Better: lessons in life & design
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Transcript of Better: lessons in life & design
AYESHA MOARIF22 NOV 13 K3 MALMÖ HÖGSKOLA
BETTER LESSONS IN LIFE AND DESIGN
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Ayesha Moarif 22 Nov 2013
Good to see you all!
HEJ / HELLO
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Ayesha Moarif 22 Nov 2013
We design digital products and services
We make stuff for clients and for ourselves
We are in London, Malmö and New York
I WORK AT USTWO
Holistic service design philosophy led by multi-
disciplinary teams, platform agnostic, built for human need.
CLIENT SERVICE
OWN PRODUCTS & GAMES
JOINT VENTURES
Ayesha Moarif 22 Nov 2013
Ayesha Moarif 22 Nov 2013
5RANDO!WHALE TRAIL!SECRET STUFF!
[client names removed]
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Ayesha Moarif 22 Nov 2013
IxD / UX / IA / WTF at ustwo studios LDN
I help people make digital things for people
I sketch, wireframe, prototype, workshop
WHAT I DO
BETTER7
I care about it.
What about you?
Ayesha Moarif 22 Nov 2013
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More good and less bad, right?
I decided try.
MY STORY
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TRACK IT
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WERK IT
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Swapping one stress for another
It will happen when I achieve...
I could have it if only...
Ayesha Moarif 22 Nov 2013
WHAT SUCKED
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Observation is humbling
I did more than I thought
I learned what I actually care about
Ayesha Moarif 22 Nov 2013
WHAT WORKED
WHAT I FORGOT13
Why was I doing it?
What was the real desire?
Ayesha Moarif 22 Nov 2013
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Ayesha Moarif 22 Nov 2013
MEANS ≠ MEANINGProductivity is not creativity, but a method
Tracking is not a value, but a tool
Efficiency is not a virtue, but an approach
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BETTER TECHNOLOGY FOR BETTER PEOPLE
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Ayesha Moarif 22 Nov 2013
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Progress is inevitable
Everything is measurable
More information to more people
More efficient and convenient processes
ASSUMPTIONS
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If better = more convenient, data, speed, efficiency
Then good =convenience, measurability, speed, efficiency?
Ayesha Moarif 22 Nov 2013
IF BETTER = MORE GOOD
WHAT WE FORGET18
What is “good”?
Why are we doing it?
What are our real desires?
Ayesha Moarif 22 Nov 2013
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TECHNOLOGY IS MAGICPromise of the limitless
Possibility of transcendence
We can transform ourselves
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MAKING IS MAGICTechnology comes from tinkering
We learn who we are by making and doing
What we make makes who we are
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BACK TO MEWhat I learned from my experiments
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Ayesha Moarif 22 Nov 2013
Saving time
Gratification
Planning
Control
Mastery
Savouring time
Gratitude
Presence
Compassion
Mystery
vs.
What I thought I wanted What I really wanted
HUMAN = CONSTANT DISSATISFACTION SO
BETTER = CHANGE I CAN CONTROL
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Ayesha Moarif 22 Nov 2013
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HUMAN = WORKING WITH LIMITS SO
BETTER = ACCEPTING CHANGE
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Ayesha Moarif 22 Nov 2013
Saving time
Gratification
Planning
Control
Mastery
Savouring time
Gratitude
Presence
Compassion
Mystery
in service
of
Doing Living
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impact
purpose
means
practice
my life
depth
BETTER IN LIFE
BETTER IN DESIGN
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impact
proposition
tool
use
user’s life
depth
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App for a credit card company
User goal: “I want to check my balance”
Ayesha Moarif 22 Nov 2013
LET’S TRY IT
“CHECK MY BALANCE”
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proposition
tool
use
Task level
How did I get this much in debt?When and how can I be out of debt?
How much am I spending?How much can I spend in future?
“CHECK MY BALANCE”
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proposition
tool
use
Medium level
Does it need to be an app?Can my card tell me what I need?
How else can I know what I can/can’t spend?What related things do I do/use?
“CHECK MY BALANCE”
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proposition
tool
use
Service level
Why do I need credit?How do I use it and how much do I need?
How else can I get a credit rating?What other ways can I get credit?
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Ayesha Moarif 22 Nov 2013
The deeper you get, the more ideas
Start from what people actually do and need
Different from what systems need
REAL DESIRE
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Ayesha Moarif 22 Nov 2013
Tech changes fast and humans slow
If we are less crap, we make less crap
(and vice versa)
Change the frame and make real magic
WHY DOES IT MATTER?
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Not just Homo Economicus
Human-centered ≠ people-shaped needs
Human-centered = value your experience
HUMAN
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Ayesha Moarif 22 Nov 2013
I build capacity [time/space/meditation]
I do first [knowing why]
I use fear [as a signal]
I listen to sadness and pain [as signals]
I remember what matters [togetherness/life]
I LOVE MY LIMITS
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Ayesha Moarif 22 Nov 2013
you owe it to those you design for
your deepen what “human” means
you choose what part of being human to design for or not
you know when you don’t know
VALUE YOUR EXPERIENCE
TACK! / THANK YOU!