Beyond Emails - Engaging Prospects Via Event Marketing To Drive Attendance & Prospect List Building
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Transcript of Beyond Emails - Engaging Prospects Via Event Marketing To Drive Attendance & Prospect List Building
BEYOND EMAILS Engaging Prospects Via Event Marke3ng To Drive A7endance & Prospect List Building Legal Marketing Technology Conference West l Max Thomas l 10.16.14
DOWNLOAD this presenta3on:
bit.ly/LMAevents
HELLO! Official business
CEO and Founder
@thundermax linkd.in/maxthomas
thunderac3ve.com/blog @ThunderMax
YAY! AN EVENT!
ALRIGHT! LET’S GET SOME LEADS!
WE’RE READY! WE GOT OUR BOOTH!
WAIT! WHAT HAPPENED?!#
CAMPAIGN GOALS Chances are they are something like:
• Face to Face Mee3ng • Content Informa3on Download • Request for More Informa3on
GET SPECIFIC.
TARGET AUDIENCE ● Define your target customer
● Be as specific as possible ● Where do they hang out online?
LISTEN Social tools
LISTEN Old fashioned snooping
LISTEN Old fashioned snooping
INSERT PROSPECT OR COMPETITOR
HERE!
LISTEN Old fashioned snooping
LISTEN Old fashioned snooping
INSERT COMPETITOR
WEBSITE HERE!
LISTEN Old fashioned snooping
LISTEN Old fashioned snooping
INSERT COMPETITOR
WEBSITE HERE!
LISTEN Old fashioned snooping
INSERT COMPETITOR
WEBSITE HERE!
CONTENT What will make our prospect smile?
White Paper / Face-‐to-‐Face Mee3ng
TACTICS How do we achieve our goals?
TACTICS Reach out to influen3al blogs & sites
TACTICS Targeted Google Adwords
TACTICS Targeted Linkedin Ads
METRICS How do we measure results?
MEASURE Tracking
MEASURE Tracking
MEASURE Tracking
MEASURE Dynamic Call Tracking
MEASURE Actual face to face mee3ngs at event
Q & A
MAX THOMAS Founder & CEO
@thundermax
@ThunderMax linkd.in/maxthomas
thunderac3ve.com/blog
DOWNLOAD this presenta3on:
bit.ly/LMAevents