BFM is a 24 hour radio station focused on business current affairs, personal finance and entrepreneurship.

BFM’s target listeners are working professionals, executives, business owners and investors.

BFM’s listeners are affluent and well informed about financial & business matters.

Core programmes include commentaries on the stock market, interviews with corporate personalities, financial analysts, technologists, marketers and entrepreneurs.

BFM’s wide appeal lies in the breath and depth of its talk content as well as its non-mainstream music playlist.

The Morning Run (6am-10am)Preparing Working Professionals and Investors for the Business Day

Enterprise (10am-2pm)Providing Business Owners and Working Professionals with the Tools to Succeed in Business

The Bigger Picture (2pm-5pm)Informing, Educating Working Professionals on Issues Beyond Business

The Evening Edition (5pm-9pm)Whilst you were at work

2%

11%

28%

25%

12%

8%6% 5%

2%

0%

5%

10%

15%

20%

25%

30%

<21 21-25 26-30 31-35 36-40 41-45 46-50 51-55 >55

BFM Listeners = 567

By Age Group

17%

36%

17%

11%

18%

0%

5%

10%

15%

20%

25%

30%

35%

40%

<2.5k 2.5k - 5k 5k - 7.5k 7.5k - 10k >10k

BFM Listeners = 567

By Personal Income

46%

11%

18%

11%

15%

18%

10%

8%9%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

<2.5k 2.5k -5k

5k -7.5k

7.5k -10k

10k -15k

15k -20k

20k -30k

>30k

45%

BFM Listeners = 567

By Household Income

40%

43%

43%

47%

49%

51%

52%

53%

54%

62%

64%

65%

0% 10% 20% 30% 40% 50% 60% 70%

Marketing Topics

Social Issues

Travel

General News

Technology News

Entrepreneurship

Personal Finance

Personal Development

Economic Trends

CEO (or equiv.) interviews

Music

Biz News & Current Affairs

BFM Listeners = 567

• Podcasts on every show is uploaded daily.

• Roughly about 7,000 podcasts is downloaded per week!

Enterprise: (10am – 2pm) 10am Open for Business - This segment highlights SMEs in Malaysia; the challenges and achievements and what it takes to do business in the country. It also aims to encourage the entrepreneurial spirit in Malaysia be it in tried and tested businesses or new industries.

11am Raise Your Game - What does it take to gain a competitive edge?  What's the missing ingredient?  This segment looks at new and better ways for businesses to compete in the local and global arena, with a focus on individual improvement.

12pm Tech Talk - This segment addresses technology and industry challenges facing enterprises, SMEs to individuals. It also highlights new tools to help businesses operate more efficiently and effectively.

1pm Resource Centre - Toolkit is an accessible resource for business owners and budding entrepreneurs on issues that are at the heart of any enterprise. How can your marketing campaign stand out from your competitors? What constitutes intellectual property? How do you practice continuous improvement? How do you find and keep the best talent? This segment serves to educate businesses on the gamut of issues from Human Resources, Marketing, Customer Service to Legal.

BFM Facebook Group

Despite BFM's Group on Facebook being launched on 11th January 2009, the group members keep

growing!

45,679

34,895

11,421

2,330 1,063 993 7841,578

10,425

7,278

2,575

1,413276 203

Tweet about upcoming interviewsTweet about podcasted interviewsKeeping it alive with the faces

behind the voices (Fridays)Monday MessageContests