Betting Solutions Brochure

Everything needed for creating and managing your sports betting offer

Betting Solutions

Betting Solutions

Everything needed for creating and managing your sports betting offer

Each day bookmakers offer thousands of pre-match and live betting markets on sporting events around the world. The collection and updating of such sports data and odds requires a vast amount of resources and a substantial financial investment. For that reason, bookmakers need to externalise labour-intensive tasks and increase efficiency by automating processes in a cost-effective manner.

At Betradar, we help bookmakers succeed in an increasingly competitive market while reducing operational costs and the risk of running their own labour intensive in-house operation. Furthermore, our Betting Solutions can be tailored for all types of businesses – from small retail outlets to large online operations. Best of all, Betradar’s ‘Managed Trading Services’ product enables you to completely or partly outsource your trading. From providing the fixtures to compiling the odds, monitoring the liabilities to confirming the results – everything is conducted by Betradar’s highly experienced and committed trading teams.

PRODUCT HIGHLIGHTS

➔ Automate your business and increase your turnover and profitability with Betradar’s highly competitive Betting Solutions

➔ Full service portfolio from a single source for an easy launch or extension of all your pre-match and live betting offers

➔ Unique bookmaker system to manage your vast sports betting offer

➔ All data produced in-house and supervised by our experienced quality team

➔ 24/7/365 support guaranteeing the highest quality and security standards

Contents 02Pre-Match Betting 04Life Cycle of Odds 04

Event Creation (Fixtures) 06

Odds Suggestions 06

Trading Tools (Monitoring) 07

Resulting 08

Live Betting 08Live Betting Solutions 08

Live Data 10

Live Odds 11

BetPal 14

Live Monitoring 15

Additional Services 16Managed Trading Services 16

Live Channel 18

eSports 20

World Number Services 22

NBA Live Channel Trader 24

Odds Creator 24

Betradar Ctrl 25

Unified Odds Feed 25

Player Props 26

Mythical Sports / Strike Zone 27

Premium Cricket 28

Indian Horse Racing 29

2 / Betting Solutions 3

Fixtures, odds and results – every sportsbook depends on the accuracy of this information and demands correct statistics.

It is the challenge of every bookmaker to deliver relevant information and there is far more to it than just Team A versus Team B at 3pm, with a 1-0 scoreline. From creating the fixture to adding odds, monitoring the odds movements to confirming the final result – all important match details need to be managed closely and efficiently. The modern-day market demands 100 per cent accuracy and therefore requires many resources. Today, Betradar employs an experienced team of over 190 people for its Life Cycle of Odds services, providing clients with the best quality service. We can help you automate your processes in a cost-effective manner.

TRADING TOOLS (MONITORING)This service monitors odds and starting times for almost all bookmakers around the globe. Several modules enable you to track over seven million odds updates every two minutes and 30,000+ fixtures for more than 50 sports. With Trading Tools you receive a sophisticated, real-time risk management and market monitoring tool with automated alerts for your betting offers. The additional American Monitoring service has been designed to extend Betradar’s monitoring services into the growing US Sports marketplace.

RESULTINGResulting includes fast and verified results and outcomes across all offered matches and bet types. This service covers 100+ countries and over 3,400 competitions with more than 330,000 final results per year to directly settle your bets. Included are basic results like half-time/full-time, as well as specific details such as minutes of goals, goal scorers, cards, etc. Result comparison is a fully automated function for comparing your own results to the Betradar results database. Thanks to the automated alert system, wrong results are now a thing of the past. Betradar’s Resulting service is available via the Betradar interface, e-mail, and as an XML feed for direct integration.

Get a free test account now and experience the benefits during a two-week free trial period: [email protected]

EVENT CREATION Event Creation is the basis for any successful bookmaking business. We deliver constantly verified and updated fixtures, starting times and background information on more than 50 sports around the world to ensure you can create your own betting offers. In addition to correct fixture times, accurate team and player news is provided to help bookmakers decide how to best manage risk. Betradar’s in-house operations are accompanied by an established worldwide network of data journalists and freelancers who help improve the service and guarantee the highest quality possible. This professional network plays a vital role in Betradar’s Event Creation. For soccer alone, we provide 550 leagues and tournaments.

At the heart of Betradar’s powerful Betting Solutions is the company’s bookmaker system, which provides the foundation for our clients’ betting businesses.

