

T: +97165729000

F: +97165729333

[email protected]

www.beeah.ae

CeMex

[email protected]

[email protected]

www.cemex.com

UAE EXCLUSIVE 21 141

INDEX

UAE EXCLUSIVE 21142

MASDAR

SCHNEIDER ELECTRIC

FARNEK

AKZONOBEL

DOLPHIN ENERGY LIMITED

DUBAL ALUMINIUM

MICCGREEN TEC SOLARSYSTEMS

BELIMO AUTOMATION FZE

RW ARMSTRONG

JOTUN

SAP MIDDLE EAST AND NORTH AFRICA

12 - 17

18 - 23

24 - 29

30 - 35

36 - 41

42 - 47

48 - 53

54 - 59

60 - 65

66 - 73

74 - 79

1

2

3

4

5

6

7

8

9

10

11

UAE EXCLUSIVE 21 143

SIEMENS

BASF FZE

FAGERHULT

OKI

BEE’AH

DEPARTMENT OF TOURISM AND COMMERCE MARKETING

CEMEX

DUBAI CHAMBER OF COMMERCE AND INDUSTRY

DHOFAR GLOBAL TRADING

ECO GREEN FACILITY MANAGEMENT

80 - 85

86 - 91

92 - 97

98 - 103

104 - 109

110 - 115

116 - 121

122 - 127

128 - 133

134 - 139

12

13

14

15

16

17

18

19

20

21

UAE EXCLUSIVE 21

editorial Praseeda Nair

Dina Mahmoud

advertising Shabs Khan

design and layout Marlou Delaben

production management James P.Tharian

published by Corporate Publishing International

(CPI)

printed by Printwell

2013 Edition

PublisherDominic De Sousa

COONadeem [email protected]

FounderLiam [email protected]+971 4 375 1511

EditorPraseeda [email protected]

Assistant EditorDina [email protected]

Manager - Special ProjectsShabs [email protected]+971 4 375 1508

Business DevelopmentJunaid [email protected]+971 4 375 1504

Harry [email protected]+971 4 375 1502

Design & PhotographyMarlou [email protected]

Web DevelopmentTroy MaagmaMaher Waseem Shahzad

Production and CirculationJames P. TharianRajeesh M

Printed byPrintwell Printing Press LLC

Published by

Head OfficePO Box 13700 Dubai, UAETel: +971 4 375 1500 Fax: +971 4 365 9986 Web: www.buildgreen.ae

__________

© Copyright 2013 CPI.All rights reserved.While the publishers have made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.

UAE EXCLUSIVE 21144

BGREEN UAE EXCLUSIVE 21

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