Beyond the MCU

Agenda

• Unified Video Call Control

• Scaling with Conductor

• Intelligence in the Network

Our Differentiation: People-Centric Collaboration

The Way People Communicate is Changing

The New Collaborative Workspace

MOBILE SOCIAL VISUAL VIRTUAL

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Title Good video is

transformational.

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Bad Video is

counterproductive

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

18 x

MSE

8000

40x

CTM

S

CUC

M VC

S

TM

S

Number of Units

Deployed

B2B +4500

Conferencing

Ports

402 402

471 800

5638 15,000

3602 8000

Medianet

Core Network Infrastructure

Choice of

Collaboration

Experiences

FY11

10,000+

End Points

FY12

20,000+

End Points

Cisco on Cisco

Cisco Collaboration The value of the network reduces risk for the enterprise.

Best User

Experience

It just works: Quality, always on, secure mobility

Guaranteed consistent experience

Predictable results in overload conditions

Simplified IT

Experience

Low call load for help desks

Rapid scaling, with video and voice

Flexible deployment model – including VDI

Organizational

Security

User-chosen device; granular policy-based control

Context-aware application and SaaS access control

Secured applications and content

Video Goes

Nowhere Until

All Are

Addressed

Unified Video Call Control

Main Elements of Call Control

• Endpoint Registration

• Call Routing

• Monitoring

• Maintaining Connections

• Call Admission Control (CAC)

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Video Architectural Components

Architecture at Close of Tandberg Acquisition

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• CTS endpoints only supported proprietary MUX protocol

• Minimal interoperability between UC Manager and VCS Control

• TelePresence Server (or MXE) required to bridge

between these two worlds

SIP H.323 Media

EX

TelePresence Server

CTS 500

CTS 3010

Profile

UC Manager VCS Control UC

Endpoints E20

The New Standard for Call Control

Complete End-to-End Solution

Dial Plan Considerations

• Number-Based Dial Plan Networks (E.164)

• URI-Based Dial Plan Networks

• Integration with Voice Networks

• B2B Dialing

• Scalability

• Hierarchy

• Ease of Use

Dial Plan Example: Video Endpoint on VCS

• 3 aliases per endpoint: E.164, H.323, and SIP

• E.164: Should match dial plan of voice network, even if not yet integrated

• H.322 Alias: Should match SIP URI (simplicity)

• SIP URI: Mirror email address scheme

• When users have multiple endpoints, naming conventions should include endpoint type within Alias (ex: FirstName.LastName.Ex90@example.com)

• Leverage FindMe for ease of use and address book simplicity

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Scaling with Conductor

Not All MCU Resources are Created Equally

• HD

• SD

• nHD

• Immersive

• Transcoded

• Screen Switched

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Creating Classes of Video Endpoints/Experience

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Scaling to Accommodate Pervasive Video

VCS Control Cluster

Conductor Cluster

Unified Multipoint ‘Resource Pool’

TMS

TelePresence

Server HD MCU SD MCU

MSE 8000

TPS, HD, SD

MCU CTMS (Future)

Simple • Spontaneous and scheduled

conferencing

• Intelligent conference balancing

Scalable • Up to 30 MCUs

• 1800 HD CP ports

• 2400 SD CP ports

Resilient • Redundancy cluster

• Geographic distribution*

• Load balancing

Simplifying Management & Deployment

London New York

ben.meetme

alex.meetme ben.meetme chris.meetme ......... zaheer.meetme

London New York Tokyo

Tokyo Moscow

Moscow

alex.meetme chris.meetme

Before

With TelePresence

Conductor Optimizes MCU resources

Manages large numbers of

rendezvous conferences (aka

MeetMes)

Single pool of MCU resources for

adhoc and scheduled

Geographic Scalability

TelePresence

Video

Enabled Voice

Immersive

Multipurpose

Personal

Video

Enabled Web

Solution

Platform

Unified

Conferencing

Cisco TelePresence Conductor Cluster

Enabling

TelePresence

from desktop

to immersive

room

Cisco

Media

Nodes

Geographically Redundant Conferencing

VCS Cluster

Conferencing Resource Pool

Facilitates Business Growth

Intelligence in the Network

Challenges Deploying Video, Voice, and Data Applications

Endpoint Deployment

Quality of Experience

Lack of Visibility

Need for high-skilled personnel to deploy endpoints

On-going support of endpoints is a challenge

High expenditures with troubleshooting

Don’t know where the problem is most of the time

Cannot replicate problems

Inability to assess impact of video, voice and data applications on the network

High-bandwidth upgrade costs

Inability to verify service level agreements

Plug & Play Configuration

Automatic Port Provisioning Based On Device Intelligence

Upon endpoint connection, access switch gathers device intelligence via CDP, LLDP, MAC OUI etc

