Introducing the Better BottleIntroducing the Better Bottle

A better wayA better way

HistoryHistory

Started as an idea Started as an idea around the dinner table around the dinner table

Told were never going Told were never going to get a patent to get a patent (Kimberly Clark)(Kimberly Clark)

A Decade in the A Decade in the Development Development

Some Ideas Along the WaySome Ideas Along the Way

The Better BottleThe Better Bottle

It is as Simple as GravityIt is as Simple as Gravity The market has matured for a perfect launch The market has matured for a perfect launch

– “right now” – “right now” It is Yours to Design the Application It is Yours to Design the Application

Why the Better BottleWhy the Better Bottle

Better TechnologyBetter Technology Better FunctionBetter Function Better AffordabilityBetter Affordability Better Way of Doing ThingsBetter Way of Doing Things

Better TechnologyBetter Technology

Internal Ramp System Provides Unique and Internal Ramp System Provides Unique and Affordable Dispensing Efficiency Affordable Dispensing Efficiency

Silicon (i.e. Zel Valve) Closure CombinationSilicon (i.e. Zel Valve) Closure Combination Can be a System SetCan be a System Set

– Whole system designWhole system design

Technology is Exclusively Yours for Eleven Technology is Exclusively Yours for Eleven Years Years

Better FunctionBetter Function

Ease of Use for Customer Compared with Other Ease of Use for Customer Compared with Other Inverted ContainersInverted Containers– Base will support product better than inverted capsBase will support product better than inverted caps– The larger the container size – the better we becomeThe larger the container size – the better we become

Results in Greater Customer SatisfactionResults in Greater Customer Satisfaction– doesn’t have to dispense and set bottle on same closuredoesn’t have to dispense and set bottle on same closure

Efficient Cube Space Efficient Cube Space – in shipping and shelf applicationsin shipping and shelf applications

Better AffordabilityBetter Affordability

Affordable:Affordable:– Blowing Blowing

Bottle Costs Less (No double manufacturing)Bottle Costs Less (No double manufacturing)

– Assembly of the BottleAssembly of the Bottle– ManufacturingManufacturing

Our stand gets built when the bottle doesOur stand gets built when the bottle does

– Closure (an example of a possible Closure (an example of a possible closure)closure) Less than other inverted closuresLess than other inverted closures

A Better Way Over The Second A Better Way Over The Second ChoiceChoice

ExpensiveExpensive– Make cap to stand on Make cap to stand on

and have to put the and have to put the silicone valve insilicone valve in

Doesn’t Perform WellDoesn’t Perform Well– Tips easyTips easy– Have to open lid before Have to open lid before

dispensing and close lid dispensing and close lid after dispensingafter dispensing

Inefficient cube spaceInefficient cube space

Better WayBetter Way

InnovativeInnovative– Your customers demand thisYour customers demand this

Packaging sells productPackaging sells product

Inexpensive ExclusivityInexpensive Exclusivity– Market SegmentationMarket Segmentation

What will make the customer choose youWhat will make the customer choose you

Invigorating DesignInvigorating Design– something completely newsomething completely new

Interesting PossibilitiesInteresting Possibilities

Soaps, Shampoos, ToothpasteSoaps, Shampoos, Toothpaste– Crest Liquid ToothpasteCrest Liquid Toothpaste– ShampooShampoo– Shower Body SoapsShower Body Soaps

FoodsFoods– Log Cabin SyrupLog Cabin Syrup– KetchupKetchup– MayonnaiseMayonnaise– MustardMustard

Personal CarePersonal Care– LotionsLotions

Industrial Industrial – Hand ScrubHand Scrub– Car Wash SoapCar Wash Soap

Why NowWhy Now

5 years ago – market was not 5 years ago – market was not maturemature

Previous Inverted Container Previous Inverted Container Products Lack the Technology Products Lack the Technology of the Better Bottleof the Better Bottle

Current Designs are easy toCurrent Designs are easy to– Easy to Tip Over Easy to Tip Over – Double Manufactured ClosuresDouble Manufactured Closures– Harder to useHarder to use

flip open the lid – no rapid pick up flip open the lid – no rapid pick up and put downand put down

– Increased chance of product Increased chance of product spillagespillage

– Lower cube efficiencyLower cube efficiency

SuccessSuccess

With your:With your:– DesignDesign– ManufacturingManufacturing– MarketingMarketing