Bett 2017 event brochure

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THE BETT BROCHURE | 2017 CLICK FOR NEXT PAGE Changing the world through education “This revolution has not stopped, is not slowing down, has not even started” Sir Ken Robinson at Bett www.bettshow.com

Transcript of Bett 2017 event brochure

Page 1: Bett 2017 event brochure

THE BETT BROCHURE | 2017

CLICK FOR NEXT PAGE

Changing the world through education

“This revolution has not stopped, is not slowing down, has not even started”Sir Ken Robinson at Bett

www.bettshow.com

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Contents

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INTRODUCTION

Welcome to Bett

At Bett 2016, we shared an immense amount of knowledge and experience in just four days, often delivered with humour and fun; which is a pretty accurate reflection of what education should be like. The 528 speakers and over 700 brands certainly played a major part in that. 34,500 educators visited the show and you only had to walk past the Arena wall, illustrated with their stories, to see the passion at the show and in the education community.

It was great to have so many learners getting actively involved at the show. They’re the ones whose experience of education will be influenced by all this technology, and we think it’s vital that we allow their voices to be heard. From hearing them speak on stage to having them judge the best stand at Bett competition, they were certainly an inspiration.

As always, the show floor (all 39,500m² of it) was buzzing; a testament to how valuable it is to be able to experience products and solutions then and there. I hope you will be there with us at Bett 2017!

Bett has a history of over 30 years. With each show comes a new experience, hence it is trusted by the education community to provide exactly what’s needed at the time. By continually adapting to the market, we ensure educators find the solutions they are looking for and exhibitors meet the people who will really benefit from their products.

Debbie French Portfolio Director

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OUR VISITORS

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VISITOR SUMMARY

Our visitors

agree that Bett is the best place to learn about

education technology

hadn’t visited any other events in the previous

12 months

were satisfied with the event

have placed, or are looking to place, orders as a result

of their visit

Educators travel from far and wide to source the latest, most innovative technology, learn from leaders in the field and share experience with their peers.

90% 76% 92% 82%

HAPPY CUSTOMERS IN 2016

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VISITOR SUMMARY

unique visitors total visits

34,530 45,892 138 COUNTRIES REPRESENTED

2016visitor

summary

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VISITOR SUMMARY

authorise or influence purchasing decisions

81%

ESTABLISHMENT TYPES

School

Further education

Higher education

JOB FUNCTIONS

30% Teacher30% Leader22% Techie6% Reseller13% Other

6,974 Primary school/early years

7,003 Secondary school

2,262 Further education

1,565 Higher education

1,806 Reseller/distributor

7,610 Education consultancy and services

800 Charity/NGO

1,231 Local authority/local & central government

351 Academy sponsor

Teacher/LectuerLeaderTechie

38%

30%

33%

36%

23%

13% 16%

19%

20%

ESTABLISHMENT TYPE BREAKDOWN

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VISITOR SUMMARY

MAIN AREAS OF INTEREST

JOB TITLES

Classroom equipment and hardware

Curriculum improvement

Business solutions

Classroom materials

IT services

Software

Multi-media technology / projection devices

Professional services

Classroom services

Data management and storage

Furniture

Security and risk management

Business Manager

Bu

rsar

Tea

cher

CEO

CIO

Human Resources

CTOLecturer

Lib

rari

anL

earn

ing

Res

ou

rces DeanHeadteacher

Finance

Principal

Head of eLearning

Min

iste

r

Ministry of Education

School Management

CFO

Systems Integrator

Director of Curriculum GovernorHead of

Department Vice Chancellor

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OUR EXHIBITORS

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EXHIBITOR SUMMARY

Our exhibitors

International pavilions:

Norway France Turkey Spain Singapore Korea Netherlands UAE

leading education technology companies

new exhibitors in 2016 countries represented, from Europe, the Americas, Africa,

Middle East and Asia

don’t attend any other industry event.

Up from 38% in 2015

The Bett show floor is home (for four days of the year) to hundreds of the most innovative education technology service providers and distributors.

