Better Brunch Prospectus

8/9/2019 Better Brunch Prospectus

1/22

Prospectus

better

brunchlies best meal


2/22

Table o Contents

1

2

3

4

10

12

15

17

19

6

5

Introduction

Editorial Philosophy

Mission Statement

Audience Prole

Design Concept

Competition Analysis

Future Editorial

Advertising Plan

Circulation & Distribution Plans

Web Plan

Promotional Strategy


3/22

Introduction

better brunch

Better Brunch already has the table set or you. So what exactly wasit about brunch that made us dedicate a whole magazine to it? It is the

meal that everyone can eel apart o. Brunch has been a part o theAmerican lie or decades, so why not capitalize on the the popularityo sweet cinnamon rolls and morning mimosas? Take a look inside...were sure youll like what you see.


4/22

What meal oers delights both sweet and savory and dishes both healthy andnaughtily indulgent? Whats seen as the most inclusive meal o the day, where riends

and amily never need an invitation to drop by and its OK to have cocktails beore 5?One word:brunch.

Better Brunch gives a modern take on the late-morning meal that everybody knowsand loves. With our easy-to-ollow recipes, we strive to show readers the secret behindcreating that perect soufe or seven or whipping up a ew kid-riendly smoothiesthat are both nutritious and delectable. Better Brunch oers recipes that are not justgourmet in taste but eciently practical or the everyday amily.

Though ood is the centerpiece o the magazine, we oer service-oriented piecesthat will ultimately help our readers to become the most envied hostesses in town.

Better Brunch instills in readers the essential tools or creating the perect brunchatmosphere, whether the occasion is a careully planned ormal event or a casualweekend with the kids. We know that or our readers, brunch means more than tastyood. Thats why we show them the tips and tricks o getting decorating and applianceessentials, inspire them with che and restaurant proles, and help them make themost o every ingredient on their shopping list.

Better Brunch is targeted toward women between the ages 35 and 55 who want theiramily and riends to share in lies best meal. Our content is inspiring, timeless andpractical enough to have a permanent place on readers cookbook shelves. We believethat brunch can be made every weekend o the year, as long as its served with love.

Better Brunch is the rst and nest source or everything brunch.

Editorial Philosophy

etter brunch


5/22

Mission Statement

Better Brunch is the go-to source or creating a brunch to remember.

We go beyond the bacon and eggs to give you the recipes andentertaing essentials to impress your amily and riends. From quickand simple to special ocasions, well show you how to prepare andenjoy lies best meal.

better brunch


6/22

Audience Profle

The Better Brunch audience knows that some o the best memories are made around ameal. Our audience also knows that some meals are a celebration in themselves.

Our readers are women between the ages o 35 and 55, and their median age is 47.Their annual household income is $65,544, with 78 percent o our readers owningtheir homes. The median home value or these readers is $217,585. These readers, 80percent o which are women, decide household purchases or themselves and theiramilies, making the potential or purchasing action very high. They enjoy spendingtime with amily and riends and recognize that a ood-centric celebration perectlycomplements hard work.

The Better Brunch reader is highly educated and is eager to eat smartly and well. Shemakes the household decisions about groceries and menu planning and only buys the

best. She enjoys throwing a 20-person brunch east just as much as throwing a cozybed in breakast or two.

Our readers are condent and capable in their tastes and entertaining styles. They dontlike to skimp on favor, nor do they waste a moment o time with those they love.

Better Brunch readers are passionate about ood, amily and riends and excel increating cherished memories surrounding that which they love.

better brunch


7/22

Design Concept

better brunch

The design o Better Brunch evokes an elegant and classic eel but with a un and boldedge. The publication has a structured look but also has a touch o fare with the useo curves and color. The combinations o styles will appeal to both older and moreyouthul readers. With bright yet eminine colors, the design portrays a modern take ona delicious meal without using the boring pastels once associated with brunch. A oodmagazine at heart, Better Brunchs design centers around photographs o its deliciousdishes and displays easy-to-ollow recipes. Overall, the design o Better Brunch isresh, modern and sophisticated, a refection o the comort and elegance that brunchrepresents.


8/22


There is no other magazine on the market that showcases brunch as a year-round meal like Better Brunch. Most magazines coverage o brunch only

occur in their April issues, which eature Easter, Mothers Day and other springcelebration brunches. As a quarterly magazine, our publication will go beyondthe usual associations with brunch and inspire readers to make the late morningmeal un and exciting whether its themed around pizza and games or celebratingrst days o summer. By showcasing the versatility o the meal, Better Brunchwill sustain readers interests issue ater issue and become one o their avoriteood titles.

