Beyond Social Listening:

Insights That Power Decision-Making

Agenda

• Introduction• Deep Listening for Decision-Making• Panel Discussion• Q&A

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Meet Alpha.She’s queen of the

social jungle.

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All-in-one social media platform helps brands listen, analyze,

engage & publish.

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Deep Listening for Decision-Making

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2/3More than

of U.S. consumers say social media influences

their shopping behavior.

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Social is no longer just a marketing channel.

New product ideas

Risk management

Audience insights

Competitive analysis

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It’s also a source of…

When you engage in deep listening,

good ideas come to you.

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What is deep listening?

Hint: It’s much more than just mentions!

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Are you reaching your the target audience?What DO they like?What DON’T they like?

What are they saying?

Who ARE you reaching?What are they saying?

What are your competitors doing?

Who are your influencers?#LunchNListen

Are you reaching your the target audience?What DO they like?What DON’T they like?

What are they saying?

Who ARE you reaching?What are they saying?

What are your competitors doing?

Who are our influencers?#LunchNListen

In a world full of noise, is your brand listening?

Deep listening means pulling from all relevant data sources.

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Positive SentimentNegative Sentiment

Deep listening also means monitoring the full conversation.

Great flight on United last night. Landed 30 minutes early. Was able to have dinner with the family. #HoneyImHome

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AUDIENCE

SENTIMENT

INFLUENCERS

COMPETITORS

How can you use deep listening to make important product and consumer decisions?

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Here’s how our panelists do it:

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Meet Our Panelists Our Panelists

William PetersenTheAudience

Katie HutchingsHeavenspot

Tom DoerrINK Agency

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Our Panelists

Director,Social Media andDigital Marketing

Listen. Learn. Evolve. Engage. • Create content and experiences that

make consumers want to engage with your brand.

• Be responsive and not reactive in community management.

• Stay current and stay relevant.

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Katie Hutchings

Our Panelists

Social media makes it possible to measure emotion.• The Dove Real Beauty Sketch campaign

changed the conversation around female beauty

• Coachella turned into a social conversation reaching 500 million people

• American Express engaged a completed untapped audience of 20 million people

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William Petersen

Vice President, Marketing and

Strategy

Our Panelists

Tom Doerr

Director, Digital Marketing

Start with assumptions, finish with data.• Sony tries to tip the balance by

engaging on-the-fence consumers• The Guardian News (UK) increases

millennial mobile traffic during general elections by 18%

• Which? helps change the way rail users get refunds with a social led petition

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Q&A

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Thank you!Additional Resources

Request a DemoSears Case Study How to Uncover New

Opportunities Using Social Data Ebook

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Curious About Tracx Social Media Software?

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