Beyond Branded Entertainment
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Transcript of Beyond Branded Entertainment
Make Everyone’s Life An Adventure
Robert PrattenCEO @robprattenhttp://[email protected]
Transmedia Storytelling:Beyond Branded Entertainment
Conducttr listens for events and responds based on the story and game mechanics created by the experience designer…
... publishing videos; turning on a light; vibrating a bracelet, awarding badges, sending tweets…
What is Conducttr?
Integrated Marketing Communications
• Advertising• Sales Promotion• Events and Experiences• Public Relations and Publicity• Interactive Marketing• Word of Mouth Marketing• Direct Marketing• Personal Selling
Opportunity to integrateTransmedia Storytelling
Transmedia Storytelling
• Taking the audience on an emotional journey• A journey that goes from moment to moment in
someone’s life
Consumer segments by expended energy
UGC, Co-creation, Live attendance
Voting, Sharing, Commenting
Watch the TV/web series
Transmedia storytelling is a design philosophy to connect with consumers in an authentic, empowering way.