Digital trends 2017

Bart De Waele21/02/2017

Beyond the Bots

Hi! My name is Bart.

I work fordigital agency .

Also on : @netlash.

We often think about technology in sci-fi terms.

Digital trends …

While we forget to look back at how tech from the past changed our behaviour.

I’ll illustrate with a story.

I worked at a bank end of the 90’s.

Do you remember the 90’s? We still used these.

I had to visit lots of clients in unknown places.

Remember these?

I prepared the night before by printing out lots of route descriptions.

The information comes to me, frictionless, the moment I need it.

My behaviour changed, induced by technology.

First we change technology, then technology changes us.”

“

First we change technology, then technology changes us.”

“

So don’t focus on technology, but on tech-induced behaviour change.

NY, 5th

Av., 1900 NY, 5th

Av., 1913

Technology moves lightning fast

But however much technology changes us, some human behaviour stays the same.

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1. Technology is getting smaller and closer to our bodies

Television Computer

SmartphoneTablet

Movie Screen

Electronic tattoos?

Electronic tattoos?

What if the screen is inside our body? What if the sensors are directly connected?

What if the interface is not glass we have to carry?

RFID chip implanted?

Smaller and closer to our bodies‣ smartwatches, glasses,

wearables?

‣ smaller communication

‣ portals > sites > posts > tweets

‣ mobile first > mobile native > mobile only

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2. Mobile first

7.6 billion mobile subscriptions7.3 billion people on earth

The desktop is the idiot brother of the smartphone.

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3. The internet is becoming invisible

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4. Technology is learning how to see

Computer visionBiggest upcoming technology trend for coming years

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5. Technology is getting smart

From ‘calling a place’ to ‘calling a person’. “Car, bring me to a medium-priced restaurant, but not Chinese.”

Cars could be the search engine for the physical world.

(small side note)

We need to talk about ethics in technology

Robert Moses

The trolley problem

Ethics will be designed inside our technology.

‘Ethics’ will replace ‘Purpose’ as the big hype-word for brands in 2017

So don’t focus on technology, but on tech-induced behaviour change.

‘Ethics’ will replace ‘Purpose’ as the big hype-word for brands in 2017

So don’t focus on technology, but on tech-induced behaviour change.

‘Ethics’ will replace ‘Purpose’ as the big hype-word for brands in 2017

(more ‘wishful thinking’ than ‘trend forecast’…)

End of side note

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6. Technology is starting to talk to us and to themselves

Xiaoice

Tay.ai

Amazon Echo

donotpay.co.uk

3rd Era of the Internet …

First era of the internet‣ desktop internet ‣ 1 CPU per family ‣ unit of information = web

page ‣ humans talking to

computers ‣ dominated by Google ‣ paradigm: search

x 10

Second era of the internet‣ mobile internet ‣ 1 CPU per person ‣ unit of information = status

update ‣ humans talking to humans ‣ dominated by Facebook ‣ paradigm: stream

x 10

Third era of the internet‣ internet of things ‣ 10 CPU’s per person ‣ unit of information =

implicit/invisible ‣ computers talking to

computers ‣ dominated by ? ‣ paradigm: chat

3 era’s of internet

Era Desktop internet Mobile & social Internet of Things

CPU’s 1 CPU per family 1 CPU per person 10 CPU’s per person

Communication humans 2 computers humans 2 humans computers 2 computers

Unit of information webpage status update implicit

Dominant player Google Facebook dominated by ?

Paradigm search stream chat

age of search

age of social

age of chat

We’re moving to chat platforms very quickly

Chat will be the next big platform.

www.digit.co

donotpay.co.uk

www.getrhombus.com

www.luka.ai

www.x.ai

Quartz

WeChat

Big opportunity.

Personal smart agents

‣ companies are moving to bots

‣ people will need bots to manage this…

‣ bot-2-bot negotiations

We already have bots negotiating for us.

Take away the friction of ‘buying’.

Bots negotiating for us …

‣ energy?

‣ mobility?

‣ jobs?

‣ attention?

‣ food?

‣ …

Get comfortable with bots. Start practising.

‘Bots’ are (for now) 3 different things

1. channel: chat platforms

2. form: conversational UI

3. content: artificial intelligence

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1. ChannelChat platforms is where people are now.Be there.

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2. FormNot necessarily bots; SMS, E-Mail, …Conversational UI

12:30

Alle vragen en antwoorden

Sarah 10:13

Hoe ziet mijn werkdag eruit?

Is ervaringbelangrijk?

Stel een vraag!

Goeiemorgen!

Kan ik ergens mee helpen?

12:30

Alle vragen en antwoorden

Sarah 10:13

Goeiemorgen!

Kan ik ergens mee helpen?

Hoe ziet mijn werkdag eruit?

Is ervaringbelangrijk?

Stel een vraag!

10:14

Hoe ziet mijn werkdag eruit?

Sarah 10:14

12:30

Alle vragen en antwoorden

Ha! Dat is het leuke aan huishoudhulp: je krijgt veel vrijheid.

Je bepaalt zelf welke dagen en uren je wil werken.

Meer weten?

Waar solliciteer ik?

Hoeveel verdien ik?

Sarah 10:14

10:14

Hoe ziet mijn werkdag eruit?

Sarah 10:13

Goeiemorgen!

Kan ik ergens mee helpen?

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3. ContentToo Soon. Make it smaller, more specific.Artificial Intelligence

What you should remember:

What you should remember:

‣ focus on behaviour of people, not on technology

‣ technology gets smaller, moves to invisibility

‣ technology is getting smarter, learning to see

‣ chat will be the next big platform

‣ there’s an opportunity for smart agents

‣ bots are (for now) channel, form and content

Start practising with bots.

Questions?

Questions?bart@wijs.be

@netlash