BEXCO NEWS (Winter 2011 VOL.45)

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I 2011 SPECIAL TOP 10 I BusanranksNo.4inAsiain hostinginternationalconferences!BEXCOrisingtothe top! I BEXCObrought908.3 billionwon toBusanbyhostingMICEeventsin

2010! I BEXCOexpansionproject,sailingsmoothly! I BEXCOshowsBusan’sstatusasthe maritimecapital I BEXCOcontinuestohostlargeinternationalconferences! I TheFourthHighLevelForum

onAiEffectiveness(HLF-4)announcesanewprospectinsharing! I BEXCOemergesasthe newiconof games! I BEXCOisgainingpopularityasanauitionsite!I BEXCOwinsglobalmanagement

awar!Soo-IkKim, CEO& Presientof BEXCO,wins thegranprize forprofessionalmanagementfrom theKorean InustrialEconomicAssociationI BEXCOsharesitslove withitsneighbors!

I InsieBEXCO I Attenancetothe78th UFICongress2011 I EXHIBITIONI BusanInternationalMotorShow2012I ArtShowBusan2012 I NuclearEnergyKorea2012 I International

Packaging&EngineeringTraeShow2012I BusanInternationalPhoto,Vieo&BroacastEquipmentShow2012IOffshoreKorea2012 I CONVENTION I The95thLionsClubsInternational

ConventionBusan,Korea I 27thCongressoftheAsia-PacificAcaemyofOphthalmology I ICM2012 I TheXXIMEKOWorlCongress2012,Busan I 2012IWAWorlWaterCongressanExhibition

I INTERVIEW I Avisorto theKoreaInternationalCooperationAgencyBi-YaHan

Winter 2011 VOL.45

SPECIAL

EXHIBITION

HOT News

CONVENTION

INTERVIEW

Insie BEXCO

Cover Concept:Exponentialspreaofthespiralrepresents

BEXCO’sgrowthintothefuture



BEXCO opened exactly ten years ago in September 2001 in Busan, where the phrase ‘exhibition and convention’ was still unfamiliar.

However, based on its detailed marketing drive that targeted the world and Busan City’s aggressive promotional policy, BEXCOhas developed into an international exhibition and convention center, which now stands shoulder to shoulder with other world-famous

centers, in a short period of time - an unprecedented achievement in Korea.

The total number of events held at BEXCO has increased by more than four times from 167 in 2001 to 770 in 2010. The number of

exhibitions certified by the UFI(Union des Foires), which is a world-class certification institution in the field of exhibitions, was

nonexistent when the center first opened. However, starting with the Korea Railways & Logistics Fair 2007, a total of six exhibitions

has been certified for four consecutive years until 2010, which means that the events being hosted in BEXCO have met global

standards. Also, the total number of international conferences (Korea Tourism Organization) hosted, which shows the status of Busan

as an international convention city at a glance, has increased by four times from 20 in 2004 to 89 in 2009. This shows continuous

growth in terms of scale and contents.

This is the result of seeking and developing conferences specialized for the region, attracting various prestigious events concerning

international conferences and governments, and establishing a joint marketing system involving Busan City, BEXCO and the Busan

Convention & Visitors Bureau. Also, the infrastructure will increase greatly once the expansion of BEXCO’s facilities is completed.

This will further strengthen Busan’s status as a global international conference city.

The many international events held at BEXCO were the strong foundation that allowed Busan to emerge as an international exhibition

and convention city today, and based on the successful hosting of those events, more large exhibitions and conventions are expected

to be hosted. Moreover, the exhibition and convention marketing drive that utilized Busan’s greatly enhanced city brand provided a

new growth engine for Busan, while also playing a leading role in the development of Korea’s exhibition and convention industry.

In addition, Busan is now focused on building a new auditorium and expanding its exhibition halls, starting 2010, and once this

expansion is completed in June 2012, BEXCO will take a new leap forward as a global exhibition and convention center that represents

Busan and Korea by becoming the most competitive center in Northeast Asia.

Recently, an analysis of the regional economic impact of the MICE (meetings, incentives, conferences, exhibitions) hosted by

BEXCO in 2010 came out. The survey was done for the one year between May 2010 and June 2011, and it surveyed 7,121 persons,

including the organizers, participating companies, and visitors to the various MICE events. In order to come up with detailed

results, the exhibitions, meetings and events were classified according to whether they were large, medium and small events based

on the space used for the events and the number of participants to the meetings and events. To help with the understanding, the

results were shown in the form of charts by major category.

If you look at the overall results of the analysis of the regional economic impact, the effect on production inducement was 908.3

billion won, the effect on value added inducement was 429.1 billion won, the effect on income inducement was 208.4 billion won,

the effect on employment inducement was 14,565 persons and the effect on job creation was 8,319 persons.

From the perspective of the effect on production inducement, if you look at the segmented results by type, exhibitions accounted

for 459.9 billion won, meetings 377.6 billion won, and events 70.8 billion won, while the cultural and tourism service industry,

wholesale and retail industry, transportation industry, passenger traffic industry, lodging industry and restaurant industry were

surveyed as the representative industry groups that most benefited. <As of 2010>

The survey showed that BEXCO has an important role to play in vitalizing MICE in Busan, in

the future, as follows: providing the quantitative and theoretical evidence that the MICE hostedby BEXCO in 2010 greatly contributed to Busan’s economy; confirming that the support function

for creating growth and profits by the relevant industries in Busan as a facility with a strong social

overhead capital function; based on the research of Korea’s overall MICE industry statistics done

by the Korea Tourism Organization in 2009, the proportion of BEXCO can be estimated to be

around 14.6% in terms of its effect on production inducement (MICE’s effect on production

inducement in 2009 was 6.2 trillion won).

Busan ranks No.4 in Asia in hosting international

conferences! BEXCO rising to the top!

BEXCO brought 908.3 billion won to

Busan by hosting MICE events in 2010!

BEXCONEWS _ Winter 2011

BEXCOTOP 10 NEWS

BEXCOTOP 10 NEWS

2011 SPECIAL TOP 10 Busan ranks No.4 in Asia in hosting international conferences! BEXCO rising to the top! BEXCO brought 908.3 billion won to Busan by hosting MICE events in 2010!

429.1ll w

208.4ll w

Overall results of the analysis of theregional economic impact

8,319pr

908.3ll w

The effect on production inducement

The effect on value added inducement

the effect on job creation

The effect on income inducement

From the perspective of the effect on production inducement

exhibitions 459.9 ll w(50.6%)

meetings 377.6 ll w(41.6%)

events 70.8 ll w(7.8%)

Recently, the UIA (Union of

International Association)announce the 2010 ranking for

host cities of international

conferences, an Busan achieve

the amazing result of being the

worl’s No.17 an Asia’s No.4 by

hosting a total of 93 international

conferences. Although Busan isn’t

the Korean capital, it joine the

ranks of the top ve, which clearly

showe that the bran image of

Busan City has been further

enhance. Busan’s ranking in Asia

has increase six levels compare

to its ranking of tenth in 2009,

an it climbe twenty levels in

the worl ranking. Let’s take a

look at the riving force behin

this rapi increase.