Automatic port configuration of pre-defined macro based on device ID

Built-in system macros and customizable

Cisco Digital Media Players , IP Surveillance Cameras, IP phones , Access points

Benefits:

Lower TCO with plug-and-play provisioning

CDP/LLDP/MAC OUI Device Identification Default Port

Security camera Macro (QoS, VLAN)

Digital Media player macro

Auto Configuration

IP Surveillance Manager

Camera registers it’s location info with its manager

Assign to VLAN 10 & apply QoS policy x

Switch provides civic & geo location info to endpoint – CDP: location = bldg 24/room 5

Camera with MSI: send ‘device type’ = ‘Camera’ via CDP

CiscoWorks LMS

How many IP cameras do I have installed in Bldg 24

WAN

Automate network configuration – Auto Smartports

Location awareness – Applications automatically learn from the network

Mediatrace: Live Video Troubleshooting Discovers an IP flow’s path in the network.

Dynamically enables monitoring.

Collects information on a hop-by-hop basis.

• Consolidates information into a single screen

• Collects system resource, interface and flow specific (Performance Monitor) stats

Locates degradation along the flow path.

• Information can be retrieved from Mediatrace by using in either:

A pre-scheduled, recurring monitoring session.

An one-shot, on-demand collection of statistics, known as a Mediatrace poll.

Mediatrace: Live Video Troubleshooting Debug live sessions: What path did the media take? Where is the problem?

Video Perf Measurement Mediatrace: Hop by hop Collection of

Statistics from the Media Path

Mediatrace IP_A, IP_B

IP_A IP_B

initiator#show mediatrace session stats 1 Session Index: 1 … Mediatrace Hop: 2 (host=responder2, ttl=253) Metrics Collection Status: Success Reachability Address: 10.10.34.3 Ingress Interface: Gi0/1 Egress Interface: Gi0/2 Metrics Collected: Flow Sampling Start Timestamp: 23:45:56 Loss of measurement confidence: FALSE Media Stop Event Occurred: FALSE IP Packet Drop Count (pkts): 0 IP Byte Count (Bytes): 6240

IP Packet Count (pkts): 60 IP Byte Rate (Bps): 208 Packet Drop Reason: 0 IP DSCP: 0 IP TTL: 57 IP Protocol: 17 Media Byte Rate Average (Bps): 168 Media Byte Count (Bytes): 5040 Media Packet Count (pkts): 60 RTP Jitter Average (usec): 3911 RTP Packets Lost (pkts): 0 RTP Packets Expected (pkts): 60 RTP Packet Lost Event Count: 0 RTP Loss Percent (%): 0.00 Cisco Collaboration Manager

• Optimized Web 2.0 based user experience with user centric workflows designed for video collaboration service and network operators

• Summary dashboard provides complete status of the end-to-end collaboration environment – a “one-stop-shop” for all video collaboration monitoring needs

• Session monitoring allows quick navigation to session level details for real time point-to-point and multipoint video session status and troubleshooting

Cisco Prime Collaboration Manager Visualize all video collaboration sessions and their status

Do I have to Upgrade the Whole Network? Media monitoring does NOT need to be in every hop for benefits to be realized Start in trouble spots or high usage areas The more locations are upgraded the more visibility and benefits you get!

Here is an example of media monitoring deployment: • Phase 1: remote sites (expensive to troubleshoot)—enable Performance Monitor for high value

applications (e.g. videoconferencing and webex) • Phase 2: trouble spots; high value applications—recurring issues on campus A • Phase 3: new sites where additional visibility is needed to easily localize problems – based on what

we learned on phases 1 and 2

Campus A

Bottleneck

Q&A

#CiscoPlusCA

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