The LARGEST and most CREDIBLE consumer packaged goods awards program — voted by consumers.

CREDIBLE consumer packaged

2012 WINNERS

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 3

BEST NEW PRODUCT

Better Homes and Gardens 2013 BEST NEW PRODUCT AWARDS

WHAT ARE THE BETTER HOMES AND GARDENS BEST NEW PRODUCT AWARDS?

A Consumer-Voted CPG Award Backed by BHG • The Better Homes and Gardens Best New

Product Awards (BNPA) are an independent, 100% consumer-voted awards program focusing on the best and most appealing new Beauty, Food and Beverage, Health and Personal Care and Household products launched between January 1, 2011 and August 17, 2012.

• Winners are determined based on product appeal and consumer repurchase intent.

• Last year: - Over 66,000 consumers participated in

the nationwide online survey conducted by BrandSpark International.

- Over 60 leading manufacturers and 220 products participated.

- The program generated over 280 million media impressions.

Actionable Research • In addition to determining the winning products,

survey participants answer questions about specific products and market trends.

• The results are packaged as two separate research reports:

1) The BrandSpark/Better Homes and Gardens American Shopper Study includes:

- Early Adopters Profiles - Drivers of Purchase - Future Levels of Spending - Media Effectiveness for New Products - Retail Insights and Global Shopper Trends

2) Category & Product Research Deck with Consumer Verbatim Comments relevant to your specific product.

REGISTER TODAY at BestNewProductAwards.biz

WHY PARTICIPATE?

1) STANDOUT FROM THE COMPETITION Over 60 leading manufacturers and 22 products were involved in 2012 with 67 product winners. Check out how some winners have leveraged the BHG Best New Product Awards logo to stand out from the competition.

Print

MANUFACTURER’S COUPON EXPIRES 8/31/11

CONSUMER: Required purchase necessary. Limit one coupon valid for item (s) indicated. Any other use constitutes fraud. You must pay sales tax. VOID IF COPIED, TRANSFERRED, PURCHASED OR SOLD. Valid only in USA, FPOs and APOs. © 2011 Ocean Spray Cranberries, Inc. RETAILER: Your redemption signifies compliance with Ocean Spray’s Coupon Redemption Policy dated 9/1/03; copies available upon request. Void where prohibited, taxed or restricted by law. Cash value $.001. Mail coupons to: OCEAN SPRAY CRANBERRIES, P.O. Box 880017, El Paso, TX 88588-0017. LIMIT ONE COUPON PER TRANSACTION. REDEEM IN STORE. DO NOT DOUBLE. The Better Homes and Gardens Best New Product Award logo is a trademark of BrandSpark International and Better Homes and Gardens, used under license.

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~ Research by BrandSpark ~

Voted by Consumers

2 0 1 3

BEST NEW PRODUCT

Salonpas

We believe the rigor of the Best New Product Awards research, coupled with the Better Homes and Gardens endorsement, is resonating with women across the country.

– jay sethi, north american scale and brand manger,

p&g beauty & grooming

In-Store/On-Pack

Boar’s Head Counter Cards at Deli Counters

Olay Regenerist Packaging

Pantene Displays at Walmart

Social Media

Cascade’s Facebook Page Curel’s Facebook Page

Online

Kraft Digital Ads Salonpas.us SCJoh nson.com

Olay’s Facebook Page

2) TREMENDOUS EXPOSURE BACKED BY ONE OF AMERICA’S MOST TRUSTED BRANDS Through in-magazine editorial, advertorials, television, digital, mobile and social media outlets, Better Homes and Gardens and the Best New Product Awards PR team generated over 280 million media impressions for the 2012 winners and the program.

April Editorial, including our interactive Tablet Edition 38.3 million impressions

June Advertorial 38.3 million impressions

May Shopping List & Sweepstakes Advertorial Page featuring a BHG Microsoft Tag Mobile Promotion 38.3 million impressions

Advertisement

Best HeALtH & BeAUtY prodUcts • Best overall HealtH and Beauty Product

Johnson’s Natural Kids 3-in-1 Shampoo, Conditioner & Body Wash • Almay Intense i-Color Smoky-i Kit • Aquafresh Training Toothpaste • Bobbi Brown Rich Lip Color

in Heather Pink • Crest 3D White 2-Hour Express

Whitestrips • Crest 3D White Vivid Toothpaste • Dove Go Sleeveless Women’s

Antiperspirant • Garnier HerbaShine Color Creme • Gillette Fusion ProGlide Irritation