Brunch-specifc magazines/direct competition:

Phyllis Hoffman Celebrate Spring

Cost: $7.99/issue; 6 issues or $24 (Spring, Summer, Fall, Winter, Christmas, Halloween)Phyllis Hoffman Celebrate Springincludes all spring celebrations: Easter, weddings,baby showers, graduation parties and even a twist on April Fools. Its divided by theoccasions with menus, party planning and decoration ideas. There are party plannerpages in the back to write grocery lists, guests to invite, menu, theme and dcor ideas,as well as a Party Picks section with must-haves. Because it is a spring publication,many o its recipes tend to eature brunch dishes, but not everything in the magazine iscentered on that meal.

Pillsbury Most Requested Recipes Spring Brunch

Cost: 5.99

This magazine is divided into brunch menus (tips or hosting a brunch plus twocomplete menus) and categories o recipes (egg bakes, coee cakes, drinks and sides,etc.). Recipes use Pillsbury ingredients or other specically named products. Thecontent is all recipes with no editorial other than Cooks Tips blurbs throughout themagazine. There is also a recipe index.

How Better Brunch is dierentUnlike these publications, Better Brunch is divided into departments and eatures andeels more like a ood and liestyle magazine. The overall aesthetic o the magazineis lighter, less foral and not stuy. Our magazine does not always cover individualoccasions; Better Brunch gives readers the tools to make a special brunch or any

occasion. The eatures in Better Brunch are more editorialized and show the personalityo the magazine rather than just recipes. Phyllis Hoffman Celebrate Springis 95%advertising ree and Pillsbury Most Requested Recipes Spring Brunch is sponsoredby Pillsbury; both o these are more like bookazines than magazines. Better Brunch isindependent rom any one sponsor; readers can trust that we will be unbiased in anyrecommendation o ingredients we include in recipes. Also, these magazines and thecoverage o brunch in other magazines are predominantly present in the spring, butBetter Brunch will be quarterly and show that brunch is beyond seasonality.

better brunch


9/22


Magazines launched rom TV networks and shows:

Magazines launched rom television personalities come with an instant brand-association. Readers are attracted to the publications or the amiliarity and personalityo the people they already know.

Cooking With Paula Deen is an intimate extension o Paula Deen the brand. In eachissue, there are favorul recipes or sharing with amily and riends, and it gives readersan inside access to Paulas lie and her amily traditions. Considered an all-aroundood liestyle magazine, it showcases down-home recipes and cooking tips, travelsuggestions, home decorating, gardening and more.

Sandra Lee Semi-Homemadeembraces Sandra Lees philosophy o 70 percent ready-made products and 30 percent resh and creative touches to cook and entertain. The

magazine is divided into ood and entertaining sections.

Brunch content: stories titled A Spring Aair, Celebrate Spring and EasterCelebration

Everyday with Rachel Rayemphasizes tips or everything rom recipes, entertaining,travel and style, all in the spirit o keeping it real.

Food Network Magazinescontent is heavily recipe- and celebrity-based. The FoodNetwork has branded the magazine as the backstage pass to the world o celebrityches and their ood.

How Better Brunch is dierent:BetterBrunch has no intention o associating the magazine with a celebrity che; ourstories and departments will be inspired by the everyday woman. Like Sandra LeeSemi-Homemade, we also want to make cooking and entertaining easy and enjoyableor our readers, but most o our recipes rely more heavily on homemade oods. Wewant our readers to enjoy the act o cooking and entertaining and see that neitherneeds to be tiresome. Instead o broadly covering issues like travel and general stylelike Everyday with Rachel Ray, Better Brunch ocuses on throwing the perect amilyor riendly mid-morning meal with delicious recipes and entertaining panache. WhileBetter Brunch does prole a che in one o its departments, the magazines brand is

ar more personalized, ocusing on the in-home experience o preparing classic andmodern brunch dishes and the joy o throwing the perect brunch get-together.

better brunch


10/22

Larger publications

The ood and recipe section in Real Simplepromises the best quick and easy recipes,

simple meal planning ideas, healthy snacks and cooking techniques. Editors also coverthe latest on kitchen tools and gadgets, shopping and storage and new uses or oldthings.

Taste of Homeis a by ood lovers or ood lovers publication that shares recipes romhome cooks. It also has special eatures on things like organizing the kitchen and re-modeling your kitchen.