700+ 250+ 46 44%

2016 EXHIBITOR SUMMARY

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EXHIBITOR CASE STUDIES

“Bett is a very special and unique exhibition worldwide.”

“On day one I’d already got a return on investment.”

“Coming back to Bett was the only solution for us to relaunch ourselves as an education brand.”

“It’s enabled us to meet people we’d never ever have the opportunity to meet.”

“Bett is huge; it’s the place to be. It’s been busy all the time.”

RETURNING EXHIBITOR

THIRD YEAR INTERNATIONAL EXHIBITOR

FIRST TIME EXHIBITOR

BETT FUTURES EXHIBITOR

INTERNATIONAL PAVILION

Success stories

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our show features

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CONTENT

Setting the stage

hours of CPD accredited content

speakers across 12 theatres

sessions – up from 300 ministerial speeches countries providing attendees for sessions

Each year we put together a seminar programme (CPD accredited of course) that addresses the most prominent issues in education, delivered by the people who are leading change and innovation.

300 528 477 3 104

2016 CONTENT

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2016 SPEAKERS (A HANDFUL OF THEM) AND THEIR WORDS OF WISDOM

Jonathan Rochelle Director of Product Management, Google for Education.

Angela Lee Duckworth Psychologist, University of Pennsylvania

Dan Haesler Educator, Writer, Speaker

“The bus can’t go everywhere”

“Human beings do not like doing things they cannot do”

“You wouldn’t see that on Home and Away”

Robert Winston Researcher, Doctor, Broadcaster, Professor of Science and Society, Imperial College London

Amy O’Toole Student, Scientist

Dr. Ellen Stofan NASA Chief Scientist

“Any two of you working together have more brain capacity that Albert Einstein”

“Baking a cake is actually chemistry and mathematics”

“You have the surface of Mars to go and live on”

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DEDICATED AREAS

Creating a buzzWe’re always bringing new feature areas to the show floor, to keep things fresh and exciting and to reflect the biggest areas of potential in education. Not to mention making it nice and easy for visitors to find what they’re looking for.

BACK FOR 2016

Designed in collaboration with BESA and other key partners, Bett Futures is the place for the best start-up companies to meet their market, build their customer base, find partners and ultimately grow their business. This area was introduced to celebrate brave thinking and innovation and has gone from strength to strength.

30 of the most exciting edtech start-ups

Over 2,000 seminar attendees

83% of Futures visitors found the area useful

846,000 followers engaged with #BettFutures during #BettChat LIVE

Small companies with big ideas Bett Futures 2016

“Bett Futures was a revelation. Really awesome to hear ideas from so many people (teachers, publishers, investors, parents and students) on how we as a young start-up can take things to the next level. Thank you very much Bett team – you were amazing.”

Jamie Edington Business Development, TeachPitch

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DEDICATED AREAS

NEW FOR 2016

The working world is changing and education needs to reflect that. Regardless of the career path that today’s students choose, they’ll be expected to have skills in STEAM areas. So, we went full steam ahead and built a village of inspiration for educators, where they can physically develop skills to take back to the classroom, through exhibits, workshops, demos and seminars.

2016 exhibitors included:

Picking up STEAMputting the Arts into STEM.

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DEDICATED AREAS

NEW FOR 2016

As the global meeting place for channel partners, Trade@Bett could connect you with 2,000 resellers, distributors, publishers and system integrators. Meet, network and do business with new and existing channel partners from around the world.

> Find a certified route into a new market

> Cut down on time and money spent travelling the world to service and update your channel partners

> Meet partners that can best represent your brand and successfully grow your business in key territories

Trade@Bett will help you:

Calling all channel partners

“Our stand in the Trade@Bett area was in a great location to enable us to meet resellers and distributors as well as end users. We also found Trade@Bett’s Networking Hub useful, where we could have meetings with potential new partners.”

Fernando VargasGroupVision

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DEDICATED AREAS

NEW FOR 2017

A practitioner focused theatre, ideal for presenting a case study or giving a demonstration of your proposition. This will be an intimate theatre, to encourage the audience to participate and interact.

