Best Times & Days to Post On FacebookSocial Intelligence vol.2

February 11th 2014

2

Industries

Social Intelligenc

e

Men’s Clothi

ng

Sportswear

Women’s

Luxury Shoes

Women’s Luxury Shoes

4

Selected Brands

Scope of analysis: January – October 2013

5

Activity by Days of the Week

Thursday is the day, in which consumers are most actively responding to posts:

Sunday

Saturday

Friday

Thursday

Wednesday

Tuesday

Monday

0 25 50 75 100 125 150

Thursday is the Most Active

6

Activity by Hours of the Day

Most individuals are actively online between 11 am and 5 pm:

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Activity By Hour of the Day

Men’s Clothing

8

Selected Brands

Scope of analysis: Jan 2011 - November 2012

9

Activity by Days of the Week

Consumers are most likely to respond to posts on Wednesday:

Sunday

Saturday

Friday

Thursday

Wednesday

Tuesday

Monday

0 20 40 60 80 100 120 140 160

Wednesday is the Most Active

10

Activity by Hours of the Day

Most individuals are actively online between 5:00 and 7:00 pm:

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Activity By Hour of the Day

Sportswear

12

Selected Brands

Scope of analysis: April 2012 – March 2013

13

Activity by Days of the Week

Thursday is when consumers tend to respond to posts the most:

Sunday

Saturday

Friday

Thursday

Wednesday

Tuesday

Monday

0 20 40 60 80 100 120 140

Thursday is the Most Active

14

Activity by Hours of the Day

Peaking at 4:00 pm, most individuals are actively online between 3:00 and 9:00 pm:

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Activity By Hour of the Day

15

NOW that you know, go ahead and…

Optimize your next Social Media Campaign – Social Intelligence helps you deliver your great content with perfect timing!

Get a better understanding of your consumers’ online behavior – important knowledge for building lasting online relationships

Improve the Visibility (both Organic and Paid) of your Social Media posts

Be one step ahead of your competitors!

16

About the Analysis

Data is provided to you in cooperation with our Partners from NGMI (Next Generation Marketing Insights)

The data represented reflects the date visitors are active on Facebook for the selected Industry, based on Eastern U.S. time. The graphs include cumulative data that consist of the time and date of each individual comment on Facebook. The total includes brand comments to its own posts in response to users. The actual time of the post publication is not considered.

HOOSH Technology SAViale Cassarate 6 6900 LuganoSwitzerlandwww.hoosh.com