Food is a large section o Good Housekeepingbut is only a part o the womens liestylemagazine. The ood section heavily eatures quick and easy dinners, special diets andholiday entertaining aimed at mothers.

How Better Brunch is dierent:Real Simpletends to go over-the-top with its recipes. Some have dozens o ingredientsand long prep times. Better Brunchs ideas and recipes will be more attainable or ourreaders. Although Better Brunch will cover tested recipes like Taste of Home, the oodin our magazine is not solely rom readers. Better Brunch is the source that readers willtrust or inventive and delicious ways to cook and entertain around the meal o brunch.Online recipe orums and contests will incorporate reader recipes as a component othe publication, but we want to be a dierent kind o ood source or readers, one thatboth builds community and gives them a trusted source or how to celebrate liesbest meal. Unlike Good Housekeeping, Better Brunchs recipes are not connected to

special diets. Although uture issues might eature stories on how to incorporate lighteringredients into recipes, celebrating lies best meal allows people to guiltlessly indulge,enjoy and relax.


better brunch


11/22


Regional magazines:

About a quarter o Midwest Livingsand Southern Livingscontent is ood-related, and

their ood coverage is geared towards amily meals and popular Midwest or Southerndishes that could be made or everyday meals. There is a strong emphasis on quick,easy and comorting oods in these brightly illustrated magazines.

Brunch content in Southern Living:The April 2010 issue o Southern Livingeatures an Easter menu rom TV che, Cat Cora,who is a Mississippi native; the menu is infuenced by her Greek heritage. There is alsoa Cooking Class section with Omelets Made Easy, and the Easter Shower Menu isor a bride and groom party with pizzas easy or guests to help make.

How Better Brunch is dierent

Better Brunch will go beyond the everyday meal to show how ood can bring riendsand amily together by showcasing meals that are simple but go beyond ordinary. Theoods we cover are not region specic, although our eatures might highlight dierentcultures and areas o the world. Better Brunch includes departments and eatures thatincorporate brunch into the everyday as well as the holidays.

better brunch


12/22

Future Editorial

Publication date: Summer 2010

For the June issue, our Features section includes a Guilt-free Brunch menu, in which weshow you how easy ingredient substitutes and portion control can make eating a healthy,natural part o the mid-morning meal. Also on the table -- a topographical tour o thenations Best Brunch Spots(including make-at-home recipes o every restaurants top-selling dish). And just in time or wedding season, we provide an A-Z guide o everythingthe modern bride needs to know when it comes to planning The Perfect Bridal Brunch.

Our Departments present an assortment o surprises,

with Weekend Brunch helping mom take on themorning-ater chaos o a slumber party. Meanwhile,Breakfast Remixjazzes up toast with healthy kid-riendly additions and Editors Pickslooks at moderngadgets that have revamped the 70s retro vibe.1-in-3 Waystakes on spinach and shows you recipesto use and reuse this pesky perishable. In our Sipsdepartment, we give equal opportunity to both hot andcold drinks, with innovative twists to traditional year-round drink avorites. Lastly, in Chef-worthy, we askthe expert ches at Hemingways, a midwest bistro, or

tips to create both sweet and savory crepes.

~better brunch

betterbrunchlifes best meal

Royalregionalrecipes Twiste

Toa

Guilt fr

indulgenc

Brunch fi

the B

We dont just do brunch betterwe dream up ways to do it dierently. In act, wereconvinced that when it comes to such an enjoyable meal, the possibilities are endless.

Our editorial content refects this versatility, striving in each issue to present a healthybalance between the everyday and the elaborate. More than a cookbook, our magazineguides the reader, with ambiance-enhancing suggestions and practical decorating tipsthat elevate the creative recipes. Each eature is a surprise: a twist on the old, a creationo the new or a perect usion o the two. Our department pages are steady avorites,amiliar yet resh with each issue. Every page serves as stimulation or the senses,designed to inspire the connoisseur cook or simply to entertain and entice the casualoodie. With Better Brunch by your side, lies best meal just gets better.


13/22

Future Editorial

Publication Date: Fall 2010

In our all Features section, our Brunching in the Parkmenu is inspired by the brightorange, red and yellows o autumn leaves. Additionally, we have an All-AmericanBrunch where we spruce up the ol country classics just in time or Thanksgiving. Also,in Your Brunch, we take a peek inside our o our readers kitchens as they share theiravorite brunch recipes and the sweet, signicant stories behind their creations.

