Beyond the Hack

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BEYOND THE HACK Commercialising and Sustaining Your App @GovHackAU #govhack @pjlaurie #rclevents Gov Hack 2014

description

Commercialising and sustaining the app you built at GovHackAU 2014.

Transcript of Beyond the Hack

Page 1: Beyond the Hack

BEYOND THE HACKCommercialising and Sustaining

Your App

@GovHackAU #govhack@pjlaurie #rclevents

Gov Hack 2014

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Who's here?HackerHustlerHipster

(yeah, not my favourite terms either)

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Who am I?TechnicalBusiness

Mentor

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What was yourhack?

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BEYOND THE HACKThis is NOT only a technical problem.

This is also a business problem.

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Can it be done?Should it be done?

Getting it done.Launching it.

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Can it be done?Should it be done?

Getting it done.Launching it.

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I am not going toevaluate your

projects here andnow.

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In general...of course you can do it

Open DataCloud

(inexpensive, on demand, and pay for use)

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But...easy for you

easy for others

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So, how..."Limit pricing"

UXDX

e.g. Quake 3

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Evaluating ProjectsSigns of life, quality, and

intentWorks out of the box

Source code availableLanguage, format, license, tests

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Where's the value?(my opinion)

Timely dataLive data

In contextNot a brochure, an information desk

Cocreation

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Can it be done?Should it be done?

Getting it done.Launching it.

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Where's the money?wait...

...why are you doing this?Revenue?

Reputation?Because you can?

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Business Model CategoriesBrokerageAdvertisingInfomediaryMerchant

Manufacturer (Direct)Affiliate

CommunitySubscription

Utilityhttp://digitalenterprise.org/models/models.html

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Three StandoutBusiness Models

Mobile AppSaaS

Services

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Mobile AppConsumers

Access to marketLow price, many sales

In-app purchasesHit economy / Long tail

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SaaSBusinesses/Consumers

Access to marketAPI economy

Subscription pricingLockin

Natural lockin

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ServicesBusinesses

PersonalHigh value, high price

Value based pricingCocreation

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Can it be done?Should it be done?

Getting it done.Launching it.

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Three OptionsDo it yourselfOutsource it

Opensource it

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For the DIYers...You rockCarry on

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For theoutsourcers...

Tyranny of the Zip file

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For theopensourcers...

you are now doing a groupassignment

with volunteersact accordinglyand good luck

(not impossible, just not even close to being a technical problem)

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Six Key Things ofSoftware Dev1. Source code control

2. Formal releases

3. Automated builds

4. Developer tests

5. Continuous integration

6. Collaboration tools

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Can it be done?Should it be done?

Getting it done.Launching it.

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ready fire aim

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Before You LaunchGet your channels

Email, Twitter, Facebook, LinkedIn, Blog,Website, Github, etc.

Capture your advocatesCommunicate with them regularly

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The Launch ItselfA plan:

Email your advocatesTweet

Blog postFacebook post

Retweet, Like, Respond

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Post LaunchThis is where:

value is realised

revenue received

reputation created

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Measure withAnalytics

Use science!

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Pirate MetricsAARRR

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Pirate MetricsAquisitionActivationRetention

ReferralRevenue

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How is it used?Pirate metrics is a bit light on how the

software is actually used.

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React to yourmetrics.

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Latherrinse

repeat

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Can it be done?Should it be done?

Getting it done.Launching it.

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QUESTIONS?

Peter [email protected]

@pjlaurie