ODDS SUGGESTIONSOdds Suggestions from Betradar contains match bets like 1-X-2 and a large number of additional bet types including Totals, Handicap, Correct Score, First Goal Scorer and many more. Manually traded odds for more than 300 unique bet types are provided and continually updated by our experienced team of professionals, including all relevant match, goal, player, corner and booking-related bets. Starting odds and odds changes for all events are delivered with our Event Creation (Fixtures) product. Additionally, the odds calculation web service Odds Creator enables you to calculate a number of different pre-match special odds types based on pre-defined input parameters such as 1-X-2 and Totals odds.

BENEFIT FROM THE WORLD’S LARGEST SPORTS DATABASE

Life Cycle of OddsAutomate your business in a cost-effective manner


Life Cycle of Odds

EVENT CREATION ➔ No more manual work setting up markets

➔ All data created, verified and supervised in real-time, 24/7/365 by our dedicated team

➔ High update frequency with continuous fixture checks and fixture change alerts

➔ Valuable information such as worldwide player transfer information, match related news, injury and suspension information

➔ Quality assurance with the highest security standards

ODDS SUGGESTIONS ➔ Odds suggestions are provided 24/7 and up to

three weeks in advance with real-time updates

➔ All odds are compiled in-house by our experienced bookmakers

➔ Numerous configuration options, including margin setting

➔ Constant updates avoid arbitrage situations (sure bets) and allow direct use for end customer business

TRADING TOOLS (MONITORING) ➔ Your odds and closing times are compared to

the entire betting market to minimise errors

➔ Fully customisable interface for alerts, markets, sports and other relevant parameters

➔ Comprehensive alert system, including detection of wrong results, open bets on matches already started, differences in odds and fixtures, sure bets, removed offers from other bookmakers, and many more

➔ Additional American Monitoring Service covers American football, basketball, baseball and ice hockey matches played in the US and Canada

RESULTING ➔ Accurate and rapid final results provided

for over 50 different sports

➔ Automated and immediate payouts possible

➔ Valuable information, such as lineups, substitutions, half-time/full-time results, overtime results, penalty results, single period results, detailed goal information, card information

➔ Result comparison: a fully automated function for comparing your own results to the Betradar results databaseFOR DETAILS PLEASE DOWNLOAD OUR PRE-MATCH

ODDS SUGGESTIONS MENU FROM BETRADAR.COM.


Live Betting Solutions

Betradar offers the most comprehensive and reliable Live Betting Services in the market, covering almost 200,000 matches per year across 21 sports – with events mainly covered from sports venues and directly delivered to you within less than two seconds.

Additionally, our global network of over 6,000 in-house trained data journalists help to ensure that you can trade practically any major live event in the world.

Our proven quality assurance system closely monitors all events and up to four administrators and supervisors are in constant contact with our reporters, before, during and after the match has ended. We also provide the highest security standards in the industry. Betradar’s Live Betting Solutions offer complete match administration with profit maximising live odds and are optimised for all types of businesses.

Therefore, Betradar offers two services: our Live Odds Service via XML feeds is your fully automated and integrated in-play trading service for direct use, requiring only very limited resources to offer a broad variety of live betting sports and markets, and our Live Data Service is your perfect information source to operate your own in-running trading.

THE RESULT OF BETRADAR’S LIVE BETTING COMPET ENCE IS A DIVERSE PORTFOLIO OF UNIQUE LIVE BETTING SOLUTIONS.

LIVE DATA SERVICE

LIVE DATA & LIVE ODDS SERVICE

LIVE DATA, LIVE ODDS & BETPAL

LIVE DATA, LIVE ODDS, BETPAL &MANAGED TRADING SERVICES

Bet stops, Bet starts, Results Data coverage from TV or venue Real-time odds of 600+ bet types Bet settlement & ticket evaluation Pay-outs & marketing measuresBased on stakes and liability

Data Entry Match administration Live Odds Compilation Ticket Handling Customer ServiceRisk Management

Betradar Bookmaker

PRODUCT HIGHLIGHTS

➔ Easy launch or extension of live betting offers for sportsbooks

➔ No in-house trading required thanks to optional complete match administration and Live Odds

➔ Specifically designed for multi-platform use (shops, terminals and online sportsbooks)

➔ Data available via XML feed for direct integration and end customer use

➔ Worldwide, highly-trained and quality-controlled network of data journalists

➔ Information transmitted by our unique, in-house developed smart device application

➔ All information is supervised by our quality and monitoring team

➔ Extremely fast and accurate data transmission with the highest security standards

HIGH FLEXIBILITY WITH INDIVIDUAL PACKAGES OR SINGLE MATCH BOOKING

EASY BOOKING PROCEDURE ON BETRADAR.COM

UNIQUE BET TYPES

LIVE EVENTS PER MONTH

20,000 SPORTS21600+

HIGH LEVEL OF AUTOMATION PAIRED WITH NUMEROUS CONFIGURATION OPTIONS

ITF OFFICIAL DATA PARTNER

LIVE TENNIS MATCHES PER YEAR

65,000+ 24/7/365LIVE COVERAGE


Live Data

Betradar’s Live Data Service is the perfect information source to operate your own in-play trading. Thanks to our in-house developed technology, we can provide extremely fast, accurate and secure data transmission.