As always, our Departments are lled with delectable treats, rom a schools-out snackserved up Frisbee-style in Weekend Brunch, to a Breakfast Remixo the ubiquitous coldcereal. Also, were seeing stripes in this issues Editors Picks, and Sipshighlights themorning martini with surprisingly rereshing mixes (hello, smokey bacon and applemartinis!). Our 1-in-3 Wayshelps use up those last ew ripe tomatoes hiding in the backo the ridge. In Chef-worthy, we ask the experts at San Franciscos Absinthe Brasserie& Bar to talk our readers through their popular ricotta-stued French toast.

~better brunch

betterbrunch

lifes best meal

Brunchin the

Park


14/22

Advertising Plan

Air Wick

Already an advertiser in Better Homes and Gardens, Air Wickts in at Better Brunch as well. Better Brunch readers areinterested in keeping their homes clean and resh. Air Wick islargely targeted to women, who are the majority o the readersin Better Brunch. Air resheners are a good option or readers

who are having last minute guests and want to reshen up theirhome quickly and easily.

Simply Orange

Simply Orange is the producer o 100% juices that are notsweetened or concentrated. Orange juice is a must whenserving brunch, and Better Brunch readers will appreciate thehealth benets o Simply Orange or their amilies throughoutthe week, too.

TruviaOne packet o zero-calorie Truvia natural sweetener providesthe same sweetness as two teaspoons o sugar without thenegatives that come with the real thing. Better Brunch readersnd the need or sugar when creating delicious dishes orriends and amily. Using Truvia helps readers leave worriesbehind without leaving behind sweets.

better brunch

Advertisers can trust Better Brunch to be a reliable source or readers and,thereore, a reliable place to advertise. The Better Brunch reader enjoys

cooking, baking and entertaining or the ones she loves. Better Brunch is alsoattractive to advertisers because the target audience age is 35-55, the primeage o consumers. The median household income o the Better Brunch readeris $65,644, and 78 percent own a home with a median value o $217,585. Sheappreciates companies that help make her house a home without breaking herbudget and without compromising her style. The pages o Better Brunch givesmaller but excellent companies an opportunity to shine in a credible nationalmagazine with a ratebase o 200,000. Larger companies that already advertisein Better Homes and Gardenscan nd even more o a niche audience in BetterBrunch. Advertisers can also market their products at betterbrunch.com.


15/22

Advertising Plan

Tyson Foods, Inc.

Tyson is the worlds largest processor and marketer o chicken,

bee and pork. Tyson will do well advertising in Better Brunch.Many Better Brunch recipes include meat as a main ingredient,and readers will also incorporate Tyson into the rest o the daysmeals. Better Brunch readers can nd Tyson at national grocerystores and superstores.

JuliskaJuliska strives to be the most inspired tableware designcompany in the world. Better Brunch readers are always lookingor ways to create the perect, stylish and aordable table-settings that show o their delectable dishes. Juliska has a

history o advertising in ood and womens smaller publications.

M & M

M&M is widely advertised in the pages o ood-related womensmagazines and is a routine advertiser in Better Homes andGardens. M&M ts right in a Better Brunch whose readers canuse M&M products at their brunch parties, in cooking and as astaple in their homes.

Silk

Silk is a producer o dairy-ree milk products that come in manydierent orms and favors. Milk is a staple item in brunching,rom coee to cooking, rom cereal to having a cold glass omilk with a stack o pancakes.

Egglands Best

Egglands Best eggs were developed or people who want to eathealthy but still want great taste. Many recipes in Better Brunchinclude eggs as an ingredient or main dish.

Sargento

Sargento is a leading producer o cheese. Better Brunch readerswill be able to nd Sargento products at their local groceriesand use them in their avorite cheesy recipes.

better brunch


16/22

Advertising Plan

I Cant Believe Its Not Butter

I Cant Believe Its Not Butter is a producer o sot spreads that

have less saturated at than butter, no cholesterol and no transat. Butter is a brunch staple, so I Cant Believe Its Not Buttercan eel assured Better Brunch readers will always need thisproduct in their rerigerators.

Delta

Already an advertiser in Better Homes and Gardens, Delta willnd another place to shine in Better Brunch. Kitchens are theheart o the home or Better Brunch readers and readers willappreciate the sleek and innovative aucets and other Deltaproducts.

