BFG Corporate Overview 2009-10-F

8/8/2019 BFG Corporate Overview 2009-10-F

1/17

BFG Corporation

Quick Overview andMarketing Thoughts


2/17

2

BFG Quick Facts

Corporate Credo

Service Portfolio

Benefit to Customer- Need/ Want Assessment / Value Delivery

Why BFG is Preferred

Unique Collaborative Delivery Model

Q& A

Points of Focus..


3/17

BFG quick facts

2005

2007

2009

Road Ahead

-- Set up as a separateentity :

BFG Corporation

-- Headquartered inIndia-New Delhi &International office inUS-CA

-- All set to Roll outtransformational businesssupport services for B2Bcustomers with innovativemethodologies as felt,experienced and observed

by industry C-levelpractitioners/ businessleaders

-- Strong focus on B2BModel specific to: IT/ITES/BPO/KPORetailPharma

Telecom

--Business entitywith Ambit Software -as a B2B specialistgroup for : Marketing & BD /presales support Inside sales Consulting andCorporate Training Business Analytics

-- IT Marketingspecific BusinessTraining workshopsin prominent B-Schools of India


4/17

4

BFG Theme

Your days define your life .No last moment slippage

Get some skin in the game Risk, Responsibility & Ownership

Work hard get lucky No tricks or born lucky, extra efforts/discipline

Nothing fails like success .No complacency, Sustenance & Consistency

Burn your boats .Pressure, Performance & great Achievements but no fear

Push the envelope .No Mediocrity, Commitment to Excellence & innovation

Leadership without a title .No popularity contest, Compassionate yet Courageous

Success isn t sexy ..Sacrifices, Passionate consistency with focus

Grace under pressure .Outperformance, Resilient & Character test

Love your irritations Signposts for Know Thyself and Develop

Getting what you want .while loving what you have

Corporate Credo


5/17

BFG Services Portfolio

BD/Sales Support/Inside Sales

PharmaRetail Telecom

VerticalFocus

ServiceFocus

IT/ITES/High

Tech/BPO/KPO

Social Media Marketing

Strategic Business Support

Business Analytics

Content Development

Business Consulting & Sales Trainings

Competency Snapshot

(Strategic, Tactical and Operational Level)

New Business Evaluation, Pricing & Profitability Analysis


6/17

BD/Sales Support/ Inside Sales

BD SpecificResearch

Presales/InsideSales

Account Mgt/Key A/cPlanning

Market SpecificIntelligence

Information gatheringbased on Marketingmodels

Business Research

Competitive Analysis/USP scripting

Networking/ RUGspecific

Go to Market Planning

RFX/ Collateralproduction

RFI/RFP/RFQ,Brochures, Approachpaper, Case Study,White paper.

Designing, templates,componentization

RFX support- Sectionreviews, Contentpopulation, Deliveryschedules, finalreview

Bid/no Bid support

Sales Kits

Session calendar rollout

Scheduling/ invitations

Research work

Creating , assistingupdating supportdocuments

Conducting reviewsessions

Post review follow ups/action points/monitoring/

documentingSales Force Automation

Focus Lead list /

Campaign Mgt

Introduction Entry level Growth/Steady Steady Phase

B u s

i n e s s

V a l u

e

DB-Creation(customized), updationand review

Designing & selectionof campaign: product/domain/industry/ SEM

Telephonic/emailspecific

Blogging/ Networkingposts


7/17

Business Support Services

ContentDevelopment

BusinessAnalytics

Strategic MarketingSupport

Sales Collaterals

Approach/Methodology

Offshore/OutsourcingSpecific

White Paper Writing

Articles/Blogs

Website Content

CorporateCommunication

SFA Management

Sales forecast

Base ball cards

Productivity index:Region, service lineand sales force wise

Sales PerformanceDockets

M,Q,H, Awise

RetailPharma

Telecom

Visioning/ SalesPlanning

Go to Market Plan/Business Planning

Alliances / PartnershipSourcing

Advisory CouncilRelationship

Regional User Groupassociations

Building CoEs

Sales Force Automation

Strategic Marketingconforming to SalesTargets

Social Media

Marketing


B u s

i n e s s

V a l u

e

Blogging

RSS

Social Search/BookMarking

Micro

Social Networking

Postings / Forums andProspecting


8/17

Business Consulting & Sales Trainings

New BusinessAcquisition

BusinessBehavior

Strategic Management/

Building CoEs

Sales Process-

Farming TechniquesStrategic Marketing

Account Planning &Mining

CRM

Sales management &Analytics

Usage of SFA ToolsBlogging: messagecreation, updation.

