Bev Mitchell - BFFFbfff.co.uk/wp-content/uploads/2018/03/FINAL-BFFF-220218-Bev-Mitchell.pdf ·...
16
Bev Mitchell Trading Director, Frozen Food Driving Growth by Driving Difference…
Transcript of Bev Mitchell - BFFFbfff.co.uk/wp-content/uploads/2018/03/FINAL-BFFF-220218-Bev-Mitchell.pdf ·...
Bev Mitchell Trading Director, Frozen Food
Driving Growth by Driving Difference…
Frozen food is our Difference….
Our one true competitive advantage in a crowded and competitive market…
How do we drive difference?
•Our exclusive partnerships
•Continuing the ‘Power of Frozen’
•Making Frozen Retail look good
•Our award-winning Online channel
‘Only at Iceland’…
‘Because it’s frozen’…..
Frozen v Fresh…a Crusade!
‘Have you got the Power of Frozen?’
1st to Market with Different Products
Modernising our Shops
Making (Frozen) Retail look good
Making Frozen Retail look good
…..Different again
Award-Winning Online Business
Best Online
Supermarket
Customer Voted
January 2017
Online
Supermarket
of the Year
June 2017
Reader
Recommended
July 2017
Best Online Supermarket
September 2017
12 months on….Online update
✓ Partnering with Brands
✓ Online Exclusive Deals
✓ Higher trading rate
✓ Streamlined Processes
✓ Customer-centric approach
Driving Growth by Driving Difference
- Sir Malcolm Walker
Or…