3M

A requent advertiser in medium-size market womenspublications, 3M is a major producer o Scotch products,including crat, school and oce supplies. Readers use productslike these on a daily basis and when they are putting togetherinvitations or craty decorations or their stylish brunches athome.

better brunch

Ad Rates

Page 17,000 (color)

Covers (color, non-cancelable)2nd 19,0003rd 19,0004th 20,000

Display Discounts

4 5x 10%6 7x 12%8 9x 15%10 11x 18%


17/22


better brunch

Calendar

Better Brunch will be published quarterly to coincide with each seasonSpring,

Summer, Fall & Winter. Its important or Better Brunch to be launched at the time oyear when people most prepare this late-morning meal. Our launch, Spring issue willbe distributed on newsstands by mid-March so that readers will have it in time ortheir Easter celebrations, Mothers Day meals and other estive spring occasions. Werecognize that these are the typical holidays that attract people to brunch, so seeingan unamiliar, new title on the newsstand will still appeal to a new reader or the sakeo seasonal inspiration. We also know that once we invite them to think about brunchmore creatively, readers will be hooked to the publication as a year-round source oculinary and entertainment inspiration. Our ollowing publication dates o July, Octoberand January will allow us to plan our editorial content to refect ood and decoratingideas in relation to the respective seasons.

Due to the magazines niche quality and low requency o publication, we have setan initial rate base o 200,000. This rate base is refective o similar Better Homes andGardensSpecial Interest Media publications in the Family Food category. We arecondent in reaching this target rate base within the allotted timerame by capitalizingon immediate association o our title Better Brunch as a brand extension o the BetterHomes & Gardensname. Building o this longstanding reputation, we have developedan independent marketing and promotional strategy that will gain and retain circulationthrough a combination o several methods:

Newsstand Sales: The single-issue price o the magazine will be $4.99. This alls withinthe range o the industry average based o the prices o our sister publications andcompeting magazines. On the newsstand, Better Brunch will be distributed to majorbookstores in metropolitan and suburban areas, as well as independent bookstores intowns with a high concentration o amilies. We also plan to distribute Better Brunchin the checkout aisle pockets o large-scale supermarkets like Walmart and Target.We calculate that paying the per-pocket display ees or checkout display space willultimately benet our magazine, because these locations are prime areas or impulsebuyers. Our mouth-watering ood photos and easy but appealing recipes will appeal tobuyers as they are contemplating tomorrows meal. Through these methods, we hopeto attract large numbers o our target demographic and build interest that translates

into long-term subscribers.


18/22


Direct Mail Campaign: The goal or our direct mail campaign is to develop a protable,loyal customer base and secure long-term subscriptions. We will obtain lists rom

brokers o consumers with supermarket credit cards rom Target, Walmart, Hy-Vee andother grocery chains. We will also use subscription lists rom our sister publicationsat Meredith Corporation, particularly the Special Interest Media titles under the FamilyFood banner. In this manner, we will be assured that we are reaching an audiencethat has demonstrated previous interest in ood-related publications. Our initial directmailings will incorporate a promotional campaign that will oer potential subscriberstwo choices: a sot oer o the rst our issues or $12 or a combination sale o sisterBetter Homes and Gardensor $16.

E-mail Campaign: From the get-go, our website will act both as an interactivecompanion to the print publication as well as an independent medium or brunch

lovers. The website will launch our months prior to the charter issue and act as ateaser or potential readers. We will obtain lists o our target audience rom MeredithCorporation and send out careully designed emails explaining the magazine andlinking our website. This will generate interest and amiliarize potential readers with ourpublication. The website will also eature a countdown clock that will inorm readerswhen our charter issue will reach newsstands. Thus, when readers see Better Brunchon the newsstand, they will have some semblance o an association with the title andbe more inclined to pick it up. This tactic is cost-eective and promises high returns.

~better brunch


19/22

Web Plan

BetterBrunch.com does more than republish the magazines content on the Web. Itsreaders go-to site or daily brunch and breakast ideas and inspiration or their next

special occasion.

Online Exclusives

Aside rom publishing print editorial online, readers can also look orward to webexclusive content. From our research, we have deduced that our target readers areweb-savvy and now spend considerably more time on the Internet searching orhousekeeping and cooking tips. As such, we would like to reward our web readerswith interactive eatures, online contests and an altogether enhanced Better Brunchexperience.Advertising

By publishing web exclusive content, we will entice readers to our site, thereby drivingup our web trac. Our website is thus prime real estate or advertisers, who can besure they will be reaching an exclusive audience. As research has shown, web surersare more likely to remember advertisements that reach them on a more subliminal,interactive level. We oer advertisers the unique opportunity to become involved in theonline content by sponsoring video eed, hosting events and product branding throughprize-giving, as well as numerous other opportunities.

