Beverly Shepard Portfolio of Work

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Beverly R. Shepard Award-winning marketer. Experienced in promotions, brand management, event planning, fundraising, copywriting and copyediting. Journalism and law degrees. Please enjoy these samples. I look forward to sharing additional aspects of my work with you and to discussing how I may help you meet and exceed your goals. 757.406.4659 (cell) 757.471.1436 (home) 757.446.2449 (work) [email protected]

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Enjoy a sample of my work, including an award-winning campaign on multiple platforms - print, online, outdoor, television and radio. You will find me a versatle marketer. See a variety of collateral, including stationery and brochures. A product launch - a branded coffee sold to benefit underprivileged children - is but one of my innovative ideas. Also, honors and awards as well as volunteer work - some of which involved celebrities you will recognize!

Transcript of Beverly Shepard Portfolio of Work

Page 1: Beverly   Shepard   Portfolio of Work

Beverly R. Shepard

Award-winning marketer. Experienced in promotions, brand management, event planning, fundraising, copywriting and copyediting. Journalism and law degrees.

Please enjoy these samples.I look forward to sharing additional aspects of my work with you and to discussing how I may help you meet and exceed your goals.

757.406.4659 (cell)757.471.1436 (home)757.446.2449 (work)[email protected]

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Readelicious Campaign“A Redesign So Good You Can Almost Taste It”Beverly Shepard, Creative DirectorThis marketing campaign, launched in 2007, won first place in its category in the state of Virginia. (Awarded 2008, Virginia Press Association.) Radio and television commercials are available for viewing, upon request.

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Company-wide Branding CampaignBeverly Shepard, Concept ProposalBeverly Shepard, Creative DirectorThe concept was approved by Publisher Maurice Jones and was activated for more than 1,600 employees in approximately 10 company offices.

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The Joy Fund Campaign

PAGE 8 | THE VIRGINIAN-PILOT | 11.15.07 | Thursday News |

C A L I F O R N I A

Navigation equipment is focus of spill investigationBy Scott LindlawThe Associated Press

OAKLAND, CALIF.

Something didn’t seem right to ship pilot John Cota when he inspected the bridge of the freighter Cosco Busan at dawn.

The ship gleamed with state-of-the-art electronic charting equipment and two radar dis-plays that penetrated fog and darkness, but these vital instru-ments seemed out of whack, he told investigators. According to Cota, he grumbled to the ship’s captain, but the captain’s replies reassured him enough that Cota guided the vessel out of its berth at the port of Oakland.

But as the 901-foot ship slipped into a bank of fog, the radar conked out, and the confusion over the electronic charts resurfaced at a critical moment, according to Cota’s ac-count. Catastrophe struck mo-ments later.

The instruments are emerg-ing as focal points as the Nation-al Transportation Safety Board examines what caused the ship to sideswipe the San Francisco-Oakland Bay Bridge last week, opening a gouge in its hull and dumping 58,000 gallons of sludge-like bunker fuel into the San Francisco Bay.

This week, the Coast Guard ruled out mechanical failure, pointing to human error, in-cluding “bridge-management issues” among a crew that was new to the ship.

But the NTSB, which took over the safety aspect of the accident, re-interviewed wit-nesses and participants under oath and is studying the possi-bility of equipment problems, board member Debbie Hers-man said.

One of the board’s first tasks was to re-interview Cota, among the most experienced of the sea-men who guide ships through the bay. After lengthy sessions with Coast Guard investiga-tors, he was questioned again for about three hours this week by the NTSB.

Cota has not spoken publicly since the accident, which killed hundreds of birds and forced the closing of beaches throughout the area. But in news briefings and in interviews , the NTSB provided many details of the pilot’s account.

The NTSB emphasized that Cota’s account represents just one side of the story, and it is trying to verify his version of events with other witnesses, re-cords and other evidence.

For instance, the NTSB brought in a private expert to analyze the radar and electronic charting devices, Hersman said. That analysis found no problems with the instruments, she said Wednesday.

