Beth Goldberg - career highlights

Beth Goldberg

g r a s s r o o t s m a r k e t i n g a n d c o m m u n i t y r e l a t i o n s p r o f e s s i o n a l

I Help Companies…

g e n e r a t e

p o s i t i v e

b r a n d

a w a r e n e s s

e n h a n c e

i m a g e s a n d

r e p u t a t i o n s

d r i v e t r a f f i c

a n d s a l e s

I also help companies develop rewarding partnerships, grow employee engagement, give back to the communities they serve, tell their stories and much more!

917-570-4796 • [email protected] • www.linkedin/com/in/bethgoldberg

My Goals are to…

• help my employer connect with their target customers in positive, meaningful and mutually beneficial ways

• generate value and successful results

• do well and do good


My Areas of Expertise Include…

community relations

andcorporate

citizenship

sponsorship marketing

and special events

grassroots consumer marketing

cause-related marketing

partnerships

promotions and

co-marketing partnerships

and public relations

communications


I Add Value to Employers by…

developing innovative strategies to meet and exceed goals and

objectives

cultivating creativity and opportunities for new ideas and change

designing and implementing powerful activation plans and

validating ROI via post-program analyses

finding thoughtful solutions to problems and obstacles

identifying and integrating best practices, and developing cost and time-saving processes

and procedures

leading high performing teams by presenting clear vision, support, motivation, empowerment

and coaching


Supervisors Would Say I am…

strategic, focused and highly organized

honest, ethical and very reliable

a trusted leader, team-player and relationship-builder


an excellent communicator and listener

flexible, adaptable, resilient

likable and congenial with a good sense of humor an out-of-the-box

thinker, creative and innovative

Career Highlights

Community Relations917-570-4796 • [email protected] • www.linkedin/com/in/bethgoldberg

I have held leadership roles in which I have overseen corporate

donations and foundation grant-giving, special events, sponsorships,

cause related partnerships and employee giving/volunteerism. In

partnership with national non-profit organizations such as Feeding

America, the American Red Cross, Wounded Warrior Project and the

Komen Foundation, I have developed cause-related marketing and

community relations campaigns benefitting communities across the U.S.

Sponsorships and Events

I have overseen sponsorships of NFL and other sports teams, major events, concerts, museums, festivals, consumer

and trade shows. I have directed events ranging from 2,000-dog and 15,000-person celebrity-studded mass-market

fundraisers in world-renowned locations such as Central Park to invitation-only productions in exclusive venues such

as Sotheby’s, Lincoln Center, NYC’s mayoral residence Gracie Mansion and the Pocono Raceway.


Promotions and Publicity917-570-4796 • [email protected] • www.linkedin/com/in/bethgoldberg

Wearing a promotional marketing and publicity hat,

I have created contests, conducted giveaways,

generated national press coverage and developed

cross-promotional partnerships with major media

partners, celebrities and consumer brands.

Winn-Dixie

I directed strategic community relations, corporate citizenship and event and sponsorship marketing programs,

aligning business objectives with community needs for Winn-Dixie Stores, one of the largest food and pharmacy

retailers in the U.S. Leveraging an $8M annual budget to promote positive corporate citizenship, enhance the

company’s reputation and bring the brand’s new image and major brand initiatives to life, I oversaw events,

sponsorships, donations and employee engagement/volunteerism. I designed strategy, led and developed a five-

person team, oversaw NFL team partnerships and hundreds of community sponsorships, developed a new

company signature charitable cause, managed major cause marketing campaigns, outreach and more in support

of 500 stores and the corporate headquarters.


Latka’s Treats

I founded Latka’s Treats LLC, a natural dog biscuit

business that began as a sideline hobby and grew into

a full-time venture. In addition to running the day to

day business, I focused heavily on community

relations, publicity and marketing. Successful

programs included an annual Have a Heart cause-

related marketing promotion, a dog/human Look-

Alike contest in partnership with the Animal Radio

Network, local and national press outreach (including

numerous television appearances), sponsorships of

local events and support for charitable organizations.


iVillage.com

I developed and directed a new community offline marketing program for iVillage, which was the leading

women’s internet media company. I was responsible for generating brand awareness and driving traffic via

community relations, cause marketing, sponsorships and promotional partnerships. I developed a national

cause-marketing campaign with The Go-Go’s and USA Harvest, producing a food drive held at 22 concert

venues. I managed sponsorships of women’s events all over the U.S. and developed cross promotions with

entertainment partners such as MGM.


ASPCA

I established and led the ASPCA’s new special events program,

planning and producing a series of celebrity-studded fundraising,

public relations and employee engagement events for the

organization’s national headquarters. I launched new events such

as the celebrity-studded ASPCA Dog Walk in Central Park and the

Auction for the Animals at Sotheby’s.


Recommendations

Recommendations917-570-4796 • [email protected] • www.linkedin/com/in/bethgoldberg

Past Letters917-570-4796 • [email protected] • www.linkedin/com/in/bethgoldberg

More About Me

When I’m not at Work, I Enjoy…917-570-4796 • [email protected] • www.linkedin/com/in/bethgoldberg

Contact Information917-570-4796 • [email protected] • www.linkedin/com/in/bethgoldberg

Beth Goldberg

917-570-4796

[email protected]

www.linked.com/in/bethgoldberg/

Beth Goldberg - career highlights

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