Betradar’s new Live Data Client offers a wide range of live match information through a fully customisable interface that lets you track the data you want, when you want it. At the heart of the new Live Data Client is a smart widget system that enables easy and individual configuration of each sport. Alerts, theme, size and sound can all be tailored to requirements while Graphical View and Statistics widgets round off an immersive live sports experience that optimises your own in-play trading.

PRODUCT HIGHLIGHTS

➔ Colour-coded series of configurable alerts, wallpaper schemes and sounds

➔ Integrated statistics in the scoreboard to increase workspace efficiency

➔ Default and customisable widget sizes

➔ 6,000 local data journalists and 6,000 umpires help guarantee highest accuracy and speed

➔ Built to HTML5 standards to ensure accessibility across all desktop and mobile browsers

Live Odds

Betradar’s Live Odds Service, which is delivered quickly and securely via XML feeds, is an automated odds service for direct end customer use that provides over 600 unique bet types. Betradar administers the complete match, including live odds, “bet stops”, re-opening and bet clearance – all in real-time. Thanks to this complete service, bookmakers can fully focus on their risk management and profit optimisation. Today, we have a team of over 150 live traders, mathematicians and highly specialised IT experts working on our live betting services, enabling us to provide unrivalled quality.

➔ Profit-maximising Live Odds for over 600 unique bet types

➔ Immediate delivery of validated results to settle your bets directly

➔ A high level of automation paired with numerous configuration options enables bookmakers to customise their own individual user settings

➔ Live Odds feed configuration options, including margin setting, minimum / maximum odds values, Live Odds alerts, and many more

Designed to create profit margins above the market average

72% increase in Live Odds coverage from 2014 – 2016

Live Betting Coverage - 2014-2016

1 Other sports includes soccer, tennis, basketball, ice hockey, handball, american football, baseball, futsal, badminton, volleyball, beach volleyball, darts, snooker, table tennis, rugby (league, union & sevens), bowls, cricket (odi & t20), squash & esports

BasketballTennis Ice Hockey Other Sports1Soccer

250,000

200,000

150,000

100,000

50,000

02014 2015 2016 2014 2015 2016 2014 2015 2016

LIVE ODDS LIVE DATA LIVE BETTING(Matches in total)

total

111.330

total

173.326

total

191.101

total

149.140

total

179.098

total

192.236

total

153.789

total

187.385

total

197.425

FULLY CUSTOMISABLE VIEW OPTIONS

COMPREHENSIVE ALERT SYSTEM FOR EASY MATCH TRADING

COLOUR-CODED SERIES OF CONFIGURABLE ALERTS, WALLPAPER SCHEMES AND SOUNDS


Available bet types for Live Odds

As a result of the dynamic growth of in-play betting and the increasing complexity of betting industry products, the infrastructure of sportsbook operators and data providers’ feeds must be perfectly synchronised. In-play betting in particular requires an increased investment in the bookmaker’s technology to give punters the opportunity to place their bets in real-time and to immediately settle the bets.

Consequently, operators are looking for suppliers to help grow their business by providing constant innovation and the highest possible reliability. To meet these needs we invest in the development of new technologies that ensure the rapid deployment and implementation of our innovative solutions.

We are also increasing the list of sports covered live while constantly adding further betting markets to boost live betting opportunities: our portfolio now covers over 600 unique bet types. Betradar’s Live Odds Service has proven to generated profit margins above market average, with the odds themselves calculated using three factors: mathematical modelling, live trader information and our complex market monitoring.

Number of unique bet types Live Odds Services Live Scouting Services

25Cricket T20

161Soccer

29Tennis

35Basketball

27AmericanFootball

87Ice Hockey

42Baseball

38Handball

12Volleyball

12BeachVolleyball

12Badminton

46RugbyUnion

46Rugby League

32Darts

17Bowls

25Cricket ODI

29Snooker

12TableTennis

15Squash

For more details, please download Betradar’s Operations Brochure and Live Odds Menu from betradar.com

27Futsal

23Rugby Sevens


BetPal is a sophisticated live trading tool that enables a single trader to simultaneously manage multiple matches with dozens of bet types per match. Using Betradar’s mathematical odds models and incorporating a comprehensive alert system, BetPal enables your trading team to work efficiently.