Unlike general products, the MICE industry can create demand when a supply is present. Also, the scale of an exhibition

and convention center accounts for an important proportion of the competitiveness of the MICE industry; therefore,

BEXCO planned to expand its facilities to give it an edge against other global exhibition and convention centers. The

construction for the facility expansion is expected to be completed by J une 2012.

The major facilities that will be expanded include a new exhibition hall with an area of 20,012㎡ built on the Cinepark

site and an auditorium (elevated seating) with 4,002 seats built right next to the convention hall. Once the facility expansion

is completed, the gross area of the building will be 213,849㎡, which will expand BEXCO to about twice its current size.

Once BEXCO’s facility expansion is completed in 2012, it will be able to host more than two large international events

at the same time, and also its competitiveness in hosting exhibitions and conventions will be boosted by improved

convenience and services that will be provided to the participating companies and visitors. In addition, its role as a

landmark of Busan will be strengthened.

Also, BEXCO’s new auditorium, with 4,002 seats, which is the first in Busan, has a gross area of 4,766 ㎡. It has two

floors underground and five floors of various sizes above the ground. These floors will be able to be used in connection

with BEXCO’s existing conference rooms. Moreover, it is equipped with other support facilities, including eight

simultaneous interpretation booths, a dressing room, preparation room, VIP lounge, organizer’s office, catering kitchen

and ticket office. Also, there is a freight elevator that can move up to three tons, which is expected to make the hosting

of various events much more convenient.

1. The 27th IAPH Worl Ports Conference

The 27th IAPHWorld Ports Conference, which is known as the ‘Olympics’ of the marine industry, was held at BEX

2011. The conference was held under the theme of ‘Embracing Our Future – Expanding Our Scope’ and was hosted

with academic conferences, technical conferences, exhibitions and cultural events. The IAPH (International Asso

Harbors) is an international organization with individuals in government port management, port authorities,

management companies and manufacturers, and service providers related to ports as members.

2. Marine Week 2011

Marine Week 2011 was held on October 26~29, 2011. As one of the top four global shipbuilding and marine

companies from 45 countries participated in about 1,800 booths. About 73,000 buyers and visitors from 80 countrie

the amount generated by export consultations achieved record-high results with about US$790 million from 54,000

is the sixth year that Marine Week has been held. Local and foreign companies in shipbuilding, marine and defens

as local shipbuilding equipment companies participated. Korea’s representative companies, including Korea’s l

Hyundai Heavy Industries, STX Offshore & Shipbuilding as well as Samsung Thales, Daewoo Shipbuilding & M

and LIGNex 1 were also involved.

3. The Worl Ocean Forum 2011

The World Ocean Forum 2011, which discusses the core agenda for the global marine industry, was held in the B

hall on October 26~28, 2011. Local and foreign leaders and renowned scholars in the marine industry and 3,000 atte

It was jointly hosted by the Korea Association of Marine Industry, the Ministry of Land, Transport and Maritime

City. The event focused on the innovations and new opportunities in the marine industry as a whole, especially t

smart marine industry. It received a positive response for its abundant content that consisted of five main session

shipbuilding and offshore plants, smart logistics, smart fisheries and mariculture, the smart coastal and ocean enviro

smart new ocean industries, plus one special session and three award ceremonies.

4. The Busan International Seafoo & Fisheries EXPO 2011

The Busan International Seafood & Fisheries EXPO, which is the larg

seafood and fisheries EXPO in Korea, was held on November 17~29, 2

record-high results. The total area of the EXPO was 13,254㎡, which in

set up by 270 companies from 25 countries, and about 600 overseas buye

year’s EXPO showed an increase in quality and quantity in terms participating companies compared to the past EXPOs, which clearly

established itself as Korea’s largest comprehensive seafood and fisheries

this year, booths set up by overseas companies increased by 22% compa

which showed that the international awareness about the EXPO has imp

acquisition of UFI certification as an international exhibition in 2008.

BEXCO expansion project,

sailing smoothly!


BEXCOTOP 10 NEWS

BEXCOTOP 10 NEWS

2011 SPECIAL TOP 10 BEXCO expansion project, sailing smoothly! BEXCOshowsBusan’sstatusas themaritimecapital

NEWEXHIBITIONHALL

BEXCOAUdITORIUM

March June December부산인적자원개발원

2011

Once again, BEXCO hoste lots of large exhibitions an

conventions relate to the ocean this year to clearly show

Busan’s status as the maritime capital. Let’s take a look at the

international events relate to the marine inustry hel at

BEXCO in 2011, incluing the IAPH Worl Ports Conference,

the Marine Week an the Worl Ocean Forum.

Everything is going smoothly with BEXCO’s facility expansion. Let’s take a look at what changes will

be mae in the coming future.

BEXCO shows Busan’s

status as the maritime capital




BEXCOTOP 10 NEWS

2011 SPECIAL TOP 10 BEXCOcontinuestohostlargeinternationalconferences!

!

TheFourthHighLevelForumonAid Effectiveness(HLF-4) announcesa newprospectin sharing!

1. The OECC 2012 (July 2~July 6, 2012)

The OECC 2012 (OptoElectronics and Communications Conference) is expected to attract about 500 world-famous scholars, professorsand optoelectronics and communications industry-related individuals from 10 countries on July 2~6, 2012. Being hosted in the convention

hall in BEXCO, the major contents will involve announcing the latest research trends and application examples of optoelectronics and

communications and having in-depth discussions on relevant matters.

2. The ITSC 2013 (May 10~May 15, 2013)

The ITSC (International Thermal Spray Conference & Exposition) 2013 is an international conference

and exhibition expected to attract about 700 people, from 30 countries, from industries, universities and

institutes related to thermal spray. Thermal spray is a technology for coating the surface of metals using

lead and other metals melted within the jet of a heated (gas, arc heat source, etc.) compressed air source.

The event is held annually and is co-hosted by the German Welding Society (DVS) and ASM Thermal

Spray Society (TSS).

3. The Asian Mathematical Conference 2013 (June 30~July 3, 2013)

The Asian Mathematical Conference 2013 is an international academic conference that sees the

participation of more than 800 people. It is hosted every four to five years by the South East Asian

Mathematical Society (SEAMS). It was first hosted in Hong Kong in 1990 followed by Thailand (2nd),the Philippines (3rd), Singapore (4th) and Malaysia (5th). The Korean Mathematical Society and the Organizing Committee for the

International Congress of Mathematicians 2014 attracted the 6th AMC to be held in Busan at BEXCO from June 30 to July 3 in 2013.

This is the first time that the conference is to be held in Northeast Asia instead of Southeast Asia. It is expected to develop into a large

international academic conference with a record-high scale that will see a multitude of mathematicians from Korea, China and Japan

participating.

4. The ITU PP 2014 (October 20~November 7, 2014)

The ITU’s (International Telecommunications Union) PP (Plenipotentiary Conference) will be held at BEXCO from October 20 to

November 7, 2014. This event has 698 member companies (from 192 member countries around the world), including global companies.

The plenipotentiary conference is the highest decision-making conference and consists of representatives from all member countries. It

is held every four years. It is a very important conference where decisions are made on amendments to the ITU’s charter and convention

and other major policies. Also, it makes decisions on important matters, including the ITU’s strategies, policies and budget for the next

four years. Since the policy discussions related to the major issues in telecommunications at the global and state levels will have a global

impact, the ripple effect and the importance of hosting this conference will be huge considering the current status of the global information

society.

