“Beyond ELT”[How to Revitalise our Teaching]

By Nick Michelioudakis

I could use that…

• Getting people to vote• Results: 61.5% - 86.7%!• Commitment and consistency• Moral: Ask people

The Law of Diminishing Returns

Body Language

• An ordinary market survey…• Results: 40% - 70!• The importance of touch• Moral: Touching increases compliance

Management

• Brasilata’s ‘inventors’• Results: in 2008 alone - 134,846 ideas!• Active involvement • Moral: Active involvement = high

productivity and motivation

Marketing

• What is wrong with cake mixtures?• Why don’t we ask the customers?• The problem…• The solution…

Marketing

• What is wrong with cake mixtures?• Why don’t we ask the customers?• The importance of ownership• Moral: Tweak things to give people a feeling

of ownership

Behavioural Economics

Behavioural Economics

Behavioural Economics

• A stake by any other name…• Results: higher demand (27%) & satisfaction• Expectations colour our experience• Moral: ‘Sell’ what you have to offer

Social Psychology• Tidy kids – an oxymoron?• The two classrooms• The toy in the plastic wrapper• Results: 15% vs 70%• Moral: Labelling acts as a self-fulfilling

prophecy

Nick Michelioudakis+30 6932123166

www.michelioudakis.orgnickmi@ath.forthnet.gr

NB: All the video clips you have watched today can be found on NB: All the video clips you have watched today can be found on YouTube under ‘Comedy for ELT’ or ‘Psychology and ELT’. YouTube under ‘Comedy for ELT’ or ‘Psychology and ELT’.