CONFIDENTIAL

Best Practices for Integrating Premium Domains

NameMedia Best Practices

These best practices have been implemented

throughout our partner network, including 6 out

of 10 largest registrars in the world

These recommendations are based on user

testing and conversion rate monitoring

All best practices are illustrated by current

implementations, although some screenshots

might change with time

Partners who implement these best practices

generate 200% more Premium Domains revenue

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Direct Search Results Drive Highest Conversion

2

Educating visitors helps to differentiate between primary and premium domains to increase your sales

Priced Domains are 10X more likely to sell compared to those with no price

Premium Names Listed From Main Search above the fold increase sales opportunity

Show often, show earlyWith the average gestation period of 27 days, it is vital to expose premium domains to the customer close to direct match results

Clean, Simple and Attractive Search Results Page

3

Highlighted Premium Domain Availability

Premium Domain More Options Section

View All Premium Domain Results Link – allows visitors to select from a variety of premium domains and price ranges

This registrar’s conversion rate is up to 15x higher than that of some other providers

Exact Match Results Increase Sales Conversion

4

Exact Match allows for a smooth transition to check out and fulfillment

Premium Domain Tableading to robust inventory of premium alternatives

Show as availableDisplaying an exact-match premium domain as available and selecting it for checkout help transition to a smooth sale

47%

Other7%

Moniker 8%

Sedo 19%

Phone Support Drive More Sales

5

Sales Team – involve sales team, if applicable, and/or when no price

Enable phone supportPhone-assisted sales bring 10% increase vs. web leads.

We can train your sales team to handle premium domain sales or handle your calls for you – for free!

Marketing Provides Sales Opportunities

6

Market premium domains via newsletters, emails, blog posts displaying domains on sale. Don’t forget to link directly to a complete list are very effective in boosting sales, site recognition, and ancillary services

Email Reminders Provide Sales Opportunities

77

Target existing domain owners to promote premium domains similar to those they already own

Renewal reminders are convenient for suggesting shorter versions of the same name, or keyword-based related names

Confirmation emails can feature the same name with typos or in other extensions, or simply related names for when the customer is still active in purchasing names

WHOIS Provides Sales Opportunities

8

Leverage WHOIS search can also be a sales tool for exact matches and alternatives

Purchase button: “Buy now” or “Make an offer”

Alternatives Available

Premium Alternatives

Distribution Channel Scales your Sales

99

Offer premium domains through resellersScale your direct sales efforts throughout your network

Provide marketing collateral to help resellers carry premium domain names easily on their sites

Educate resellers on what premium domains are, how to integrate and sell them successfully

Brokerage Service Drives Incremental Revenue

Enable Afternic Agent brokerage

Start receiving incremental commissions from all sign-ups and sales of domains not listed for sale on the DLS network with minimal integration effort.

10

Appraisal Service Drives Incremental Revenue

Enable appraisal services

For customers wishing to list their domains for sale, you can offer professional appraisal services and earn revenue share with every sign-up

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Best Practices - Review

Promote premium names on your website:

In Main Search results with asking price displayed

In Exact Match results in the top strip

In Related Domains above the fold

Through assisted phone sales & support

Market premium domains through other properties:

Newsletters, Blogs, Control Panel, WHOIS, other web properties

Renewal Notice & target campaigns with related premium names

Reseller network

Grow revenue with additional services:

Afternic Agent brokerage service

Afternic Appraisal service

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Next Steps

Please contact us to see how premium domains

could integrate with your website

Bob Mountain

Senior Vice President, Business Development mtn@namemedia.com+1 508.878.0469

Carissa Pompei

Business Development Associatecp@namemedia.com+1 781.839.2876

Nadya Morozova

Director of Business Development,NameMedia Europenmorozova@namemedia.com+44 78 2612 1912

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