A curated audience conference in a round table format, to get the conversation flowing throughout each session and help you really get involved with your audience.

> Learning analytics

> Learning spaces

> Teaching excellence framework

Higher Education Learn Live

Higher Education Leaders’ Summit

Key themes in the world of HE include:

At the next Bett, higher education will have its own feature area, which will include seminar theatres dedicated to HE content. Therefore, exhibitors targeting this market will be right in amongst the most relevant visitors.

Higher Education Hub

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YOU AND BETT

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PROMOTION AND BRAND AWARENESS

You and BettYou may have developed the most revolutionary product in the world, but that’s just the first hurdle. Demonstrating said product’s capabilities to the education market is the next big step. Meeting customers and prospects needn’t be a time consuming prospect. We don’t want you to have to travel for 100 days in order to talk to people face to face – we want you to do the talking at Bett.

Whatever your objectives for the show and beyond, we can work with you to develop a bespoke solution.

“Over 30,000 people come to Bett because they want to. We generated a lot of leads and met 100 existing customers. That’s 100 100 days’ worth of travelling.”

Carl MortenCEO, Creaza

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PROMOTION AND BRAND AWARENESS

As inspiration, here are potential solutions

Show off your products and solutions in person and capture visitors’ details.

Branch out from typical show floor interactions.

The ultimate subliminal messaging! Position your brand throughout the show.

Maximise your exposure through our website before, during and after the show.

Take to the stage and demonstrate thought leadership.

Show individual prospects how your solutions will benefit them, through meetings or events.

A stand Interactive features

Branding Digital

Speaking Networking

Our consultants are here to help find the best solution for you.

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PROMOTION AND BRAND AWARENESS

Reaching out furtherStanding out from the crowd in a competitive market is certainly a challenge; you have to really put yourself out there. Aligning your brand with Bett is a sure fire way to get your name in the game. Through multiple channels, we reach the far corners of the education market.

Where your target market find all they need to know about the show.

470,000 users

2.7 million page impressions

Database of over 120,000 education professionals

Over 10,500 unique users

Over 2.8 million users across Twitter, Facebook and LinkedIn

Over 6 million followers engaged each month

Over 1,255 media mentions and appearances

Bett delivers a highly successful, targeted email campaign to leaders and educators.

Exhibitor listings, seminar schedules and floor plans at visitors’ fingertips.

Bett is very active on social media and has built a strong social community.

The UK’s ‘trend’iest education conversation and debate; each week a different topic.

Our experienced PR agency deliver targeted messaging through leading publications.

Bett Website

Email marketing

Mobile app

Social media

#BettChat PR & media

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TS

FLOORPLAN

Learn Live Secondary

Bett Arena

Learn Live Primary

School Leaders’ Summit - Two theatres - Networking area

Hands on Learn Live

STEAM Village

Higher Education Hub - Leaders’ Summit - Learn Live - Networking area

Bett Bar

Learn Live FE

Learn Live SEN

Trade@Bett

International Connect

Bett Bar

Bett futures

Where do you want to be?

ENTRANCE ENTRANCE ENTRANCE ENTRANCE ENTRANCE ENTRANCE

Meeting Rooms

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Now sit back, plug the headphones in, and experience the buzz

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GLOBAL PRESENCE

Our global seriesThe Bett portfolio is all about enhancing education on a worldwide scale. From leadership summits to expos, these events unite the education community and showcase the transformative power of technology.

25-28 January 2017London, UK

April 2017Abu Dhabi, UAE

15-16 November 2016Kuala Lumpur, Malaysia

10-13 May 2017Säo Paulo, Brazil

27-28 October 2016Mexico City, Mexico

www.bettglobalseries.com

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25-28 January 2017

Meet the consultant team

We hope you’ll join us!

BACK TO CONTENTS

BROUGHT TO YOU BY

Adam Collis Bryony Kimble-Wilde

Remi Toyobo Louisa Hunter Roger Challinor Tansy Clark