Better Homes and Gardens - Best New Product Better Homes and Gardens 2013 BEST NEW PRODUCT AWARDS...

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Transcript of Better Homes and Gardens - Best New Product Better Homes and Gardens 2013 BEST NEW PRODUCT AWARDS...

  • The LARGEST and most CREDIBLE consumer packaged goods awards program — voted by consumers.

    CREDIBLE consumer packaged

    2012 WINNERS

    ~ Research by BrandSpark ~

    Voted by Consumers

    2 0 1 3

    BEST NEW PRODUCT

    Better Homes and Gardens 2013 BEST NEW PRODUCT AWARDS

    WHAT ARE THE BETTER HOMES AND GARDENS BEST NEW PRODUCT AWARDS?

    A Consumer-Voted CPG Award Backed by BHG • The Better Homes and Gardens Best New

    Product Awards (BNPA) are an independent, 100% consumer-voted awards program focusing on the best and most appealing new Beauty, Food and Beverage, Health and Personal Care and Household products launched between January 1, 2011 and August 17, 2012.

    • Winners are determined based on product appeal and consumer repurchase intent.

    • Last year: - Over 66,000 consumers participated in

    the nationwide online survey conducted by BrandSpark International.

    - Over 60 leading manufacturers and 220 products participated.

    - The program generated over 280 million media impressions.

    Actionable Research • In addition to determining the winning products,

    survey participants answer questions about specific products and market trends.

    • The results are packaged as two separate research reports:

    1) The BrandSpark/Better Homes and Gardens American Shopper Study includes:

    - Early Adopters Profiles - Drivers of Purchase - Future Levels of Spending - Media Effectiveness for New Products - Retail Insights and Global Shopper Trends

    2) Category & Product Research Deck with Consumer Verbatim Comments relevant to your specific product.

    REGISTER TODAY at BestNewProductAwards.biz

  • WHY PARTICIPATE?

    1) STANDOUT FROM THE COMPETITION Over 60 leading manufacturers and 22 products were involved in 2012 with 67 product winners. Check out how some winners have leveraged the BHG Best New Product Awards logo to stand out from the competition.

    Print

    MANUFACTURER’S COUPON EXPIRES 8/31/11

    CONSUMER: Required purchase necessary. Limit one coupon valid for item (s) indicated. Any other use constitutes fraud. You must pay sales tax. VOID IF COPIED, TRANSFERRED, PURCHASED OR SOLD. Valid only in USA, FPOs and APOs. © 2011 Ocean Spray Cranberries, Inc. RETAILER: Your redemption signifies compliance with Ocean Spray’s Coupon Redemption Policy dated 9/1/03; copies available upon request. Void where prohibited, taxed or restricted by law. Cash value $.001. Mail coupons to: OCEAN SPRAY CRANBERRIES, P.O. Box 880017, El Paso, TX 88588-0017. LIMIT ONE COUPON PER TRANSACTION. REDEEM IN STORE. DO NOT DOUBLE. The Better Homes and Gardens Best New Product Award logo is a trademark of BrandSpark International and Better Homes and Gardens, used under license.

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    Clairol Perfect 10 Commercial Olay Integrated Segment on BETTER TV

    ~ Research by BrandSpark ~

    Voted by Consumers

    2 0 1 3

    BEST NEW PRODUCT

    Salonpas

    We believe the rigor of the Best New Product Awards research, coupled with the Better Homes and Gardens endorsement, is resonating with women across the country.

    – jay sethi, north american scale and brand manger,

    p&g beauty & grooming

  • In-Store/On-Pack

    Boar’s Head Counter Cards at Deli Counters

    Olay Regenerist Packaging

    Pantene Displays at Walmart

    Social Media

    Cascade’s Facebook Page Curel’s Facebook Page

    Online

    Kraft Digital Ads Salonpas.us SCJoh nson.com

    Olay’s Facebook Page

  • 2) TREMENDOUS EXPOSURE BACKED BY ONE OF AMERICA’S MOST TRUSTED BRANDS Through in-magazine editorial, advertorials, television, digital, mobile and social media outlets, Better Homes and Gardens and the Best New Product Awards PR team generated over 280 million media impressions for the 2012 winners and the program.

    April Editorial, including our interactive Tablet Edition 38.3 million impressions

    June Advertorial 38.3 million impressions

    May Shopping List & Sweepstakes Advertorial Page featuring a BHG Microsoft Tag Mobile Promotion 38.3 million impressions

    Advertisement

    Best HeALtH & BeAUtY prodUcts • Best overall HealtH and Beauty Product

    Johnson’s Natural Kids 3-in-1 Shampoo, Conditioner & Body Wash • Almay Intense i-Color Smoky-i Kit • Aquafresh Training Toothpaste • Bobbi Brown Rich Lip Color

    in Heather Pink • Crest 3D White 2-Hour Express

    Whitestrips • Crest 3D White Vivid Toothpaste • Dove Go Sleeveless Women’s

    Antiperspirant • Garnier HerbaShine Color Creme • Gillette Fusion ProGlide Irritation

