BEST special topic 2013 T icket media
description
Transcript of BEST special topic 2013 T icket media
BEST 2014
BEST special topic 2013Ticket media
Kjetil Vrenne, BEST Project Manager2014
BEST 2014
Previous special topics
• 2008: Use of PT information channels• 2009: How to finance PT service improvements• 2010: Transfers• 2011: Walking distance vs. frequency• 2012: Comfort vs. travel time• 2013: Ticket media & use of PT information
channels
BEST Special topic 2013 Page 2
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Ticket media
1. How common is different ticket media & how does the use differ between cities?
2. How is it affected by travel frequency & overall satisfaction with public transport?
3. Are there differences between customer groups? PT travel frequency, age, satisfaction with PT?
4. Differences between BEST cities?
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BEST 2014
• Target group is citizens aged 16 years or older
• Data collection method is web panel • Data collection period – May to
December 2013
Data collection
BEST Special topic 2013 - Preliminary report Page 4
Number of interviews in 2013
Stockholm 619
Oslo 639
Helsinki 1 252
Copenhagen 614
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Questions asked regarding ticket media
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Always Often Sometimes Seldom Never Don’t know
a) On an electronic travel card (smart card) □ □ □ □ □ □
a) On your mobile phone (bougth with please specify : ___ apps/ SMS/etc)
□ □ □ □ □ □
a) On traditional paper or cardboard □ □ □ □ □ □
When travelling by public transport, how often is your ticket …….?
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Travel card / Smart card
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Stockholm Oslo Helsinki Copenhagen0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
65%
47%
64%
15%
14%23%
12%
64%Don't knowNeverSeldom SometimesOftenAlways
When travelling by public transport, how often is your ticket …….?
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Mobile phone (app/SMS)
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Stockholm Oslo Helsinki Copenhagen0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
67% 66% 64% 66% Don't knowNeverSeldom SometimesOftenAlways
When travelling by public transport, how often is your ticket …….?
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Paper tickets
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Stockholm Oslo Helsinki Copenhagen0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10% 11% 7%
48%
52%
35%29%
12%
Don't knowNeverSeldom SometimesOftenAlways
When travelling by public transport, how often is your ticket …….?
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Estimated share of citizens using the ticket media when going by PT
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Stockholm Oslo Helsinki Copenhagen0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
68%54%
65%
22%
10%
16%10%
13%
22%30% 25%
65%
Paper ticketMobile (app/SMS)Travel card
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Estimated share of trips per ticket media
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Stockholm Oslo Helsinki Copenhagen0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
81%68% 74%
17%
8%
15% 9%
15%
11% 17% 18%
68%
Paper ticketMobile (app/SMS)Travel card
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Estimated share of citizens using ticket media, based on PT travel frequency
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Daily A few times per week
A few times per month
Less than monthly
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
70%61%
52%
28%
10%12%
12%
12%
20% 27%36%
60%
Paper ticketMobile (app/SMS)Travel card
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Estimated share of citizens using travel card, based on PT travel frequency
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Daily
Wee
kly
Mon
thly
Less
Daily
Wee
kly
Mon
thly
Less
Daily
Wee
kly
Mon
thly
Less
Daily
Wee
kly
Mon
thly
Less
Stockholm Oslo Helsinki Copenhagen
0%10%20%30%40%50%60%70%80%90%
100%
84%
76%
62%
34%
71%
61%
47%
27%
76%
71%
60%
38%
10%
26% 35
%
14%
Travel card
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Estimated share of citizens using Mobile (app/SMS), based on PT travel frequency
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Daily
Wee
kly
Mon
thly
Less
Daily
Wee
kly
Mon
thly
Less
Daily
Wee
kly
Mon
thly
Less
Daily
Wee
kly
Mon
thly
Less
Stockholm Oslo Helsinki Copenhagen
0%10%20%30%40%50%60%70%80%90%
100%
8% 8% 8%
18%
14% 21
%
20%
12%
8% 10%
11%
10% 17
%
13%
12%
10%
Mobile (app/SMS)
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Estimated share of citizens in each age bracket using ticket media
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16 - 24 25 - 44 45 - 64 65 - 79 80 +0%
10%20%30%40%50%60%70%80%90%
100%
59% 55% 55% 51% 55%
13% 16% 8%3%
3%
27% 29% 38% 46% 42%
Travel card Mobile (app/SMS) Paper
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Estimated share of citizens in each age bracket using Mobile (app/SMS)
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16-24
25-44
45-64
65-79
80 +
16-24
25-44
45-64
65-79
80 +
16-24
25-44
45-64
65-79
80 +
16-24
25-44
45-64
65-79
80 +
Stockholm Oslo Helsinki Copenhagen
0%10%20%30%40%50%60%70%80%90%
100%
13%
14%
6%
1% 3%
15% 23
%
11%
4%
0%
10%
12%
8% 5% 2%
19%
19%
7%
3% 5%
Mobile (app/SMS)
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Mobile (app/SMS) used more frequently by dissatisfied customers (NB! But they are a very small
group)
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Very dissatisfied Dissatisfied Neither/nor Satisfied Very satisfiedOverall satisfaction with public transport
0%10%20%30%40%50%60%70%80%90%
100%
45% 48% 41%59%
70%
17% 13%14%
11%8%
38% 40% 46%30%
21%
Travel card Mobile (app/SMS) Paper
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Ticket media: Summary
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1. The use of ticket media is quite similar, but:– Paper tickets are more widely
used in Copenhagen– Mobile tickets a bit more
common in Oslo and Copenhagen
– Stockholm & Helsinki has a the highest share of travel card users
2. Frequent travellers more often use travel cards
3. Mobile (app/SMS) are used by both high & low frequent users – and more by younger people
4. There is a tendency that less satisfied customers uses mobile (app/SMS) more than satisfied customers