Defense Men’s Shave Gel • Gillette Fusion ProSeries Irritation

Defense Soothing Moisturizer • Gillette Odor Shield Men’s

Antiperspirant • Gillette Odor Shield Men’s

Body Wash • Listerine Total Care Plus Whitening

Mouthwash • L’Oreal Paris EverSleek Sulfate-Free

Smoothing System Frizz Taming Crème Serum

• L’Oreal Paris Visible Lift Smooth Absolute Foundation

• L’Oreal Paris Infallible Le Rouge Lipstick

• L’Oreal Paris Voluminous Million Lashes

• Neutrogena Healthy Defense Liquid Moisturizer (SPF 50)

• Neutrogena Oil-Free Acne Wash • Olay Regenerist Night Resurfacing

Elixir Night Cream • Olay Regenerist Wrinkle Revolution

Complex Anti-Aging Moisturizer • Olay Silk Whimsy Moisturizing Body

Wash • Olay Total Effects 7-in-1 Advanced

Anti-Aging Body Lotion • Olay Total Effects Line & Dark Circle

Minimizing Brush • OPI Lucerne-tainly Look Marvelous

Nail Polish • Oral-B CrossAction Pro-Health

Toothbrush • Pantene Pro-V Color Hair Solutions

Color Preserve Shine Conditioner • Pantene Pro-V Fine Hair Solutions

Flat to Volume Shampoo • Pond’s Morning Refresh Towelettes • Salonpas Pain Relief Patch • Vagisil Feminine Wash with Odor

Block Protection • Venus ProSkin MoistureRich Razor

Subject to Official Rules and entry at www.b hg.com/b estnewproductawards. No purchase necessary to enter or win. Message and data rates may apply. Sweepstakes b egins at 12:00 a.m. Eastern Time (“E.T.”) on 2/8/12 and ends at 11:59 E.T. on 6/30/12. Open to legal residents of the U.S. and D.C., 21 years or older. Void where prohibited. Sponsor: Meredith Corporation

EntEr to Win! over 66,000 consumers like you participated in an independent research study to determine the Best new Products of 2012. Check out the winning products below and enter for a chance to win $575 to spend on all 67 Best new Products of 2012. ten winners will be chosen!

~ Research by BrandSpark ~

Voted by Consumers

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BEST NEW PRODUCT

Best HoUseHoLd prodUcts • Best overall Product of 2012

Best overall HouseHold Product Mr. Clean Magic Eraser Bath Scrubber With Febreze

• Cascade ActionPacs Destinations Dish Detergent

• Glade Cashmere Woods Collection Air Freshener

• Iams Simple & Natural Dog Food • Liquid-Plumr Urgent Clear • OxiClean Max Force Gel Stick

• Purex Complete Crystals Fabric Softener • Tide plus Febreze Freshness Sport • Quilted Northern Soft & Strong

Bath Tissue • Windex Mini Concentrated Refill Pouch • Ziploc VersaGlass Containers

Best Food & BeverAge prodUcts • Best overall food & Beverage Product

Sargento Natural Blends Cheddar-Mozzarella Cheese Snacks

• Ball Park Deli Style Beef Franks • Bear Naked 100% Pure & Natural

Soft-Baked Granola Cookies • Bellatoria Sunday Brunch Pizza • Betty Crocker Gluten Free Bisquick

Pancake & Baking Mix • Cinnamon Burst Cheerios • Classico Mushroom Alfredo Pasta Sauce • Digiorno Cheese Stuffed Crust Pizza • Duncan Hines 100% Whole Grain

Blueberry Streusel Muffin Mix • Eggland’s Best Eggs • Food Should Taste Good Chips

(White Cheddar and Toasted Sesame) • HINT FIZZ Sparkling Water • International Delight Inspirations Breve

Creme Coffee Creamer

• Jack Daniel’s Master Blend BBQ Sauce • Kashi GoLean Crisp Toasted Berry

Crumble Natural Cereal • Kashi’s TLC Peanutty Dark Chocolate

Layered Granola Bars • KRAFT HOMESTyLE Macaroni &

Cheese Dinner • Lean Cuisine Spring Rolls • McCormick Grill Mates Brown Sugar

Bourbon Marinade • Minute Maid Pure Squeezed No Pulp

100% Orange Juice • Skinny Cow Dreamy Clusters

Chocolates • Starbucks VIA Flavored Coffee • Stouffer’s Sautés for Two Dinners • TEMPTATIONS by JELL-O

Complete the registration

form to enter.

Using your smart phone, download the free 2d barcode reader app at gettag.mobi or

the itunes store.

1 2 3 Scan

this 2d barcode.

no smart Phone? no