Best Practices to Improve Foundation Giving
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Transcript of Best Practices to Improve Foundation Giving
Increasing Rotary Foundation GivingPresenters
Bryn Styles, Rotary Foundation TrusteeColin Gershon, ARRFC Zone 32
Mac Leask, E/MGA Zone 32Carol Toomey, EPNC Zone 32
Moderator
Ron Smith, RRFCQ&AChris Boyce, AGO
Rotary Foundation Webinar Zones 24 - 32
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Rotary Foundation WebinarsRon Smith, RRFC, Zone 32
Rotary Foundation Webinar Series • Based on Survey, First in Series• Zone 24 – 32 to support webinar series• Future Topics
– Strategic Planning using Rotary Foundation Reports– District Foundation Committees & Club Foundation Chairs– Managing Grant & Passing Audit– Developing and Implementing Global Grants– District Grant Policies & Procedures
• Today’s Webinar
Today’s Webinar
• Welcome & Comments Trustee Bryn Styles• Best practices to Increase Giving
– Annual Fund– Endowed Fund– PolioPlus
• Question & Answers
Welcome & Thank You
Bryn Styles, Rotary Foundation Trustee
Trustee Remarks
• After Polio• TRF Centennial - goals• TRF Chair 2017-18• Grant Scholars – USA• Area of Focus Major Gift Initiative - Water & Sanitation• Rotary Direct• 100% Foundation Giving Club (banner recognition)
Increase Annual Fund GivingColin Gershon – ARRFC Zone 32
How does the Annual Fund benefit Rotarians?
1. Largest Source of funding of Global Grants and Scholarships
2. Exclusive Source of funding of District Grants
3. Supplements, at District’s options, End Polio Now and Peace Center Programs.
Where are We Now ?
Year Zone 32 Zone 24 World2015 - 16 YTD
$1.34m (+4%)
$2.11m (-10%)
$53.69m (-3%)
2015-16 GOAL
$3.59m (+6%)
$4.89m (+5%)
$130m (+5%)
2014-15 YTD
$1.28m $2.36m $55.48m
2014-15 Actual
$3.39m $4.68m $123.3m
Annual Fund Giving - Summary
*As of December 31, 2015
Key Points
To Build & Maintain Rotary Foundation engagement…
Educate
Plan
Celebrate
Educate
Organize and train knowledgeable Foundation team
Though webinars, Foundation seminars, PETS, District Assembly, District’s Foundation team develops expertise to bring motivational message to clubs.
Educate
Key Message No. 1 – The Foundation is very effective and highly regarded in “saving and changing lives” Highly successful polio eradication campaign Peace Centers & Scholars Worldwide humanitarian grants organized through clubs in
five areas of focus.
Educate
• Key Message No. 2: Clubs obtain significant funds from the Foundation for scholars they sponsor and for their projects, both local and worldwide –
– thus EXPANDING THE SIZE AND IMPACT OF PROJECTS.
Increased Annual Fund Giving leads to allows districts and the Rotary Foundation to give larger matches.
– The Foundation is not just a recipient of Rotarian funds
Educate
Vocational Training Teams… in Uganda
Educate
Key message No. 3: Inform Rotarians on recognitions provided by Foundation for financial support by clubs and individual Rotarians (e.g. EREY clubs, Paul Harris Fellowships, Paul Harris Society, Major Donor, etc.) Developing a club tradition of attaining status as EREY
club status or even higher level.o Recognizing Paul Harris Fellows and higher programs a club dinners
or on club banners
Using a strong District Foundation Committee and other knowledgeable Rotarians in district, reach out to Clubs and support Club Foundation Chairs
Plan & Communicate
Planning A District Committee
Plan & Communicate
Have the Foundation team make presentations to ALL clubs during Foundation Month in November
Use speakers bureau for club meetings District Foundation Committee members Rotary Foundation Alumni Project recipients both local and from around the world
(in person and through use of Skype)
Plan & Communicate
Assist Clubs in Setting Goals Annual Giving, Polio Plus, Endowment Fund EREY Rotary Direct Paul Harris Society
Measure Club Goals in Club Central Monitor Club Central Review Rotary Foundation Reports
Setting Goals in Club Central
Annual Fund Goal Reporting
PolioPlus and Major Gift Goal Reporting
Measuring Using Rotary Foundation Reports
Rotary Foundation Reports
Plan & Communicate
Regularly communicate with Club Foundation Chairs – especially providing timely assistance to grant applications and notice of grant and scholarship opportunities.
Provide PH recognition matching point incentives (district, clubs, members)
Promote plans for recurring giving Rotary Direct Paul Harris Society
Provide clubs with opportunities to be involved in grants
Plan & Communicate
Celebrate & Recognize !
Present Paul Harris Fellows and other awards thoughtfully & publicly
Hold special events for high-dollar donors (PHS, Major Donor, Arch Klumph Society)
Explain how District Designated Funds (DDF)is used in projects
Publicize outcomes !
Rotary.org/showcase
Celebrate & Recognize !