The product can be used alongside the Live Odds Service to control your odds depending on liability and grants you the required flexibility to stake your position in the market. Using BetPal, you can take advantage of Betradar’s odds model to trade with your own starting odds or with our unique event feed. In addition, you can enhance your betting offer by trading matches outside Betradar’s live coverage and creating individual events using the integrated odds model and event feed. This allows you to retain full control over odds, margin and markets on a match-by-match basis.

BetPalLive Trading has never been easier

PRODUCT HIGHLIGHTS

➔ Comprehensive live trading tool for soccer, tennis, ice hockey, basketball, volleyball, beach volleyball, table tennis and badminton

➔ Intuitive and comprehensive configuration to perfectly suit your needs and help individualise your betting offer

➔ Interact on the Live Odds Service based on liability

➔ Integration of Betradar’s market leading live data feeds with automatic bet stop management

➔ Integrated market monitoring tool with automated alerts for your betting offer

Thanks to the constant growth of new live odds markets, in-play betting has become more complex, fast-changing and competitive. Each bookmaker must know how their odds are performing within the market during every second of a live match.

Live Monitoring is a tool developed precisely for this purpose – to keep up with what happens on the in-play betting market once a match has started. Designed to house multiple sports and matches simultaneously, the interface uses visualisations to help you focus where most needed.

A comprehensive and fully customisable alert system enables you to identify high odds and sure-bet scenarios at a very early stage, while Trader Trackers are real-time references of your position within the market.

Live MonitoringKeep control of your odds and the competition – at any time

PRODUCT HIGHLIGHTS

➔ Live score tickers help you stay abreast of all live action

➔ Trader Tracker gives a real-time reference of your position within the marketplace

➔ Detailed View gives minute-by-minute historical odds data for all events covered by Live Monitoring

➔ Comprehensive alert system informs you when your odds have significantly deviated from your competitors

MODULAR DASHBOARD INTERFACE

INTUITIVE COLOUR VISUALS HELP YOU TRACK MULTIPLE MATCHES AT ONCE

USE OF BETRADAR’S PROPRIETARY MATHEMATICAL MODELS

AUTOMATED TRADING FUNCTIONALITY

MULTIPLE LIVE EVENTS MANAGEMENT INTERFACE

REAL-TIME WINDOW INTO LIVE BETTING MARKETS


Betradar’s Managed Trading Services is an effective risk and liability product and management service for sports betting operators. Offering a full suite of operational services from providing fixtures to compiling odds, monitoring liabilities to resulting and settlement, our new service offers a complete risk management solution to manage all of your betting operations in a fast, efficient and cost-effective manner.

Managed Trading Services enables you to partially or completely externalise your risk and liability management directly to Betradar’s proven industry expertise and competence.

Our experienced team of risk analysts administers the entire trading process, providing you with the largest and most competitive sports betting offer for both pre-match and live betting.

Managed Trading ServicesThe tailor-made risk management solution Packages for existing trading operations

Managed Trading Services can be tailored for all types of businesses and is available across multiple channels

Managed Trading Services offers operators the chance to introduce premium content, without the premium price or surcharges attached.

Enquire today about one of our selective Managed Trading Services packages, that will allow you to increase your competitiveness in offering, without increasing your costs or resourcing demands.

➔ Margin Guaranteed Tennis Packages using official Tennis data

➔ Premium Cricket

➔ NBA using official US data

➔ US Sports, US Timezone and After-hours Trading Service

➔ eSports complete offering and risk management

Outsourced risk

Whether a casino, lottery, retailer or existing sports betting business, our Managed Trading Services offers industry-leading commercial opportunities and flexibility. Managed Trading Service allows you not only to operate more cost-effectively, but also completely remove any risk. By selecting one of our Margin Guarantee package, you will be guaranteed a return on your Sports turnover, while outsourcing 100% of any risk to Betradar.

Protecting the integrity of sports

When using our Managed Trading Services, our clients also help improve our multi award-winning Integrity Services. The data generated by our relationship strengthens and deepens our Fraud Detection System’s insight, protecting the integrity of the sports that we all care so deeply about.

It’s why our FDS is trusted to monitor over 110,000 matches each year across 13 different sports worldwide.