    Defense Men’s Shave Gel • Gillette Fusion ProSeries Irritation

    Defense Soothing Moisturizer • Gillette Odor Shield Men’s

    Antiperspirant • Gillette Odor Shield Men’s

    Body Wash • Listerine Total Care Plus Whitening

    Mouthwash • L’Oreal Paris EverSleek Sulfate-Free

    Smoothing System Frizz Taming Crème Serum

    • L’Oreal Paris Visible Lift Smooth Absolute Foundation

    • L’Oreal Paris Infallible Le Rouge Lipstick

    • L’Oreal Paris Voluminous Million Lashes

    • Neutrogena Healthy Defense Liquid Moisturizer (SPF 50)

    • Neutrogena Oil-Free Acne Wash • Olay Regenerist Night Resurfacing

    Elixir Night Cream • Olay Regenerist Wrinkle Revolution

    Complex Anti-Aging Moisturizer • Olay Silk Whimsy Moisturizing Body

    Wash • Olay Total Effects 7-in-1 Advanced

    Anti-Aging Body Lotion • Olay Total Effects Line & Dark Circle

    Minimizing Brush • OPI Lucerne-tainly Look Marvelous

    Nail Polish • Oral-B CrossAction Pro-Health

    Toothbrush • Pantene Pro-V Color Hair Solutions

    Color Preserve Shine Conditioner • Pantene Pro-V Fine Hair Solutions

    Flat to Volume Shampoo • Pond’s Morning Refresh Towelettes • Salonpas Pain Relief Patch • Vagisil Feminine Wash with Odor

    Block Protection • Venus ProSkin MoistureRich Razor

    Subject to Official Rules and entry at www.b hg.com/b estnewproductawards. No purchase necessary to enter or win. Message and data rates may apply. Sweepstakes b egins at 12:00 a.m. Eastern Time (“E.T.”) on 2/8/12 and ends at 11:59 E.T. on 6/30/12. Open to legal residents of the U.S. and D.C., 21 years or older. Void where prohibited. Sponsor: Meredith Corporation

    EntEr to Win! over 66,000 consumers like you participated in an independent research study to determine the Best new Products of 2012. Check out the winning products below and enter for a chance to win $575 to spend on all 67 Best new Products of 2012. ten winners will be chosen!

    ~ Research by BrandSpark ~

    Voted by Consumers

    2 0 1 2

    BEST NEW PRODUCT

    Best HoUseHoLd prodUcts • Best overall Product of 2012

    Best overall HouseHold Product Mr. Clean Magic Eraser Bath Scrubber With Febreze

    • Cascade ActionPacs Destinations Dish Detergent

    • Glade Cashmere Woods Collection Air Freshener

    • Iams Simple & Natural Dog Food • Liquid-Plumr Urgent Clear • OxiClean Max Force Gel Stick

    • Purex Complete Crystals Fabric Softener • Tide plus Febreze Freshness Sport • Quilted Northern Soft & Strong

    Bath Tissue • Windex Mini Concentrated Refill Pouch • Ziploc VersaGlass Containers

    Best Food & BeverAge prodUcts • Best overall food & Beverage Product

    Sargento Natural Blends Cheddar-Mozzarella Cheese Snacks

    • Ball Park Deli Style Beef Franks • Bear Naked 100% Pure & Natural

    Soft-Baked Granola Cookies • Bellatoria Sunday Brunch Pizza • Betty Crocker Gluten Free Bisquick

    Pancake & Baking Mix • Cinnamon Burst Cheerios • Classico Mushroom Alfredo Pasta Sauce • Digiorno Cheese Stuffed Crust Pizza • Duncan Hines 100% Whole Grain

    Blueberry Streusel Muffin Mix • Eggland’s Best Eggs • Food Should Taste Good Chips

    (White Cheddar and Toasted Sesame) • HINT FIZZ Sparkling Water • International Delight Inspirations Breve

    Creme Coffee Creamer

    • Jack Daniel’s Master Blend BBQ Sauce • Kashi GoLean Crisp Toasted Berry

    Crumble Natural Cereal • Kashi’s TLC Peanutty Dark Chocolate

    Layered Granola Bars • KRAFT HOMESTyLE Macaroni &

    Cheese Dinner • Lean Cuisine Spring Rolls • McCormick Grill Mates Brown Sugar

    Bourbon Marinade • Minute Maid Pure Squeezed No Pulp

    100% Orange Juice • Skinny Cow Dreamy Clusters

    Chocolates • Starbucks VIA Flavored Coffee • Stouffer’s Sautés for Two Dinners • TEMPTATIONS by JELL-O

    Complete the registration

    form to enter.

    Using your smart phone, download the free 2d barcode reader app at gettag.mobi or

    the itunes store.

    1 2 3 Scan

    this 2d barcode.

    no smart Phone? no