• Dress-a-Child project
Annual Fund Giving
Increase giving will make more funds available for district grants, global grants and other DDF eligible programs…
“to do good in the world”
Increase Endowment Fund GivingMac Leask –E/MGA Zone 32
District Endowment Major Gifts Committees
Best Practices
Committee Goals Identify potential donors
Educate Rotary Club members about the work of the Foundation
Cultivate potential donors
Learn their needs & goals Educate them about the Foundation Educate them about ways to give
Committee Goals
Create cultivation strategies for every potential major giver based on the potential donors’ goals
Involve Bequest Society members and Major Donors in Foundation activities
Committee Goals
Promote the Gift & Estate Planning Professionals (GEPP) and educate about Rotary’s Endowment Fund
Consider becoming a Bequest Society Member or Major Donor-Lead by example
Organize District Endowment Major Gifts Committee
Characteristics of potential committee members… Past District Governors and Assistant Governors
Respected District /Area Leaders willing to visit clubs and meet with individual Rotarians as appropriate
Good Communicators
Major Donors/Bequest Society members
Paul Harris Society members
Gift and Estate Planning Professionals
Best Practices
Train EMG Committee Members and District Leaders
Regular visits to assigned Rotary Clubs by Committee Members
Encourage each Committee Member to develop Prospect Lists
Promote membership in the Gift & Estate Planning Professionals (GEPP) Group
Best Practices
Encourage all Rotarians to have a will (Good Program for a Club)
Hold Fireside Chats for groups of prospects
Best Practices
Work closely with your Major Gift Officer & Endowment/Major Gifts Advisor
Plan and Organize a visit to your District by the MGO & EMGA
Hold a donor-centric Million Dollar Campaign that encourages Gifts & Bequests to Our Rotary Foundation
Help is Available…
Training for the Endowment Major Gifts (EMG) Committee is available in your district
E/MGAs & MGOs that serve as your resources in Zone 24 & 32 Brochures and flyers available for free from Rotary to help you:
shop.rotary.org www.rotary.org/plannedgiving
- Filing Cabinet A-Z
Planned Giving Website
Planned Giving Website
We are here to help you
Endowment/Major Gifts Advisor, Zone 32John M. “Mac” Leask, Rotary Club of Fairfield, Connecticut, USA(203) 520-1274 [email protected]
Major Gifts Officer, Zone 32Jenna Archuleta, Rotary Staff Member(847) 424-5251 [email protected]
We are here to help you
Endowment/Major Gifts Advisor, Zone 24WChris Offer, Rotary Club of Ladner, BC, CANADA(604) 940-9365 [email protected]
Endowment/Major Gifts Advisor, Zone 24ERichard Levert, Rotary Club of Sudbury, ON, CANADA(705) 691-6333 [email protected]
Major Gifts Officer, Zone 24Carolyn Ferguson, Rotary Staff Member(847) 866-3447 [email protected]
Increase PolioPlus GivingCarol Toomey – EPNC Zone 32
To Finish Polio Off for Good
• Inform
• Set & Monitor Goals
• Advocacy
• Share Successes
• Thank and Honor
• Don’t forget the ask
Inform
• Keep eradication efforts in the “news”
• Make everyone aware of Milestones
• Remind Rotarians of the Promise to the Children of the World
• Bring awareness that polio still exists
• Be a speaker in local schools and other social groups
• Share successes on social media
Public Fundraising & Public Image
Great News !
Set Goals
• Encourage clubs to set a goal for $1500 per year and share progress
• Districts need to know the DDF will be matched 50 cents to the dollar before the Gates Foundation match. 20% of DDF is a great goal
• Encourage Clubs to hold events on February 23 and October 24
Advocacy
• Governments of the have committed more than US$8B
• US in 2015 has approved $228 million for CDC & USAID
• Canada has committed 2013-2018 US$402M
• Thank officials and maintain awareness
• Arrange World Polio Day Proclamations
Good Advocacy & Public Image
End Polio Now Fundraising Campaign
• YTD- 31 December 2014 US$17,341,000• YTD 31 December 2015 US$15,733,000
– Cash US $11,036,000– DDF US $3,122,000– WF Match US $1,575,000
El Tour de Tuscon
• Raised awareness
• Raised $4.4 M US with 2:1 Gates match over $13.5 M
Rotary’s Contribution to Polio Eradication
• As of 30 November 2015 Rotary committed US$1.542 Billion to Polio Eradication
Share Successes and Encourage New Ideas
• Polio at UN Day
• Purple Pinky Day
• Fundraisers increase polio dollars AND awareness
• Examples:
– Polar Plunge District 7930 raised $125,000 last year
– Example: District 7910 went to schools for Purple Pinky Day
– Zone 32 collects squares for a Promise Quilt
Thank and Honor Those Who Give
• Certificates from Zone but districts can do their own
• Clubs who contribute should be thanked in public
• Goals achieved should be celebrated
• ASK for help. Clubs and districts sometimes need reminding of where they are in achieving their goals.
We are here to help you
We are here to help you
Q & A with AGO Chris Boyce