BEXCO has continue to implement marketing activities aime at international conferences through steay cooperation

with relevant authorities, incluing Busan Metropolitan City an the Busan Convention & Visitors Bureau. As a result,

major large international conferences will be hel at BEXCO from 2012 to 2014. Let’s take a look at what major conferences

are scheule to be hel at BEXCO, incluing the OECC 2012 an the ITU Plenipotentiary Conference 2014.

BEXCO continues to host large

international conferences!

Among the ev

BEXCO, there

meaningful la

the form of th

Level Forum o

Effectiveness

international

plays a key ro

evelopment

take a look at

contents an

this event.

The Fourth High Level Forum on Aid Effectiveness

(HLF-4) announces a new prospect in sharing!

The HLF-4 held in Busan on November 29~December 1, 2011, discussed the new blueprint and paradigm for development

assistance. As the largest and highest level of international conference in development aid, the HLF-4, held in Busan, was the

fourth of its kind to be held after Rome in 2003, Paris in 2005 and Accra (Ghana) in 2008. It is the first time that it is being held

in a country that has changed from a recipient country of aid to a donor country that gives aid.

The HLF-4 attracts world-wide attention and has about 3,300 participants, including the governmental representatives from

about 160 countries, such as Korean President Myung Bak Lee, the UN Secretary-General Ki Moon Ban, the U.S. Secretary of

State Hillary Clinton, the former British Prime Minister Tony Blair, heads of international organizations and representatives of

civil society, as well as representatives of international organizations, parliaments, civil society and academia from about 70

countries.

Especially, this conference has focused on the development of aid effectiveness, which can lead to actual development in a

recipient country under the principle of aid effectiveness. Therefore, ways of seeking a comprehensive development cooperative

partnership in which new development cooperative entities (new emerging nations, private enterprises, etc.) can participate

were found. As a result, based on the three-day discussions, the governmental representatives from about 160 countries,

international organization representatives from about 70 countries, and representatives of parliament, civil society and academia

officially adopted the ‘Busan Partnership for Effective Development Cooperation (Busan Declaration)’, which records the results

of the conference, in the morning of the final conference.

There is another reason why the Fourth HLF-4 2011 being held in BEXCO was very special. Several decades ago, BEXCO

used to be the site of the airfield for receiving aid from various countries. Thus, the place where the Korean president stressed

that Korea would strengthen its aid to other countries was the very location where Korea had previously received aid. Now that

the Republic of Korea has made history by making breathtaking changes, BEXCO can be seen as the representation of the

progress made, and it has emerged as the venue for new cooperation and sharing for the people all around the world. It is

delightful to see a country that received aid change to a donor country, but it was more meaningful because the historical venue

was BEXCO and, hopefully, the joy of this touching experience will continue in the future.

BEXCOTOP 10 NEWS



Already tvN’s‘Korea’s Got Talent’and SBS’‘Miracle Audition’have held large auditions for

thousands of people at the BEXCO exhibition hall during the spring. The participants who

passed this round were the ones who captured the eyes of the television viewers. Superstar

K3, which will air in August, also held its second preliminary round for about 30,000

participants out of about 280,000 applicants.

In addition, MBC’s‘The Great Birth’Season 2, which had a great response from the public for

its first season, held its preliminary auditions for thousands of people from the southwest of

the nation at BEXCO on July 24, 2011. BEXCO definitely seems the perfect place to holdauditions.

Likewise, the main reason why the broadcasting stations have been holding auditions at BEXCO

is because of the following: very convenient space utilization, such as installing booths to allow

auditions for many people; convenient when notifying the participants of where to assemble;

great accessibility by public transportation; and easy to transport and set up filming equipment.

When making a program, there is the consensus that the unique design of the building is

interesting to the viewers.

In addition, the image of the hosting venue being a large

convention center is also included in the intentions of

the people involved in making the program because it

enhances the image of the program.

From the participant’s point of view, it is much safer to

audition at a facility with well equipped convenience

facilities and great accessibility, while families and

friends who come to BEXCO to cheer on their loved ones

can spend a more convenient time at the leisure facilities

when waiting for the participants. This has acted as aplus factor because more participation can be

encouraged.

As BEXCO is known to hold various auditions, it has

turned into a place where“dreams come true”for any

and everyone, making BEXCO even friendlier to the

citizens.

We are living in the era of the auition. All kins of people, incluing a sixty year ol granmother to

a ve year ol granson, are showing off their talents on television, an many viewers are touche by

the unscripte rama.

Recently, there have been many auition programs shown on the terrestrial an cable channels, where

participants from all over the nation competing in a survival format has seen a soli boost to the

ratings. As a result, the broacasting stations are competing with one another to come up with uniqueformats for the auition program. In cases where nationwie preliminary rouns are hel, BEXCO, in

Busan, has become the mecca for the auition survival programs.


2011 SPECIAL TOP 10 BEXCOemergesas thenewiconof games!

!

BEXCOisgainingpopularityas anauditionsite!

Busan has been showing an

upwar tren as the city of

games. It was able to grow into

the new city of games because

Busan newly conrme the

consecutive hosting of two G-

Star events. Also, BEXCO hosting

the 2011 Worl Cyber Games

(WCG) Gran Final playe a

huge role. Let’s take a look at

how BEXCO has emerge as the

new icon of games.

BEXCOemerges as thenew icon of games!

BEXCO is gaining popularity as an

audition site!

BEXCOTOP 10 NEWS

BEXCO

1. G-Star 2011 brighten the gaming city of Busan

Attene by about 290,000 visitors with about 6,800 consultations

G-star 2011 ended successfully, and the four-day game festival had record-high visitors of about 290,000, with

384 companies from 28 countries participating. Especially, G-Star had a variety of participants from different

social strata by making the opening ceremony a sharing event for the underprivileged classes and a family camp.

Also, there was a separate independent space provided on the first floor of the convention hall of BEXCO, at the

Board Game Hall, which allowed visitors that came with their families to have a more meaningful time. In addition,

through thorough preparation beforehand, it was evaluated that everything ran more smoothly than last year even

though more people turned up. According to G-Star,all these positive outcomes were possible because everything

was well prepared in advance including the introduction of an advanced reservation system for the first time at G-

Star and the expansion of movement within the exhibition halls. Besides B2C, the business halls were actively

operated so that about 6,800 consultations were made. The number of participating companies surpassed that of

last year and businesses were operated in BEXCO’s exhibition hall and convention hall. Especially, the smartphone

based games by the companies residing at the Global Hub Center of the Korea Creative Contents Agency attracted

lots of interest at B2B.

2. Worl Cyber Game (WCG) Gran Final

The WCG 2011 Grand Final was held at Busan, which has been reinforcing its image as the nation’s gaming city

by successfully hosting Korea’s largest game show, G-Star, from December 8 to 11, 2011, in Busan.

