Best Practices in Social Media - Knights of Columbus · Best Practices in Social Media Stephen...
Transcript of Best Practices in Social Media - Knights of Columbus · Best Practices in Social Media Stephen...
Best Practices in Social MediaStephen Walther and Jillian Kiernan
49th Annual College Councils Conference
September 26-28, 2014
Social Revolution
http://youtu.be/QUCfFcchw1w
Be Strategic
Basic Questions
• Why do we need a social media presence as a Knights of Columbus College Council?
– What do we wish to accomplish with Social Media?
– What is our goal and purpose in using social media?
• Who is our target audience?– Where does our target audience exist on social?
Basic Questions
Strategic Usage
• Listen
• Engage with Relevance
• Monitor
Listen
• STAY UP TO DATE ON:
– What is happening on campus– What is happening in the local community– What is happening in the world
To be relevant, one must have a firm grasp on current events and culture trends.
Engage
• Before engaging one must understand:
1. Your target audience is not owned by you. Each person in that target audience determines whether or not to become part of your audience. Their attention, action, and loyalty have to be earned.
Engage
• Before engaging one must understand:
2. Who you are as Knights of Columbus College Councils and how you can add value to the social conversations based on the listening you have been doing.
Engage
• Content Creation– Photos get the Most Action:
• Photo – 93%
• Status – 3%
• Link – 2%
• Video – 2%
Monitor
• What is being said about:1. Your council?
2. Members of your council?
3. Knight of Columbus in your area?
4. What opportunities can our council capitalize on?
Know Your Platforms
Create one Public Page• Broaden your audience, increase your reach!• Having one group streamlines your message and
makes it easier for end user– When they search your page on Facebook, only one group
should appear– Eliminates confusion
• Private groups are limiting• Private Profiles are a breach of Facebook’s Guidelines
Page Management• For security purposes, make sure your page has at
least 2 Administrators
• Settings → Page Roles → Dropdown
• Community Page• ‘About’ Section• Brand your page
• Cover photo• Profile picture
Uniform Page Name
‘About’ Section
• Provide council contact information
• General overview of knights• Link to college website, blog,
or KofC.org/college
Posting Guidelines
• Keep posts friendly• Protect our trusted reputation• Respect privacy, trademark, copyright, and
other applicable laws when posting content on social media sites
• Use of our logo and photos• When making a statement: “The opinions
expressed here are those of the author and do not reflect the opinions of the Knights of Columbus”
Best Times to Post• Insights → Posts → When Your Fans are Online
Facebook Photo Dimensions
Use Your Page To:• Promote Campus Events!• Share pictures, videos, quotes• Share KofC Updates– www.facebook.com/collegeknights– www.facebook.com/KnightsofColumbus– www.facebook.com/kofcinsurance– www.facebook.com/JP2Shrine– www.facebook.com/CatholicPulse– www.facebook.com/kofcmuseum
Promoting Campus Events