BEYONDBEAUTY

ASEANBANGKOK2015

24.25.26September 2015Hall 5 IMPACT Exhibition Center, Bangkok, Thailand

Your gateway to the Southeast Asian Beauty and Cosmetics markets BEAUTY & COSMETICS HERBAL & HEALTH HAIR & NAIL PACKAGING & OEM

BEYONDBEAUTYASEANBangkok www.beyondbeautyasean.com

Organized by Silver Sponsor Bronze Sponsor

POST SHOWReport

,

The Federation of Thai Industries, together with Informa Exhibitions

and IMPACT Exhibition Management joined forces to present Beyond

Beauty ASEAN-Bangkok 2015, which was a resounding success,

reinforcing its status as the region’s leading exhibition for the beauty

industry.

The 2nd edition of Beyond Beauty ASEAN Bangkok 2015, held

from 24-26 September 2015, at Hall 5 of IMPACT Exhibition

& Convention Center, Bangkok, Thailand, served as a one-stop

platform for the introduction of leading products and innovations of

the beauty and cosmetics industry, in response to the rising demands

in the ASEAN region.

Beyond Beauty ASEAN Bangkok 2015 occupied 8,500 sqm of

exhibiting space with 308 exhibiting companies (an increase of 30%

from 2014) from 16 countries, including 11 international pavilions:

China, Germany, Indonesia, Italy, Japan, Malaysia, New Zealand,

Singapore, South Korea, Spain and Taiwan .

BEYOND BEAUTY ASEAN - BANGKOK 2015

The 3-day trade exhibition attracted more than 10,418 trade visitors from 59 countries including Australia, China, France,

Germany, Indonesia, Japan, Malaysia, Myanmar, Philippines, Singapore, South Korea, United Arab Emirates, United Kingdom,

United States Of America, Vietnam and many more.

Beyond Beauty ASEAN-Bangkok 2015 effectively served as a hub of trade, knowledge & networking whereby beauty

industry players were able to exchange ideas and establish possible commercial connections with local and international

organizations. Both exhibitors and visitors also explored opportunities to expand their business within the ASEAN region.

The event also served as the best gateway to the expanding Southeast Asian beauty and cosmetics industry, which has

enjoyed phenomenal growth over the years, and is anticipated to accelerate its growthwith the upcoming establishment of

the ASEAN Economic Community. Running concurrently with the exhibition were the Beyond Beauty Trends conference & a

series of workshops/seminars on industry know-hows & innovation whereby experienced renowned speakers provided great

insights into a variety of key industry topics.

Beyond Beauty ASEAN - Bangkok 2015, at a glance

10,418 308 8,500 56 158 16 11

national & group

pavilions

exhibiting

countries

VIP buyersvisiting

countries

sqm of

floor space

exhibiting

companies

attendees

ShOw PArTNErS

Organized by

Health & Beauty Cluster

The Federation of Thai industries

Silver Sponsor Bronze Sponsor

Endorsed & Supported by

Media Partners

ViSiTOr SUmmArYViSiTOr SUmmArY

10,418

attendees56visiting

countries

25% increase compared to 2014 Edition

Beyond Beauty ASEAN Bangkok 2016 reinforced

its status as the region’s leading exhibition for the

beauty industry

90% rate the show as excellent or very good

89% revisited the show during all 3 show days

85% will participate again in next edition

82% consider it important that they attend

“I wanted to see the opportunities in fast-growing beauty segment in Asia. Besides, many overseas companies

want to enter the Indian market so I am looking to help them. This exhibition is very useful and one of the

highest quality beauty trade shows I have attended. I have already gotten new ideas & business networks

through visiting this show and I will be coming again next year.”

Maryam Alikhah, Karma Professional Massage Training Center

70%

30%

Overall Visitors Classifide by Countries

Local International

67%

29%

4%

How sastisfied were you with Beyond Beauty ASEAN-Bangkok

2015?

Very satisfied

Satisfied

Fair

40%

24%

15%

10%

6%

5%

Source for products

Visit exhibitors/ suppliers

Gather market information

Evaluate the show for future participation

Source for agents

Other

What is the purpose of your visit?

ViSiTOr AUDiENCE

Achieved as a result of visiting94% of visitors said that they will visit the show in 2016

92% of visitors successfully achieved their event objectives

89% attended BBAB2015 for more than 1 day

85% of visitors rated the quality of the show as good or excellent

83% of visitors successfully sourced products and identified suppliers

63% of visitors found new ideas & inspiration

international trade visitors attended from 59 countries The top counties were:

China Singapore

Germany South Korea

India Taiwan

Japan Thailand

Malaysia Turkey

Philippines Vietnam

Decision-making Power

EXhiBiTOr SUmmArYA stunning number of 308 exhibitors, of which 53% were Thai companies, participated in the exhibition.

