BEST SOCIAL MEDIA MANAGEMENT APPLICATION

BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB

It is computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.

It depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals

WHAT IS SOCIAL MEDIA

CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

HOW DO YOU MANAGE A SOCIAL NETWORK

With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. Companies must also be willing to answer questions.

A recent survey organized by InSites Consulting found that eight out of ten American companies answer client questions and complaints via social media. The survey shows that US companies are very successful in answering questions via social media: “83 percent of companies indicate they always deal with questions or complaints sent to them via social media. Still, only 54 percent of the companies in this survey also talk to and actively participate in online conversations with consumers. CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

WELL KNOWN SOCIAL MEDIA APPLICATION

CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

HOOTSUITE

is arguably the most popular social media management app with a slew of options, settings and dynamic features to backup it’s reputation. You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn and others. With a built-in custom analytics system, the ability to monitor selected keywords and the option to conveniently schedule posts--HootSuite sets the bar high for competing social media management tools.

CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

TWEET DECK another popular web app for social media

management. Unlike HootSuite, which operates within

your Internet browser, TweetDeck can be installed as a separate program on your hard drive as a desktop application. For those who want the flexibility, apps for the iPhone, Android and Chrome browser are also available. With TweetDeck, you can watch your updates stream in real-time when you connect with Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more. CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

SEESMIC

Like TweetDeck, Seesmic has app integration for practically every major platform out there, both mobile and web-based. Streams from your networks can be processed and viewed in an interface that resembles typical email platforms. While Seesmic allows social media management for major sites like Facebook, Twitter and LinkedIn, the application also offers more than 90 third party integration options including sites like Klout, Zendesk, Salesforce Chatter, Yammer and StocktwitsCHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

SOCIALOOMPH

With an impressive list of features that really sets it apart from other social media management applications, SocialOomph can help you keep an eye on not only your Facebook and Twitter accounts, but it can also help you manage and schedule posts to your blog as well. SocialOomph offers both free and premium services. Schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox, and create an unlimited number of profile accounts completely free of charge. CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

COTWEET

Before the rise of HootSuite, CoTweet used to be the social media management app of choice--particularly for corporate profiles and small businesses. User profile information and threaded conversations are conveniently located in the right sidebar with the option to add notes to conversations, add them to lists and view their overall influence on social media through Klout integration. With CoTweet, you can track and analyze all conversations across both Facebook and Twitter social platforms.

CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

IFTTT

stands for If This Then That. It's a tool that actually lets you build your very own automated actions, called "recipes," so that you don't have to do them yourself. For example, if you want all of your Instagram photos automatically saved to a public folder of your Dropbox account, you can do that by building a recipe with IFTTT so you never have do it manually. There's no limit to the amount of recipes you can build, and it works with almost any popular social website

CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

TWITTERFEED

Despite its name, TwitterFeed does more than just cater to your Twitter account. Webmasters and bloggers can effortlessly update their social media accounts with new RSS feed posts by integrating TwitterFeed into their social accounts. RSS feeds can be connected to Twitter, Facebook, LinkedIn, StatusNet and HelloTxt for automatic updating. Newly published blog posts are pulled from the feed and their links are posted to your accounts. CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

SPREDFAST

For the social media user who is crazy about measuring analytics, SpredFast is the tool that excels at data feature integration. Manage and measure data gathered from Facebook, Twitter, YouTube and Flickr to see how many people you are reaching and whether or not your target audience is being engaged by your content. The data is presented in formatted graphs, which you can use to compare and benchmark campaigns against other strategies. With SpredFast, the analytical possibilities are virtually endless.

CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

BUFFER

helps you plan a schedule that help optimize Twitter updates by scheduling them and spreading them out throughout the day. A common problem for social media users is information overload. Within the span of a few minutes or so, you might find eight different pieces of content you want to share with your Twitter followers, but posting them all at the same time could flood their streams in a short period of time. Although Buffer is restricted to only being integrated with Facebook, Twitter and Google+ pages, it’s a great tool for scheduling tweets. CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

SOCIALFLOW

SocialFlow is very similar to Buffer in the sense that it is used solely to schedule tweets on Twitter. SocialFlow uses its very own unique optimization algorithm that uses your Twitter data to rank and send out your tweets in real-time based on when your followers are the most receptive and active on Twitter. In other words, SocialFlow helps you get your message out in front of the most real human eyes, at the most optimum time possible.

CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB

THANK YOU FOR READING!

CHELDHAYE