SERVICE HIGHLIGHTS

➔ Full integration – Betradar’s Life Cycle of Odds and Live Betting services at no cost

➔ Administrative function - offering management

➔ Trading function – odds changes based on liabilities, not just market average pricing

➔ Real-time match management – with integrated integrity processes

➔ Fully outsourced risk management function – managing risk through customer, bet, competition/tournament and event-level factoring

➔ Flexibility and differentiation – operator control over pricing strategy, limits and liabilities across any and all channels

BENEFITS

➔ Remove fixed data costs

➔ Reduce operational expenditure and headcount requirements

➔ Increase your offering in sports, matches, markets, at no additional fixed cost

➔ Incremental growth to turnover through complementing your trading with our team

➔ Improve your margin and profitability, thanks to our performance-based price models

➔ Complement or supplement your sportsbook’s management of financial risk and exposure, thanks to our automation and technology


Our Live Channels, which are optimised for online and retail bookmakers, provide you with a dedicated live streaming product that seamlessly fulfils your customers’ demand for information, betting stimulation and match visualisation. Give punters an immediate incentive to follow the match action – the ideal way to attract new customers, strengthen loyalty and prolong visit duration to drive your sportsbook revenues.

Betradar’s Live Channels for sportsbooks come with 100% coverage of our market-leading Live Betting Solutions. Combine content from our highly attractive media rights portfolio to successfully address your target group.

Live ChannelLive streaming for online, mobile and retail betting offers

Live Channel Retail

Our Live Channel Retail product is a comprehensive and exclusive addition to your retail betting shop. Providing an outstanding and highly flexible media rights portfolio your customers can receive live images of sports events around the world; which usually aren’t broadcasted on traditional channels. The retail solution guarantees live sports compiled in full accordance with your betting shop’s opening hours, aimed at increasing your revenues on pre-match and in-play betting. Smart widgets – exclusively developed for the Live Channel Retail together with customisable marketing opportunities – let you stand apart from your competitors.

Live Channel Online

Live Sports video content, alongside your in-play betting offering, is key to attracting customers, strengthening bet-stimulation, retention, loyalty and increasing turnover. Punters receive an immediate insight into the flow of the match (without opening additional browser windows) and can place their bets directly in-view. Innovative widgets let your customers interact with your live offer and provide what they need: information to place the next bet. This tailor-made solution offers you the flexibility to meet all the needs of your customers via desktop and mobile devices.

PRODUCT HIGHLIGHTS

➔ Exclusive and comprehensive all-day live content with a focus on off-peak hours

➔ Unique combination of live stream, live odds and live statistics – all on a single screen

➔ Smart widgets displayed on-screen to stimulate customers in the betting shop

➔ Sophisticated and cost-efficient signal distribution solution providing for minimal latency

PRODUCT HIGHLIGHTS

➔ The perfect extension to our Live Betting and Content Solutions to maximise turnover potential

➔ Innovative widgets help to stimulate your punters into ultimately placing more bets

➔ Easy and quick integration of the fully hosted Betradar Live Player solution

➔ Full flexibility with access to events at regular peak hours, prime-time slots, and a vast off-peak proposition

PRODUCT HIGHLIGHTS

➔ 24/7 live sports content to increase turnover potential, maximise customer experience and specifically target event coverage propositions at off-peak hours

➔ Low latency of signal due to streaming technology to keep punters glued to the action

➔ Attract new customers and prolong retention on your website or in your retail shop

➔ Over 30,000 live events per year – the industry’s largest portfolio

Now with over 30,000 events per year

* Territorial restrictions may apply for content shown in image


eSports betting presents a unique opportunity for bookmakers to address a new market segment containing an estimated 250 million people – and that is growing at an exponential rate. To transform these eSports enthusiasts into loyal punters, bookmakers must offer them a truly immersive entertainment package 100% tailored to their needs.

Betradar provides you with a 360° service package, including all the tools needed to create your own innovative eSports solution. Offer your customers the broadest and most credible pre-match and live betting product available and cater to their needs for match information with our comprehensive Live Scores and Statistics solutions. Our eSports Live Channel can complement your sportsbook, providing the fastest live match streams available anywhere on the internet.

eSportsTap into new revenue streams with Betradar’s eSports betting

PRODUCT HIGHLIGHTS

➔ Fantastic opportunity to diversify your sportsbook with a unique kind of sports entertainment – traditional sports are limited in number

➔ Broadest and most credible range of pre-match and live betting markets available for all major titles

➔ Unparalleled data feeds and live streams – exclusively provided from us in partnership with ESL, the world’s largest eSports tournament organiser

➔ Supported by the best integrity solution (FDS) in the market to maximise protection of your sportsbook

➔ One subscription for the entire service portfolio, including content solutions and live streams

Betting Solutions

Our unique product package includes all the tools needed to create your own innovative eSports solutions. Ranging from pre-match Life Cycle of Odds, through to Live Scores, Live Odds and a comprehensive Statistics offering, this package offers an immersive betting experience for punters.