Video and Slideshows

BetterBrunch.com displays step-by-step photo slideshows and videos to assist withrecipe preparations. This is especially helpul or the more advanced recipes eaturedin the magazines Che-worthy department. For the launch issue, videos will include awalk-through o a home decorated or the ormal brunch eature with tips and ideaso how to create the same atmosphere in your own home. There will also be a videoexplanation by ches showing step-by-step ways o tackling the che-worthy recipe,such as eggs Benedict.

Blog

Daily updates on the site will come in the orm o blog posts by sta. Better Brunchseditors will share daily meal ideas and personal anecdotes. Posts will include WhatsIn My Kitchen, which is a look at the un and stylish products editors are nding to

liven up their kitchens and their cooking (an o-shoot o the magazines Editors Picks).When editors travel they will blog about what interesting breakast or brunch theyhad on the trip. With daily updates, BetterBrunch.com will be bookmarked along withreaders avorite oodie blogs.

better brunch


20/22

Web Plan

Recipe Forum

With the success o blogs and social networking sites, its important that BetterBrunch.

com hold a place where readers can get to know each other and the magazine more.Similar to MixingBowl.com, our site will be a place or readers to post their ownrecipes, questions and suggestions. Monthly recipe contests will be held with thewinning recipe eatured in the next issue o Better Brunch. Our rst recipe contest willbe Nutritious and Deliciousreaders best healthy recipes they serve up or theirbreakasts and brunches.

Brunching In the ParkDont miss this special web contest! We ask readers tonominate a riend and tell us by posting an online video-- why he/she deserves to wina brunch in Central Park or two hosted by Ca Gitane, a popular, high-end restaurantin NYC. Watch a video o the setup, get recipe ideas or a midday picnic in the park and

watch the nominees winning entry.

Best Brunch SpotsLog on to our website to view our interactive map that allows youto take a topographical tour o the nations Best Brunch Spots. Sort by city, restaurantor dish and nd web exclusive inormation: make-at-home recipes, videos o our Top 5brunch spots and even special tips rom 5-star ches!

This kind o interactive web presence creates a strong community o loyal readers thattrust their magazine. With web teasers incorporated into eatures and departments,readers are constantly reminded to continue their reading experiences online. The site

is also a great tool or us as editors to stay relevant to the topics and questions that wesee are important to our readers.

better brunch


21/22

Promotional Strategy

To ully service our readers, Better Brunch aims to increase brand recognition througha series o events and competitions that will enhance both our print and online editorialcontent. Additionally, all o our contests will serve the dual purpose o increasing readeramiliarity with our advertisers, through sponsorship o events and prizes.

We also plan to utilize other magazines within our parent company, MeredithCorporation, or cross-marketing purposes. Any and all contests and events will bepublicized in popular parent magazine Better Homes & Gardensthat reaches a similartarget demographic.

Through our niche publication, advertisers and sponsors can hope to reach theirspecic target audience. Our readers are highly educated, well-read on the subject oood and entertaining and make 80 percent o their amilies purchasing decisions. All

these qualities make them a highly sought-ater market demographic.

We hope to employ both traditional and contemporary marketing solutions to bridgethe gap between advertisers and readers.

Events/Competitions

For our upcoming 2010/2011 editorial calendar, we have planned a series o interactiveevents around several o our eatures.

Guilt-ree Brunch Che Alice Waters hosts a two-hour cooking show event specially

or Better Brunch readers at her restaurant, Chez Panisse. She demonstrates how easyingredient substitutes and portion control can make eating healthy a natural part oyour mid-morning meal. Live video eed o this event will also be uploaded to ourwebpage and viewers at home can participate by asking Che Waters or real-timeadvice.

Special: Win! Enter or a chance to win a 3D/2N trip to Berkeley, Caliorniaa pairo plane tickets, accommodation and ront-row seats to Che Alice Waters Guilt-reeBrunch demonstration. Prize courtesy o sponsor.

Your BrunchIn our summer issue, we ask readers to submit their avorite brunchrecipes and the signicant stories behind them, or a chance to have themselves andtheir recipes published in the Fall issue. Additionally, the our winning readers will eachreceive a hamper o brunch-riendly products, courtesy o our sponsors and valued at$1250.

better brunch


22/22

Better Brunch Prospectus

Documents

Transcript of Better Brunch Prospectus