BETWEEN 'X' & 'Y' IS YOUR MOUNTAIN TO OWNBETWEEN 'X' & 'Y' IS YOUR MOUNTAIN TO OWNHOW TO FIND THE ABSOLUTE PERFECT NICHE FOR YOUR BUSINESS

10 ,000 HOURS TO BECOME A MASTER?

It has often been claimed that to become truly great - a master of something - you must spend around 10,000 hours in practise… Then you will become a master.

There is certainly no denying that some of the world’s greatest athletes honed their skills through many, many years of dedication.

I M A G E - F O R B E S

I M A G E - P L AY B U Z Z

Tiger Woods

Michael Jordan

1 3 . 7 Y E A R S T O B E C O M E A G O L F MASTER? NO THANKS!

So according to this really nifty website that I found (www.10000hourscalculator.com) if I want to become a golf master, and it takes 10,000 hours to master something - I would need to practice for 2 hours a day, every-single-day for 13.7 years, before I can claim the 10,000 hour 'Master' title.

SO… I DON’T REALLY HAVE 13 .7 YEARS TO WORK OUT MY LIFE…

No need to panic.

We have a solution.

According to Occam’s Razor, "Entities must not be multiplied beyond necessity."

Put more plainly, "The simplest answer is usually correct."

T O S I M P L I F Y - 1 0 , 0 0 0 I S J U S T 100 X 100

Often, the best way to tackle a large project, is to break it down into more easily digested 'bite-sized pieces'.

So if we break 10,000 down into 100 time by 100, suddenly it seems WAY less daunting.

Just to be clear, this is what 10,000 looks like

compared to 100.

THE POWER OF M AT H E M AT I C S

The square root of 10,000 is 100.

That is to say, 100 times by 100 gives you 10,000 as its answer.

This is of course still a huge amount of work…

So let’s look at this from a different angle

C R O S S - S E C T I O N OF TWO PATHWAYS

What if we took two paths - one his your career skills, the other is your hobby/passion - overlaid them at an angle, and looked at the intersection?

So instead of trying to be a 10,000 hour master of one thing - you are the master of a much more detail niche.

Path

X

Path Y

SweetSpot

Path X - Career SkillsPath Y - Hobby or passion

F O R E X A M P L E

Korean speaking tour guide

Luxury Golf Tours For Korean Women

Lover of all things 'cowboy’ related

Bespoke Websites for Equine Industry

Websitedesigner

Back-packed through 32 countries

Social Media Consultant for

Tourism Industry

Social media addict

Path YHobby or Passion

Path X Career Skills

Your Mountain

Female golfer

"LOVE ME OR HATE ME… JUST DON’T IGNORE ME!"

A common marketing tactic is to create a 'polarising' campaign that is created to cause a division. This sort of campaign is designed to solidify those who love you, and cut off those who will probably never buy for you anyway.

How do you think Trump got in?

I M A G E - W I K I P E D I A

Half the country can’t stand him, the other half are so swayed by his very polarising personality, that he now resides in the White House.

D O N ’ T J U S T B E N I C H E , B E ' U LT R A N I C H E '

Let’s take the website industry as a further example.If I just made websites for anyone who wanted one… Thats a BIG niche, and it might be hard to find loyal clients.But what if I ONLY did websites for fitness gyms? What if I become 'THE' go-to guy for gym owner who need a website?

PersonalHobbies

Tourism

Hospitality

Entertainment

Sports

Small Business

Proffesional

People Who Need A New Website

THAT’S HOW YOU BECOME THE KING OF YOUR OWN MOUNTAIN

Just to be transparent, when I use the idea of becoming 'King of your Mountain' - this is not my idea…Sam Ovens, a New Zealand born Entrepreneur, was the man who taught me this lesson.I am merely passing on the thoughts of another.

CREDIT WHERE CREDIT I S DUE

TAKING IT TO HEART

So it was that a few years back, when I started a digital marketing agency, I spent the first few months struggling to find my identity.

I offered a whole bunch of services (many of which I didn’t like doing) to almost anyone who would take them.

I tried helping dentist, lawyers, financial planners and even plastic surgeons.

GeneralistTrying to do a little bit of everything for any sort of client, in any industry.

TAKING IT TO HEART -pt.2

That was about the time I read Sam’s article about creating your own mountain to become king of.

I thought about my passion for travel/tourism and my desire to truly help people.

So now - I offer PPC for Tour Operators.

And that is all I do.

SpecialistDoing just one specific thing, for one very specific type of client.

O W N I N G O U R M O U N TA I N

PPC for Tour OperatorsThis is our mountain.

We may not be the best digital marketers in the world.

And we may not be the best tourism consultants in the world.

But our goal is to be the best at 'PPC for Tour Operators' in the world.

SO WHAT WILL YOUR MOUNTAIN BE?