Businesscommunication andpresentation skills to

operations/ deliveryfunctions

Processimprovisation andintegration tobusiness objectives

CRM

Team Building &

leadershipStrategic Marketing &Management

Conceptualize, Planningand Design, Blue Print

PPIT framework

Gap Analysis

Deliverables /performancemeasurements

Commission/ Bonusmanagement

Reporting & Analytics

B-school specific

New ClientAcquisition

B u s

i n e s s

V a l u e

Designing & selectionof campaign: product/domain/industry/ RUGwise

Sales Process: HuntingMethod

CRMSales Management &Analytics

Usage of SFA tools

Getting New Logos Account Mining Support Functions Sales Operations(Business Objectives Based)

Building Customer Loyalty


9/17

New Business Evaluation, Pricing & ProfitabilityAnalysis

Solution Pricing &Financial Modeling

RiskAssessment

Deal ProfitabilityAssessment (post WIN)

Create competitivepricing and P&Lcalculations for majorinternational customerdeals, via closecollaboration withother teams likeBid/Account teams inrespective countries

Model the likelyprofitability ofcustomer deals (P&L),based upon theproposed pricing, andcosts to the client

Quantify andincorporate risk inP&L model for thespecific opportunity,based on the inputsfrom commercial,legal and technicalteams

Assist in thequalification of newcustomeropportunities byadvising on likelyfinancial outcomesfor the client

Support the clientmanagement decisionmaking process bypreparing financial

summaries for customeropportunities

Ensure lessons arelearned throughcustomer win/lossanalysis & reporting

Provide regularmanagement reportingof key pricing &competitive trends

New Business /Presales

B u s

i n e s s

V a

l u e

RFI/RFP/RFQ,Brochures, Approachpaper, Case Study,White paper.

Designing, templates,componentization

RFX support- Sectionreviews, Contentpopulation, Deliveryschedules, final review

Bid/no Bid support



10/17

10

In the recession hit markets:

Big companies are working on same marketing programs with reducedbudgets and resources

For start-up companies, allocating key technical resources to their non-expertise activities like writing marketing content, branding, prospecting,building presales templates, responding to RFX etc may not be a wisebusiness decision

Getting marketing expert on board for each of the activities would burden thecost of Sales . Already the start-up firms have to allocate their limited funds(VC/Self ) to more critical activities such as buying technologies, projectdelivery budgets etc

Conversely the significance of an appealing, attention-grabbingMarketing/Sales support efforts that directly talks to the demandingcustomers cannot be overlooked right from the first point of communicationwith the target audience.

Benefit to Customers- need/want assessment


11/17

11

Industry research clearly shows the dominance of emerging marketingstrategies over the conventional ones as cost effective areas of leadgeneration.


BFG Corporations pure focus is more on top five areas out of whichBlogging, Social media, SEO/SEM are still highly untapped areas. This givesBFG a lucrative niche market to help its clients in acquiring new customersat lesser cost.


12/17

12

Smaller Companies utilize more emerging lead generation methods thatrequire professionals to handle. The market research shows -



13/17

13

One Stop shop boutique of all marketing/ business specific support services in IT/ITES/B2BSales & Marketing.

Strong niche focus on ONLY revenue generation specific Business Support Functions Pool of marketing experts that start-ups/midsize companies cannot afford or retain

Senior Management commitment at every level and deep dive in understanding clientsManagement Business Objectives (MBO) before working on operational steps

Blending benefits of Brand India in BFG deliverables to their clients :Cost AdvantageAccess to big pool of marketing talent and Management graduatesDual shore engagement for reduced TAT and SLA conformance

BFG touches all the three phases of organizational pyramid-Strategic, Tactical and Transactional / Operational

Ability to partner with client at different stages of value chain with tangible businessbenefits

Why BFG is a preferred partner


14/17

14

BFG offers unique bundled solution with full array of Marketing/presales specificbusiness support services

Helps it's customers achieving business objectives--To diversify from their mainstream business

To merge or acquire with other organization

To invest / divest in sales and delivery organizations

To start/ explore in a new vertical/ geography

To phase out an old non-profitable business unit/ function

To work on retention plan and business continuity in case of high attrition

To make available the pool of scarce resources to business function with minimal impact oncosts .

To improve enterprise level performance

To transform the conventional way of business

To drive cost optimization while increasing scale and efficiencies

BFGs Bundled Approach


15/17

15

Client Service (CS) :

Dedicated first level point of contact between Client and BFG Responsible to ensure deliverables based on As Is To Be analysis

Will record and take into consideration anymore finer iterations/refinements required for thedeliverables

Will interact, communicate, understand and work with Clients team in accordance with therequirements for any of the deliverables

Subject Matter Experts-(SME) Second level escalation/ownership point

Comprise of BFGs consortium of consultants from different areas of expertise such as Marketing,Outsourcing, Off shoring Models, Integrated Marketing Communication, CRM, Strategic Marketingetc.

CS collaboratively works with each of the SMEs concerned with the deliverables

Each of the SME is handpicked by BFG based academics, industry experience, performancequotient, geography experience, service specific and analytical quotient

BFG s collaborative delivery model


16/17

16

Thought Leadership Group- (TLG) Highest level escalation/ownership point.

Comprise of industry leaders, academicians and strategic think tank.

TLG will support in giving final refinements to the deliverables with practitioners point of view.

TLG is very high on business quotient and strategic management.

Governance of Business Continuity and Disaster recovery.

BFG s collaborative delivery model contd..


17/17

17

Thank you..With Best RegardsDeepak GoelBFG CorporationIndia | US | Canada | UK

Email: [email protected]@bfgcorporation.com

Contact numbers: 91-981-048-0827.1-847-930-5022
mailto:[email protected]:[email protected]:[email protected]:[email protected]

BFG Corporate Overview 2009-10-F

Documents

Transcript of BFG Corporate Overview 2009-10-F