144 international companies came from 16 countries, including China, France, Germany, Hong Kong,

Indonesia, Japan, Malaysia, New Zealand, Pakistan, Palestine, Singapore, South Korea, Spain, Taiwan,

Thailand, and Vietnam. The exhibitors showcased their products, innovations and services and received an

overwhelming response from the local and international visitors.

8,500sqm of

floor space

308exhibiting

companies

16exhibiting

countries

11national & group

pavilions

“This is an international platform that gathers many customers from all around the world. We

get a good opportunity to showcase Kovic Kate’s products and a chance to meet many

potential buyers in the cosmetics and supplements sectors.”

Suphachanya Kaewpan, International Trade Department

Achieved as a result of exhibiting85% of exhibitors were satisfied with their investment of time & money

82% would consider exhibiting at BBAB 2016 again

81% of exhibitors generated new enquires / sales leads

79% rated the quality of visitors as good or excellent

78% of exhibitors found new buyers and potential customers

76% had meetings with VIP hosted buyers during the event

72% agreed that BBAB was the best place to meet buyers in the region

Pavilions from the following countries

China Germany Indonesia Italy

Japan Malaysia New Zealand Singapore

South Korea Spain Taiwan

EXhiBiTOr SUmmArY

Pavilions from the following countries

“We chose to exhibit at Beyond Beauty ASEAN Bangkok 2015 because Thailand is the largest and

fastest growing market in ASEAN for the beauty & cosmetics segment. Our pavilion comprises of 8

booths and all our companies confirmed that this is a very good event to keep in contact with the

top buyers of the region. Beyond Beauty ASEAN Bangkok 2016 is already on top of our trade fair

list to participate in next year.”

Isra Miranda, Ministry of Industry Republic of Indonesia

23%

15%

12%

10%

8%

7%

6%

6%

4%

3%

3%

3%

Enter a new market/ Identify new customers

Conduct market research/ Surveys

Generate sales leads

Launch/ Introduce new products

Networking

Engage high quality customers

Educate customers about pruducts & services

Recruit channel partner/ sales agents

Sell, Sign contracts or generate request for …

Conduct market research/ Surveys

Support suppliers

Others

What were your primary reasons for exhibiting?

66%

31%

3%

How valuable is this show as a tool in reaching your customers?

Very valuable

Valuable

Fair

mArKETiNG AND PrOmOTiON

To ensure that our target audience is aware of Beyond Beauty ASEAN Bangkok 2015 and its

importance, we have an integrated marketing plan with both a direct marketing campaign along with

advertising & promotion. The event was promoted extensively through multiple marketing channels

that targeted exclusively at professional industry trade visitors and also promoting greater public

awareness of the event. A comprehensive visitor marketing campaign was executed in the year

leading up to the event, using the full range of media, including direct mail, email, PR, print media,

online adverting, TV, radio and social media.

100,000+emails sent

38,550targeted mail

pieces

135print adverts

45international media

partners

Print mediaBeyond Beauty ASEAN Bangkok 2015 worked

with 45 of the leading international trade

publications and magazines. A total of 135 print

adverts resulted as part of the campaign.

mass media

An extensive advertising during the show days produced 147

pieces of live advertisments, including newspapers, television

channels, radio channels, van wrap and LED screen.

ShOw PrOmOTiON

Direct mail VIP and visitor invitations were mailed to a selected and highly targeted audience. Over 38,550 direct mail pieces were

sent to an extensive and growing database of previous show participants, regional supporting associations, the global

Informa database and other relevant industry lists.

Email marketing The email marketing was most comprehensive and effective

campaign to date, with more than 100,000 emails

sent to the most relevant professionals of the industry.

Online AdvertisingIn total there were 38 web banners on targeted online

partner website with a further 308 banners sent to exhibiting

companies to help promote their presence at BBAB2015.

ShOw hiGhliGhTS

Beyond Beauty ASEAN-Bangkok welcomed a selection

of local and international speakers as well as industry

professionals to lead a 3 days conference program on

industry related topics which were specially designed to help

the industry explore the upcoming regional beauty trends in

light of the economic union of ASEAN and be updated with

global beauty and cosmetics trends.

The Creativity Presentation Theatre is planned as a stage

from the industry for the industry through the participation of

top industry experts who shared their invaluable experience

in the various markets across Asia to update delegates on

the latest innovations, trends and updates from the beauty

industry. These top industry speakers came from industry

associations such as The Beauty Culture Association

of Thailand, CDIP(Thailand) Co.,Ltd., Pasberry Co., Ltd.,

Thailand Center of Excellence for Life Sciences (TCELS),

Aesthetic Plus Co.,Ltd., Vivace Co., Ltd., Karmarts, Artistic &

many more.