About 600 players from a total of sixty countries came to compete at the contest. Nine countries, including Iran,

Kazakhstan, Mongolia, Ecuador, and Namibia, participated at the WCG for the first time. Excluding Korea (43

persons), which was the host country, China had the most players with 37 persons. Also, more than twenty players

participated from the U.S., Taiwan, Russia, Indonesia, and Germany, respectively, so that we could confirm the

world-wide fever for games.

The final result saw Korea winning the overall championship by acquiring four gold medals. This was the fourth

consecutive time Korea had won the event, since 2008, and was its seventh championship overall. The Korean

team won four gold medals, two silver medals, and one bronze medal in nine categories to win the nation’s fourth

consecutive championship.



This year BEXCO won many awars. Let’s take a look at the honore moments from the global

management awar to the gran prize for professional management.

1. BEXCO wins the global management awar (public enterprise section)

In November, BEXCO (CEO & President Soo-Ik Kim) won the grand prize in the public enterprise section at the

global management award ceremony sponsored by the JMAC (Japanese Management Association C onsultants).

BEXCO established a medium and long-term development strategy (VISION 2007 and VISION 2015) and had

systematically and efficiently implemented it to achieve outstanding managerial results, as well as contributing to

making Busan Asia’s No.4 and the world’s No.17 most popular host city for international conferences as of 2010.

Also, it played a huge role in attracting domestic business visitors related to the MICE industry, while it generated

a regional economic impact of 908.3 billion won to the Busan region. Therefore, in recognition of how BEXCO has

carried out its global management initiatives and has contributed to regional economic development so as to set an

example for other public enterprises, it won the grand prize in public enterprise section.

Especially, since 2009, it has successfully entered the overseas market for exhibitions (ENTECH Hanoi: Environment

and Energy Exhibition), which was another important factor in its winning the award. The CEO & President of

BEXCO, Soo-Ik Kim, focused on global management from various aspects, including making all out efforts to

globally promote BEXCO’s MICE industry and Busan’s city brand while working as the director of the UFI since

2008.

Besides this, it has actively implemented various businesses in connection with the regional characteristics of Busan,

including the yacht convention business, the academy business for overseas development of local small and medium

enterprises, and the development of special exhibitions that meet the industrial and environmental characteristics of

Busan. This has allowed BEXCO to greatly contribute to the internationalization of Busan and become a new driving

force for the region’s future.

2. BEXCO’s CEO & Presient, Soo-Ik Kim, wins the gran prize for professional management from the Korea Inustrial

Economic Association

Aside from this, on December 10, 2011, BEXCO’s CEO and President, Soo-Ik Kim, won the grand prize for

professional management from the Korea Industrial Economic Association (President: Sung-Ho Son, professor at

Donga University). This award is given to a person elected by the Korea Industrial Economic Association’s Award

Review Committee as being someone who has contributed to improving future national competitiveness and has

implemented outstanding corporate social responsibility activities, with great leadership in various fields. Mr. Kim

was selected because of the following reasons. First, he developed BEXCO into a highly recognized company that

successfully hosted many overseas exhibitions and conferences with UFI certification for the third consecutive year.

Second, he played a huge role in improving the development of the local community and enhancing its prestige

through the ripple effect of MICE hosted by BEXCO and thus contributed to making Busan a major city for

international conferences. Lastly, he implemented environmental management to preserve the environment of the

global village by reducing carbon dioxide emissions and improving fuel efficiency.

In February 2011, BEXCO held a ceremony for scholarships worth 7 million

saw the participation of about fifty people, including BEXCO’s CEO & presid

and employees; the Chairman of the Administration and Culture Comm

Council, Dong-Yoon Lee; people from the Woo2-dong Community Cente

dong-office, Pil-Rae Ha); and the recipients of scholarship and was held in

of the convention hall in BEXCO. This ceremony was for university, mid

high school students living in the Woo2-dong area and has been carried ou

total of 18 people have received the scholarship. Also, some of the money

senior citizens living alone, rehabilitation for the disabled and continuou

promised to Wolpyeong Village in Gijang-gun, which signed a one compa

agreement with BEXCO, by holding a party for the village elders.

Meanwhile, in January, the employees at BEXCO also gave donations to

society in the neighboring area, and during the Yeonpyeong Island inciden

employees sent their donations to Ju-Ho Choi, who is from Busan. BE

continue to look after and show compassion to its neighbors in need.

BEXCO wins global management award!Soo-Ik Kim, CEO & President of BEXCO,

wins the grand prize for professional management from

the Korean Industrial Economic Association

BEXCO shares its love with its neighbors!


BEXCOTOP 10 NEWS

BEXCOT

2011 SPECIAL TOP 10BEXCOwinsglobalmanagementaward!Soo-Ik Kim,CEO& Presidentof BEXCO,wins thegrandprize forprofessionalmanagementfromthe KoreanIndustrialEconomicAssociation

!

BEXCOsharesits lovewithitsneighbors!



⊙

EXHIBITION Busan International Motor Show 2012ㅣArt Show Busan 2012

HOT EXHIBITIONS

● Among the mega events hosted by BEXCO, the represent“Busan International Motor Show 2012,” will be held at BEXCO from Ma

2012. This show, which is hosted by Busan City and organized by BEXC

Automobile Manufacturers Association, Korea Automobile Importers and

Association, and the Korea Auto Industries Cooperative Association, celeb

year this year.

Under the slogan “The Voyage of the Green Car across the Ocean,” the mo

be attended by about 150 local and foreign car makers from ten countries.

to be a venue for showcasing automobiles, such as a variety of new cars

cars, including completed vehicles, commercial vehicles, special vehicles

vehicles, and parts. During the event period, there will be a car audio festiv

conferences and seminars related to automobiles, exports and consultation

well as an automobile prize lottery and an RC car racing contest.

Especially, the early opening of Haeundae Beach (June 1) and the Haeundae Sand Festival (expected to be in the first week of June), wh

2011, and the convenient transportation and lodging facilities will make the motor show a success.

www.bimos.co.kr Inquiries: BEXCO +82-51-740-7366


Busan International Motor Show 2012May 24~June 3, 2012

Art Show Busan 2012June 7~11, 2012

⊙

INSIdE BEXCO Attendancetothe 78thUFICongress2011

Exhibition Team 1 , Jong-dae Choi, General Manager

Attendance to the 78th UFI Congress 2011

On November 9~11, 2011, I participated in the 79th UFI

Congress held in Valencia, Spain, together with BEXCO’s

CEO & President Soo-Ik Kim. It was a valuable opportunity to

build a global network with many participants from all over the

world.

There were people from the exhibition industry from all around

the world at the congress, and it was held in Spain, which is

known to be a country of passion. The main purpose of

participating in the congress, which was held at the Valencia

Convention Center (Feria Valencia) was to build network of the member companies and identify the trends of the

global exhibition industry through the congress, general assembly and seminars.

BEXCO’s CEO and President Soo-Ik Kim was busy participating in the UFI’s regular general meeting, the

Asia/Pacific Chapter Meeting ,welcoming dinner banquet and congress. Especially, at the congress, there were in-

depth discussions, including a UFI business result report on financial results, the 2012 business plan, approval of

new member companies and UFI exhibitions and the results of selecting the 2012 president and new directors.

