Beyond keywords: a sample lesson from the course Content Writing in the Semantic Web
16
BEYOND KEYWORDS
-
Upload
teodora-petkova -
Category
Marketing
-
view
373 -
download
0
Transcript of Beyond keywords: a sample lesson from the course Content Writing in the Semantic Web
What will the lectureinclude?
B E Y O N D K E Y W O R D S
Content Writing Basics The semantics of your texts Weaving a web of words(and people)
SEO is not dead.Spam isQuery-based contentAdding valueInformingBeing clear
The role of semanticsTopical hubsCasting a widersemantic net
Talk to peopleCare about readersWords areexperiences
Content Writing
Write to inform
Be clear andunambiguous
Engage audiencesin a dialogue
Basics
Stay relevant
Reminder
* Please, check the supplementalmaterial to this lecture
* Highlights from this lecture(translated into practical steps) areavailable in the document, included atthe end of Writing as Connectingsection