Live Streaming

With our eSports Live Channel, you receive a dedicated live streaming solution that fulfils all your punters’ demands for entertainment, betting stimulation and match visualisation. We provide you with up to 1,500 live events from all major ESL eSports events – with a signal proven to be faster than any other streaming source.

Content Solutions

Enrich your customers’ betting experience with the fastest Live Score solution available for eSports, delivering reliable and accurate in-play data as the game unfolds. Moreover, our Statistics Centre fulfils your customers’ demand for upcoming and historical match information, providing comprehensive match and player statistics.

*For more information about Betradar’s Managed Trading Services, please read pages 22/23.

1,500+ LIVE STREAMS FROM ONLINE AND OFFLINE EVENTS

7,500 ADDITIONAL BETTING OPPORTUNITIES

90+ PROFIT-MAXIMISING PRE-MATCH AND IN-PLAY ODDS

In 2015, we partnered with the world’s leading eSports tournament organiser, ESL (formerly called the Electronic Sports League); being their exclusive data provider to the betting industry. This ensures you get your eSports data in the best quality and the fastest possible way, resulting in an enthralling and truly immersive eSports entertainment package for your customers.

We recently entered into a cooperation with DOJO Madness, a big data start-up company that develops prediction services based on the analysis of millions of eSports data sets for all major titles. Leveraging DOJO’s API, we offer a significant amount of new, high-quality real-time probabilities for all Tier 1 eSports titles, including Counter-Strike: Global Offensive, Dota 2, League of Legends and Overwatch.

Our partnerships guarantee your success

INT

EG

RI T Y S E R V I C E S

PARTNERED W

I TH


World Numbers ServiceAccess your own personal World Lottery Channel

Take your customers on a journey around the world as they place bets on the outcome of local lottery draws as they’re taking place. Provide them with the chance to experience the thrill and excitement of numbers betting, continuously, and throughout the day.

Betradar’s World Numbers Service is a comprehensive betting solution for retail betting shops. World Numbers Service provides visualisation and live streaming of real lottery draws. Features of the visualisation include upcoming draws, countdown clocks, odds on various different bet types, continuous totalling of

World Numbers Service is an easy and seamless integration within the Betradar Life Cycle of Odds XML feed that enables you to streamline your business, improve efficiency and reduce errors from manual resulting.

Able to increase your revenue streams, our World Numbers Service can help your business capitalise on one of the fastest growing betting sectors in the market. Choose between real draws and Random Number Generator (RNG) based draws, or alternatively, take the full market offering.

PRODUCT HIGHLIGHTS

➔ Capitalise on one of the fastest growing betting sectors globally

➔ Extensive coverage with improved efficiency

➔ Flexibility to offer real drum-and-ball draws only

➔ Reduce errors from manually resulting draws while providing your customers with fast results

➔ Easy and convenient launch using a simple web browser

➔ Benefit from sharing the Live Channel Retail infrastructure and synergise your integration for cross-promotion of products

➔ Transmission of streams in three different qualities, meeting any bandwidth requirements in shops

Special Bets Offered

➔ Sum of balls drawn will be odd/even

➔ Sum of balls drawn will be lower/higher than

➔ Range of the sum of balls (14 different ranges)

➔ Bonus Ball derivatives

World Numbers Service includes

➔ Life Cycle of Odds feed including Event Creation, Odds Suggestions and Resulting

➔ Broad coverage – 200 lotteries from over 70 countries

➔ Rapid and accurate draw cycles, averaging 4,000+ draws per week

➔ Extended market types

➔ Draws visualisation

➔ Live Streaming

LIVE LOTTERY DRAWS FROM AROUND THE WORLD EVERY THREE MINUTES, 24 HOURS A DAY

BET STIMULATING LIVE STREAMING AND VISUALISATION

100+ LIVE DRUM DRAWS, 85+ RNG DRAWS

SPECIAL BET TYPES ON EACH LOTTERY DRAW


Betradar’s Unified Odds Feed is the next level to making data transmission and integration even simpler and more comfortable. This new way of data delivery enables you to access all the data Betradar supports in a fast and consistent manner. The feed works in conjunction with the entire range of our existing betting products, from Life Cycle of Odds and soon Live Odds to Virtual Sports Betting and Managed Trading Services. It also helps operators unleash the full power and potential of Ctrl.

