Beyond 2017 Trends

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Biz Plan Q&A for

Transcript of Beyond 2017 Trends

Page 1: Beyond 2017 Trends

Biz Plan Q&A for

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“Three to five billion new consumers are coming

online in the next 6 years. Holy cow, that’s extraordinary.”

-- Dr Peter Diamandis, X Prize Foundationfrom “Tools of Titans” by author: Tim Ferriss

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What should small business do to

capture, grow & convert?

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Trend: E-Commerce will explode with China gaining huge momentum

Source: eMarketer, Forrester Research

Tip: Social Commerce may demonstrate new promise

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How can you combat this massive e-commerce growth? Build your site on a solid foundation for growth (CMS) Automate workflow processes Track your ROI with Analytics & Geotracking Consider multi-lingual functionality Translate key content Consider A/B testing or landing optimization techniques Engage your audience with well-timed personalized

communications

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Trend: Social catches up with Search?

Search is still king but social is rivaling search for discovery, especially among younger buyers.

Tip: Beware of malicious social media content as that will hurt your brand reputation.

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Small business social initiatives Streamline with

social media automation tools

Invest in Content Marketing - produce graphics, video content on the fly

Hire or outsource tailored social media messaging

Contests can convert!

Refresh social media profiles regularly

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Social networks will continue its evolution

Source: Hootsuite

Twitter: Share unique moments in time, increase customer loyalty

Facebook: Drive conversions, with FB Live & Marketplace, explore advertising & commerce opportunities. Experiment with FB lead ads.

Instagram: Build brand awareness, engage community, explore “tab” to view button

Snapchat: Distribute content, engage audience with unique content

LinkedIn: Professional business content platform with peer-to-peer influential power

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Trend: Video & live streaming will gain ground"Video will be all over in 2017, and businesses need to keep up. This includes Facebook Live, Snapchat, YouTube, video series and more." 

– Mike Arce, founder of Loud Rumor

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Persuade with Video

Alleviate buyer concerns, educate on features, persuade with facts, and convince with testimonials.

Use product explainer videos to break down complex concepts into simple analogy

Service providers, wow your audience with teaser videos of the wonderful experience they can come to expect

Social video advertising could be a strategic focus Focus on consumer-centric stories Explore drone video possibilities

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Trend: Tracking dark social will pose challenges 82% of content shared on

mobile is done through dark social, especially if you’re catering to a younger audience

More consumers are utilizing dark social channels such as emails & instant messaging but this poses a tremendous challenge for analytics to track

Source: RadiumOne / based on aggregate actions taken from 940 million unique users

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Measuring dark social results

Hootsuite and LiftMetrix have teamed up, to measure organic and paid social ROI.

Hootsuite’s Marketo integration helps you connect social activity to revenue via tracking leads.

Stay tuned for more sophisticated analytics

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Trend: Millennials are here to stay & disrupt Millennials now

represent the largest segment of the U.S. workforce

A rising percentage of them will rise to leadership positions

Since Millennials have priorities that differ from Gen X or Baby Boomers, they bring a disruptive energy that changes workforce dynamics

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How to attract and retain Millennial business Provide the best user experience Make it so easy to conduct business Collaborate and communicate (electronic

communications preferred)

Top Priorities that influence purchasing decisions Recommendations from peers, coworkers, friends

and family Intuition, personal opinion

Source: IBM Institute for Business Value Millenial Survey 2014

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The rise of the “paperless” “smart” office

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