Beyond cut & paste communications: the web as a strategic lever for corporate responsibility
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Beyond “cut & paste” communications: how innovation in digital channels is shaping the sustainability agenda James Osborne, Lundquist Torino, Fiat Industrial Village, 9 November 2012
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A few slides I used to introduce the concluding session of the CSR Online Awards Seminar in Turin in November 2012. The topic was how innovation in digital channels is shaping (and broadening) the sustainability agenda.
Transcript of Beyond cut & paste communications: the web as a strategic lever for corporate responsibility
Beyond “cut & paste” communications: how innovation in digital channels is shaping the sustainability agenda
James Osborne, Lundquist Torino, Fiat Industrial Village, 9 November 2012
Agenda
Alessandro Bastoni, Head of Digital Identity and Web Activities,
Telecom Italia
Martin Smith, Chairman, 3BL // Founder, JustMeans
Charlotte Rademaekers, Founder & CEO, Call2Action
Moritz Neutard, Business Development Manager, Innocentive
2007-11-05 | 2
2007-11-05 | 3
Are you?
2007-11-05 | 4
The most important Facebook number
“What does that mean? That Facebook is for real. That “active users” are active
when it comes to bringing friends online. The network has matured into a thriving
marketplace of friends, one where we self-organize into the same kind of tribal
groups etched into our evolutionary history”
Chris Taylor, Mashable (Oct 5 2012)
Who’s using social media for CSR?
2007-11-05 | 5
2007-11-05 | 6
What’s expected of corporate social media use?
The situation in Europe today
2007-11-05 | 7
The CSR community on Twitter
2007-11-05 | 8
The CSR community on Twitter
2007-11-05 | 9
Social media & partnership
2007-11-05 | 10
2007-11-05 | 11
Social media & partnership
2007-11-05 | 12
CSR & visual communications
2007-11-05 | 13
http://pinterest.com/lundquistsrl/visualising-csr-common-practice/
Data visualisation
2007-11-05 | 14
2007-11-05 | 15
Thank you
James Osborne
Twitter: @jabosborne
Lundquist
Via S. Maurilio 23
20123 Milan, Italy
Tel. + 39 02 36754123
Web: www.lundquist.it
Blog: www.lundquist.it/blog
Social media: Facebook, Twitter, LinkedIn, YouTube, Slideshare, Flickr