NBA Live Channel TraderThe fastest streaming solution for your in-house trading

YOUR ODDS BETRADAR´S ODDS CREATOR YOUR BETTING OFFER

BASED ON

BETRADAR´S

MARKET-LEADING

MATHEMATICAL

ODDS MODELSTOTAL (OVER/UNDER)

1-X-2

1-2

SPORTS

10+

BETTING MARKETS

200+

Betradar’s Live Channel Trader is a new service that has emerged from our recently entered partnership with the National Basketball Association. Using the official broadcasting signal from the NBA, bookmakers can operate their own in-play trading faster than the competition. The service package includes all 1,230 games of the regular season and the complete playoffs.

The matches are transmitted via our in-house developed Video Delivery Network (VDN), a back-end live video streaming system that provides the audio-visual game feeds at least six seconds faster than any TV broadcaster.

Betradar’s Odds Creator is an odds calculation web service that enables you to derive odds for a number of different markets within several sports, in combination with Betradar’s industry proven mathematical odds models.

Based on your 2way, 3way and Totals odds, all of your betting markets and trading operations can be automatically updated with Betradar’s Odds Creator – without any additional manual work. The Odds Creator provides the easiest creation and updating process of odds and betting markets possible.

Betradar CtrlTotal control of your bookmaking operation

All our Life Cycle of Odds features, which are currently accessible via Betradar.com, are now available in Ctrl, a state-of-the-art bookmaking interface set to replace Betradar.com as you know it. Additional features, tools and functionalities currently not available in Betradar.com will be added to Ctrl+, giving bookmakers the ability for event and market publication control as well as pre-match odds control.

Odds Creator Calculate your odds with Betradar’s proven mathematical models

Unified Odds FeedThe harmonisation of sports betting data

Virtual Sports

BetPal

Live Odds

Ctrl

UNIFIED ODDS

Customer Systems


”Will Tom Brady have at least 300 passing yards against the Jets?” and, ”How many points will LeBron James score tonight?”. It’s these types of questions that sports fans love to discuss before a game starts – and what could be better than spicing up the discussion by placing a quick bet on it?

With Betradar’s new product Player Props, punters can now wager on an incredible range of unprecedented markets for their favourite players across the most popular sports leagues in the world, such as the English Premier League, NFL and NBA. All markets are based on statistics, such as goals, points, touchdowns, tackles, yards, assists, rebounds, field goals, etc.

Keep your sports-loving customers glued to the action with mythical sports leagues providing fictional matches chosen from key areas of popular interest.

Fictional matches are created by utilising our market-leading sports data coverage, settled quickly and easily through one key parameter – the goals/points scored per team. Leagues are connected through Betradar’s Pre-Match Odds Suggestions, managed by our industry experts and fully configurable within Betradar’s bookmaker interface. Statistics and league tables are also available for Mythical Sports.PRODUCT HIGHLIGHTS

➔ Access a new and high-potential betting segment – offering player-related bets with a highly emotional appeal to punters and fantasy sports enthusiasts

➔ Increase your betting portfolio significantly – providing hundreds of additional markets across various leagues and matches (e.g. 55,000+ NBA markets per month)

➔ Attract various types of customers – from avid punters and US sports fans to daily fantasy sports enthusiasts

➔ Benefit from a wide-ranging audience – offering bets on the most enthralling and popular leagues globally, including EPL, NFL, NBA, MLB, NRL and AFL

➔ Boost your turnover without any additional efforts – the service is delivered for immediate use

Number of players available per game

up to 20 up to 12 up to 12 up to 14 up to 20 up to 34

Number of bets per match

300+ 150+ 300+ 380+ 360+ 540+

EPL NFL NBA MLB NRL AFL

Strike Zone is the first product which enables punters to place a bet on where the ball will cross the line in the event of a goal. In Strike Zone, the goal is divided into rectangular panels separating the goal into six zones. Each panel represents a certain probability and contains the odds for the next goal to be scored in this very area. The different zones are divided through a neutral area called the refund zone.

As the core of the ball decides where exactly the ball crossed the line, punters have stakes refunded if the centre of the ball hits one of the adjacent refund zones. This not only creates transparency but also a clear USP that is completely new to the betting industry.

