Beyond The Basics Legal Blogging - lawlytics.com€¦ · Dan Jaffe, Attorney & LawLytics CEO ›...
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Legal Blogging Beyond The Basics
Transcript of Beyond The Basics Legal Blogging - lawlytics.com€¦ · Dan Jaffe, Attorney & LawLytics CEO ›...
Legal BloggingBeyond The Basics
Dan Jaffe, Attorney & LawLytics CEO
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● J.D. - 1998● Admitted in WA & AZ● Built practices in Seattle & Phoenix● 100+ jury trials to verdict● Co-founded LawLytics in 2011
Prerequisite:
Basic Blogging ClinicAvailable On Demand At:
https://www.lawlytics.com/webinars
The Foundation
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1. Are you blogging?2. How frequently?3. Are you having fun yet?
Thought Leadership
At its core, effective blogging is about thought leadership.
People follow people, not blogs.
People refer to and hire people who happen to be attorneys.
Thought Leadership
Your blog is a conversation:
● You can’t lead if you don’t listen.● To be appreciated, appreciate.● Sharing is the currency of the
internet.
What Is Advanced Blogging?
“Advanced” blogging is simply about caring and showing you care.
This is profoundly different from online advertising, marketing or SEO.
Who Are You Listening To?
● Are you following other thought leaders?
● Are you aware of the trending online conversations relevant to your law practice?
Finding Lawyers To Listen To
● The LawLytics Network● LinkedIn● Twitter● Facebook● Legal Associations● Google
Who Is Listening To You?
● Why do other lawyers read your blog?● What makes them care?● What makes share your blog posts?
Finding Lawyers To Listen To You
● The LawLytics Network● LinkedIn● Twitter● Facebook● Legal Associations● Google
Reach Out To Standing Out
Stand out by engaging:
● Comment on other lawyers’ blogs.● Answer comments on your blog.● Draw inspiration from other lawyers’
posts. ● Share their blog posts on social media.
Commenting On Other Lawyers’ Blogs
Commenting Adds Value Both Ways:
● Their posts become more influential with comments.● Your comments create additional points of impression for you.● Each comment refreshes the content on the post, and adds depth.● Comments often lead to new lines of thinking, and often times new posts
by the author, who may credit you.● Highly-engaged bloggers welcome debate in comments.
Comments On Your Blog
● Commit to comments, or don’t allow them.● Be vigilant about comment spam. Recognize it! Don’t approve it!● Answer comments in a timely manner to keep your audience engaged.● Answer thoughtful comments with thoughtful answers.● Ask thoughtful follow-up questions to keep them engaged.● Share other pieces of your content if they add relevant information when
responding to comments.
Drawing Inspiration
Find seeds and plant them:
● Other lawyers blogs can be great sources of inspiration.● Adding to the collective knowledge base gives interested people more
good content to consume.● You can agree or offer counterpoints.● NOTE: Be sure to give credit to the source of information with a link in
your post.
Sharing On Social Media
● Use the LawLytics built-in social media sharing feature to announce posts.
● Share posts from other thought leaders.
● Engage in light conversations about the post on social media, but bring readers to the source.
Using The LawLytics Network
Jump-start your interactive blogging.
