Beyond SMS Using Social Networks to Expand Access to Banking Services
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Transcript of Beyond SMS Using Social Networks to Expand Access to Banking Services
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Beyond SMS: Using Social Networks to Reach a Broader
MarketJohn V. OwensChief of PartyRBAP-MABS
2012 RBAP-MABS National Roundtable ConferenceJune 7-8, 2012
Hyatt Hotel Manila
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Internet usage has remained largely stable, though we see some pockets of growth
Base: Past Month Internet Users aged 10+ across all socio-economic classes in National Urban PhilippinesSource: Nielsen media Index 2009 Q1, 2010 Q1, 2011 Q1
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The Social Networking Capital of the WorldThe Social Networking Capital of the World
Social network penetration is incredibly high in
the Philippines, reaching 95%
Social Network Penetration RateFacebook 93.9%Twitter 16.1%LinkedIn 1.9%Internet Use 29.7%
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Are you using Are you using
Social Networking & Social Networking & Crowdsourcing Crowdsourcing
to expand your market to expand your market outreach?outreach?
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Not just an activity but a starting point for the online experience for many
Social Networking Search Email Online News Instant Messenger Games
3930
11135
1
Internet Usage Pathway (%) Internet Usage Pathway (%)
Question: Please think about the following online services and tell me the order in which you first ever used each.
Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index-2011
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http://www.techiemania.com/how-to-use-social-media-to-drive-your-business.html
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Thank You!Thank You!
EMAIL: [email protected]: @jvowens
Websites:www.rbapmabs.org
www.mobilephonebanking.rbap.orgmicroinsurance.rbap.org
www.youtube.com/rbapmabs Facebook:MABS Phil