PANEL (SIX IN TOTAL) ODDS REFUND ZONE

Player PropsTake betting to a personal level

Mythical Sports Fantasy Leagues to boost your sportsbook

Strike ZoneA striking innovation for your sportsbook


Cricket is followed by over 2 billion people globally, making it the second most popular sport in the world. The growth of Twenty20 cricket is bringing a new, betting-focused audience to the sport. More than twice as much money is matched on betting exchanges for main cricket matches than for main football matches. For bookmakers, the potential growth in their cricket income is enormous.

Betradar’s new Premium Cricket product is designed to help bookmakers unlock this vast potential, providing them with the perfect blend of accuracy, consistency and control; ensuring we deliver the highest quality prices and services to bookmakers. Investment in expert staff, real time scoring feeds and continuous innovation sets our product apart from the competition.

PREMIUM CRICKET BOASTS:

➔ Over 900 live games per year

➔ 200+ pre-match markets and 250+ in-play markets

➔ Exceptional pricing quality and liability management

➔ Real time in-venue pricing updates

➔ Full event creation, settlement and closure

Having secured the exclusive rights for the five most traditional and important race venues in India, our service provides everything required to enhance your betting offer and entertain your customers. The betting opportunities suits all international markets – fixed odds betting with a built-in margin or a tote pool offering that is completely risk free to a betting operator via a co-mingled world pool.

With the Indian Horse Racing service, you receive a broad data portfolio including comprehensive details on tracks, horses and jockeys for more than 240 meetings per annum – ensuring you can easily fulfil your customers’ demand for accurate race information and statistics.

We also provide exclusive audio and live pictures that lets your punters follow the action as it unfolds: helping to drive betting turnover. Since Indian horse races usually take place at off-peak times, the service perfectly fills the gap in your live sports portfolio, enabling you to unlock new turnover potentials.

PRODUCT HIGHLIGHTS

➔ Exclusive content on Indian horse races – including live visual and audio streams

➔ Detailed information on 1,600+ races across 240+ race days per year

➔ Perfect complement to your off-peak portfolio – races take place 08:00-12:30 GMT

➔ Service is available across online, mobile and retail channels

Premium CricketUnlocking the potential in cricket betting

Indian Horse RacingThe fast track for your betting offer


Betradar National Soccer Coverage 2016

Soccer is without question the number one sport in the world – billions of people across the globe are passionate about the game. It is also Betradar’s favourite sport. Take advantage of the world’s most comprehensive sports coverage and enjoy the Soccer World of Betradar. This overview shows the countries we cover with pre-match or live data. We are continuously expanding our amazing coverage and cover not only national leagues but the most important international tournaments and championships.

➔ Albania Algeria Andorra Angola Argentina Armenia Australia Austria Azerbaijan

➔ Bahrain Belarus Belgium Bolivia Bosnia & Herzegovina Brazil Bulgaria

➔ Cameroon Canada Chile China Colombia

Costa Rica Croatia Cyprus Czech Republic

➔ Denmark

➔ Ecuador Egypt El Salvador England Estonia

➔ Faroe Islands Finland France

➔ Georgia Germany Ghana Gibraltar Greece Guatemala

➔ Honduras Hong Kong Hungary

➔ Iceland India Indonesia Iran Ireland Israel Italy Ivory Coast

➔ Jamaica Japan Jordan

➔ Kazakhstan Kenya Kuwait

➔ Latvia Lebanon

Liechtenstein Lithuania Luxembourg

➔ Macedonia Malaysia Malta Mexico Moldova Montenegro Morocco

➔ Netherlands New Zealand Nigeria Northern Ireland Norway

➔ Oman

➔ Pakistan Palestine Panama Paraguay

Peru Philippines Poland Portugal

➔ Qatar

➔ Romania Russia

➔ San Marino Saudi Arabia Scotland Senegal Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland

➔ Thailand Tunisia Turkey

➔ Ukraine U.A.E. Uruguay USA Uzbekistan

➔ Venezuela Vietnam

➔ Wales

➔ Zambia

Soccer World of Betradar

30 / Soccer World of Betradar 31

Our gold-certified partner network:

If you want to set up a sportsbook, we can recommend various software providers, with whom we have close partnerships.

For more details, please download our Certified Partner Network brochure.

www.premierbet.com

ContactsDo you require further information? Then please let us know. We are more than happy to address your enquiries. Contact us at [email protected]

Headquarters

Sportradar AGFeldlistrasse 2CH-9000 St. Gallen, SwitzerlandOffice: +41 71 517 72 00Fax: +41 71 517 72 99

Customer Support [email protected]

32 / Contacts & Our Clients 33

Betting Solutions Brochure

Documents

Transcript of Betting Solutions Brochure