MARKET ASSISTANCE SERVICES PROJECT PROFILE 3

I. PROJECT TITLE: FISHERIES PRODUCT PROMOTION: FISHERY PRODUCTS SHOWROOM

II. RELEVANT SUB-MAJOR FINAL OUTPUT

- Production Support Services - Market Development Services - Information Support Services

III. SUB-SECTORAL COVERAGE

- Commercial Fisheries - Municipal Fisheries - Aquaculture - Post-harvest

IV. LOCATION - BFAR-FIDSD Office

2/F PCA Annex Bldg., Commonwealth Ave., Diliman, Quezon City V. OBJECTIVES

- To promote fish and fishery products of Micro, Small and Medium Entrepreneurs (MSMEs) to adopt for globalization

- To put up an exhibit center for the establishment of an impulse-driven fishery

product showroom (where Philippine fishery products will be displayed)

- To have ready-data on fisheries retail trade industry

VI. PROJECT DESCRIPTION Relative to the mandate of the division in providing market-matching services to diverse market audience and establish linkages with different agencies and institutions, the division will put up a central showroom that will showcase/promote different fish and fishery products all over the Philippines.

VII. METHODOLOGY OF PROJECT IMPLEMENTATION

The fishery products showroom will be a center where products produced by fisherfolk, SMEs, Fishery-based Cooperatives and other related industry will be displayed,

The showroom will be the venue for market-matching activities, consultations, meeting with investors and the like. Products to be displayed will be on fishery food items. Packaging shall be in quantities that enable consumers to purchase commodities at a unit price that is affordable. Products may range from vacuum packed frozen fish (e.g. tuna sashimi, salmon steak, blue marlin fillet, etc.), ready to eat sardines in bottles, plastic packs or canned goods, with the mark of Star of the Sea in the hygienic plastic vacuum package, or other products promoted by Pinoy Fishmart. Packing and packaging will be handled by the manufacturer.

The marketing showroom shall utilize the following instruments, in particular:

a) Random questionnaire (for buyers/consumers)

b) Commodity inventory/disposal c) Daily, monthly and yearly cash flow d) Rate of income build-up due to sales e) Listing of commodity/item as fast moving and slow moving goods f) The minimum amount of commodity/item to enable its optimal sales g) Commodities/items that do not sell h) The benchmark amount that the consumer is willing to give in exchange of

commodities/goods i) Packaging designs that entice the selling of commodities/items j) Marketing strategies to benefit continuous sales due to seasonal fluctuations of fisheries

commodities/items Treatment of data shall be through EXCEL spreadsheets for cash flows and commodity/item/product movement. Questionnaires will be evaluated using numerical categories that will be quantified numerically do come up with a general impression of consumer behavior which includes financial status, product preferences, frequency of visits, purchasing income limits, and feedback regarding commodity presentation and other sensory characteristics such as taste and appearance of commodities.

Presentation of data shall be in the forms of graphs that are normally used for marketing presentations to strategize packaging, packing quantity, and improve sales of fast moving commodities and eliminate or reduce the amount of slow moving ones in the shelves. Recommendations shall also be made for new product development based on consumer interview.

A. PERSONNEL COMPLEMENT

NAME POSITION % OF INVOLVEMENT

PILAR F. FONTELAR, Ph.D. Division Chief 20

MARLENE G. CALAÑGIAN Senior Aquaculturist 40

MARY ANN B. DELA CRUZ Aquacultural Technician (COS) 10

ADRIAN R. MANALAYSAY Administrative Aide V (COS) 15

JHONA MAE M. SETUBAL Administrative Aide V (COS) 10

VIVIAN L. LISAY 5

B. SCHEDULE OF IMPLEMENTATION

ACTIVITIES Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Daily Inventory of Fish and Fishery Products (open display)

Monthly inventory of fish and fishery products (stock)

Quarterly Consultation meeting with fish producers and suppliers

Monthly staff meeting (update of showroom/products status)

Purchase & acquisition of equipment

C. FUNDING REQUIREMENTS (000 P)

ACTIVITIES Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Daily Inventory of Fish and Fishery Products (open display)

Monthly inventory of fish and fishery products (stock)

Quarterly Consultation meeting with fish producers and suppliers

5 5 5 5

Monthly staff meeting (update of showroom/products status)

Purchase & acquisition of equipment

259.2

FUNDING REQUIREMENTS (DETAILED)

VIII. TARGET BENEFICIARIES

- Producers - Consumers - Researchers - Academe - Other Fisheries Stakeholders

Particulars Quantity Unit Price Amount (PhP)

Display materials; shelves, racks, table cloth, decors and others 30,000.00

Tarpaulin 4 500.00 2,000.00

Facsimile trans-receiver 1 4,998.00 4,998.00

Digital weighing scale (30 kgs calibration) 1 5,000.00 5,000.00

Calculator 2 600.00 1,200.00

Commercial Plastic Vacuum Packer 2 100,000.00 200,000.00

Small Scale Canner for Dried Products 1 15,000.00 15,000.00

Plastic Sealer for Plastic Containers’ Sealing 1 1,000.00 1,000.00

Quarterly Consultation Meeting Quarterly (4) 5,000.00 20,000.00

TOTAL 279,198.00