The Asia/Pacific Chapter Meeting, in which I participated, had reports made by the UFI Asia/Pacific Chapter, Mark

Cochrane. Together with the details of the activities for August~October 2011 and the 2012 activity plan, there was

another special detail.

Chen Xianjin (chairman of the Asia/Pacific Chapter, executive at SIEC Shanghai, China) reported on the

development plan for the Hongqiao Exhibition and Convention Center, which will be the largest of its kind in China.

The scale of the exhibition hall will be 500,000㎡ (400,000㎡ indoors, 100,000㎡ outdoors). The major facilities

will include a new airport and a railway connecting the airport, Shanghai and the office buildings. The scale is hugeto say the least (it is twice the size of all of the exhibition and convention centers in Korea combined).

Construction I set to be completed by 2014. As it is located near shanghai, we have to keep a close eye on the growth

and possibilities of China in this field. Also, after listening to Japan’s Yoshichika Terasawa talk about his nation’s

recovery following the tsunami and nuclear crisis, I once again realized the Japanese people’s persistence and

endurance to take one step at a time towards recovery.

At the regular general meeting held on the 10th there was a report on the latest trends in the exhibition industry. A

total of 61 exhibition halls were created between 2006 and 2010 (including those 5,000㎡ or above), and the total

exhibition area has increased by about 3,400,000㎡. Especially, the growth seen by Asia (38%) is noticeable when

compared to Europe and America showing only 7% and 5% growth, respectively. This clearly shows the dynamism

and development made by Asia.

AT the UFI Congress hel on the same ay, there were interesting sessions by scholars and experts from

around the world, including about the status of the global economy and the future direction of the exhibition industry

(Switzerland), the introduction of the UFI marketing winners (Netherlands, vnu Exhibitions), the new economic

opportunities in Central and South America (Peru), and the introduction of the winners of exhibition operations

(U.S. Freemans), which widened the understanding about the exhibition industry. Moreover, I was greatly impressed

by how the meeting culture has also developed with the active use of iPads.

From Korea, BEXCO, the Association of Korea Exhibition Industry, EXCO, COEX and other major institutions

participated. There was a separate promotional booth for Korean institutions where major exhibition promotional

materials for 2012 and introductory materials for each center were given to the participants.

Many new systems and technologies were introduced at the Congress. First, there was the POKEN electronic name

card based on social networking, meetings utilizing smartphones, a system providing the operational status of an

exhibition, a system for operating exhibitions developed by Freeman (booths, transport, utility, etc.), which were

all very interesting. In the future, BEXCO should focus on maximizing the convenience of the participants at

exhibitions and international conferences through the application of these systems. END.

In June 2012, a new moern arts festival will unveil

● Art Show Busan 2012, hosted by the organizing committee of Art Show Busan

and co-organized by BEXCO and Art Show Busan Inc, is scheduled to unveil at the

new exhibition hall of BEXCO. Busan, boasting beautiful beaches and night

sceneries, is Korea’s second largest city for cultural arts, convention and

exhibition, and various entertainments. With abundant pool of arts

collectors in Busan, Art Show Busan will host various young

Asian galleries displaying famous art works of some of the most popular artists. Art Show Busan, with

anticipated participation of over 70 galleries in Asia, is preparing for an exciting festival of

modern arts by providing various exhibition programs, awarding ceremonies

and concurrent programs where collectors and spectators can all enjoy theevent. In addition, the organizing committee is devising various programs

to set new trends in art collection and sharing those ideas.

www.artshowbusan.com Inquiries: BEXCO +82-51-740-3530




⊙

EXHIBITION NuclearEnergyKorea2012 l InternationalPackaging& EngineeringTradeShow2012

⊙

BusanInternationalPhoto, Video& BroadcastEquipmentShow2012l Offshore Korea 2012

Nuclear EnergyKorea 2012

March 19~21, 2012

EXHIBITI

Offs

Novemb

● Busan has abundant hardware and software related to video, photo and broadcast equipment, including the

‘Busan International Film Festival’, ‘Busan International Advertising Festival’ and the ‘Busan Contents Market’. Also,

due to the recent increase in leisure activities, it has become widely popular for ordinary people to purchase professional

equipment, which has resulted in an upward trend in product demand.

Therefore, in order to resolve the consumer’s thirst for the latest products and information, expand the relevant industries,

and share the knowledge on the latest trends, the Busan International Photo, Video & Broadcast Equipment Show 2012

(Phovishow 2012) will be held from October 18~21, 2012, in the new exhibition hall of BEXCO.

This exhibition will be jointly hosted by BEXCO and Yowool Media. It is expected to see the participation of 150

companies, with 250 booths, and photo equipment, video equipment, broadcast equipment and other relevant equipment

will be showcased. Through this exhibition, the participating companies and visitors will have a good

opportunity to see the latest technologies and trends at a glance.

Inquiries: BEXCO +82-51-740-7377

● Offshore Korea 2012, which is jointly hosted by the Ministry of Knowledge Economy, the Ministry of Land,

Transport and Maritime Affairs and Busan Metropolitan City and jointly organized by BEXCO and the Busan Marine

Equipment Association, will be held to promote the development of the localization of offshore plant equipment. This

issue has recently emerged as a key issue in the marine and shipbuilding industry, and the event will also encourage the

acquisition of the latest technology by hosting conferences related to core technologies and expanding the market entry

bases for local equipment companies.

This exhibition is being held under special sponsorship by Korea’s four major shipbuilders: Hyundai Heavy Industries,

Daewoo Shipbuilding & Marine Engineering, Samsung Heavy Industries, and STX Offshore & Shipbuilding. In order

to prepare for the exhibition, the “Offshore Korea Preparation Committee” was established, which consists of people

from the marine purchasing department of the four major shipbuilders and offshore plant marketing experts, and a

preparatory meeting was held in April and September of 2011.

The scale of the exhibition, which will be held in November of next year, is aimed at having a total of 300 companies

in attendance, including 250 foreign equipment companies and 50 Korean equipment companies, to set up 700 booths.

The items to be showcased will include various products related to the major facilities of offshore plants and oil drilling

technologies.

Also, during the exhibition period, conferences and seminars related to offshore plants will be held over the course of

two days. These will include fifty conferences and seminars with a total of ten themes. The major themes of the

conferences will mainly focus on the localization of equipment, including oil exploration, drilling, production facilities

and transport.

www.okkorea.org


● The Southeast area, including Busan, has a developed machinery, shipbuilding, aviation, automobile and

railway industries, which is why there is a huge demand for packaging and engineering. However, until now, there were

no large packaging and engineering exhibition; therefore, the supply could not meet the demand. To improve this sorely

lacking area would mean creating new demand and developing the related industries.

As a result, the International Packaging & Engineering Trade Show 2012, with 400 booths set up by 200 companies,

will be held. It will be hosted by BEXCO and organized by the Korea Engineering Consultants Corporation. Companies

concerned with major packaging equipment, logistics systems, and automatic systems will participate in the exhibition,

while companies from Germany, Japan, Italy and the U.S., which are the advanced countries in machinery and technology

as well as the largest suppliers, have also confirmed their participation. Also, buyers from companies related to

machinery, shipbuilding, aviation, automobiles and railways in Busan Metropolitan City, Ulsan Metropolitan City and

Gyeongsangnam-do will be invited, while foreign buyers from the largest countries by demand, China and

Japan, will also be invited.

