Beyond the Resume:Seizing Your Dreams by

Standing Out From the Crowd

By Mike Mintz, Esq

March, 2011

How will you win the War for Attention?Slide 2

Victory goes to those who stand out from the crowd in a meaningful way.

The price others are willing to pay for your gifts are the spoils of war.

The Way Things Used to BeSlide 3

You got the job by having a kick a** resume and a connection.

Then this little thing happened called:

It changed the game

Especially with sites like

Res Ipsa Loquiter

SELLING YOURSELF

And why it feels so dirty …

Will Work for Cheap!

Selling yourself is only dirty or slimy when you are dishonest, seeking to take advantage of trust, or not committed to delivering the results you promise.

There are situations where YOU are uniquely qualified for the mission at hand.

Can you communicate that?

Set Yourself FreeBurn Your CV

How Much Are You Worth?

#1: I'm new to this business and have to prove myself before I can charge more.

#2: I'm keeping my price low to attract clients and then when my practice is full I'll raise my rates. #3: I can afford to work for less because I'm working for myself, from home, and have fewer expenses now

#4: I'm focusing on getting the client to work with me first, and then I'll raise my rates and prices later, after they've fallen in love with me. #5: I'm just doing it for a short time because I'm desperate for some cash and need money yesterday.

5-Low Price Lies to Selling Yourself Short

WHO ARE YOU?

Creating an identity that gets attention …

Chasing After the Naked Truth

1. What do you love doing and where do you kick a**?

2. What do others say you are good at (social proof)? 3. What would be the dream job?

EXERCISE: CHASING YOUR TRUTH

Look for simple ways to “hack” your Linkedin profile to make it more effective.

(1) Picture(2) Summary(3) History(4) Recommendations

The Art of Profile Pictures

4-pillars of good profile pictures:

1. Appear crisp – no pixelated crap

2. Chin is up and head slightly angled to one side

3. Look well groomed (shave)

4. Authenticity: this is really you (don’t use that photo from 15-years ago and 30 pounds ago)

Hacking the Linkedin Summary

Quick Tips for the Summary:

1. Avoid listing what everyone else does, but be mindful of key words

2. Use the summary as a mini-manifesto

3. Move the summary box up to the top of the profile

Hacking Your Work History

Focus on:

1. Leadership2. Creativity3. Excitement

Exercise: Google Yourself

See what comes up and then try to determine the reason for that order.

Map out the following:

1. Short description of result w/link

2. Order on Google 3. Reason for position 4. Opportunities

Volunteers to try it and diagnose?

Hacking Recommendations

Quick tips for getting recommendations on Linkedin:

1. Build and hit your go-to network first

2. Add a personal note when requesting a recommendation

3. Move the recommendations up to the second position of the profile

4. Push back if the recommendation is not okay (you can request changes)

Hacking Linkedin Q&A

Quick tips:

1. Search for questions to answer and before you ask a question

2. Make a routine of answering Q&As in fields you are familiar with

3. Look for open questions where you can help

THE END

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