Beyond Google Maps: Navigating the Marketing and PR Road Ahead
27
Beyond Google Maps: Strategies to Navigate the PR Road Ahead Martin Waxman 2015 N.C. Public Relations and Marketing Seminar #NCPRSA
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Transcript of Beyond Google Maps: Navigating the Marketing and PR Road Ahead
Beyond Google Maps:Strategies to Navigate the PR Road
Ahead
Martin Waxman
2015 N.C. Public Relations and Marketing Seminar
#NCPRSA
The Annex…old
The Annex…new
The Annex…hipster
…And a museum to technology past
The world’s changing…and so are marketing and PR
Amateurs compete with professionals
Gaze into the crystal ball
More trusted than news
Ontogeny recapitulates phylogeny
Is semantic search the end of serendipity?
The workplace generation gap
There’s a new big four
The new face of media
PR by the micro-moment
We’re all in showbiz
Social PR means acting like a media outlet
Digital tools
Reimagine the present