Through this exhibition, it is expected that the industries related to

packaging and engineering in the Busan region will expand, avenue for exchanging information on new technologies and exchanging

technologies of related fields will be provided, and the international competitiveness

of the industry will be improved to result in increased exports.

www.petex.co.kr


Busan IPho

Broadcast

(PhoviOctob

NEW EXHIBITIONS

Together with the completion of its facility expansion in June 2012, BEXCO is working har to attractnew exhibitions for the new ecae.After carefully analyzing the economic conitions, inustrial characteristics an various culturalcontents of the southeast area, incluing Busan Metropolitan City, Ulsan Metropolitan City, anGyeongsangnam-o, exhibitions in four els have been selecte an preparations mae to host them.Let’s take a look at BEXCO’s new exhibitions, which are expecte to become new rising stars!

International

Packaging &Engineering TradeShow 2012 /

PETEX 2012March 21~24, 2012

● Nuclear Energy Korea 2012, which introduces the latest knowledge about the outstanding infrastructure and

advanced technology of Korea’s largest nuclear industry belt around Busan, while widely spreading the safety and

excellence of Korea’s nuclear technology, will be hosted by BEXCO on March 19 (Monday)~21 (Wednesday), 2012.

The exhibition will showcase various items, including the medical devices and advanced medical s ervices for radiation

treatment, nuclear power plant construction and the facilities related to its operation, safety and waste treatment in the

nuclear industry, and various IT technologies related to storage and transport. This will provide an opportunity to learn

about the latest technological trends and how to enter into the overseas market for large companies in nuclear

development and major nuclear power plant companies (70% are concentrated in the southeast).

Also, for participants from industry and academia, it is expected to provide a good opportunity to confirm the new

growth potential of Busan as the emerging center of nuclear power and science, including the opening of nuclear medicine

center in the southeast area and the introduction of a heavy ion medical accelerator for medical purposes.

There will be foreign companies from more than ten countries, including the U.S., Canada, Russia, Japan and China,

and about 120 companies, including Korean institutions, large companies, small and

medium sized enterprises, and hospitals related to the nuclear power industry (generation

and non-generation areas), which is expected to make it an international business

exhibition.

www.nekorea.kr


⊙

This year’s notable new exhibitions



⊙

CONVENTION The95thLionsClubsInternationalConventionBusan,Koreal 27thCongressoftheAsia-PacicAcaemyofOphthalmology l ICM2012 TheXXIMEKOWorldCongress2012, Busan l 2012 IWAWorldWaterCongressand Exhibition


⊙

⊙

⊙

●아시아

NEW CONVENTIONS

Along with large conventions like the 4th High Level Forum on Ai Effectiveness that was hoste this

year, there will be other large conventions hel at BEXCO in 2012. Let’s take a look at the large

conventions expecte to be hel at BEXCO, incluing the 95th Lions Clubs International Convention

Busan, Korea an the 2012 IWA Worl Water Congress an Exhibition.

● The XX IMEKO (International Measurement Confederation) World Congress 2012 will be held from

September 8~14, 2012, at the convention hall in BEXCO. This event is expected to draw a total of 600 participants,

including research fellows from national standards institutions, university professors and students. This convention is

hosted by the Korea Research Institute of Standards and Science (KRISS) and organized by the IMECO headquarter.

Experts in international measurement from all around the world will get together to share their opinions, visions and

achievements under the theme ‘Metrology for Green Growth’. Also, it is expected to be the venue for discussing the

latest developments made in each area of the measurement field.

● The 2012 IWA World Water Congress and Exhibition will be held from September 16~21, 2012, at BEXCO.

It is a world-renowned event that is hosted by the IWA (International Water Association) every other year. Various

participants from the industry, academia, research institutes and governments come together to discuss and share

information about the important issues and the latest technologies concerning water. Regarding the key issues, there

will be an opportunity to have heated discussions. IWA has 10,000 members from about 80 countries, with about 400

affiliated organizations. About 4,500 participants from 130 countries are expected to visit BEXCO for this “Water

Festival”.

2012

Water Co

Septemb

● The 95th Lions Clubs International Convention Busan, Korea, which will be held from

June 18~26, 2012, is a large convention with a total of 50,000 participants, if you add the 30,000

domestic participants to the 20,000 participants from 206 countries. Also, during this period, various

events, including an international council, seminars, international parade, and other cultural events

will be held. Busan’s city brand image is expected to be greatly improved. Also, the Busan

Development Institute predicts that the 95th Lions Clubs International Convention Busan, Korea, will have see regional

economic production inducement of 174.6 billion won and job creation inducement of 4,288 persons. It will be the first

large convention to be held at BEXCO following the completion of its facility expansion.

27th Congress of theAsia-PacificAcademy of OphthalmologyApril 13~16, 2012

● The 27th Congress of the Asia-Pacific Academy of Ophthalmology will be held from April 13~16, 2012,

at BEXCO. This event is a large ophthalmology academic

conference hosted by the Asia-Pacific Academy of

Ophthalmology and the Korean Ophthalmological Society.

For this conference, it is expected that about 6,000 people,

including ophthalmologists, executives and employees of

foreign pharmaceutical and machinery companies, relevant

associations and research institutions, from 80 countries, will

participate. There are discussions of holding the opening

ceremony of the conference in BEXCO’s auditorium, which

boasts the latest advances related to conferences and is expected to further increase the utilization of BEXCO’s

auditorium.

ICM 2012(InternationalConference onMagnetism)July 8~13, 2012

● The ICM 2012 (International Conference on Magnetism) will be held from July 8~13, 2012, at BEXCO.

This event is the largest academic conference for magnetism and is held every three years. The IUPAP (International

Union of Pure and Applied Physics) hosts this conference, which has about 2,000 prestigious people in magnetism, from

sixty countries, participating. The IT consists of the general assembly, six detailed sessions, booth exhibitions

and the dinner banquet. The Asian, American and European continents take turns hosting the

ICM and the two Nobel Prize winners from France and Germany will give the keynote

lectures. Especially, among the foreign participants, more than 800 Japanese scholars

will participate, which will show Japan’s strength in magnetism. Magnetism is an

academic field with a huge ripple effect, including across the medical, biology,

electronic, machinery, sensor, computer, semiconductor and vacuum industries, and

it is expected to contribute to Busan’s industrial and academic growth in this field.

Expectations are high in the academic and industrial circles.

The 95th LionsClubs InternationalConvention Busan,KoreaJune 18~26, 2012

The XWor

2Septem



●Welcome to BEXCO. What brought you to participate in this forum?

Yes, it’s nice to meet you. I am currently working in an aid development organization called KoFID (Korea Civil

Society Forum on International Development Cooperation), and I am here regarding what I do there.

(Editor’s note: KoFID-Korea Civil Society Forum on International Development Cooperation: in order to improve the

effectiveness of international development cooperation and overseas aid, it was established in 2010 through the civic

group network in Korea. The IT monitors the Korean Government’s ODA (Official Development Assistance) policy

and proposes aid and development policies based on universal values by strengthening the capacity of Korea’s civil

society.)