Beyond Beauty Trends Conference

Creativity Presentation Theatre

International Pavilions

Unique international pavilions were created for the exhibiting

companies from multiple countries for them to showcase their

national identities. Many visitors were able to experience the

latest products, innovation and services from various leading

brands worldwide.

hOSTED ViP BUYErS PrOGrAmmE

Some of leading Companies Participating in ViP Buyers Programme

As a key element of the whole Beyond Beauty ASEAN-Bangkok experience, the 2015 Hosted VIP

Programme welcomed 158 Buyers from the ASEAN region and around the globe. With 1618 meetings

taking place throughout the 3 days, the Business Matching Lounge was abuzz with key decision makers

and delegates engaged in a mix of serious and casual business discussions. Contributing to the overall

success of this year’s event, it served as an effective platform allowing both exhibitors and VIP visitors to

maximize networking opportunities and form new business partnerships.

“I came here to look for suppliers and get acquainted with products, especially of Asian countries. This exhibition is great for

my business and it is very successful. The organizers are extremely supportive and they assisted me excellently. I finished

my meetings early so I had time to go from booth to booth to explore more products. Thank you IMPACT and Informa for an

outstandingly organized event and congratulations!”

Nanette Samaniego, Owner, Oxysolv Enterprises – Philippines Health and Wellness Society

“It was an amazing experience and I found some really unique products that I couldn’t have found elsewhere. There was a

really wide range of products, from natural to organic, and such a huge variety of people doing OEM and their high-standard

brands which are able to be produced on an international level. It is very important to understand company’s objectives,

production procedures and ethics. I think that the VIP Buyer meetings scheduled by the organizer are invaluable.”

Santoshi Tuschak, Managing Director, Integrative Wellness Concepts - New Delhi, India / New York, USA

158VIP buyers

22Participating

countries

1,618meetings

ABOUT ThE OrGANizErS

The Centre for Leveraging Thailand’s Industrial Development in the Global

Arena. F.T.I. is the private sector administrative juristic person to serve as

the core organization and also as the centre for all Thai industries in the

kingdom. It is a non-profit organization with the main duties of promoting

and supporting the industry focusing on both developing sustainable growth

for all industrial operations in the country. F.T.I. is the core centre in the

following four areas: Centre of industrial co-operation among and with private

sector and government sector in Thailand and abroad, Service centre for all

industrial developments, activities centre for all industrial operators & Problem-

solving centre for all industrial enterprises in the kingdom, both member and

non-members regardless of sizes and types. Under F.T.I. Act, 1987 it is

empowered to perform the duty of representing private sector in the industrial

sector of Thailand.

Informa plc is one of the world’s leading business intelligence, knowledge,

and events businesses, with more than 8,000 employees in over 150 offices

across 150 cities. Informa is structured around four Operating Divisions:

Academic Publishing, Business Intelligence, Knowledge & Networking and

Global Exhibitions to which Informa Beauty is affiliated

With the creation of the INFORMA BEAUTY cluster, Informa has reinforced

its strong presence and leading position in the global Beauty events market,

creating a powerful network of Beauty events globally. The Informa Beauty

portfolio includes China Beauty Expo, Cosmeeting and Creative Beauty Paris,

Spameeting and Cosmeeting Business Meetings and Beyond Beauty Asean.

Informa Beauty’s events span the full spectrum of the Beauty sector, including

Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics,

Fragrances (both ingredients and finished products), Wellness & Spa, Hairstyling

and Healthcare, catering to the mass market and the luxury sector.

IMPACT Exhibition Management Co., Ltd. is the leading exhibition organizer

in Thailand. IMPACT organizes and manages professional trade and public

exhibitions, conferences, meetings and trainings, working in hand with

international trade associations, organizers and corporations across a board

spectrum of industries. We create effective market platforms and offer a

comprehensive range of turn-key event management solutions ranging from

market research, exhibition and visitor promotion and sales, advertising and

promotion, public relations, operation to on-site logistic management for

exhibitions and conferences of all sizes and industries.For more information,

please visit www.impact.co.th.

ShOw hiGhliGhTS

Your gateway to the Southeast Asian Beauty and Cosmetics markets

Bangkok22. 23. 24September 2016www.beyondbeautyasean.com

BEYONDBEAUTY

ASEANBANGKOK

Your gateway to the Southeast Asian Beauty and Cosmetics markets The ASEAN beauty trade show where 5 beauty segments meet and present their best elements The best place to expand your business to the ASEAN region and stay updated on the latest industry trends

Media

Beyond Beauty Portfolio Organized by

Health & Beauty Cluster

The Federation of Thai industries

Co-locatedEndorsed & Supported by

www.beyondbeautyasean.com

BEAUTY & COSMETICS HERBAL & HEALTH HAIR & NAIL PACKAGING & OEM AESTHETIC & DERMATOLOGY