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Beyond.com advertises with Affinity.com
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JOB SEEKER REGISTRATIONS/MONTH 13,000+ OBJECTIVE Drive Registrations from Job Seekers in the US in the following industries - Healthcare, Armed Forces, Banking, Engineering and Education. This was to be achieved by the Job Seekers filling-out a simple registration form on a specially designed landing page. OUR APPROACH We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Lead (CPL) basis These campaigns were contextually targeted at web users (across cities in USA) browsing or searching online content related to Healthcare, Armed Forces, Banking, Engineering, and Education across the Affinity Publisher Network Traffic sources included E-mail, Toolbars, Search, In-Text and Domain Parking Campaigns were targeted to an extensive list of 22,000+ keywords related to the jobs available in the respective industry vertical All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates BRAND RESULTS Beyond.com is America’s leading jobs & career portal. It prides itself in offering the widest array of job openings across various industries, and an even bigger database of active Job Seekers on its network. Affinity's Innovative Pay-Per-Click (PPC) Network delivered CASE STUDY affinity.com Follow us on
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Transcript of Beyond.com advertises with Affinity.com
JOB SEEKER REGISTRATIONS/MONTH13,000+
OBJECTIVE
Drive Registrations from Job Seekers in the US in the
following industries - Healthcare, Armed Forces,
Banking, Engineering and Education.
This was to be achieved by the Job Seekers filling-out
a simple registration form on a specially designed
landing page.
OUR APPROACHWe ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Lead (CPL) basis
These campaigns were contextually targeted at web users (across cities in USA) browsing or searching online content related to Healthcare, Armed Forces, Banking, Engineering, and Education across the Affinity Publisher Network
Traffic sources included E-mail, Toolbars, Search, In-Text and Domain Parking
Campaigns were targeted to an extensive list of 22,000+ keywords related to the jobs available in the respective industry vertical
All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
RESULTS
Beyond.com is America’s leading jobs & career portal. It prides
itself in offering the widest array of job openings across various
industries, and an even bigger database of active Job Seekers
on its network.
Affinity's Innovative Pay-Per-Click (PPC) Network delivered
C A S E S T U D Y affinity.com
Follow us on
