Beyond Shiny And New - for NAC

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beyond shiny and new: how a business uses social media tools chris brogan - new marketing labs [email protected] @chrisbrogan #nac09

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Social media is a toolset. What do you really DO with these tools once you accept that they're for you. Presented to the National Association of Concessionaires in July 2009, here's some starter moves.

Transcript of Beyond Shiny And New - for NAC

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beyond shiny and new:how a business usessocial media tools

chris brogan - new marketing [email protected]@chrisbrogan#nac09

mailto:[email protected]
mailto:[email protected]
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metypist

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speaking of ME

if at any point during my presentation, i go into how awesome i am, or talk about myself, PLEASE shout loudly “ME!”

now ask me why

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wiifmlandscape / starter moves

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goal of our timeconnect wild ideas to actionable steps

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these tools aren’t crazyawareness, leadgen, sales

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they drive a strategylistening, experience, presence

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listening

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05_ listening

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http://search.twitter.comhttp://blogsearch.google.comhttp://www.technorati.comhttp://www.alltop.com

http://google.com/reader

Google the phrase “grow bigger ears.”

http://search.twitter.com
http://search.twitter.com
http://blogsearch.google.com
http://blogsearch.google.com
http://www.technorati.com
http://www.technorati.com
http://www.alltop.com
http://www.alltop.com
http://google.com/reader
http://google.com/reader
http://google.com/reader
http://google.com/reader
http://google.com/reader
http://google.com/reader
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experience

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06_ experience

HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

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presence

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07_ presence

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HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/

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HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/

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reward the faithfulmy canadian club experience

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engagement is hardwhat I saw when I looked at some sites

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HTTP://WWW.FLICKR.COM/PHOTOS/LASZLO-PHOTO/110887315/

http://www.flickr.com/photos/laszlo-photo/110887315/
http://www.flickr.com/photos/laszlo-photo/110887315/
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make an online presencesetting up a few accounts

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twitterfacebooklinkedinyelpupcoming.orgdopplr

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some tools to look intosick of hearing about twitter yet?

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toolstwitter , facebook, blogs, email marketingprivate community, location-based apps

physical tools: flip , podcasting, mobile

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listening as marketingthe roger smith hotel, new york city

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cafe-shaped conversationshow do you make meaningful relationships?how does it bring in leads?

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connect connectbuild small powerful networks

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some resourcesGoogle:

“grow bigger ears”“if I started today”“chrisbrogan outposts”

http://www.chrisbrogan.com/best-of/

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[email protected]/chrisbrogan617.759.3639

mailto:[email protected]
mailto:[email protected]

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