Bethany Kessler: Social Media Specialist

Bethany KesslerSocial Media Specialist

Social Media Campaign Samples

1. My Social Media Philosophy for Businesses

2. Portenzo Campaign Samples

3. True-Dose Pets Campaign Samples

4. City Holistic Campaign Samples

Overview

My Social Media Philosophy for

BusinessesThe Ultimate Rule for Increasing

Brand Awareness & Sales:

The 3 E’s

Use social media too…

Educate EmpowerEntertain

Portenzo Campaign Samples

Campaign: For Our Fans

Implementation: I installed a Fan Gate tab to generatenew Likes by promoting 10% off coupon. I also promoted this campaign through e-newsletter, Twitter, and Google+. Graphics designed by Bethany Kessler.

Goals: Increase Facebook reach by 20%

Results: +1300 coupons were downloaded increasing Likes by 40%.



Twitter Promotion

Google+ Promotion


Campaign: Voting Contest

Implementation: I installed a Facebook Voting Contest tab to generate new Likes on Facebook. I also promoted this campaign through e-newsletter, Twitter, and Google+. Contest banner designed by Bethany Kessler.

Goals: Increase Facebook reach by 20%

Results: This campaign generated +700 entries and new Likes on Facebook.


Campaign: Voting Contest


Campaigns: Instagram & Pinterest

Implementation: I installed a Facebook tab for Portenzo’s Instagram feed for customers to use hashtag #portenzo. I also built Portenzo’s Pinterest page from scratch to increase web traffic.

Goals: Increase brand engagement and followers on Instagram and use Pinterest to generate more web traffic to the product pages

Results: The Instagram campaign generated +100 Instagram hashtag posts. Pinterest became the 4th highest referral source for Portenzo’s web traffic.


Campaign: Instagram


Campaign: Pinterest

Each pin links to a product page.

Other pins represented our brand and engaged with pinners beyond our products ie: Made in the USA pin board.

True-Dose Pets Campaign SamplesCampaign: Free Product Sample

Implementation: I launched the free True-Dose Calming sample promotion on Facebook and shared promo in e-newsletter and on Twitter. I also ran a Facebook ad linking to the promo landing page to increase campaign traffic.

Goals: Increase Facebook Likes and sales

Results: This campaign generated 160% more Likes! It also significantly increased email database and sales of the True-Dose Calming product.

True-Dose Pets Campaign SamplesCampaign: Free Product Sample

City Holistic Campaign Samples

Campaign: E-Newsletter Sign Up & Ad Listing Promotions

Implementation: I designed two lead generation forms and placed them on the website and Facebook. I also promoted these forms on Twitter and LinkedIn to increase activity.

Goals: Increase email database and paid ad listings on the site

Results: These were ongoing campaigns that increased City Holistic’s email database by 60% and 38% new ad sales.


Campaign: E-Newsletter Sign Up & Ad Listing Promotions


Campaign: Pinterest

Implementation: I built the City Holistic Pinterest page from scratch to increase links to the website and also curate content around the brand.

Goals: Increase web traffic and Pinterest page activity

Results: Pinterest had become one of the top referral sources for web traffic.


Campaign: Pinterest

Thank you for viewing Bethany Kessler’s

Social Media Campaign Samples

…And please follow me on Twitter @Its_BKess or email

[email protected]

Bethany Kessler: Social Media Specialist

Technology

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