NTSB experts are also ana-lyzing the ship’s voyage data recorder, which captured ra-dio transmissions and radar images that could validate Co-ta’s account.

In other developments:� The Coast Guard has re-

placed the officer overseeing the response to the spill, Capt. William Uberti. The agency has been criticized for allow-ing a lapse of several hours be-tween when officials knew the spill was 58,000 gallons – not 140 gallons as initially report-ed – and when that information was made public.

� Members of the Chinese crew have hired lawyers and are refusing to speak with in-vestigators.

� The Coast Guard revealed Wednesday that some of the drug and alcohol tests taken by crew members were con-ducted outside the legal time limits. Federal law requires all crew members to be tested for alcohol within two hours of an incident and for drugs within 32 hours. Cota was tested within the legal time frames for drugs and alcohol and tested negative, Rear Adm. Craig Bone said.

NOAH BERGER | THE ASSOCIATED PRESS

backgroundR adar instruments are emerging as focal points as the National Transportation Safety Board examines what caused the ship to sideswipe the San Francisco-Oakland Bay Bridge last week, opening a gouge in the ship’s hull, seen above, and dumping 58,000 gallons of sludge-like bunker fuel into San Francisco Bay.

Their happy holidays are in your hands.

W hen you give to The Virginian-Pilot Joy Fund, you’re making sure needy children in Hampton Roads will share in the spirit of the holidays. Every penny you give goes directly toward buying toys for youngsters who might otherwise go without.

Please give generously for the children, because their holiday joy is in your hands.

To donate, go to www.thejoyfund.org

HERE’S MY CONTRIBUTION TO THE JOY FUND Name_______________________________________________________________________________Address_____________________________________________________________________________City________________________________________________ State________Zip__________________Email*______________________________________________________________________________Phone Number**_______________________________________________________________________Enclosed is my tax-deductible gift of:________________________Payable by check, money order or credit card: Circle One: Visa MasterCard Discover AmEx Card Number__________________________________________________________________________Name on card_____________________________________________________________ Exp.date______Please list my contribution in The Pilot this way: (eg: In honor of…, With love from…,)___________________________________________________________________________________Mail to: The Virginian-Pilot Joy Fund, P.O. Box 2136, Norfolk, VA 23501*I give The Virginian-Pilot Joy Fund permission to email me about upcoming Joy Fund events and promotions.**You will only be called if there is a concern about your donation.

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Beverly ShepardCreative Director, 2007This Virginian-Pilot charity, established in 1934, provides toys for underprivileged children. More than $200,000 is raised annually for this program.

2007 Campaign

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The Joy Fund CampaignBeverly ShepardArt Director, Copywriter, Copyeditor, 2008This Virginian-Pilot charity, established in 1934, provides toys for underprivileged children. More than $200,000 is raised annually for this program.

2008 Campaign

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Conventions, Elections 2008 Beverly ShepardCreative Director, Copywriter, Copyeditor (for the newspaper’s promotional initiatives) Democratic and Republican conventions and elections, 2008

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PAGE 6 | THE VIRGINIAN-PILOT | 12.30.07 | Sunday Classifi eds |

The Choice Is Yours. Own Your Career.

From training opportunities and job fairs, to the most local jobs and the best

employers in Hampton Roads, CareerConnection is the leading

Hampton Roads employment resource. Take charge of your career today!

*Past week usage. Scarborough R1 2007

THREE OUT OF FOUR LOCAL JOB SEEKERS DEPEND ON US!*

Are you putting your career fi rst

in 2008?

The most local jobs. The best employers in Hampton Roads. Daily in The Virginian-Pilot and at HamptonRoads.com

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CareerConnectionBeverly Shepard, copywriter and art director for the CareerConnection holiday campaign. In addition, throughout the year, I served as CareerConnection brand liaison. CareerConnection is a regional print and online employment resource.

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Cinema Promotional Display

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Cinema Promotional Display

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Promotional Collateral

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Mall Display

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Outdoor

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Digital Billboards

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E-mail blasts