Beyond Viral Video - Nonprofits and Religious Organizations
-
Upload
see3-communications -
Category
Education
-
view
2.444 -
download
3
description
Transcript of Beyond Viral Video - Nonprofits and Religious Organizations
Prepared for RCC
Presented by Michael Hoffman, CEO, See3
Beyond Viral Video
www.see3.net | [email protected] | @Michael_hoffman
www.see3.net | [email protected] | 773-784-7333
Today’s Plan
• About See3
• Why Video Matters
• Storytelling Using Video
• 8 Ways to Use Video
• 5 Takeaways
• Discussion
www.see3.net | [email protected] | 773-784-7333
See3 Communications
• Interactive communications agency for nonprofits and causes specializing in video, web, and outreach
• Results-driven online strategies
• Believe in technology and media to help organizations reach their goals
www.see3.net | [email protected] | 773-784-7333
Visit: www.YouTube.com/NonprofitVideoAwards
www.see3.net | [email protected] | 773-784-7333
www.see3.net | [email protected] | 773-784-7333
www.see3.net | [email protected] | 773-784-7333
Watch Video
www.see3.net | [email protected] | 773-784-7333
October 9, 2006:Google Buys YouTube
www.see3.net | [email protected] | 773-784-7333
YouTube: Why Video Matters
48%27.3Female
52%29.8MaleGender
19%10.955+
21%11.945-54
22%12.335-44
19%11.118-34
19%11.0<18
–57.1AllAge
% UsersUsers (M)In 1 Minute20 hours of video are uploaded to YouTube
Source: Alexa
#4 Biggest Site in the WorldBigger than MySpace and Wikipedia
58 MinutesAverage time spent on YouTube
Source: Nielsen//NetRatings (October 2007) - US audience.
www.see3.net | [email protected] | 773-784-7333
Your Audience is Watching
www.see3.net | [email protected] | 773-784-7333
Search
www.see3.net | [email protected] | 773-784-7333
The Tools are Improving
www.see3.net | [email protected] | 773-784-7333
The Nonprofit Program• Organizations must be nonprofits based in
US, UK, Canada, or Australia• Increased branding capabilities
• HTML channel banner• Branded side column image
• Ability to add Call to Action overlay and externally linkable annotations
• More info: http://www.youtube.com/nonprofits
www.see3.net | [email protected] | 773-784-7333
YouTube Channel
Visit: http://www.youtube.com/vatican
www.see3.net | [email protected] | 773-784-7333
Your Website is Your Channel
www.see3.net | [email protected] | 773-784-7333
www.see3.net | [email protected] | 773-784-7333
www.see3.net | [email protected] | 773-784-7333
Viral to Who?
www.see3.net | [email protected] | 773-784-7333
Viral to Who?
www.see3.net | [email protected] | 773-784-7333
Think Strategically • Current video assets
• People
• Events
• Fundraising opportunities
• Organizational goals and messages
www.see3.net | [email protected] | 773-784-7333
www.see3.net | [email protected] | 773-784-7333
Laws of Social Storytelling• Be prepared to tell 3 types of stories:
• The story of self (org)• The story of us (community)• The story of now (change the world)
“A story communicates fear, hope, and anxiety, and because we
can feel it, we get the moral not just as a concept, but as a
teaching of our hearts. That’s the power of story.”
- Marshall Ganz
www.see3.net | [email protected] | 773-784-7333
Storytelling With Video• Above all, tell a story
• Show it visually
• Give your viewers the right web tools (portability)
• Sound is critical
• Prepare a script and get feedback
www.see3.net | [email protected] | 773-784-7333
Tell Your Story with Passion
Visit: http://www.charitywater.org/media/videos/index.php
www.see3.net | [email protected] | 773-784-7333
Tell Your Story with Passion• Video tells strong founding myth
• Message is clear and simple: water
• Video, photography, and GPS prove every well built and provide valuable follow-up
• Gain volunteers through behind the scenes videos
www.see3.net | [email protected] | 773-784-7333
• Give frequent updates and behind-the-scenes views of your organization
• Find the person with the most passion
• Post on your website/blog, upload or link on Facebook, share on Twitter
• Create a YouTube playlist
Host a Video Blog
www.see3.net | [email protected] | 773-784-7333
Promote or Show an Event
Visit: http://www.marshillchurch.org/newhere
www.see3.net | [email protected] | 773-784-7333
• Extend the shelf life of in-person events
• Use affordable cameras like Flip Video camera or Kodak Zi8 (under $200)
• Use simple editing tools like iMovie, Windows Media Maker, or Animoto.com (create engaging slideshows using text, video, and images)
Promote or Show an Event
www.see3.net | [email protected] | 773-784-7333
Livestream & Archive Events
Visit: www.OurJewishCommunity.org
www.see3.net | [email protected] | 773-784-7333
• Stream services, discussions, and trainings using Ustream.tv or Livestream.com (minimum needs: laptop with camera and internet connection)
• Create account and embed on your website
• No registration needed for participation
• Allows for live discussion and sharing online
Livestream & Archive Events
www.see3.net | [email protected] | 773-784-7333
Create Educational Material
Visit: http://www.youtube.com/watch?v=bt2NGA91vJE
www.see3.net | [email protected] | 773-784-7333
• Be a source of value to your audience with “how to” or instructional videos
• Help your constituents understand rituals, prepare for holidays, cook traditional meals, etc.
• Use searchable keywords in title, description, and tags
• Curate playlist of other related videos
Create Educational Material
www.see3.net | [email protected] | 773-784-7333
Build a Community
Visit: http://www.youtube.com/watch?v=ZKNZ3A9LzWs
www.see3.net | [email protected] | 773-784-7333
• Use video to get supporters excited about being part of your organization/movement
• Make current supporters feel good about what they’ve helped you accomplish
• Video can create feeling of intimacy and deeper engagement
Build a Community
www.see3.net | [email protected] | 773-784-7333
Create an Awareness Campaign
Visit: http://www.changethestory.net
www.see3.net | [email protected] | 773-784-7333
• Determine the key messages and people that can communicate your issue clearly
• People connect with people - interviews with real people help others identify and understand
• Use a consistent visual style throughout
Create an Awareness Campaign
www.see3.net | [email protected] | 773-784-7333
Share Conversations
Visit: http://www.bloggingheads.tv
www.see3.net | [email protected] | 773-784-7333
Share Conversations• Record interviews using affordable cameras or
Skype video chat (Skype Video Recorder)
• Accompany with chat transcript or related material
• Give viewers a way to engage and join the conversation on your website, blog, or Facebook (comments, ratings, sharing)
www.see3.net | [email protected] | 773-784-7333
5 Video Takeaways• Watch and emulate
• Don’t focus on the technology
• Integrate video into your regular content
• Find the passionate people and let them loose
• Commit to doing more video this year than last
www.see3.net | [email protected] | 773-784-7333
DiscussionMichael Hoffman
• Email: [email protected]
• Twitter: @Michael_Hoffman
• Phone: 773-784-7333
The slidedeck and links will be available after
this session at www.see3.net/events
www.see3.net | [email protected] | 773-784-7333
Photo Credits• Audience in 3D Glasses - Diamond Geyser
• Encyclopedias - Stewart Butterfield
• Hammer - Austin Camera Guy
All photographs licensed under Creative Commons