BETTERMENT – A SOCIAL GAMING APP TO

IMPROVE TIME MANAGEMENT SKILLS

Team 21Team 21 Interviews

Day 1 10

Day 2 50

Day 3 23

Day 4 19

Day 5 15

Total 117

INTERACTIVE WIREFRAME DEMO

http://xutgvi.axshare.com

Day 1

Just Guessing!

Day 2

DAY 2

What we did

50 interviews

Learned about student pains

Most significant pain points

Most common concerns

What we learned

#1 pain: finding a job

#2 pain: time management

Almost every student commented on both

Next

Pivot?

Choosing between job search and time management as value proposition

50

Day 3

DAY 3

What we did

23 interviews

Chose time management

Brainstormed value proposition

Tested social game idea

What we learned

They want social gaming!

Customer Segments:

Students: 86% would want the app

Professionals: 78% would want it

Next

Features?

Revenue Model?

73

Day 4

PROTOTYPE: Homepage

PROTOTYPE: Buddy Group with Incentives

PROTOTYPE: Buddy Group with Peer Pressure

PROTOTYPE : Progress Tracking & Prioritization Graph

PROTOTYPE : Customized Input

PROTOTYPE: Blocking And Punishment

DAY 4

What we did

19 interviews

Developed prototype

Tested features

Researched revenue model

What we learned

People liked the social gaming feature!

Those who get it for free do not mind ads

Next

Are in-app purchases a potential revenue source?

What would in-app purchases be?

92

DAY 5

What we did

15 interviews

Got feedback on possible in-app purchases

Explored alternative revenue source

Considered additional customer segments

What we learned

Most popular in-app purchases:

- Buying food for winning team

- Customized punishments

New revenue source: native advertising like corporate sponsored games

Additional customer segment: parents and romantic partners

Next

Learn more about revenue streams

Interview parents and gage willingness to pay

107

COMPETITOR ANALYSIS

Easy to Use Self

ImprovementFun

Betterment

Toggl

ICal

GOING FROM DAY 5

Consolidate Product/Market Fit

Market-testing product:

Acquisition and activation

Revenue Models: pricing of in-app

purchaseSearch for Partnership:

Native advertising partners

Iterative/Pivot