Beth Holloway. According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in...

9
Beth Holloway

Transcript of Beth Holloway. According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in...

Page 1: Beth Holloway.  According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in 2003 to 159 million in 2004. Bergman, Mike. U.S.

Beth Holloway

Page 2: Beth Holloway.  According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in 2003 to 159 million in 2004. Bergman, Mike. U.S.

According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in 2003 to 159 million in 2004.

Bergman, Mike. U.S. Census Bureau Report Press Release. December 9, 2004

Page 3: Beth Holloway.  According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in 2003 to 159 million in 2004. Bergman, Mike. U.S.

From 2008-2009, Smart Phone usage rose from 26% to 33% and is continuing to rise.

Tsirulnik, Giselle. "Smartphone usage is on the rise: AdMob" March 25, 2009. Retrieved from: http://www.mobilemarketer.com/cms/news/research/2900.html on

March 15, 2010.

Page 4: Beth Holloway.  According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in 2003 to 159 million in 2004. Bergman, Mike. U.S.

With the obvious rise in the use of cell and smart phones in the U.S., my experiment set out to answer the following question:

Does the rise in cell phone and smart phone use close the generation gap of using this technology?

Page 5: Beth Holloway.  According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in 2003 to 159 million in 2004. Bergman, Mike. U.S.

My Hypothesis is that:

The gap between generational use of a cell phone or a smart phone is smaller now than 5 years ago.

Page 6: Beth Holloway.  According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in 2003 to 159 million in 2004. Bergman, Mike. U.S.

After putting together a survey for participants, I asked 5 people from the following age groups to answer 6 questions on their cell phone or smart phone usage:• 10-19 year olds• 20-29 year olds• 30-39 year olds• 40 year old and beyond

Page 7: Beth Holloway.  According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in 2003 to 159 million in 2004. Bergman, Mike. U.S.

My results of my experiment proved my hypothesis correct.

Five years ago, the generational gap was around 25%

Today, however, that gap is 0%

Page 8: Beth Holloway.  According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in 2003 to 159 million in 2004. Bergman, Mike. U.S.
Page 9: Beth Holloway.  According to the U.S. Census Bureau, cell phone usage jumped 300% from 34 million in 2003 to 159 million in 2004. Bergman, Mike. U.S.

My results may be inaccurate based on a couple of issues:

• My survey was a bit confusing to participants.

• The number of participants should probably have been closer to 100 rather than 20.