Beyoncé Knowles

Beyonce Knowles a well known female singer who has sold millions of albums worldwide and is well known for her iconic status in the music industry.She's an American R&B Pop singer, songwriter, choreographer, video

director, actress, model, record producer and dancer.

Beyonce rose to fame when becoming the lead singer of the R&B girl group

Destiny's Child, one of the world's best-selling girl groups of all time.

Background information

Print• The intense colours of red and black are used to give a sharp and

contrasting look to the magazine.• the magazine chose a photo of Beyonce in a sexual pose. She is wearing wet clothes provocative, tight and sexy clothing which is very revealing and

shows her curves. • The plain background gives Beyonce more emphasis.

• Dressed in a more prerogative fashion as the audience is more aimed at men.

• ‘Beyonce strips down for summer’ has connotations of nakedness, although it doesn’t mean this when the reader takes a look inside. They use

this sort of language to draw in the audience attention. • eye line match is shown as Beyonce is looking straight at the audience• This magazine is obviously being used to broaden Beyonces audience fragment as it is being aimed at an older more suitable audience probably

aimed at male adults aged at about 20’s and over.

All photos are either medium close ups or close ups with no one else in the image this then again reinforces that she is an individual distinct solo artist.

• For the cover of seventeen magazine she is represented as a young role model towards girls where she more covered up compared to her other

cover.• More smiley as she is a role model for younger girls.

• This cover shows a form of aspiration as many young girls look up wanting to be like her.

• The way the magazine has been laid out is very typical, as it gratifies everything a teenage girl is interested in reading, for example fashion and

beauty.• The magazine is also giving away a FREE perfume as a reward for people

who purchase the magazine and it is also a double issue.• seventeen magazines has a range of colors as it is more girly and young so

it can appeal to the right audience.

WebsiteThe capital letters show

importance within her album , her tour and her self.

The ‘Sasha fierce’ allows the title of the album to become

well recognised.This website has

hyperlinks where her fans can navigate

their way around the website . Links to

various areas of the website leading you to previews of her

videos, update news and information , photos and many

more.

Body language shows how she is the main star of this website. And how she is a

solo singer.

The press link allows her fans to stay updated and are able

to view the magazines she has previously covered.

Sign up to keep her fans updated getting emails every now and often.

The different link for different languages ultimately give the overall idea of her fame and popularity throughout the world.

Promoting her perfume

Keeps her fans well posted of the news , its almost like a personal diary.

Single ladies video

http://www.youtube.com/watch?v=FyHVQT8aIBM

Forms: The music video for single ladies is simple and clean-cut , shot in black and white featuring very dynamic and sensual dance moves and again somewhat provocative clothing. The lighting and simple background, and the greyscale effect, are the drivingforces behind the distinctiveness and uniqueness of the video. Her dress isbased off a dancer’s outfit, and is also very simple. Dance move are suggestiveand somewhat lustful, and despite the simplicity of the video, with nothing muchgoing on in the background, and no flashing lights, the video is very upbeat andfast-paced.

Audience: Beyonce is being represented as a confident women in this video. The video is targeted at a female audience and can appeal to young and older girls .Beyonce is being independent and is singing and dancing about single ladies and talking about being against men .

Representation : Beyonce is represented as a model , seductive , saucy , simple/minimalistic , upbeat , confident and clean . The three women dancing represent women singing against men, Beyonce is in the middle showing how she is the main singer and most important.

Institutions: this video was well-received commercially in the United States, peaking at number one on the charts. Receiving 35,590,322 views making this a popular music video everyone had searched up on YouTube meaning many parodies were made.

Alter Ego

http://www.dailymail.co.uk/tvshowbiz/article-1087448/Beyonc-unveils-racy-alter-ego-Sasha-Fierce-didnt-mind-old-model-much.htmlKnown for being sexy, seductive and provocative when performing on stage Beyonce has stated that's her alter ego Sasha Fierce who

takes over her and claims that she is nothing like that in real life. She described Sasha as being too aggressive, too strong, too sassy and too sexy. She states that she's not like her in real life at all as she isn't super confident and fearless like her.

“What I feel onstage I don't feel anywhere else. It's an out-of-body experience.”

“Sasha Fierce is the fun, more sensual, more aggressive, more

outspoken side and more glamorous side that comes out

when I’m working and when I’m on the stage.”

CensorshipBeyoncé caused a bit of controversy with the media with her red-hot commercial for her latest fragrance, ‘Heat’. She has been

censured by the British because of the publicity campaign and due to this the ad was banned from daytime rotation in the U.K. In the commercial it begins with an image of Beyonce appearing to lie naked in a room where we later see Beyonce wearing a

short red dress and low-cut showing a bit of skin round the chest area which made it very sensual.

The Advertising Standards Authorities in Britain stated the ad is “ too sexually provocative” and “unsuitable” for children to see and has not been shown on British TV before 7.30pm

The news has gone around the world, stirring much curiosity . Which led to Beyonce saying :"I think it was very good, because a lot of people went and watched the commercial, And it upped my sales“.

http://www.youtube.com/watch?v=76lPciEip3A

From this whole controversy we can see that this video also has had many views , a lot of

likes and a few dislikes.

Intertextuality - Intertexuality is where ideas from one media text are borrowed or sampled by another.

1:34: Heartbeats earphones2:06: Virgin Mobile2:17: Diet Coke4:15: Virgin Mobile (again)4:24: HP Envy ‘Beats Limited Edition’ laptop from Monster4:28: Plenty Of Fish dating site4:44: Chevrolet5:37: Polaroid6:24: Wonder bread6:36: Miracle Whip

Within this video we can also see product placement. A form of advertising where a brand or product is placed in the

media for money.

For example with this picture it features cartoon representations of Beyonce and Lady

Gaga dressed as super heroes. This is an example of intertextuality which makes

references to comic books.

Another example of intertextuality is when Lady Gaga and Beyonce head off on a fresh crime spree in the Pussy Wagon from Quentin Tarantino’s Kill Bill in a Thelma and Louise style car chase as this

makes reference to the original source.

http://www.youtube.com/watch?v=EVBsypHzF3U

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The number of amount of views the video has receivedDirect link straight to iTunes showing if you want to purchase

the track.

News values - unexpectednessUnexpectedness: If an event is out of the ordinary it will have a greater effect than something that is an everyday occurrence. If an event is out of the ordinary it will be more likely to make it into the

news than an everyday occurrence would.

“After years of speculation, singer Beyonce Knowles wed her long-time boyfriend, rapper Jay-Z, on Friday, a friend of the couple’s tells PEOPLE.

Though there is no official confirmation, the friend says, “It happened earlier this evening. Jay wanted it to be a really private affair – close friends and family.”

There was no official announcement at press time, but after six years of will-they-or-won’t-they speculation, celebrity power couple Beyoncé Knowles and Jay-Z finally tied the knot in a private wedding ceremony at Jay-Z’s New York apartment.

Beyonce is officially Mrs. Sean Carter after her and long-time beau Jay-Z tied the knot in New York City yesterday. It was a private and intimate affair, only 30 of Beyonce and Jay-Z’s closest friends and family were in attendance for the big day.”

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