●●What meaning o you think the 4th High Level Forum on Ai E ffectiveness conveys?

First, it is offers a change in how aid is viewed. Before, the important issue was looking at aid from the position of the

person providing the aid. Did the money we gave get delivered properly and handled transparently? But now, from the

position of the person receiving the aid, we ask if the foundation has been provided to make new developments. I think

there has been a huge shift in the paradigm so that we question whether there has been continuous change made through

the aid and whether the quality of life has actually improved. The perspective has changed from the person giving the

aid to the person receiving the aid.

Second, development aid, in the past, was conducted between the donor and recipient countries. This meant that the

channel was unified, but now NGO, civic groups and major companies from various countries participate. In other

words, compared to before, there are more entities and as there is more diversity, there are lots of discussions involving

diverse voices and opinions. Moreover, not just between advanced countries and underdeveloped countries, but

more diverse countries are now participating, including the BRIC countries, which has completely changed

the depth and length of the discussions. Personally, I think the name Busan, where the forum was

held, will be remembered forever as long as the issue of development aid continues. This forum will

be remembered for a long time.

●●●Recently, ue to the European economic crisis an the owngraing of the U.S.’ creit

rating, there has been a global economic crisis. At a time like this, what are your thoughts on

evelopment ai?

First, I don’t think the development aid we are giving is just charity for a poor country. It is

an investment made for the future. If we can resolve the fundamental problems that are

suffered by the least-developed countries, then we can save the resources that otherwise

would have to be plowed into them. If the poor countries have their own ability to survive

and the required infrastructure, it will be possible to redistribute the resources efficiently

and fundamentally it will bring about a developed future more quickly. As mentioned

by the UN Secretary-General, Ki-Moon Ban and the OECD Secretary-General, Angel

Gurria, just because there is global crisis we shouldn’t stop here. Instead of just allowing

⊙

INTERVIEW Advisorto theKoreaInternationalCooperationAgency Bi-YaHan


Avisor to the Korea International Cooperation Agency

Bi-Ya Han

the least-developed countries to avoid simple crises, we should think about

how we can provide appropriate support for what is most needed by them.

●●●●Is this your rst time here at BEXCO? do you think it has the

infrastructure to hol international conferences? Is there any room for

improvement?

This isn’t my first time here at BEXCO, but it is the longest I have stayed here.

I’ve been to many international conferences all over the world, and the

infrastructure that BEXCO has is by far the best. Also, the employees are very

kind and left a good impression. If you go to international conferences, you

tend to be nervous in an unfamiliar place, and if the employees are unpleasant,

you get stressed and the proceedings feel too business-like. It also lowers the work efficiency. How

preparation group, the employees here at BEXCO always meet the participants with a smile. This mak

Also, since it is next to Haeundae, I can take a rest while going back and forth. I’ve heard there are lo

conferences held here at BEXCO, and I was happy to stay here to see it meet its expectations. I’ve also

the auditorium and new exhibition hall will open, and I look forward to coming again. I haven’t found

are lacking, but if I remember anything I will give you a call (laugh).

●●●●●Recently, young people have ha lots to worry about. Regaring this forum is there any

to give to Korean young people?

I know how difficult the youngsters are finding life these days. However, I think that they should think

when they are going up the uphill. When going up a hill, the legs get stronger and the lungs get wider

when one can get stronger. Also, many young people face failure after going through many challenges

their actions are at all worthwhile. However, I think that the bigger a building is then the stronger the ba

to be. they should think of the present time as a process of becoming a bigger and stronger person.

Regarding the forum, I think more young people should come and work in this field. Korea is in a great

this area. It is a country that received aid but turned in to a country that gives aid. We s hould all feel

Korea, as a nation, lies somewhere between advanced countries and developing countries and between

With a wider perspective, Korean youngsters should keep in mind they are a Korean as well as a globa

they should worry about global issues and propose good ideas. Korea has abundant human resources wh

duties. I have high expectations for young Koreans.

Interview epilogue: After nishing the short interview with Ms. Han, I was absorbe by

an positive aura coming out of her. When talking about young Koreans with regars t

change from a recipient to a onor country, she smile an sai that this is such a won

thing. When I saw her shining smile I saw how it mirrore the slogan of the forum “Buili

Partnershi p for Effective Ai.”I thanke her for the inter view an gave her a small orge

music ‘Arirang’. I will never forget how please she was an what she sai. “It will be a g

a foreigner.”I sincerely hope great achievements an happiness meet her passion an

future. En. Interviewer : Jae-Hoon, Seol(BEXCO P.R. Team)

during the 4th High Level Forum on Ai Effectiveness hel at BEXO, in Busan, which presente

a new paraigm for ai evelopment an saw the participation of about 3,300 governmentalrepresentatives, NGO an civic groups, we met with Bi-Ya Han who is famous in various areas.



SCHEDULE

Perio Exhibition Organizer

⊙

SCHEdULE MainEventsScheule

EXHIBITION


✽ Theabovescheulemaychange.

01.06~01.08 Wedding Fair 2012 Dreamkorea. Inc., LTD

02.02~02.05 Kids Education Fair 2012 Korex. Inc., LTD

02.24~02.26 Wedding Fair 2012 Dreamkorea. Inc., LTD

03.19~03.21 Nuclear Energy Korea 2012 BEXCO

0 3.21 ~0 3.24 Int erna ti onal Packag ing & Engi neer ing T rade Show 2 01 2 BEXCO

03.29~04.01 U rban Agr ic ulture Exhibition in Busan 2012 Busa n Metropolitan City

03.29~04.01 Busan Housing Interior Exhibition 2012 Messe Korea

03.29~04.01 I nte rnational He alth-c are & Medica l Expo 2012 Mes se Korea

04.05~04.05 Korea Study Abroad & Emigration Fair 2012 Korea Trade Fairs Ltd.

04.05~04.08 KOREA GREEN ENERGY FESTIVAL 2012 Energy EconomicsNews

04.19~04.21 The 12th New Business Items & Franchise Show Busan 2012 Sunin Communi ty

05.10~05.12 International Busan Contents Market 2012 BCM Committee

05.11~05.13 Busan Int’l Golf Expo 2012 Seoulmesse Ltd.

05.24~06.03 Busan International Motor Show 2012 Busan Metropolitan City

06.07~06.10 Busan International Baby Fair 2012 Dream Korea Co.,Ltd.

06.07~06.11 Art Show Busan 2012 Art Busan

06.14~06.16 Busan International Senior Expo 2012 BEXCO

06.14~06.16 Franchise-New Business Busan Internat ional Expo 2012 The Busan Chamber o f Commerce & Indust ry

06.14~06.17 Busan International Food Expo 2012 Korea Industrial Marketing Institute

07.06~07.08 Wedding Fair 2012 Dream Korea Co.,Ltd.

08.24~08.26 Wedding Fair 2012 Dream Korea Co.,Ltd.

