Better: lessons in life & design

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AYESHA MOARIF 22 NOV 13 K3 MALMÖ HÖGSKOLA BETTER LESSONS IN LIFE AND DESIGN

description

Another iteration of my talk on "better," given to K3 students at Malmö högskola.

Transcript of Better: lessons in life & design

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AYESHA MOARIF22 NOV 13 K3 MALMÖ HÖGSKOLA

BETTER LESSONS IN LIFE AND DESIGN

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Ayesha Moarif 22 Nov 2013

Good to see you all!

HEJ / HELLO

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Ayesha Moarif 22 Nov 2013

We design digital products and services

We make stuff for clients and for ourselves

We are in London, Malmö and New York

I WORK AT USTWO

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Holistic service design philosophy led by multi-

disciplinary teams, platform agnostic, built for human need.

CLIENT SERVICE

OWN PRODUCTS & GAMES

JOINT VENTURES

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5RANDO!WHALE TRAIL!SECRET STUFF!

[client names removed]

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IxD / UX / IA / WTF at ustwo studios LDN

I help people make digital things for people

I sketch, wireframe, prototype, workshop

WHAT I DO

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BETTER7

I care about it.

What about you?

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More good and less bad, right?

I decided try.

MY STORY

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TRACK IT

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WERK IT

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Swapping one stress for another

It will happen when I achieve...

I could have it if only...

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WHAT SUCKED

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Observation is humbling

I did more than I thought

I learned what I actually care about

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WHAT WORKED

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WHAT I FORGOT13

Why was I doing it?

What was the real desire?

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MEANS ≠ MEANINGProductivity is not creativity, but a method

Tracking is not a value, but a tool

Efficiency is not a virtue, but an approach

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BETTER TECHNOLOGY FOR BETTER PEOPLE

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Progress is inevitable

Everything is measurable

More information to more people

More efficient and convenient processes

ASSUMPTIONS

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If better = more convenient, data, speed, efficiency

Then good =convenience, measurability, speed, efficiency?

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IF BETTER = MORE GOOD

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WHAT WE FORGET18

What is “good”?

Why are we doing it?

What are our real desires?

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TECHNOLOGY IS MAGICPromise of the limitless

Possibility of transcendence

We can transform ourselves

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MAKING IS MAGICTechnology comes from tinkering

We learn who we are by making and doing

What we make makes who we are

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BACK TO MEWhat I learned from my experiments

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Saving time

Gratification

Planning

Control

Mastery

Savouring time

Gratitude

Presence

Compassion

Mystery

vs.

What I thought I wanted What I really wanted

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HUMAN = CONSTANT DISSATISFACTION SO

BETTER = CHANGE I CAN CONTROL

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HUMAN = WORKING WITH LIMITS SO

BETTER = ACCEPTING CHANGE

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Saving time

Gratification

Planning

Control

Mastery

Savouring time

Gratitude

Presence

Compassion

Mystery

in service

of

Doing Living

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impact

purpose

means

practice

my life

depth

BETTER IN LIFE

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BETTER IN DESIGN

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impact

proposition

tool

use

user’s life

depth

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App for a credit card company

User goal: “I want to check my balance”

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LET’S TRY IT

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“CHECK MY BALANCE”

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proposition

tool

use

Task level

How did I get this much in debt?When and how can I be out of debt?

How much am I spending?How much can I spend in future?

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“CHECK MY BALANCE”

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proposition

tool

use

Medium level

Does it need to be an app?Can my card tell me what I need?

How else can I know what I can/can’t spend?What related things do I do/use?

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“CHECK MY BALANCE”

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proposition

tool

use

Service level

Why do I need credit?How do I use it and how much do I need?

How else can I get a credit rating?What other ways can I get credit?

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The deeper you get, the more ideas

Start from what people actually do and need

Different from what systems need

REAL DESIRE

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Tech changes fast and humans slow

If we are less crap, we make less crap

(and vice versa)

Change the frame and make real magic

WHY DOES IT MATTER?

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Not just Homo Economicus

Human-centered ≠ people-shaped needs

Human-centered = value your experience

HUMAN

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I build capacity [time/space/meditation]

I do first [knowing why]

I use fear [as a signal]

I listen to sadness and pain [as signals]

I remember what matters [togetherness/life]

I LOVE MY LIMITS

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you owe it to those you design for

your deepen what “human” means

you choose what part of being human to design for or not

you know when you don’t know

VALUE YOUR EXPERIENCE

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TACK! / THANK YOU!