The Creative Economy: Great opportunities

for SW Wisconsin

BEST Conference | May 15, 2012

• Mission: Wisconsin’s voice for the arts, culture, creativity and innovation

• Vision: Everyone, everywhere in Wisconsin should have the opportunity to participate in and benefit from the arts; the arts are essential tools for economic vitality, educational advancement, and civic engagement.

• Purpose: Advocacy, service and development, to keep Wisconsin thriving creatively

About Arts Wisconsin

About Arts Wisconsin• Founded in 1992• 250+ organizational members• 500+ individual members• Support from corporations,

foundation, government agencies• Board members and constituents

from every corner of the state• Strong partner with Wisconsin Arts

Board

Trends in Economic Development• Attraction• Retention• Expansion• Quality of life• Community

…it’s all about investing in human talent, community and creativity. People are the main driver of economic development.

A new focus on creativity“Creativity is not new and neither is economics, but what is new is the nature and extentof the relationship betweenthem, and how they combineto create extraordinary valueand wealth.”

John HowkinsThe Creative Economy:

How people make money from ideas, 2001

“One of the major impediments to a more creative environment is the notion that creativity is not a serious enough activity for grown ups.”

Rance CrainAdAge.com

What is the Creative Economy?

• Creative industries• Creative workforce• Creative communities,

regions, states, countries•

…the intersection of the three is the Creative Economy.

Creative Industries• Museums and

Collectionso Museumso Zoos/Botanical Gardenso Historical Siteso Planetariums

• Design and Publishingo Architectureo Designo Publishingo Advertising

• Visual Arts & Photographyo Craftso Visual Artso Photographyo Supplies and Services

• Performing Artso Musico Theatero Danceo Operao Services and

Facilitieso Performers

• Film, Radio and TVo Motion Pictureso Televisiono Radio

• Arts Schools & Serviceso Arts Councilso School/Instructiono Agents

12,953 arts-related businesses in Wisconsin, employing 49,526 people

Economic impact of Wisconsin’s nonprofit arts and cultural industry

$418 Million in Annual Expenditures

Full-Time Equivalent Jobs 11,060

Resident Household Income $214 million

Local Government Revenue $18.6 million

State Government Revenue $25.7 million

Economic impact of nationalnonprofit arts and cultural industry

$166.2 Billion Annual Expenditures

Wisconsin’s creative economy…

• A community-based industry• All about asset-based community

development• Attracts visitors/engages

residents/strengthens community ties• Vibrant, healthy, “livable” communities• Integral to business/community

development• Local jobs that can’t be outsourced• Leverages public and private revenue

Why should we care?• Great societies are known and remembered for their

arts and creativity.• Creativity is the currency of the 21st century

economy.• Wisconsin’s historical industries and traditional

economic development strategies don’t’ work in the 21st century economy.

• Traditional model (20th century), attracting business through tax incentives creative model (21st century), attracting residents/visitors through quality of place.

• People want to live/work/learn/play in vibrant, healthy communities.

• Many places are ahead of Wisconsin in creative economy planning, investment and development.

Northern Lakes Center for the

Arts, Amery

La Crosse – downtown

cultural development

Peninsula Arts and Humanities Alliance –

Door County Arts Map

What does Paducah offer?• Financial Incentives

– Loan-to-Value Ratios of up to 100%– Lower than market interest rates– Generous discounts on all closing costs

• Business Incentives– Health Insurance– Web sites at no charge– Local and national marketing and advertising

support• Cultural Incentives

– “An inordinate number of arts and cultural organizations and venues for a town its size.”

Strategies

• Diversifying economy and expanding job base

• Arts, cultural and heritage tourism growth

• Creative people and industries included in community development planning

• Quality of life as development asset• Strong artistic and cultural infrastructure

helps attract creative talent• Centerpiece of downtown/community

renewal• Focus on small business/entrepreneurship• Creativity as part of civic agenda

Anne KatzExecutive DirectorArts WisconsinBox 1054 Madison, WI 53701-1054(608) 255 8316 akatz@artswisconsin.org

www.artswisconsin.org