09.06~09.08 2012 IT EXPO BUSAN BEXCO09.07~09.09 Busan Franchise Expo 2012 Busan Economic Promotion Agency

09.07~09.10 Busan International Travel Fair 2012 Busan Tourism Association

09.08~09.08 Japan Education Fair Korean japanese association

09.13~09.16 Busan KyungHyangHousing Fair 2012 Esang Networks

09.17~09.20 Environment & Energy Tech 2012 BEXCO

09.20~09.23 The 4th Cafe Bakery Show 2012 Dreamkorea. Inc., LTD

10.08~10.11 Asian Film Market 2012 BIFF

10.09~10.09 Korea Study Abroad & Emigration Fair 2012 Korea Trade Fairs Ltd.

10.11~10.13 Busa n Inter national Textile & Fashion Show 2012 BEXCO

10.11~10.13 Busan International Smart Shoe & Parts Fair 2012 Busan Economic Promotion Agency Footwear Industrial Promotion Center

10.11~10.14 Busa n Inter national Gift & Promotion Fair 2012 Mes se Korea

10.18~10.21 Busan Baby & Kids Fair 2012 Korea Int'l Exhibition Co.,LTD

10.18~10.21 Busan Internat ional Photo and Video Broadcast Show 2012 BEXCO

10.18~10.20 Busan Invention New Techno logy Foundation Exhibit ion 2012 BEXCO

10.25~10.28 Busan International Food Expo 2012 KRA BUSAN

10.25~10.28 Busan Organic Expo 2012 Messe Korea

10.25~10.28 Busan International Tea & Craft Fair 2012 Messe Korea

11.08~11.11 G-star 2012 KOCCA

11.14~11.16 Offshore Korea 2012 BEXCO

11.15~11.17 International Welding,Cutting&Laser Equipments Exhibition Busan Korea BEXCO

11.15~11.17 Busa n Inter national Sea food & Fishe ries Expo 2012 BEXCO



SCHEDULE

Perio Convention Organizer

1.11~1.13 2012HerbalifeSpectacular Herbalife Korea

2.12~2.14 2012The1stAsianRotocraftForumanExhibition(ARF2012) ARF2012Int'lExecutiveCommittee

3.18~3.22 PacicBasinNuclearConference KoreaAtomicInustrial Forum

4.13~4.16 27thCongressoftheAsia-PacicAcaemyofOphthalmology TheKoreanOphothalmologicalSociety

5.11~12 SpringConferenceofKoreanAcaemyofRehabilitationMeicine KoreanAcaemyofRehabilitationMeicine

5. 14~5.1 6 As ia -Pa ci cConference for frac ture & Str en gt h Th eKorean Soci ety of Mechan ic al Eng in eer s

5.16~18 20124thKorea-China-JapanMinisterialConferenceonTransportanLogistics MinistryofLan,TransportanMaritimeAffairs6.18~6.22 The95thLionsClubsInt'lConventionBusan,Korea(dGESeminar) The95thLionsClubsINT'LConventionHostCommittee

6.23~6.26 The95thLionsClubsInt'lConventionBusan,Korea(Int'lShow&PlenarySession) The95thLions ClubsINT'LConventionHostCommittee

6.27~ 29 2012IntlResue archinMicrobiology&Biote chnology The Kore anSocie tyofMicrobiology&Biote chnology

7.2~7.6 OECC2012(TheOptoelectronicsanCommunicationsConference) OpticalSocietyofKorea

7.8~7.13 ICM 2012 (International Conference on Magnetism) The Korean Physical Society

8.26~8.30 IUMRS-ICA2012 Materials Research SocietyofKorea

9.6~9.7 2012MdRTKOREAANNUALMEETING MdRT Korea

9.8~9.14 IMEKOWorl Congress 2012 Busan Korea Research Institute of Stanars an Science

9.16~9.21 2012 IWA (Worl Water Congress an Exhibition) International Water Association

10.17~10.19 2012The110thMeetinganExhibitionofTheKoreanChemicalSociety TheKoreanChemicalSociety

10.29~10.31 digital ShipKorea 2012 digital ShipLt

11.17~11.18 2012SEAFEX(SouthEastdentalAcaemicFestival&ExhibitioninBusan) BusandentalAssociation

⊙

SCHEdULE MainEventsScheule

⊙

HOTEL

HOCONVENTION

✽ 상기일정은 주최자의 사정에 따라 변경 가능합니다. Vol.452011-Winter (PublisheQuarterly) Publisher Soo-ik Kim Editor Jong-hoon Jung, Jae-hoon, Seol E.mail [email protected]

Publication BEXCO55 APEC-ro, Haeunae-gu, Busan, KOREA612-704 I Tel. +82-51-740-7300 Fax. +82-51-740-7320 Design : dongaTG+82-51-468-7277

Novotel Ambassador Busan

Modern business and resort facilities provide most

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• 326 Guestrooms(Suites, deluxe) with two

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•Restaurants–Ventanas,SeascapesBuffet,Chopsticks& Pizza

• Bar – Piano Lounge bar ‘Le Bouchon’

• Service – Baby sitting service, Rent-a-car &Limousine service

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www.novotelbusan.com

Busan Lotte Hotelwww.lottehotelbusan.com

We assure you of a Wonderfultime in BusanBusanLotteHotelisthe biggestbusiness

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Offering760luxuryrooms,ClubFloors&

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Haeundae Centum Hotelwww.centumhotel.co.kr

Optimal location for Conventionparticipants withNew Facilities.•5 minuteswalkfromBEXCO,2 minuteswalk

frommetro.

•BranNewResiencehotelwith543Guest

Roomsincluing86 Suiterooms

•Simplekitchenunitbuiltintheroom(more

thanResience roomtype), Full home

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The First Serviced ResidenceHotel in Busan•30th Floor-The highestoorinHaeunae

•416 guestRoom(278 StanarRooms&

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•desktop anHi-speeinternet accessall

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•Iniviual Controlle Air-conitioning &

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Haeundae Grand Hotelwww.granhotel.com

Main venue for internationalevents, Haeundae Grand Hotel•BusanInternational FilmFestival MainVenueHotel&StarHouse

•BusanInternationalAdSTARSMainHotel•BusanInternationaldanceFestivalMainHotel•BusanInternationalShortFilmFestivalMainHotel• Honorarygeneralmanager:MovieActorJangong-gun•320rooms(PresientialSuite/RoyalSuite/ GranSuite/BeachGranetc,)

•Haeunae,theprieofproviingthebesttasteof restaurant

TiffanyBuffet Restaurant / Marlisung- Chineserestaurant/First Club- traitionalwestern foorestaurant&barFavian-pubbar/deli-bakeryshop/Lobbylounge-Pearl/Cigarbar -Camelot

•Thebestanlargestscalebanquethallofbusan&specialize services provieby entertainingeventsexpertsGranBall Room/ ConventionHall/ SkyHall/EmeralHall/ TerraceHall/ CentralHall/ EastHall /WestHall/ SouthHall•Largeswimmingpool- GranPool/ Inoorgolf practicerange-Eagle/ GranHealth

•Capacityto hol 1,000 vehicles at oncebothoutoorsan inoor/ Separateoutoorparkinglotforfemalecustomersanlargevehicles

•UniqueJumpTheatreofBusan

▶Inquiries : +82-51-740-0114

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•6 Restaurant

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▶Inquiries :

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BEXCO NEWS (Winter 2011 VOL.45)

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Transcript of BEXCO NEWS (Winter 2011 VOL.45)